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Apple's 500 Million Songs

Posted by CowboyNeal on Thu Jul 07, 2005 05:06 PM
from the drumming-up-business dept.
Paul H. writes "Apple is giving away an iPod Mini and a 50-song gift card to whomever purchases every 100,000th song on iTunes, until they reach 500 million downloads. The person who downloads the 500 millionth song wins 10 free iPods, a gold 10,000-song gift card, and 10 additional 50-song gift cards for the iPods. To top it off, the winner gets 4 first row Coldplay tickets with back-stage passes."
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  • by pg110404 (836120) on Thursday July 07 2005, @05:09PM (#13008445)
    isn't one enough?

    I'd gladly trade in the extra 9 for more songs.
    • by Crudely_Indecent (739699) * on Thursday July 07 2005, @05:12PM (#13008504) Homepage Journal
      10 iPods make you 10 times as cool.......which is, of course, why I need so desperately to win.

      I HAVEN'T HAD A DATE IN 6 MONTHS!
      • by BlogPope (886961) on Thursday July 07 2005, @05:17PM (#13008554)
        Spoken like a true Slashdotter.

        Sorry, the proper Slashdot response is "Finally, I can make a Beowulf cluster of iPods", or Cool, now I can stripe them together for a fast yet tiny battery powered web server!

      • Re:10 free ipods???? (Score:5, Informative)

        by Nugget (7382) <nugget@distributed.net> on Thursday July 07 2005, @05:46PM (#13008881) Homepage
        It's convenient. I can go surfing around in iTMS, find a song I want, and be listening to it 20 seconds later. All at three in the morning from the comfort of my home.

        With CDs the best case is that I order it from amazon.com and get it a few days later, along with 10 other tracks on the disc which I may or may not want. Worst case, I have to drive to the store and stand in line to pay.

        iTMS wins the convenience and simplicity battle hands-down.

        I never resell CDs, they just aren't worth enough to make it worth the bother. With iTMS tracks I don't waste space on storing physical media I never use.
          • by Senjutsu (614542) on Thursday July 07 2005, @09:56PM (#13010556)
            They were only ever possibly technically legal in Russia (those madatory licensing laws don't give the rights for world wide distribution, as the Russian rights holders for the works do not hold the copy rights for the works in other jurisdictions), and even there, Moscow Police & the City Prosecutor have concluded that they are violating Russian law, as those same mandatory licensing laws are not held to cover online distribution. However, as it is a civil matter, the individual rights holders are going to need to file suit against the company.

            In short, I have very little desire to give my credit card information to a Russian outfit that is violating both international and local Russian laws.
      • Re:10 free ipods???? (Score:5, Interesting)

        by The Lynxpro (657990) <lynxpro@gm a i l . com> on Thursday July 07 2005, @06:02PM (#13009042)
        "I don't know anyone who buys downloadable music online. I was just wondering if I could hear some pro arguaments about downloadable music against actually having the CD. (I know you don't technically own the music, but it's still there in your hands and I feel that means something.)"

        I do. But mainly through Pepsi/Mountain Dew and 7Eleven promotions.

        I don't like buying CDs because often times, I only want one song. Buying that one song online "rewards" the artist a little, but definitely more than downloading that same song via a P2P network. Buying music online also will hasten the demise of the CD, and hopefully increase the strength of Apple to negotiate the fees the RIAA charges, or ultimately cuts the RIAA/labels out since artists would not longer need those middle-men if all music were commercially available online. Buying the CD only props up the RIAA's business model with sales statistics. Plus, I listen to music through my iPod, and it seems like every music label is trying to thwart the person's legal right to back up their media purchase and/or convert/transfer the music over to a more portable digital format such as MP3, OGG, or unencrypted AAC (FLAC, ALAC, etc.).

