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NBC to Offer Free Video Download Service

Posted by samzenpus on Thu Sep 20, 2007 07:00 AM
from the must-see-internet-tv dept.
Damocles the Elder writes "Apparently NBC realized that people on the internet do watch TV, because after breaking up with Apple over iTunes pricing schemes, they're setting up their own free service." From the article "NBC first contracted with Amazon to offer its programs for sale to downloading devices like MP3 players. Now it is establishing its own downloading service, which NBC executives say they expect to become a viable competitor to iTunes. "With the creation of this new service, we are acknowledging that now, more than ever, viewers want to be in control of how, when and where they consume their favorite entertainment," said Vivi Zigler, the executive vice president of NBC Digital Entertainment. "Not only does this feature give them more control, but it also gives them a higher quality video experience."
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  • Wait for comcast! (Score:5, Insightful)

    by gravos (912628) on Thursday September 20 2007, @07:02AM (#20679069) Homepage
    Cue Comcast and other ISPs complaining that NBC is taking advantage of the bandwidth they provide and should be forced to pay in 5, 4, 3, 2, 1...
    • I don't think they'll care. Most Comcast broadband subscribers are also paying for the cable service. This isn't much different than the " on demand" service that some cable providers already offer.
    • I don't think they'll care. Most Comcast broadband subscribers are also paying for the cable service. This isn't much different than the " on demand" service that some cable providers already offer.

      You may be right, but consider this: ISP's complain iPlayer uses too much bandwith. [iptv-watch.co.uk] I expect this to be a growing point of contention between media companies and ISPs as more and more video content moves online.
    • ISPs should be happy that more content is made available on the internet. More people online, more money and power to them...
      • by CastrTroy (595695) on Thursday September 20 2007, @07:44AM (#20679329) Homepage
        I'm currently on what I call "low-speed high-speed". It's the 1 Mbit down, 125 Kbit up service that my ISP offers. If there was a good legal place to download tv shows for free, then I would probably get the 6 Mbit service that they offer. As it stands right now, I only browse the web, download music from eMusic, and download a Linux DVD ISO once or twice a year. If there was more content available on the web, I would probably sign up for the fastest package they had. But as for now, most of the stuff I do, even videos like Apple Movie Trailers play just fine over my 1 Mbit connection. You would think that bringing richer content to the web would make the ISPs happier, as there's more people paying for higher service levels. However, I'm not sure if it really helps them, as they have pretty much built their business model on selling 6 Mbit connections to people who do nothing more than browse the web and check their email.
    • not free (Score:5, Informative)

      by goombah99 (560566) on Thursday September 20 2007, @08:26AM (#20679667)
      Also notice that the service only free till "mid 2008". And It also has commercials. The videos dont come out till a week after airing and expire 7 days after you download them. Finally what can we expect for the "real" price in 2008. Well some details have emerged on the price NBC wanted apple to charge. You may recall the price they wanted apple to charge was said to be $4.99 but NBC denied this vehemently. Well it turns out what they wanted was to force apple to purchase bundles of shows. SO to get a popular show like Heros apple would have to buy one episode of heros and 2 episodes of some re-run. The equivalent price of those 3 shows was 4.99. But apple could only charge 2.99 for the Hero's. This would have left apple with a net loss for all the re-runs it could not off load to other customers for 99 cents.
  • by Goose In Orbit (199293) on Thursday September 20 2007, @07:04AM (#20679079)
    ...that MP3 players can now play videos
    • They have always done so.
      As long as your video is a red screen continuously blinking, playing it will display it on the LED.
  • Yeah, whatever... (Score:5, Insightful)

    by technothrasher (689062) on Thursday September 20 2007, @07:06AM (#20679091)
    "With the creation of this new service, we are acknowledging that now, more than ever, viewers want to be in control of how, when and where they consume their favorite entertainment,"

    ...

    Commercials will be embedded in the programs and viewers will not be able to skip through them.


