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Digital Music Eyewear From Oakley

Posted by CowboyNeal on Sat Sep 25, 2004 08:41 AM
from the listen-to-them-frames dept.
Mecha-A writes "Am I the only one that finds this insanely awesome? Oakley is marketing a new line of digital music eyewear in time for the holidays. $400-$500 is an obscene lot for a small USB MP3 player, but the coolness factor is way up there. Questions: Is a brand name like Oakley going to get this idea off the ground? Who's going to be first to market this same thing except with a 'now playing' HUD on the sunglasses?"
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  • accessorize (Score:5, Funny)

    by Bin_jammin (684517) <Binjammin@gmail.com> on Saturday September 25 2004, @08:42AM (#10348006)
    I'm holding off until they come out with a hat that's got a built in subwoofer
  • by frdmfghtr (603968) on Saturday September 25 2004, @08:43AM (#10348007)
    My guess is that you're playing for the Oakley sunglasses...the MP3 players is more or less a tag-along, as far as cost is concerned.

    As somebody who has never owned a pair of Oakleys, I ask: wht does a good pair cost?
    • by webroach (655190) on Saturday September 25 2004, @09:05AM (#10348116)
      You're right, to an extent.

      These are a bit more than a normal pair of Oakleys. I have a pair of matte black polarized Oakleys, very understated, and I paid maybe $210 for them. Best eyewear I've ever owned, quality-wise. Some other styles do come near the $300 mark, I believe.

      That being said, I'd still prefer to just have a pair of sunglasses and my Rio Nitrus. I don't see the need for this combination, at least not until the get it a bit more compact.

      I find it ironic that people on Slashdot are bashing this. Maybe it isn't geeky enough.
    • You can usually expect minimum of $80. When I was in high school, I knew a lot of guys that bought Oakleys for about $120. As other posters have said, some models go into the low hundreds.

      If you add $100 for a USB MP3 player, you're looking at maybe $350-450. I guess that's about right.

      Of course, I've also heard that you can pick up a pair of Oakleys for about $20 in Mexico...
    • Take a good look at these sunglasses, they're hidious, why would anyone pay hundreds of dollars for something so ugly.... Second thought, people buy stupid expensive things all the time. nevermind.
    • what does a good pair cost?

      While all these ideas about implementing new digital technology are important and interesting, I feel that the designers don't grasp the central point of the digital revolution.

      That is, digitronics are supposed to make everything in which it is implemented vastly cheaper. Designing an MP3 player into the frames of a pair of glasses is cool, but then charging $300 to $400 for them is an insult. The super rich won't buy them, the rest of us can't afford them, and anyone
    • The most expensive pair [altrec.com] of Oakleys, the "Juliet" model will run you at leastUSD $250. Dealer cost is around $150, so markup of course takes it toll.

      That being said, I have had a pair for over 2 years now, and they are awesome. Very, very strong (I used to break cheaper sunglasses al the time) and light as a feather. A heavy feather mind you....

      • I don't think that the word "Oakley" is worth multipying that figure by 100.

        Nor do I.

        I do, however, feel that the health of my eyes is. If your eyesight is worth no more than £2.99, bully for you. I prefer something that's made with a bit of quality and is optically correct.
            • "The European Sunglasses Standard EN1836:1997

              In order to meet the essential requirements of the PPE Directive sunglasses have to be tested to, and conform to, EN 1836:1997 (Personal eye protection-Sunglasses for general use and filters for direct observation of the sun).
              This standard defines requirements for transmittance properties, optical properties, minimum robustness and information and labelling. It also requires that sunglasses are safe to wear with no sharp protrusions or defects that could cause h
  • by Kurt Wall (677000) on Saturday September 25 2004, @08:43AM (#10348009) Homepage
    The geek factor will go way up after you break your brand new Oakley MP3 player shades and tape them together across the bridge...
  • by Anonymous Coward on Saturday September 25 2004, @08:44AM (#10348012)
    Yes, you are.
  • Bad teeth (Score:5, Funny)

    by brejc8 (223089) * on Saturday September 25 2004, @08:45AM (#10348016) Homepage Journal
    Notice how both [slashdot.org] guys [slashdot.org] in the pictures have false teeth?
    Maybe they got their heads kicked in for wearing rather geeky mp3 players.

