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Google Goes Public at $85/share

Posted by michael on Thu Aug 19, 2004 08:10 AM
from the buckle-your-seatbelts dept.
adpowers writes "It is official. Google will have its IPO debut at $85 per share. To quote the article, 'At that price, the low end of its recently revised range, Google raised $1.67 billion, with $1.2 billion to go to the No. 1 Internet search engine and $473 million to Google executives and investors selling their shares.' Trading begins Thursday, August 19th." Got Google?
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  • Finally! (Score:5, Funny)

    by Anonymous Coward on Thursday August 19 2004, @08:12AM (#10011495)
    I am exchanging every single share of SCO I own for Google. In your face, Darl!
  • by Gothmolly (148874) on Thursday August 19 2004, @08:13AM (#10011503)
    I for one, welcome our new non-income-generating, but VC-attracting overlords. Where do I get my Aero chair?
  • Ebay? (Score:3, Funny)

    by Memetic (306131) <a.d.edwardsNO@SPAMgmail.com> on Thursday August 19 2004, @08:14AM (#10011512) Homepage Journal
    How long before these hit ebay?
    • Re:Ebay? (Score:5, Funny)

      by w1r3sp33d (593084) on Thursday August 19 2004, @08:18AM (#10011550)
      Yeah in a year you will be able to get a Furby, a complete set of Magic cards, and a Google IPO ticket for under a buck.

      (actual shipping charged to the buyer, negative feedback will be left, paypal only please, no international shipping, thanks for looking at my worthless crap, you are viewer number 0000000000000000001, sold as is, etc, etc, ...)

  • by Zugot (17501) * <bryanNO@SPAMosesm.com> on Thursday August 19 2004, @08:14AM (#10011516)
    ... how many google employees have become instant millionaires?
    • by hcdejong (561314) <acme.xmsnet@nl> on Thursday August 19 2004, @08:26AM (#10011630)
      Isn't that what the "I feel lucky" link is about? :-P
    • As an extension of that, how many Google hotshots are going to become millionaires and then quit? I'm sure this kind of thing happened all the time in the boom. Anyone know what the resignation rate is after a big IPO?
      • by TheRaven64 (641858) on Thursday August 19 2004, @08:51AM (#10011840) Homepage Journal
        From what I've read of .com failures, the companies that make employee millionaires tend to do badly afterwards whether they stay or not. If they stay, then they've already made as much money as they're likely to from that company (with the exception of top management) and so are only there because they enjoy being there. While this is good from the point of view of producing great products, it's not so good from the point of view of producing great products before deadlines.

        JWZ said that there are two kind of employees, those who want to work to make a company great, and those who want to work at a great company (paraphrased slightly because I'm too lazy to look up the exact quote). The millionaire employees who leave are likely to be in the first category, while the ones who replace them are far more likely to be in the second category.

    • by AliasTheRoot (171859) on Thursday August 19 2004, @08:30AM (#10011674)
      Probably not that many, at least in cash terms - plenty will be paper millionaires. Most employee share option schemes have clauses that prevent cashing in on IPO/Acquisition.

      Last place I had shares in prevented us from cashing them in until after 6 months had passed. Course there still hasn't been an exit event, so I still have a batch of worthless (for now) options sitting in a filing cabinet somewhere.
      • by hoggoth (414195) on Thursday August 19 2004, @09:00AM (#10011914) Journal
        > I still have a batch of worthless (for now) options

        Count your blessings. When I left a dot-com I was granted $120,000 worth of options. A couple of months later, in the next calendar year they were worth a fraction of that. The IRS made me pay income tax on the phantom $120,000 that I never got. Of course in order to PAY those taxes I had to sell all the stock at a fraction of "what the company gave me". In return "to be fair" the IRS gave me an equivelant amount of 'capital losses' I can write off in the future. Now if I ever make $120,000 in capital gains in the future I will get back the money the IRS stole from me.

              • by Rich0 (548339) on Thursday August 19 2004, @11:09AM (#10013567) Homepage
                Bad advice. Having relatives/friends do the trades for you is not any more or less legal than doing it yourself.

                It is not illegal to trade options on a company that you work for. However, you do have to follow insider trading guidelines. Generally if you hold shares for some amount of time (probably six months), or document your planned buying and selling six months in advance you are fine. The SEC is fine with you investing with the knowledge that your company is set to go up or down in value in general. What they don't like is that you found out about a merger which won't be announced for a week and going out and buying/selling the stock in the meantime.

                Giving that knowledge to a friend is also illegal (Martha Stewart comes to mind). All telling a friend might accomplish is making it hard to trace.