    • by speaker of the truth (1112181) on Thursday September 20 2007, @07:24AM (#20679183)
      Commercials will be embedded, just like on television. Either tape it off your television or wait for the commercial to finish. Or wait for it to be released on DVD and buy it. Yeeesh, some of you people just don't want your content producers to make money, do you?
      • Yeeesh, some of you people just don't want your content producers to make money, do you?

        I don't really care if they make money or not. I don't watch anything NBC has to offer anyway. My point was solely that they shouldn't claim to be acknowledging that the viewers should watch the way the want to watch, and then put restrictions on how those viewers can watch. It's hypocritical.
        • Re: (Score:3, Insightful)

          Actually he was refering to the fact that this model is not scheduled. By far the larger restriction of television is the fact that you can only watch it when it's on (or after, assuming you've prgrammed your vcr). So I'd say this model still grants a large amount of freedom (in comparision.).
      • Re:Yeah, whatever... (Score:5, Informative)

        by TheRaven64 (641858) on Thursday September 20 2007, @07:34AM (#20679253) Homepage Journal
        I don't mind the producers making money, but they won't make any from me unless they sell me the product I want. For downloaded video, it has to be more convenient than renting the DVD. This means:
        • Quick access. What I want, when I want it.
        • No adverts. Adverts are the reason I stopped watching broadcast television.
        • No DRM. Part of the convenience means allowing it to be played on portable devices. Unless your DRM supports Mac, iPod and Nokia devices, (and will support all future devices I might buy) it makes the content less valuable to me.
        • No region restrictions.
        I would love to pay a (reasonable) flat rate, in advance, for seasons of TV shows I want to watch, and have them automatically downloaded every week, but this seems not to be something the studios want to sell me. Until then, I'll stick to renting DVDs, typically some years after the shows have been created.
          • Re:Yeah, whatever... (Score:5, Informative)

            by TheRaven64 (641858) on Thursday September 20 2007, @10:41AM (#20681693) Homepage Journal

            The product needs to be equal or better than what you can get "for free" over the air.
            A few years ago, I'd have agreed with you. About five or six years ago, my father stopped owning a TV, and I thought this was really odd. At the end of the month, our TV license expires and we're not planning on renewing it, and quite a few of my friends have also ditched the TV. It's still by no means a majority who have no TV, but it's no longer regarded as particularly unusual.

            Broadcast TV has a lot more competitors now than it used to. The internet is a good source of entertainment, as are rented DVDs (through the post, no hassle, no adverts). Computer games, including consoles, are starting to become a lot more mainstream too, and TV viewership figures have been dropping a corresponding amount for some years. A big reason there are more adverts in TV shows these days is that the income per viewer has remained roughly constant, but the number of viewers has dropped. This increase in adverts then drives more people away, perpetuating the spiral. It's not enough for a new service to be as good as TV, because TV is already starting to lose out. It has to be better.

      • by Ajehals (947354) <andyhalsall@NOspAm.ictsc.com> on Thursday September 20 2007, @07:48AM (#20679355) Homepage Journal
        I was going to say "how long till they put adverts (other than trailers) on to DVD's (there is nothing stopping them after all..) then I realised that children's DVD's are already littered with them (I put a postman pat DVD on for my son a while back, the feature is maybe 60 / 90 Minutes (3x 20 or 30 minute episodes) and there is at least 25 minutes of advertising material at the beginning, some of it totally inappropriate for really young kids (in terms of cartoon violence but still, its a Postman Pat DVD I wouldn't expect *any* violence* cartoon or otherwise) not to mention its is really annoying to have 2x 3 minute adverts for the same thing 5 minutes apart on a single DVD. Thankfully I can skip all of that, but I would hat to be someone who has a regular DVD player that honours whatever non-skip protection is on those Disks.