  • Free Entries (Score:5, Interesting)

    by NickCatal (865805) on Thursday July 07 2005, @05:09PM (#13008450)
    Find a song, do the "tell a friend" feature and type in "itunes500@apple.com" as the friend to email. Each time you do it, it is an entry. -Nick [nickcatalano.com]
      • Actually, I think they randomly draw from the pool of
        a) the qualifying purchases of the last 100,000 downloads (I believe freebies aren't counted as purchases, but they count for the total downloaded)
        b) all e-mails sent in during the time span of the last 100,000 downloads.

        That's the impression I got from reading the rules. It doesn't say that the 100,000th person wins, but that there will be a winner for every 100,000 purchases.
  • by double-oh three (688874) on Thursday July 07 2005, @05:09PM (#13008454)
    1. Gift them
    2. Beowulf cluster
    3. ...
    4. Profit!?

    Seriously though, you'd run out of people you felt close enough to to give them an iPod before you ran out.

    And I think 10,500 songs counts as a lifetime supply.
  • by tktk (540564) on Thursday July 07 2005, @05:11PM (#13008486)
    Hey, just for fun, everyone go buy one song right now. That'll burn the iTunes music servers and the credit card verification system to the ground.

    Sincerely,

    Jeve Stobs.

  • by The_Rippa (181699) * on Thursday July 07 2005, @05:12PM (#13008493)
    The RIAA will be handing out lawsuits for every 100,000th download on a p2p network, leading up to the public beheading of the person who download the 1,000,000,000,000,000,000,000th song.
  • by i_should_be_working (720372) on Thursday July 07 2005, @05:12PM (#13008500)
    much like the bottle caps you could see the bottoms of before buying, this scheme has an obvious flaw.

    Just buy 100,000 songs and hey, free ipod!
  • Gimme the Dual G5! (Score:3, Insightful)

    by tmoore (232528) on Thursday July 07 2005, @05:13PM (#13008511) Homepage
    The person who downloads the 500 millionth song wins 10 free iPods, a gold 10,000-song gift card, and 10 additional 50-song gift cards for the iPods. To top it off, the winner gets 4 first row Coldplay tickets with back-stage passes.

    Why not give away a nice Dual G5 system with the 30 inch cinema display instead of 10 iPods. What would you do with 10 iPods anyway? I mean 1 or 2 iPod's would be nice but 10??

  • >The person who downloads the 500 millionth song wins 10 free iPods, a gold 10,000-song gift card...

    ...and gets to visit the iPod factory run by the mysterious Steve Wonka?
  • by Pantero Blanco (792776) on Thursday July 07 2005, @05:14PM (#13008517)
    We already know of a way to get 10,000 free songs. Your gimmicks ain't flyin'.
  • Taxes? (Score:5, Insightful)

    by Neil Blender (555885) <neilblender@gmail.com> on Thursday July 07 2005, @05:15PM (#13008531)
    Not sure I'd want to win this. You get what "$10K" worth of music, $3K worth of ipods, probably a grand for the concert stuff. Boom - you owe the IRS 20% of $14000.
    • Re:Taxes? (Score:5, Interesting)

      by scovetta (632629) on Thursday July 07 2005, @05:49PM (#13008914) Homepage
      Are 10,000 songs automagically worth $10k? Seriously, how is that determined? If Starbucks gives me a free lifetime supply of coffee, do I owe them 20% of $infinity?
      • yeah, duh

        It's somewhere on your 1040, I think line 47 or so, ah, here:

        Cash/coffee prizes/winnings (if lifetime winnings submit form Z-27 or enter $1e14, $1e14-20 if filing jointly):