                However, if somebody seems very lucky on the stock market, the SEC does investigate and if you're caught you're toast. Especially if you aren't rich enough to get special treatment...
  • Disappointing (Score:3, Insightful)

    by AviLazar (741826) on Thursday August 19 2004, @08:15AM (#10011524) Journal
    So anticlimactic. I am actually disinfranchised by the whole ordeal. At least the price came down a bit from the overinflated suggested ipo.
    • It is rather disenchanting, isn't it? The whole thing has left me discombobulated.
    • by brennan73 (94035) on Thursday August 19 2004, @08:27AM (#10011637)
      "I am actually disinfranchised..."

      You keep using that word. I do not think it means what you think it means.
      • Re:I'm not sure (Score:4, Insightful)

        by AviLazar (741826) on Thursday August 19 2004, @08:36AM (#10011729) Journal
        While I think hyping ones own company is important (and required in this day and age) I believe that Google was elevated to a high status (both by themselves and the community) to such a point as to make them seem "saintly" (for lack of better words).
        The initial estimates of their price created such hype and talk -finally it deflated, by a good amount (IIRC the initial estimates were up to 120 per share?).
        I remember reading the articles last year, prior to Google going IPO - saying how important this would be to our economy - how Google would save the stock market with all the trading fee revenue, etc... And then came the articles that Google doesn't want to IPO - they want to remain "pure" and "uncompromised" by not having a board of directors and shareholders who would force them to become "evil." In the end, it was a great marketing strategy - playing "hard to get."
        If anything, the whole ordeal tired me out and now that the time came, I feel more blah then what I should. Hmm maybe it is because its a "blah" morning for me - but I expected something more cool when I hit Google website - anything - throw the comman person (who won't spend 85/share) a bone :)
        Those are my feelings - I do not expect many people to agree with me - but then, that is why these are feelings (opinions).
        Thanks for listening
  • by markkellman (662190) on Thursday August 19 2004, @08:16AM (#10011529)
    Google is valued at around $23B. Even though it is lower than recent estimates, it is still much higher than people were originally speculating: $10-15B.
  • by scotay (195240) on Thursday August 19 2004, @08:17AM (#10011537)
    Does that mean the search results will start to suck beacause the engine gets fat and lazy, sitting around all day smoking pot. I know I would if I had 1.2 billion dollars. Maybe they should put the engine on an allowance to keep it honest.
  • Scoffing Analysts (Score:5, Interesting)

    by kaleco (801384) <greig@marshall2.btinternet@com> on Thursday August 19 2004, @08:17AM (#10011541)
    I wonder how many of the analysts who scoffed at Google's potential value of $33bn rely on it every day to research other companies.

    I, for one, would be lost without it. However, I will be interested to see how it develops now it's under external influences.

    • by TopShelf (92521) on Thursday August 19 2004, @08:38AM (#10011737) Homepage Journal
      You may be lost without it, but what revenue do they actually generate based on that? Do you click on their ads? That's great, but then where do they go from there?

      Mind you, I think Google is a great tool, but they've bungled this IPO pretty badly. Whether they can continue to innovate and grow as a company is an open question that will be interesting to follow over the next few years...
      • by totallygeek (263191) on Thursday August 19 2004, @09:07AM (#10012008) Homepage
        You may be lost without it, but what revenue do they actually generate based on that? Do you click on their ads? That's great, but then where do they go from there?


        I know a company that when call volume is low they simply up their cost per click on Google for a couple of hours, spending about $1000, and they have work for the next month. Google ads really work.


        For my business, we landed a small contract for some communication line installations from posting an ad on Google. We spent about $60, and received just under $500 in billable services. We are currently working on an ad campaign for Google for some custom software. We will be making Google our only advertisement medium.

      • Re:Scoffing Analysts (Score:4, Interesting)

        by bigpat (158134) on Thursday August 19 2004, @12:07PM (#10014340) Homepage
        "Mind you, I think Google is a great tool, but they've bungled this IPO pretty badly. "

        Seems they have done better than most, at least by the only measure of success that is important to the company. They will have gotten a much larger share of the potential IPO revenue than companies that take the usual route and have the investment banks divvy up the shares amongst their buddies with big kickbacks and fees. Sure they had a few well publicized mistakes, probably well publicized by the people that would loose out if this method of IPO became popular.

        The message that the investment banks want other companies to take from this is that only google can hold a dutch auction and get away with it, for the rest of the companies they should let the pros handle an IPO in the usual way, even though half the IPO revenue will get pocketed in kickbacks and fees. The middlemen are always afraid when they are bypassed and are sure to point out everything that went wrong, even when this result was better for Google and better for investors.