  • Lance wore these (Score:5, Informative)

    by after fallout (732762) on Saturday September 25 2004, @08:46AM (#10348022)
    This is very similar or the same as the eyewear that Lance Armstrong wore this year in the tour de France. His was only 128MB though.
  • This is news? (Score:4, Informative)

    by capt.Hij (318203) on Saturday September 25 2004, @08:47AM (#10348026) Homepage Journal
    Is this news? These things have been heavily promoted by Oakley all summer. For example, if you watched any of the tour de france coverage you would have seen cyclists wearing them. Putting the story here is just one more way to get free publicity.

    Then again, I'm just pissed that Oakley hasnt given me a free pair yet...

  • Perhaps. I for one however find it insanely ugly.

    • No number of tattoos will change the fact that you look like a TOTAL DORK with that crap on your head! And the lady wearing the ones without the frames? I think that photo made the cover of Nerdular Nerdence! [homestarrunner.com]

      The other problem with this how sturdy is this going to be? Rigid frame sunglasses (unless titanium!) frequently get crushed in pants pockets, or when they are sat on. (thus, my polarized bolle's are pastic).

      So in conclusion; MP3 player adds fragility and cost, subtracts any kind of coolness (to
  • Stickers (Score:4, Funny)

    by shplorb (24647) on Saturday September 25 2004, @08:47AM (#10348030) Homepage Journal
    I thought Oakley was all about thermonuclear protection stickers for cars?
  • ...indeed. But I would have prefered a full size image of her!
  • by obarthelemy (160321) on Saturday September 25 2004, @08:50AM (#10348052)
    I guess I am not in the target market (then again, I'm 36 and French): the very large face shots that illustrate the product actually repulse me.

    Why don't they just sell a product instead of a lifestyle ?

    Apart from the fact that I find the sades both ugly and flashy, I find the idea quite good... 1 item less to carry. Oh wait, my bluetooth phone already does MP3 and FM.
  • Ewww. (Score:5, Funny)

    by Fear the Clam (230933) on Saturday September 25 2004, @08:51AM (#10348056)
    I think both of those guys modeling should have spent the $400 on a dentist instead.
  • Wasn't it a pair of "modified" Oakley sunglasses which Ethan Hunt wore to receive his mission, at the beginning of Mission: Impossible 2? Media, HUD, soundbud, and a self-destruction device. Just a little more engineering...

  • by Saint Aardvark (159009) * on Saturday September 25 2004, @08:52AM (#10348063) Homepage Journal
    ...is if music playback paused automatically when you took them off, or flipped up the earpiece to take a call, then started playback again once you were done.

    I listen to music at work on headphones; it would be great if I could come back to my desk, put them back on and have the same song playing that I interrupted when I left. I'm a bit surprised that Apple hasn't figured out how to do this yet....Hey Apple and Oakley -- you listening?

  • what if you want to listen to music at night?
  • Sweet! (Score:5, Insightful)

    by holzp (87423) on Saturday September 25 2004, @09:00AM (#10348090)
    Now if my glasses break, I lose my MP3 layer. And if my MP3 player breaks, I get a bulky pair of glasses. Convergence is Awesome!
  • you want to look like one of the Borg.

    resistance is fut.... ahh nevermind.


  • A couple years ago I remember talking to a mac-geek friend of mine and he said "Someday, Apple will be an eyewear company"

    This obviously only makes sense in a future where the network is CPU and Storage, wireless is very fast and advanced, and the glasses are basically just display technology.

    How likely is this future, maybe as a precursor to direct neural jacks ala Matrix?