        I think 1e14 is as high as the IRS' calculators can go.
        • Look again:

          http://www.apple.com/itunes/volumesongs/

          I'd also question the actual value of the gift card for tax purposes... it's probably significantly less than $10k.
  • by inkdesign (7389) on Thursday July 07 2005, @05:16PM (#13008541)
    The RIAA is sure to notice any company that gives away 10,500 songs...
    ;0]
  • iTunes API (Score:5, Funny)

    by Krankheit (830769) on Thursday July 07 2005, @05:18PM (#13008562)
    iTunes API comprehensive?
    while (totaldownloads != 500000)
    {
    download_random_song(Mother_in_Law_Creditcard_Data _Structure);
    totaldownloads++;
    printf("Now I can havea beowulf cluster of iPods!\n");
    }
  • by Panaphonix (853996) on Thursday July 07 2005, @05:19PM (#13008580) Journal
    Let's see how much this promotion would cost Apple:

    500 million / 100,000 songs = 500 winners
    500 winners * (50 songs * $0.80 per song + $100 per iPod mini) = $70,000
    Gold gift card = $8,000
    10 iPods = $1,000
    Coldplay tickets = $0 cuz Coldplay is teh suck.

    Total cost = $79,000, considerably less than a single 30-second prime time spot.

    So Apple thanks you for the free advertising on this highly read online forum!
  • by Anonymous Coward on Thursday July 07 2005, @05:27PM (#13008662)
    I never win anything anyway. Hell, I can't even get MOD points and look how they give those away.
  • Taxes? (Score:3, Interesting)

    by RickPartin (892479) on Thursday July 07 2005, @05:33PM (#13008753) Homepage
    If I win the free 10,000 songs that works out to roughly a $10,000 value. Do I have to pay taxes on it?
  • by ayeco (301053) on Thursday July 07 2005, @06:13PM (#13009141)
    NO PURCHASE NECESSARY. - but you still need itunes .

    How To Enter. You will automatically be entered into the Promotion by: 1) downloading a song from iTunes (any free downloads will be deemed an ineligible entry); or 2) a free alternative means of sending an e-mail to Apple at itunes500@apple.com via the iTunes "Tell a Friend" feature (a song download or Tell a Friend e-mail will be deemed an "Entry(ies)"). The "Tell a Friend" feature can be easily accessed at iTunes by selecting a song, and clicking the "Tell a Friend" link that is displayed for that song. One Entry will be automatically submitted for each song downloaded or Tell a Friend e-mail sent. The Promotion begins following the downloading of the 480,000,000th iTunes song, and ends with the downloading of the 500 millionth Entry ("End Date"). Only Entries submitted in this time period will be accepted.
  • Predictor (Score:4, Interesting)

    I wrote a simple Perl program that extrapolates when each of the upcoming 100,000 songs will be purchased. It's probably quite wrong, but it was fun to write. I posted the code and the results in my blog [chrisdolan.net]. To sum up, my program predicts number 500 million will be at Fri Jul 15 05:09:29 2005 CDT (US/Central time)
    • by Anonymous Crowhead (577505) on Thursday July 07 2005, @05:10PM (#13008468)
      Rumor had it that they had overstocked their inventory of iPods and needed to get rid of them. Is this just a quiet way of getting rid of them

      Yep. They overstocked by 10 units and they need to unload them stat.
    • Do the math (Score:4, Insightful)

      by green pizza (159161) on Thursday July 07 2005, @05:15PM (#13008534) Homepage
      Rumor had it that they had overstocked their inventory of iPods and needed to get rid of them. Is this just a quiet way of getting rid of them through promotions and suckering people into buying songs? Sounds like it to me.

      Nah, Apple isn't that generous. They've sold something like 450M songs to date, so they still have 50M to go before they hit the 500M jackpot. One iPod for every 100K songs, and a 10 iPod mega prize adds up to only 510 give-away iPods. Apple sells a couple million iPods a year, so I don't think 510 is going to make a dent in any sort of inventory they might have.
    • by Anonymous Coward on Thursday July 07 2005, @05:18PM (#13008569)
      Oh sure, when Apple gives away 500 million songs it's called a promotion but when I do it the RIAA gets involved.
    • by Burning1 (204959) on Thursday July 07 2005, @05:11PM (#13008489) Homepage
      Just because something is free doesn't mean that it's valueless.
      • You're right, but 10,000 itunes songs has near zero value for me. I can't play them on my computer (no iTunes). I can't play them on my Rio Karma. I could give them to my girlfriend, but she works for the music industry and gets her music for free -- she can't remember ever buying a cd. I guess I could give them to my brother for xmas - 10 per year for the next 1000 years. Won't he be happy.
        • by Shakrai (717556) * on Thursday July 07 2005, @06:09PM (#13009099) Journal

