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Vudu Set-Top Box Weds Legal P2P and HD Movies

Posted by Zonk on Sun Apr 29, 2007 06:13 AM
from the smells-like-money dept.
prostoalex writes "The New York Times is running a story on a Silicon Valley company that is planning to revolutionize the movie business. It's no secret that the movie-going experience has been deteriorating, while the number of HDTVs sold has been rising steadily. A company called Vudu, run by a guy who started TiVo, is now building a box for peer-to-peer download of movies straight from the studios. That could enables the movie studios to make movies securely available to viewers on the day of release, and improves on the download experience offered by other shops, like Amazon Unbox, MovieLink and others: 'DVD sales began to stagnate because studios had finally plowed through their entire backlog of movies that could be released on the shiny discs. The success of iTunes was also proving that the digital transition was inevitable and that one powerful player, Apple, could control the market if Hollywood did not find other viable partners. And outlaw services like the pirate Web sites that use BitTorrent technology demonstrated that digital piracy, which had consumed the music business first, now posed a real problem for Hollywood.'"
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  • Can somebody tell me how long will it take to hack into this box and reuse the code in some PC apps?
    I don't think film studios are going to be particularly happy and enthusiastic about it. Plus of course it will need to use DRM. Which one? Most of them are already broken, or will be in not-so-long time. And royalties will need to go to someone.

    As always, idea is brilliant, but there's a chance that MPIA will block it before it actually starts. They're just too scared of any new technologies...

    Just my 2c.
  • Bad copy? (Score:3, Insightful)

    by Baricom (763970) on Sunday April 29 2007, @06:26AM (#18917711)
    Vudu seems to be a copy of Apple TV. It has a similar-sized box with a similar aesthetic, and an equally sparse remote. What it adds over the Apple TV seems to be direct download without a computer, and a composite video out. There's also no mention of podcast support, which is the real innovation from the Apple TV, in my mind.

    Am I missing something? Is this really revolutionary? (Not that the Apple TV is either, but it's probably the best-known set-top box with podcast support.)
    • Oh, and the peer-to-peer dimension of this box is merely a marketing and implementation detail--people equate "P2P" with "free," but the average movie lover could care less that the Vudu does P2P, unless their broadband is metered and they get a nasty surprise at the end of the month.
    • It's revolutionary because this time the DRM is going to work.
      • The DRM is going to work because it's implemented in a closed system?
        Wow, you better run out and tell Microsoft, Nintendo and Sony!
        All of them have put closed hardware in peoples living rooms and NONE of them have been hacked!

        </sarcasm>
        • Re: (Score:2, Informative)

          Hmm. Referring to your sarcasm here, I don't know what you mean when you say "hacked". In Microsoft's case I dare say it's been successful. Sure, you can run pirated games on it, but it's far from a "hack once, run everywhere" trick. And it does seem like Microsoft could care less about the DVD-drive hack. What they *do* care about is the integrity of the box, they want it to remain closed and I think they have been damn successful in doing that.

          Sure, there was a hole which enabled people to run unsigned co
      • It's revolutionary because this time the DRM is going to work.

        See my .sig

        Michael
    • What it adds over the Apple TV seems to be direct download without a computer

      You've answered your own question genius! People want their device to just work, not have to fuck round setting up a PC for it to hook into.
    • There's also no mention of podcast support, which is the real innovation from the Apple TV, in my mind.
      What is revolutionary about podcast support? TiVo has had it for years?
    • AppleTV does have a component video out, in addition to the HDMI output.

      But, the AppleTV is by no means perfect. It seems to be underpowered for much HDTV content. Their specs limit HD to 720p @ 24fps at up to 5Mbps. That is not enough to be very flexible with HD. But, it's still hard to say how good it will be, because Apple doesn't have any HD content available.