  • Anyone? (Score:5, Funny)

    by Anonymous Coward on Thursday August 19 2004, @08:18AM (#10011545)
    Anyone else see the irony of linking to the Google index from finance.yahoo.com ?

    No? Just me.
  • by loggia (309962) on Thursday August 19 2004, @08:18AM (#10011553)
    Sometimes the media overanalyzes. If you read last night's article in the New York Times, barely anyone mentions that the simple reason the expected share price dropped is that: people did not understand/were confused by the auction process.

    I think that's about it. Nothing very complicated at all...
    • Prove it then (Score:5, Insightful)

      by Anonymous Coward on Thursday August 19 2004, @08:24AM (#10011604)
      If the only reason the price went down was confusion, then today when the stock is listed and can be bought by "normal" means, then it will shoot right up to $135, right?
    • "people did not understand/were confused by the auction process"

      Those people have no business playing in the market, then. Auction theory is in second semester economics here at UMD@CP, including the exact variant that Google is using.

      Anyone who gets in at $85 is going to get burned once rational valuation kicks in. We should be thankful it went lower. I've read that most institutional investors are staying far, far away from this one - that's pretty telling, in my eyes.

      Geek cred != market cred.

      -Erwos
  • Beta? (Score:4, Funny)

    by qmchenry (266894) * on Thursday August 19 2004, @08:19AM (#10011564)
    Are we sure these aren't beta shares like gmail? Anyone have a stock invite to share?
  • Some good here (Score:5, Interesting)

    by grunt107 (739510) on Thursday August 19 2004, @08:20AM (#10011567)
    Although to some pundits the lower price signals a weaker offering, some of this could be to GOOGs benefit.

    The lower per share value was followed by a lowering of shares available. This could generate more interest in the shares, which will drive prices up (or keep them constant longer).

    It does, however, mean the cap has gone down by over 25% (36B to 26B). Still bigger than my bank account, though.

  • Some analysis (Score:5, Informative)

    by Deag (250823) on Thursday August 19 2004, @08:20AM (#10011568)
    The Economist [economist.com] has a good article giving analysis of the IPO.
  • by mkachan (223539) on Thursday August 19 2004, @08:22AM (#10011584)
    I fear that for Google, going fully profit and opening to investors might in the long run have a negative impact... Will big Google shareholders be able to influence what appears in the Search Engine? Maybe right now this will be impossible, but who knows what might happen in the future... And what will be the consequences of it for the users?

    Maybe the problem is the following: there is a way in which Google is perceived now that is fundamentally wrong. It is treated as a "service" for Internet Users, the One and Only Search Engine, while it is just Yet Another Company.

    Monopolies (especially privately-owned and profit-making ones) are never good. Will Google become as Bad(TM) as Microsoft?
  • Money for buyouts? (Score:5, Interesting)

    by manmanic (662850) on Thursday August 19 2004, @08:22AM (#10011586)
    With an already profitable business, and lots of extra money in its pocket, can we expect Google to start a buyout spree? Some targets might include Vivisimo [vivisimo.com] with their clustering technology, Girafa [girafa.com] for visualizing search, or even some of the better Web APIs [google.com] applications like Google Alert [googlealert.com] or the GoogleBrowser [touchgraph.com], as this Wired story [wired.com] suggests.
  • by jimicus (737525) on Thursday August 19 2004, @08:23AM (#10011594) Homepage
    After all, the company offers only one basic product (albeit in a couple of incarnations).

    Microsoft are starting to consider Google as competition. And competing with Microsoft has historically been a bad move - I can see Longhorn's search facilities integrating with MSN search such that the boundary between the Internet and the PC on your desk becoming blurred. Google are pretty much at the top, and it'll be almost impossible to maintain that long-term.

    So you probably wouldn't buy this share for growth. How about income? Has Google publicised what it plans on offering in dividends? Even if it did, with no past record to go on, how can you have any idea what level of income to expect?

    Even if you don't buy the share for growth, it's still an expensive share. It wouldn't take much for its value (and thus the value of the investment) to plummet.

    Ultimately, I think this share is a bet that the rich might be prepared (and financially able) to take, but most would be well advised to steer clear of. The dot-com bubble burst a long time ago.
    • by gbjbaanb (229885) on Thursday August 19 2004, @08:33AM (#10011697)
      oh yes, it is an incredibly expensive share - current sales are about $268 million, and it's currently selling shares that value the company at $23 billion. That makes a P/E of 85, which is a teeny bit over-optimistic.

      Like, most shares trade at about 15-20 times earnings.

      Which means, as you own a little bit of the company, it'll take you 85 years before the company has sold as much ads as you paid, which manke syou think of those terribly overpriced tech boom stocks. Remember when Yahoo had a P/E of 133, with almost no profits? What is it today?...