    Do slashdotters believe the "Network is the Computer" idea will eventually come to be ?
  • no way (Score:2, Interesting)

    The IPatch [henninger.name] is WAY cooler.
  • Anyone else find the model offensive? At least use someone that has teeth! Geesh..

    Didn't stay long enough to read the specs.. wont be buying one in the store..

    I wonder how may other potential customers they scared off..
  • by gstoddart (321705) on Saturday September 25 2004, @09:19AM (#10348189) Homepage
    Oakley doesn't target the slashdot crowd. They target skiiers, snowboarders, skateboarders, cyclists, etc.

    The people doing these sports would really like the idea of not having the wires for headphones to get caught up in, and the extra weight of a player flopping around. I've pulled my headphones out a lot while riding a bunch of times.

    The placement of the headphones looks really nice since they don't need to fully block your ears. They've even got good operating temperatures for the player and support both windows and mac. Since they don't specifically require software, thet might even be compatible with everything else.

    Most people aren't going to spend that kind of money, but having the music in the glasses will be something that a lot of people go for. But you can bet that Oakley will find people who will definitely want to buy 'em.

    And bad jokes about the teeth of the models aside, Oakley knows who they're marketing to. And a bunch of clean-cut models wearing clothes from the Gap isn't how they sell their products.

    Cheers

  • These were showcased during the Tour de France, as Oakley is one of Lance Armstrong's sponsors. I wasn't impressed then, and I'm not impressed now.

    If Oakley wants to impress me, put a HUD inside my M-frame lenses, with a wireless link to my cyclecomputer, so I never have to take my eyes of the road to check my data.
  • Dodgy pictures? (Score:3, Interesting)

    by polyp2000 (444682) on Saturday September 25 2004, @09:23AM (#10348205) Homepage Journal
    Am I the only one here that thinks
    a) the design of the glasses look like something you might get free with a happy meal?
    b) the "models" have their mouths open and look slightly gay?

    I was expecting something a little more slick to be honest.

    I wouldnt be seen dead wearing a pair of those.

    Nick ...
  • the coolness factor (Score:5, Interesting)

    by dncsky1530 (711564) on Saturday September 25 2004, @09:26AM (#10348224) Homepage
    the coolness factor is way up there.

    For the price of the sunglasses you can get an iPod, which also has a great coolness factor plut the functionality.

    When I go to buy sunglasses I look for the ones that are lite and easy to put in my pocket, these sunglasses look pretty similr to a science project where you tape a USB memory stick mp3 player and tape it to a pair of sunglasses. Definately not worth 395$ or even half that. Of course thats just my opinion, i'm sure i don't speak for most people
  • by Hobart (32767) on Saturday September 25 2004, @09:45AM (#10348305) Homepage Journal
    So does this mean that
    Prof. Steve Mann [wearcam.org]'s 'borg sunglasses [wearcam.org] are cool now? :-)
    (for those who haven't seen his stuff before, he's come a long way [eyetap.org] from looking like the freaky guy from Lain [bitbear.com] towards practical cyborg wear...
  • by fozzmeister (160968) on Saturday September 25 2004, @10:49AM (#10348663)
    To create a small mp3 player that grabbed onto a glasses arm, rather than a whole pair of glasses.
  • by twelveinchbrain (312326) on Saturday September 25 2004, @11:03AM (#10348748)
    This is both:
    1) an MP3 player that you can't listen to without wearing sunglasses

    2) a pair of sunglasses that you can't wear in extreme conditions.

    This is about as useful as a champagne glass with a built-in knife.
  • by Animats (122034) on Saturday September 25 2004, @03:33PM (#10350481) Homepage
    By carefully darkening the image and photographing the thing from angles that deemphasise the bulky earpieces. Oakley PR has been able to create the illusion that this isn't a piece of crap. Bring the images into a program that can lighten them up and you'll see how tacky this is.

    It looks like the hearing aid glasses of the 1970. Except clunkier.

    Integrating a wireless headset into sunglasses, so you could listen to music or talk on your cell phone, would be cool. Only one gadget to carry around, too.