      Hopefully the Vudu has a more capable video chip, which offloads more of the decoding process. Those chips are available, I'm surprised Ap
  • Costs for the user? (Score:3, Interesting)

    by maubp (303462) on Sunday April 29 2007, @06:35AM (#18917749)
    According to market analysist Nicholas Donatiello Jr quoted in the article, the ball park could be $300 for the box and between $6 adn $10 per movie. But they didn't touch on the bandwidth/data costs to the user - and as they are going with a peer-to-peer system, each customer will be donating some of their upload bandwidth too (possibly even when not watching a movie).
    • Re: (Score:3, Informative)

      A better idea would be to put a high speed downloading machine into the local video rental store. The store could download the top ten Hollywood movies in high res (or get a shipment of disks). Then the home movie viewer/renter could bring a hard disk or iPod-like device to the local video rental store and download the movie into the device. Then plug it into the home theater for viewing. That way they don't have to tie up their movie machine for hours downloading a single copy of the movie.
  • by aussie_a (778472) on Sunday April 29 2007, @06:39AM (#18917761) Journal

    The box's biggest asset is raw speed: the company says the films will begin playing immediately after a customer makes a selection.
    Either this is going to be limited in which areas it is deployed or else this is hyperbole of the extreme. I doubt it will be able to deliver instantaneous playing straight for people no matter where they are in America as there are many places that do not have broadband.

    If Vudu succeeds, it may mean goodbye to laborious computer downloads, sticky-floored movie theaters and cable companies' much narrower video-on-demand offerings.
    Good luck with that. However the technology to release movies simultaneously with theatre releases has existed for some time (VHS), and every major studio released their stuff on VHS, but somehow managed to delay the VHS release until after the theatre release in most cases. I don't see anything in Vudu's offering that is likely to change this. Also if this requires I have an internet connection (it was a little light on that detail) then it won't do very well as people typically do not want their internet connection slowing to a halt because little billy wants to 101 Dalmatians. Also it doesn't mention if I will be able to burn my movie onto a DVD. If I can then what sort of DRM am I going to get encumbered with? If not, then I don't see these replacing DVDs (or Bluray/HDDVD). People like to be able to take a movie to their friends place without their friend needing to have a Vudu. Now unless Vudu quickly becomes cheaper then DVDs, I see this being too large a hurdle for it to overcome.
    • How many people can afford to have a room in their house that could come close to the quality that one can get at a theater? The size to the screen and quality of the sound would set someone back in the 10's of thousand of dollars. This is just like sports. It use to be that the average person could afford to go to a sporting event. Now one has to be in the top 25% at least to be able to afford a ticket. It seems that with television revenue it is enough revenue since they have yet to close any teams.
      • Re: (Score:3, Interesting)

        When you sit closer to the screen, you don't WANT a screen the same size as a theatre. (Ever sat on the front row? Too close/big!)

        I have a simple 800X600 projector (so movies are standard def) showing on a 7' diagonal screen, and it's nearly as enjoyable as going to the theatre. I can enjoy much better seating, all the treats I want, and not have to worry about random people ruining the experience. If I had the money for a nicer (1080p) projector and high definition movies, I can see going to theatres e
        • Same situation, but 1280x720 resolution (sanyo Z1), and a 'free with projector' 100 inch screen, for $1200.

          This stuff really isn't that difficult to set up. These days I can even run it from my macbook pro, if you don't want to have a dedicated computer in the room.
  • Do people care? (Score:3, Insightful)

    by Turn-X Alphonse (789240) on Sunday April 29 2007, @06:43AM (#18917777) Journal
    while the number of HDTVs sold has been rising steadily.

    I see statements like that and wonder if it is truely rising or if it's just that HDTVs are comming down steadily in price and so rather than wanting a HDTV they just buy the best set of features (aka what the sales guy says) which happens to be the latest TV. This would explain why more HDTVs are slowly being sold while the interest level (as far as I can see) is very low even among people with HDTV consoles which would benefit from them.

    But I suppose HDTV is much like Vista. We have no real control over the market, we have a market for both (HDTV and normal TVs/Vista and XP) until the makers decide the pull the plug and we're forced to one option even if we hate it.
    • Bingo!

      HDTV's are getting affordable and people are buying them. Problem is they ignore the other facts.

      1 - SD tv from your cable company looks incredibly bad on a HDTV. All that blockyness was smudged into an acceptable picture on your 32" Tube TV set. that nice crisp 720P display shows all the digital cable glory of blocks and artifacts. The HD channels that they do get and their DVD's look better, but the 90% of the channels they watch look crappier now.