        *Except in "Pat and the Armed Post Office Robbery" where Pat foils a terrorist plot to rob the Post Office and use the proceeds to blow up the viaduct, or in "Pat goes Postal" which should be self explanatory... :)
          • Re: (Score:3, Interesting)

            Not to mention DVD's plus young kids don't mix. I tend to rip and transcode the originals, store them and then make them available via NFS to whatever box the kids want to watch them on, the amount I spend on storage (which is minimal anyway with 200Gb Sata Drives at @£25.) is immediately recouped by the fact that the disks are not destroyed within three months. Although I guess that causes issues for some people's business models (By reducing repeat sales) and probably means I'll see more adverts..
      • Let's see... "viewers want to be in control of how, when and where they consume their favorite entertainment," yet they keep you from skipping commercials (which I presume means you can't fast-forward at all, though that may be a reach) or watching them all in a bundle. Someone tagged this as "windowsonly." If true, that leaves out watching it on a Mac, Linux box, iPod, Archos media player, etc. If the window of availability is from the time of broadcast to fourteen days out (available for seven, expires

        • Re:Yeah, whatever... (Score:4, Interesting)

          by KingSkippus (799657) * on Thursday September 20 2007, @08:52AM (#20679975) Homepage Journal

          Grab the video stream,

          I.e. "Install software on your computer to do something you shouldn't need to."

          edit out the commercial

          I.e. "Install more software on your computer to do something you shouldn't need to, and spend at least as long as the show is futzing around with editing it."

          Frankly, I'd rather just not watch the show than to go through all of this trouble. Other people will probably be downloading it illegally to avoid the trouble and still watch the show. I like my solution better, though, because 1) I get to do other more interesting things, and 2) I don't help perpetuate the popularity of shows that are made by companies that want to control when, where, and how I watch stuff that I'm willing to pay for.

    • What NBC and its advertisers fail to grasp is that if they made good commercials, and not boring preachy drivel, people would actually *want* to watch them -- and then they wouldn't need to charge money or add DRM. After all, look at how many people watch cool commercials for free when they get posted to YouTube and similar sites.

  • by Hamster Lover (558288) * on Thursday September 20 2007, @07:09AM (#20679107) Journal
    From TFA:

    Commercials will be embedded in the programs and viewers will not be able to skip through them...

    Further into the article:

    But NBC intends to transform the service into a model similar to iTunes by the middle of 2008 -- that is, consumers will pay NBC directly to download episodes of the shows. "We did this to eliminate the middleman," said Jeff Gaspin, the president of NBC's digital division.

    That's fine and dandy, but will the paid version of the episode come complete with ads or is this just an interim solution until the paid model is in place, because I sure as hell wouldn't want to pay for episodes if they contained unskippable ads.
    • That's fine and dandy, but will the paid version of the episode come complete with ads or is this just an interim solution until the paid model is in place, because I sure as hell wouldn't want to pay for episodes if they contained unskippable ads.

      You aren't their target market. I'm not sure what their target market is because it should have been the masses of people Apple already had attracted to the market they nearly created (BT downloaders don't count for this heh).

      They only want to provide this crap t
    • Re: (Score:3, Insightful)

      From TFA:

      Commercials will be embedded in the programs and viewers will not be able to skip through them...
      So, this implies either a) a proprietary player or b) a requirement for Windows Media Player and thus Windows.

      Thus, no one running a real OS will be able to watch this crap. Problem solved.
      • Re: (Score:3, Insightful)

        The article also says it'll require Windows and the files will expire in 7 days. It's almost certainly Windows' DRM.

        Oh well, guess I'll keep paying my blood money to the cable company and downloading the improved versions from the usual places. (Improved meaning I can get it whenever I want, with no DRM, no commercials, and in a format that I like.)
  • pirates win (Score:4, Insightful)

    by timmarhy (659436) on Thursday September 20 2007, @07:10AM (#20679109)
    I've always advocated that pirates pirate things they wouldn't pay for anyway, hence why they were always going to win.

    make all media pirate proof 100%, make no money. the slightest crack in the system and you make no money.

    simply release your media in a format everyone can enjoy for free in a quality higher then the pirates are putting out, slip in some well targeted adverts, hey presto you just won over a market you had no chance of ever having previously and your making money from it.