          I could give them to my girlfriend, but she works for the music industry and gets her music for free

          The true slashdotter in me doesn't know if I should hate you for sleeping with the enemy or just plain hate you for sleeping with a member of the opposite sex.

          You would have made my life a lot easier if you were sleeping with a male indie-artist who got screwed over by a RIAA company.

    • The iPods aren't free. Neither are concert tickets. The songs aren't free either, just very cheap from Apple's point of view. They still pay bandwidth fees and likely will have to count them as songs sold for royalty purposes.

      Besides, in things like this it isn't the value of the prize to the company that is important, it is the value of the prize to the winner or game-players that matters. Clearly you don't care and therefore you are not their target audience with this event.
    • by jfengel (409917) on Thursday July 07 2005, @05:22PM (#13008605) Homepage Journal
      Well, sure you'd rather win something worth $150k than $9,900, which is what 10,000 songs costs. They're not claiming it's worth untold millions.

      The marginal cost to Apple may be small, but 10,000 songs are still 10,000 songs, and they're worth something to you, assuming you listen to music. The music's pretty tangible.

      The marginal cost may be zero, but the amortized cost is not. They can't give you the next song without having paid for the servers, the software, the music studios, the advertising, etc.

      If your goal is not so much to have stuff as to make make sure you're socking it to the guys giving you the prize, well, I'm sure Apple is very sorry. If you write to jobs@apple.com, he'll send you a gift certificate to be redeemed for a free iTunes song ($.99 processing fee applies.)

      (And just for reference, contests with a house as a prize rarely actually give away a house. If you read the rules closely, you'll find that you can take cash instead. Nearly everybody takes the cash.)
    • by green pizza (159161) on Thursday July 07 2005, @05:25PM (#13008641) Homepage
      Everyone seems to be forgetting that this prize package will be considered income to the winner's federal government. I'm an ignorent american, so I can't speak for other countires, but I'm fairly sure that if an american wins, Apple will file the proper paperwork with the IRS... pretty soon the $9900+iPods+concert trip ~= $15000 "free" prize package is going to cost the "winner" almost $5000 in income taxes.

      If I won, I would have to forefit the prize because there is NO WAY I could afford to pay the taxes on it.

      Now, if Apple were to be giving away a car, I could at least borrow money to pay the taxes, then sell the car to pay off the loan, and keep the balance for myself. There's not much I can do with $9900 of "free" music.

      Bastards. I hope this leads to an iTunes boycott.
    • Re:Hmmm (Score:5, Funny)

      by Osiris Ani (230116) on Thursday July 07 2005, @05:23PM (#13008623) Homepage
      Imagine that... a business attempting to do business.

    • Re:Hmmm (Score:5, Funny)

      by RichardX (457979) on Thursday July 07 2005, @07:16PM (#13009654) Homepage
      Cynical side of me sees attempt to drum up more sales.

      Realistic side... sees attempt to drum up more sales.


      That's because you're outside of the Jobs Reality Distortion Field(tm). If you were inside it (where you're *SUPPOSED* to be) you would in fact see this for what it really is - a selfless attempt by Apple to bring about world peace.

      Come. Join is. Everything is happy here. And made of white plastic - which is a bonus.
    • "A use for all those free songs I had saved up from Mountain Dew bottles!"

      I hope you cashed in your credits and downloaded those songs already because if not, they expired.

      There's a new promotion on 40oz (or is it 33oz?) Slurpee cups at 7Eleven until the end of this month. Have at it.