      Oh they also notice their Tivo looks crappy and
  • So.... (Score:3, Informative)

    by Kjella (173770) on Sunday April 29 2007, @06:51AM (#18917809) Homepage
    Their box is planning to upload HDTV vids through average people's internet connection? Most people have enough downloading, thank you. Something tells me QoS routers will get very popular if this catches on. P2P is a great way to "chip in" your bandwidth without actually setting up a central system. If you've set up a central system already, bandwidth is much cheaper and more available centrally than it is for me. With my DSL line I'm basicly capped at whatever they are able to deliver, and I hardly think I'm alone in that. The marginal price for me to have another Mbit of upload capacity is ca. infinite, or at least some ungodly expensive business connection. Easynews offers 20GB download for $10, which is about the same infrastructure Vudu would need to have. I'd easily rather pay 10$ to Vudu than upload 20GB over my connection.
  • by Underbruin (979259) on Sunday April 29 2007, @06:59AM (#18917833)
    From TFA: "It has built a small Internet-ready movie box that connects to the television and allows couch potatoes to rent or buy any of the 5,000 films now in Vudu's growing collection. The box's biggest asset is raw speed: the company says the films will begin playing immediately after a customer makes a selection." Two points. One, the article also makes note of the rise in HDTV sets - if that's indeed the case, wouldn't one selling point be the opportunity to offer movies in some fairly high-definition format (at LEAST DVD-quality)? Even for folks with broadband, most won't have the bandwith to pull down a DVD-or-better quality movie quickly enough to watch in real-time. The other point is the "rent or buy" verbiage - what defines 'renting' or 'buying' (normally I'd only have to ask what defines renting, but considering how the major movie/music studios have handled DRM, one must include buying in that request)? When the article says renting, do they mean along similar lines to what you might receive from a movie store, 3 days and then it goes away? Or do they mean something like purchasing a single viewing, along the lines of what you'd get in a movie theater - if the latter's the case, why the heck would I want to "rent" a new movie for almost the same price as going to see it in theaters? Even the best home setups really just can't compare to watching a movie at the theater, especially with some films being available at IMAX theaters and the like. This brings to light the question of the pricing scheme - new movies more costly than old? More popular movies have floating costs that increment with every X number of downloads? These are things I wouldn't put it past the MPAA to try and implement, and they'd spell a DOA right out of the gate for a service that's trying to supplant internet piracy. After all, you still just can't beat $Free.99 for price.
    • No shit eh? Will these guys ever learn? I have a p3 733 that cost me about $100 3 years ago. I added a 128 meg video card and a dvd player. I can play anything on that to my basic tv. Looks fine, works great especially with vnc!

      I rip all my kids shows and put em on a server so I don't have to replace dvds every year.

      The only movies that we buy are kids shows. I don't watch movies repeatedly but the kids sure do. Even if we do, the prices should be a LOT less. $10? American money? They're nuckin futs! Stil

  • Deteriorating? (Score:3, Insightful)

    by 4D6963 (933028) on Sunday April 29 2007, @07:02AM (#18917847)

    It's no secret that the movie-going experience has been deteriorating

    How so? What has changed? Are the seats less comfy? Is the pop corn less crunchy? Is the sound less ugh-please-turn-the-bass-down-or-i-am-going-to-bar fy? Or is it that the home theater experience is improving with respect to the real theater experience so it makes you say it's deteriorating?

    • Re:Deteriorating? (Score:4, Insightful)

      by Councilor Hart (673770) on Sunday April 29 2007, @08:07AM (#18918105)
      • People chatting instead of watching the movie. The entire length. (happend to me more than once)
      • Whining kids.
      • Doors not closing automatically when the movie starts, so either you try to ignore the outside glare (really great if the opening scene is quite dark) or you get up and close the door yourself. Which is usually reopened a few minutes later by late people who are looking for a seat. They do this either chatting, either blocking your field of view. Or even worse, they ask you to move from your seat which you have occupied for the last half hour because you were in time and wanted to have a decent position in the theater (relative to the screen) in a chair that is not falling apart.
      • One of the sound boxes fails half way, and keeps churning throughout the remainder.
      • They start playing the wrong movie.
      • Sound system is badly adjusted. Or it's so loud, your ears ring for hours afterwards.
      • The sound from the theater above,below,right, left is seeping through the walls.
      • Misaligned picture.
      • Subtitles (with DVD I can finally turn them off)
      • Toilet fee.
      • Overpriced food and you are not allowed to bring your own.
      • Overpriced tickets. Spend a few euros more and you can buy the dvd after a few months.
      • 20 minutes of commercials, and that amount just keeps rising.
      • etc.
      You're right. Nothing has changed. It has always been crappy. But now we finally have a choice. We can watch at our home theater. I don't want to go to the theater anymore. And when I do, I go with friends. I see it then as a social event and just hope the theater experience that evening isn't too bad. Dinner, movie and bar. Most of the weeks we just skip the movie.
      • Well, I've only had to complain about the two last points you provided, other than that I've hardly ever had to deal with any of that. Anyways, I agree with you, it doesn't seem like it has deteriorated, it's just that home theater is more interesting now. I'm not a movie person anyway, movies are way too long, I'm totally into series. I mean I never even found the time to watch 300 on my computer, as much as I wanna see it (in spite of its long duration).