    • Re: (Score:3, Interesting)

      Maybe like put putting it on Miro? http://www.getmiro.com/ [getmiro.com]

      Besides, stopping people from skipping through the video doesn't really correlate with "viewers want to be in control of how, when and where they consume their favorite entertainment"

      --Ketil
    • by HTH NE1 (675604) on Thursday September 20 2007, @07:55AM (#20679421)

      simply release your media in a format everyone can enjoy for free in a quality higher then the pirates are putting out, slip in some well targeted adverts, hey presto you just...
      ...invented broadcast television.
  • by Dekortage (697532) on Thursday September 20 2007, @07:10AM (#20679111) Homepage

    From the article:

    ...the files, which would be downloaded overnight to home computers, would contain commercials that viewers would not be able to skip through. And the file would not be transferable to a disk or to another computer.

    The files would degrade after the seven-day period and be unwatchable. "Kind of like 'Mission: Impossible,' only I don't think there would be any explosion and smoke," Mr. Gaspin said.

    The programs will initially be downloadable only to PCs with the Windows operating system, but NBC said it planned to make the service available to Mac computers and iPods later.

    You can't skip through the commercials? Can't transfer them to a disk or other computer? Any bets on how long this will last?

    But maybe this will help...

    In a second phase of the NBC rollout, customers would pay a fee for downloads of episodes that they would then own, and the files would be transferable to other devices. NBC hopes to offer this service by mid-2008, depending on how quickly the company can put in place the secure software necessary to allow payment by credit card. [emphasis added]

    Right, because online payment systems are magical. Only the top wizards understand the spells that make them work. That's why nobody except Apple has secure software to allow payment by credit cards: Steve Jobs is the toppest of the top wizards.

  • by Bazar (778572) on Thursday September 20 2007, @07:13AM (#20679119)
    I've tried downloading/watching heroes from NBC before.
    Because i was accessing it from a non-american IP address, they locked me out, citing no advertisers for my region (New Zealand)

    Talking of which, they previous/already offered the ability to watch previous episodes of heroes before, what exactly has changed?
    Isn't this just a rehash of what they already have, just with plans to turn it into an iTunes competitor later next year?
  • by Dekortage (697532) on Thursday September 20 2007, @07:14AM (#20679121) Homepage

    FTA:

    Mr. Gaspin said, "piracy was and is our No. 1 priority." He said that the music industry had been devastated by the free exchange of music, much of it facilitated by iTunes.

    Holy smokes: the most succesful legal online music distribution service on the Internet is actually a haven for piracy? Up is down, war is peace. Next up: the beef market has been terribly devastated by the popularity of McDonald's restaurants.

    • by tkrotchko (124118) * on Thursday September 20 2007, @07:27AM (#20679195) Homepage
      I think what he's trying to imply is that iTunes (not iTMS) allows people to rip their own CD's unencumbered by DRM. In fact, it doesn't even have an option to force DRM on songs. I was curious about this too, until I realized that MS Windows Media Player has an option to "Copy Protect Music" and presumably has the ability to force people to "copy protect music" if Micrsoft deems it important. Imagine if iTunes never became the dominant music software; I'm guessing this option would already be turned on.

      This is probably some sort of PR spin over the fact that NBC is most likely going to use Windows Media Player to base their options, and this is a feature that a marketing person would tout as important. And at first glance, I think Joe Average will see this as important too, since it will cut down on those dirty hackers and pirates from stealing music.

  • If studios had addressed this in 2001 we, as "consumers", would be much better off.

    As it is this is all coming about because of a tiff between studios and Apple, which will culminate in differing DRM models as more media sources decide to go online, greater likelihood of a "pay-to-play" internet (at least in the US), and the certainty that commercials will be inserted into the shows *real*soon*.

    Thank god USENET remains an option, as does Miro.
  • Just great, another advertiser-based Internet-distribution video service. And naturally not compatible with any other service and/or PMP.

    Here we go...
    1) download
    2) crack (?)
    3) strip advertising/convert format
    4) watch
    5) share (optional)
    6) delete when DVDs are released
    7) repeat steps 1-5 with DVDs
    8) when pay service starts change 1 to "pay & download".