      Unfortunately, there's no data about Google's financials published yet, so you can only speculate on what the price will end up as - but if you base the share price on earnings, you'll get the idea that it can only go down. (which is another reason why this dutch-IPO hasn't gone down well, the professional investors think its overpriced too).
    • by pubjames (468013) on Thursday August 19 2004, @08:43AM (#10011781)
      competing with Microsoft has historically been a bad move

      This is a bit of a meme, and I believe and incorrect one.

      Sure, when the PC market was rising Microsoft did really well agressively bagging the OS and Office application markets.

      However, it's not been very good moving into established markets, and for a while hasn't even been very good at bagging new, rising markets.

      They said they would kill AOL. They didn't even get close. They said they would dominate the software for mobiles market. They haven't. They said they would beat Sony in the game console market, but they haven't.

      Once upon a time, everyone in the industry feared Microsoft. Those days are over.
  • Wrong Link (Score:4, Informative)

    by clinko (232501) on Thursday August 19 2004, @08:23AM (#10011596) Homepage Journal
    Why not use the google stock tool [google.com] to google's Stock...
  • Don't buy a cent. (Score:5, Interesting)

    by Anonymous Coward on Thursday August 19 2004, @08:29AM (#10011661)
    First, pick up and read a copy of The Intelligent Investor by Benjamin Graham (commentary by Jason Zweig).

    1) By all fundamental measures, this stock is dramatically overpriced. (Ask yourself how a search engine -- which could likely be replaced by next years' "next new thing" -- could be worth, on a per cap market basis, as much as McDonalds.)

    2) IPOs usually only make one group of people rich: the boardroom execs. Don't be suckered by the initial rise in price -- IPOs are almost always followed by a dramatic downturn.
  • by twbecker (315312) on Thursday August 19 2004, @08:30AM (#10011673)
    I agree with the guy in the article who said they should have offered a much larger number of shares at a much lower price. Joe Blow is a lot more likely to throw some "play money" into Google if his say, $1000 buys him 40 or so shares rather than 12.
    • by Jesus IS the Devil (317662) on Thursday August 19 2004, @09:00AM (#10011915)
      1) Offering up larger number of shares can have disastrous effects on the market cap of Google. If they issue too many and the prices get too low, their cap would be lowered undesirably.

      2) 40 shares at a lower price, or 12 shares at a higher price, it still adds up to be the same. Only the Joe Shmuck investor thinks he got a better deal with his 40 shares vs. 12 shares. With that said, there are a LOT of Joe Shmucks out there, so it probably will have some effect.
  • NASDAQ is reporting that Google shares will begin trading sometime between 10 AM and 12 PM EDT. IMO look for an opening between 10 and 10:30 AM EDT.
  • by ch-chuck (9622) on Thursday August 19 2004, @08:40AM (#10011757) Homepage
    mod me down, goggle fanboys, but I'm not buying into the hype. I haven't heard anything about how they're going to turn a big bundle of cash into an even bigger bundle for a return on my investment, other than piss it away one advertising experiments. It's basically Internet data-mining of public information anyway.

    Give me a good solid energy or pharmaceutical company or something with a steep demand curve, naturally limited supply and customers who gotta have it (like sickly suv owners).

    • by Hobbex (41473) on Thursday August 19 2004, @08:29AM (#10011668)
      I remember Cisco used to be about 85$....

      I love it when people consider the cost per stock as an indicator of whether a company is overvalued. It is people like you who create arbitrage in the market for the rest of us to exploit...

      Different companies have different number of stocks you know. $85 gives Google a total value of $23 Billion (market capitalization), while Cisco is still worth around $150 billion...
      • by afidel (530433) on Thursday August 19 2004, @09:12AM (#10012052)
        God when will people stop using that term incorrectly. Google did not raise $23 Billion with this stock offering, therefore $23 Billion is the market valuation, NOT the market capitalization. Market capitalization is stock price times outstanding shares, in Googles case that is significantly less that $23 Billion (in fact $1.67 Billion according to the article).
    • Re:Useless (Score:3, Informative)

      I don't understand WHY Google IPO'ed.

      As I recall comments from the initial announcement, Google had grown enough that they had to start filing stuff with the SEC like a publicly traded company (which costs lots of money in overhead) anyway, so they decided they might as well go the whole nine yards and raise some money too. Or at least that was one hypothesis.

    • by GoofyBoy (44399) on Thursday August 19 2004, @09:23AM (#10012169) Journal
      >I do not see how a share can be fairly priced ...
      >why the SEC allows this practice?

      I assume that this is the heart of the question.

      The purpose of SEC is not to determine if a share of a company is fairly priced or not. Thats your job.