      • I think you are going to the wrong theatre. My AMC card has almost 900 points (2 points per movie ticket) and in my entire life, I've never experienced most of those problems.

        * People chatting instead of watching the movie. The entire length. (happend to me more than once)
        Tell an employee. (Never happened to me, but then... The few times I was annoyed more than a few minutes, I told an employee and they 'fixed' the 'problem'.)
        * Whining kids.
        Tell a
        • Complain or pick another theatre. Ah, I wish.
          The country I live in has a population equal to New York city.
          We have one chain (one of the largest if not the largest in Europe) of theater. And at some point I lived near one of the largest theater complex in Europe.
          So I can go to the chain, or to the alternative movie house (more cultural, not main stream) if there is one. And sometimes I just want to see hollywood main stream.
          No, english is not my native language, so yes I have to suffer the subtitles.
    • For me, the theater experience has been deteriorating because they insist on making me watch, on average, about thirty to fifty minutes of advertising before the movie starts. That often includes a slide show of one-page ads from local used car dealers and so forth. If I want that crap I can get it at home on any of the regular broadcast channels.

      Some DVDs are starting to do the same thing (unskippable adverts) and that "deteriorates" the experience for me there as well.

      I contrast that to the experien
      • You know what's the weirdest about their ads? It's that, as you pointed, they're local ads for stuff like a local comic books store, but worst part is that you see the same ad before every movie you watch at that theater for about 10 years! Which makes me think that these stores musn't pay that much money for their advertisement, with respect to the price of the ticket (often around 7 euros around here). Wouldn't they attract more people and thus make more money if they completely gave up on the ads?

        • Wouldn't they attract more people and thus make more money if they completely gave up on the ads?

          You'd think so, wouldn't you? I dunno ... but what they're doing now is definitely causing me to lose interest. And that's too bad, because there are few things I like better than to watch a good film on the big screen.
    • I think the original submission was horribly written, in part because of what you state. My home theater is very nice compared to most home movie watching setups but compared to theaters local to me, it's not nearly as good.

      Maybe I've been lucky, but the few times I do go to a movie, I have had a very good experience, no phones, no babies, no (or few, but quiet) weenies talking, no sticky floors, comfortable seats in stadium arrangement.

      I don't think DVD sales began to stagnate because they cut through the
    • Re: (Score:2, Insightful)

      The cinema experience isn't deteriorating; the Slashdot crowd is reaching the age where people get tired of it.
    • There are now about 30 - 60 minutes of commercials before the film? The sound is jacked up to 11 in many theaters (I've been bringing earplugs to theaters in the last year, to avoid losing my hearing in the rare case I want to go to a show.) There are a painful number of shitty previews. Cell phones now are common, and people refuse to get off of them during movies.

      On top of all that, the cost of movies (and especially concessions) has skyrocketed. I think tickets are now 10-11 in my area for a prime ti
      • These days all the punk kids just sit around the theater talking and ruining my movie.

        Well, I never got that. Maybe because of the area I'm from, and I'm sure it's not a global trend. Is it? Are kids globally worse behaved than before?

        • Or perhaps our perception and tolerance has changed.
          As kids we didn't care or did it ourself. As adults, who can't go everyday or to every move and who don't have two months of summer vacation, we just want to watch the movie and not be annoyed by bored kids.
  • by ScrewMaster (602015) on Sunday April 29 2007, @07:45AM (#18918011)
    And outlaw services like the pirate Web sites that use BitTorrent technology demonstrated that digital piracy, which had consumed the music business first, now posed a real problem for Hollywood.