    Meh. As long as my PVR keeps working I'll stick with 1,3,4 & maybe 6.


    • 5) share (optional)

      If everyone else can get it for free as well, why would you feel the need to 'share' it out?
  • by Anonymous Coward
    I am an Apple fan boy. With that out of the way, it is simply obvious to me and millions of others that iTunes is a well-refined product. With years of polish it has become one of the best media management packages around. So what are NBC going to end up releasing? My bet is some clunky, flash-in-the-pan web site with Windows-only formats and all the broken crap that comes with then. I am not denying problems with the Apple offering (DRM among them), but this move has the unfortunate effect of fragment
  • Used Amazon Unbox (Score:3, Interesting)

    by Enry (630) <enry@w a y g a . net> on Thursday September 20 2007, @07:32AM (#20679221) Journal
    I've used Amazons Unbox on my Tivo HD [hackrag.com] and downloaded the NBC pilots for Bionic Woman and Journeyman. Neither had commercials, so ran in about 42-45 minutes. Both were in SD format, which I should have expected given the amount of bandwidth required for HD, but I could set up a download from amazon.com at work, go home and then watch a show.

    Neither of these were shows I might have watched otherwise (or told the Tivo to record), but I may watch a few episodes of both now and give them a chance. Thanks NBC! Now bring back Studio 60 and all will be well with the world.
    • Re: (Score:3, Informative)

      Same here.

      I found that quite ironic. NBC fell upwards when Apple shut them out of iTunes. Amazon's Unbox offers better quality and more convenience for me. Being able to download shows directly to my TiVo and watch them in DVD quality had me immediately hooked on Amazon's Unbox. Plus I'm able to shop Unbox from either my TiVo or from any web browser.

      Apple would never partner with TiVo because Apple suffers from NIH syndrome.
  • Are there any players where a media file can disallow 'skipping the commercials'? Will it disallow skipping for commercials only, or will seeking be disabled for the entire file?
  • "Degrade"? (Score:4, Funny)

    by glindsey (73730) on Thursday September 20 2007, @08:00AM (#20679459)
    According to TFA, the videos will "degrade" after seven days.

    I'm assuming this means that your download of 30 Rock will slowly morph into an episode of Studio 60, and eventually, Saturday Night Live itself.
  • by bockelboy (824282) on Thursday September 20 2007, @08:09AM (#20679519)

    Now it is establishing its own downloading service, which NBC executives say they expect to become a viable competitor to iTunes

    Suuure. A viable competitor - but without a quarter of the video content, no music, probably crap software, lousy integrated experience, and no iPod support. It's as if they just opened a new brick and mortar NBC store which sells laser disks.

    Let me know how that goes for you.
  • by HangingChad (677530) on Thursday September 20 2007, @08:12AM (#20679555) Homepage

    Although I suspect this is more of an attempt by NBC to get people to pay to watch commercials, it's ultimately going to be bad for their business and the on-demand market in general. It's almost never a win to fragment a potential market, particularly for the consumer but who really cares about them anymore? With entertainment consolidated to a few major players, the consumer is an abstract concept with no form or value as an individual.

    Ultimately this will prove to be a fruitless endeavor. You can't drive an internet market by conscription. The history of the internet is littered with the corpses of companies that thought the same thing. Imagine needing a set-top box to tune in an individual TV station. NBC and CBS use the same type box, but you need a different one for ABC and Fox. WB has their own. It seems silly in any other market context, but that's what Apple and NBC are trying to do.

    Personally, I don't think the big media players are ever going to catch on. The farther down the road we go, the big media companies actually seem to be devolving. Fortunately that will open up markets for smarter players. Production companies with a leaner cost structure and the freedom of thought to consider product placement, co-branding and a host of other revenue streams rather than a strict commercial model.

    I gave a keynote at a NAB convention a couple years ago about the likely impact of the internet on media distribution and the opportunities for new revenue channels. Got a lot of head nodding but when I talked to them afterwards it was pretty clear it wasn't sinking in. They were still trying to fit the internet into the revenue models they already knew.

  • And so it begins: (Score:4, Interesting)

    by hcdejong (561314) <acme AT xmsnet DOT nl> on Thursday September 20 2007, @08:31AM (#20679709)
    the Balkanisation of online video. Instead of being able to find everything in one place, I'm back to using Google to find individual shows. Also, NBC currently doesn't allow video on its site to be seen outside the US, I suspect the new service won't be any better in this regard.

    At least we could count on Apple wanting to distribute these shows worldwide; I doubt NBC will want the trouble of allowing worldwide access (they'd rather sell the rights to the show to a national broadcaster instead).
  • by snowwrestler (896305) on Thursday September 20 2007, @09:11AM (#20680191)
    In this corner you have: Disney/Pixar/ABC + Apple + Google

    And in that corner you have: GE/Universal/NBC + Microsoft

    The industry has learned from AOL/Time Warner. Why buy each other when you can get the same advantages from partnerships and board placements?

    What are we thinking the odds are that the new NBC pay-for-download service will be based on Microsoft's DRM? Anyone?
  • by dontspitconfetti (1153473) on Thursday September 20 2007, @09:47AM (#20680805) Homepage

    breaking up with Apple over iTunes pricing schemes
    Wow, that's the exact same reason I broke up with my girlfriend!
    • Is anyone suspicious about the fact that Microsoft has a HUGE stake in NBC and all of a sudden NBC's content is pulled from Apple's store?

      ... and ins now available in a Windows-only format (surely DRM WMV of some kind).

      Anyway, I watch TV on my TV, not my PC. If I can't move it to my TV easily, no thanks.

    • by tkrotchko (124118) * on Thursday September 20 2007, @07:14AM (#20679123) Homepage
      Ultimately this is a good thing; it forces NBC to be better than Apple or they fail. It then forces Apple to be better than NBC. Which forces everybody else to be better. Because everybody is competing with free. You've got to be good to compete with free.

      Now the trouble is, companies hate competing, so ideally, Congress will ignore the whining of these big companies as they ask for laws to shield them from competition. It should also look aggressively at these companies if they try to work together to avoid competing with each other.

      This should be interesting to watch.
        • by uptownguy (215934) <UptownGuyEmail@@@gmail...com> on Thursday September 20 2007, @09:05AM (#20680131)
          As proved by MS. Actually, Windows has improved leaps and bounds since Linux took off, so I guess your point stands.

          As proved by MS. Actually, Windows has improved leaps and bounds since Linux^h^h^h^h^hMac OS took off^h^h^h^h^h^h^h^hstarted eating into their market share

          There you go. Fixed that for you.

          Seriously... Apple is poised to become a fierce competitor once again. Look at the shares of MacBook sales. Linux? I know this is Slashdot and I know we're all pulling for Linux but honstly, "The Year of Linux" is a looooooooooooooong way off.
            • Re: (Score:3, Insightful)

              Yes, because anyone running Linux is going to be THRILLED with the single mouse button on a macbook. Works so awesome in X. Much better than other laptops that have 2 or 3...

              Please. The number of macbooks that are NOT running OS X is not going to be statistically significant.
    • Re: (Score:2, Interesting)

      I'm more suspicious of your "facts". NBC is owned by GE (market cap 427 billion vs MSFT's 268 billion). Maybe you're thinking of MSNBC (a stupid idea), which Microsoft is no longer interested in.
    • Re: (Score:3, Informative)

      iTunes shows cost $2. These shows contain unskipable adverts. Both contain DRM. Assuming they include 10 minutes of adverts in a one-hour video, and that you will only watch the show once, your time would have worth under $12/hour for them to be better value than the iTunes version. Where I live, that's barely minimum wage.
      • by YrWrstNtmr (564987) on Thursday September 20 2007, @07:58AM (#20679447)
        Assuming they include 10 minutes of adverts in a one-hour video, and that you will only watch the show once, your time would have worth under $12/hour for them to be better value than the iTunes version.

        Of course! Time spent watching TV is billable time. I think we've found the ???? step before PROFIT!