    Which is crap on both fronts. Peer-to-peer has hardly "consumed" the music business, last I heard they were still in business and making money. Unless he means that P2P has consumed an unreasonable amount of attorney's fees lately. I'd agree with that.

    This guy is just trying to make this appear to be a proactive solution to a problem the movie houses really aren't experiencing yet, hoping that one or more of them will jump on the bandwagon.

    The success of iTunes was also proving that the digital transition was inevitable and that one powerful player, Apple, could control the market if Hollywood did not find other viable partners.

    No, the success of iTunes has, if anything, taught the movie industry that the very last thing it wants is content distribution run by a high-powered technology company with both the money and the balls to tell the studios "here's the deal - take it or leave it."

    Both the music and the movie industries have long shown themselves to be anti-technology control freaks. Unless they can own this technology they'll never go for it, and if they did own it they'd lock it down so tightly that we would never go for it.

    I can't argue that the DVD was a phenomenal success, but that was because the average user wasn't left feeling too restricted. The reason he felt that way was because he generally just played his movies on his living room TV, and never needed to rip his data to some other format. That's changing, not to the level that music reproduction has changed but it's happening, and when enough people can't legally or practically move their movies to other devices the same problems will arise.
  • by jonwil (467024) on Sunday April 29 2007, @07:53AM (#18918035)
    Just as an example of some items I am unable to buy on DVD here in australia but would like to own:
    Snow White (the pre-WW2 Disney classic)
    The Real Ghostbusters (the 80s cartoon)
    Tales Of The Gun (History Channel documentary series)
    Other History Channel documentaries
    Space Above And Beyond
    Hey Dad (classic Aussie sitcom)

    Even if you account for the fact that some of them (like some of the History Channel stuff) may in fact be available if you are willing to import from America, there are still plenty of movies and TV episodes that you just plain can't get legally on DVD or from ANY download service anywhere in the world.
  • Voodoo or Snake Oil? (Score:3, Interesting)

    by tjl2015 (673427) on Sunday April 29 2007, @08:16AM (#18918147)
    This device sounds like a win for the MPAA/movie industry and a big loss for the consumer. Lets see how this device functions:

    1. You have to buy an expensive box. Most services like this offer the device cheap or free. Satellite boxes, cable boxes, TIVOs, all are or can be free with service plans.

    2. Peer-to-peer transfers. Sure, they say they are doing this to offer instantaneous availability of content, but it is just an excuse to shift the bandwidth cost to the end user. And, it doesn't just work exactly like BitTorrent. With BitTorrent, you are only uploading while the transfer takes place. This box uses every box as a source, all the time. If your box has a copy of a movie on it, it will upload it whenever someone else needs it. It doesn't sound like this service should be any more expensive than any other. If YouTube can afford to send me internet-quality video for the few pennies they get from my add revenues, Vudu can afford to send me DVD-quality video for the 10 bucks I'm paying them to buy their movie.

    3. End-to-end DRM, vendor lock-in. This is why they're so popular with the studios. While freeing people from the "tyranny" of the computer, they simultaneously give up their best chance at circumventing draconian controls.

    4. No DVD burner of any kind. This is the Achilles heel. They offer the option to "rent" or "purchase" downloads. For the 'rent' option, the file obviously deletes itself after a fixed amount of time. What about the movies I purchase? If it were on a computer I could make a backup copy on another hard drive or a DVD. With this, that option does not exist. The device's hard drive, however large, has a finite capacity. Once that fills up, whoops, what are you supposed to do? I guess you have to delete one of the movies you "bought." If they address this at all, they might let you re-download movies you delete. Regardless, it is at their discretion.

    5. Bandwidth. Very few people have Ethernet jacks next to their television. For many people, this will leave wireless as their only option. With wireless, I would be skeptical of its ability to cope with the massive upload/download requirements. Even if it can cope, the necessity to either lay Ethernet cables down or configure a wireless network is completely antithetical towards the plug-and-play, instant gratification consumer they're targeting. They're trying to package a computer in a format your Luddite grandmother won't recognize as a computer, while simultaneously requiring her to configure a wireless network.

    In summary, to use this system, I have to buy an expensive box, I have to pay for all the bandwidth, and I have absolutely no control over the files I download. This device is about one thing, control. Control of content and control of consumers.

    As much as I would like to see no DRM, I will admit that Apple figured out how to do DRM right with iTunes. The basic principle they applied was, "we will make the new format no more restrictive than the old format." Like CDs, FairPlay lets you burn as many CD copies as you want of files. It also lets you back up your files to multiple computers. Vudu's box ties all of my purchases to the lifetime of a single piece of hardware, offering no backup solutions, total DRM, and a system that's designed to screw over the consumer at every single turn.

    I hope this is not the way that the industry is going. I don't think the Vudu box will be a great success. However, they may still find enough people who want something that "just works" to find a market. Regardless, it will fall upon the usual legion, the modern fighters for freedom, the hackers and crackers to break the chains of DRM and vendor-lock in. It may be easier to crack something when it's on the computer, but being a stand-alone box hasn't saved the XBox, Playstations, and innumerable other devices from being opened in the same way.

    Ultimately, the studios know this. They simply want the circumvention to be so difficult that 95% of users will not attemp
      • Re: (Score:3, Insightful)

        The one thing commercial P2P companies always seem to forget is to compensate the end user for their bandwidth. If they tracked how much you upload and "purchased" your bandwidth using store credit or something, then this might be a viable model. However, if they don't do that they'll find themselves throttled to a trickle in my house since I have better uses for the bandwidth, which I pay for, than to give it to some company which isn't even compensating me for it.
  • Does it run a proprietary DRMed Linux?
  • I feel that they are a bit myopic here. Nice that they are trying to innovate, but what if some family likes to watch several movies in a month. HD movies will not be small files by any means, and will be a natural progression of the service I'm sure even though the article does not specifically state that they will be offering HD content. What if you download/watch several movies which you legally paid for and then get your cable cut off by companies like Comcast for exceeding their "magical" and hidden d

  • > DVD sales began to stagnate because studios had finally plowed through their entire backlog
    > of movies that could be released on the shiny discs?

    Bull-f*ing-shit!!! There are hundreds -- thousands -- of movies out there that I simply cannot buy on DVD!!! Where can I buy a DVD of "Hamburger: the Motion Picture"? How about a copy of "Stewardess School"? These are a couple of the funniest movies ever made, and are in my personal top ten.

    Want to talk about copyright reform? How about a provision
  • Movie studios are missing the point. DVD sales are slowing/stagnating not because their back catalogue has been released (it hasn't I'm sure) but by the overall PITA that is DVD viewing.
    Find DVD on shelf amongsth the 1000s of others
    Open box, fiddle with little plastic thingy that keeps disc secure
    Insert DVD -> wait for drive to spin up ->
    Wait for the DRM Copyright notice to go away (PITA) ->
    Watch Disc manufacturers logo ->
    (optionally sit through dozens of equally annoying, piss adverts or trail
  • by nanosquid (1074949) on Sunday April 29 2007, @11:18AM (#18919155)
    My first reaction was: why should I provide free hosting for a commercial vendor of video? Let them pay for their own hosting and bandwidth.

    But, come to think of it, if a service like this legitimizes large upstream bandwidth, we all win. One of the biggest threats to the Internet is still that upstream bandwidths become limited. So, from that point of view, I'm all for commercial P2P. I can still give its traffic low priority at the router.
    • Bullshit! Ever tried getting a torrent of anything popular (S.T.A.L.K.E.R, C&C3, 300, etc.) the day it's released? Good luck with your HD movie with 1 seeder and 3000 leechers.


      In my experience, you get quite a few seeders and it doesn't really matter if you are downloading from a seeder or a leecher.

      The bigger issue relates to false torrents getting posted, with the idea of discouraging people who discover that the files they have downloaded are corrupted.

      Michael
    • What was once considered a pipe-dream to have a complete home entertainment and communications centre is rapidly appearing over the horizon.

      True, but the only thing standing in the way of that Utopian vision is the typical massively under-provisioned ISP who couldn't even begin to handle that level of data transfer. The only thing that could make such a thing possible would be the big boys (Baby Bells, Comcast, Verizon, etc.) setting up edge caching of some kind to keep popular downloads within their res