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Psychology, Design and Economics of Slot-Machines

Posted by Zonk on Sat Jul 21, 2007 08:12 PM
from the one-armed-bandit dept.
6 writes "Technology isn't just about design and hardware; sometimes it's about psychology, politics, sociology, and economics. The website of Stanford design prof Michael Shanks is hosting a student project by William Choi and Antoine Sindhu, a fascinating online course about slot machines. From the site: 'Much research has been devoted to studying gambling behavior from various points of view, including the psychological, social, economic, and political bases and implications of gambling ... [just the same,] focusing on slot machines reveals and inspires the study of many sociological issues that have come to express themselves specifically and notably on these machines. Here, we examine a number of these issues, attempting to link slot machines to them in an effort to better understand and explain them.'"
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  • by anagama (611277) <thepotter AT yahoo DOT com> on Saturday July 21 2007, @08:16PM (#19942401) Homepage
    If you give a rat a bit of food every time it presses a bar (or on every n presses) -- it'll learn to press the bar the requisite number of times when it is hungry. If you provide a food nugget on a varying number of presses, e.g., 1 press=win, 3 presses=win, 10 presses=win, 4 presses=win -- it'll punch the bar all day.

    At least, that's how I recall a psych prof of mine from college explaining why slot machines were so profitable.
    • I read a New York Times article on this subject a while back -- it was about professional slot machine designers. It referred to an insidious concept with the charming title, "cherry dribbling." Basically, it means figuring out the ratio of payouts to losses that defines the optimal rate to pick a slot-machine player's pocket. Pay out too much and obviously the slot-machine owner will lose. Pay out too little and people begin to feel like suckers and stop playing. Get it just right -- super happy profi
      • Basically, it means figuring out the ratio of payouts to losses that defines the optimal rate to pick a slot-machine player's pocket. Pay out too much and obviously the slot-machine owner will lose. Pay out too little and people begin to feel like suckers and stop playing. Get it just right -- super happy profit!

        It's even more complex than that, designers need to understand HOW best to make individual payouts to maximize profits. Make the payouts too big and people will become disinterested from losing too

        • by Mprx (82435) on Sunday July 22 2007, @06:00AM (#19944707)
          The house isn't playing against an individual customer, it's playing against all the customers. The only way they can make money with >100% payout is by using it as a loss leader to attract them to worse paying gambling.
    • If you give a rat a bit of food every time it presses a bar (or on every n presses) -- it'll learn to press the bar the requisite number of times when it is hungry. If you provide a food nugget on a varying number of presses, e.g., 1 press=win, 3 presses=win, 10 presses=win, 4 presses=win -- it'll punch the bar all day.

      At least, that's how I recall a psych prof of mine from college explaining why slot machines were so profitable.

      Hmm, does that really explain it though? If the rat had to give up a bit of food whenever it pressed the bar maybe it would behave differently, and this is more similar to what slot machines do.

      If it was just a matter of pulling the lever enough times, and it didn't cost anything, then of course people would sit there all day pulling the lever.

      • by Anonymous Coward on Saturday July 21 2007, @09:49PM (#19942841)
        You're missing the point completely. And yes - it was/is a pretty significant finding in behavioral research.

        If you pay out every time - or consistently pay out after a reasonable number of pushes the rat figures that out, pushes the bar until he's eaten enough, then goes on his way until he's hungry again.

        However - if you make the payout random, the rat will push the button all day long. Even after he's had enough to eat. Nothing like the behavior you described.
      • Re: (Score:3, Insightful)

        A rat is an animal with a fairly limited number of interests, say: survive (eat/drink/not get killed) and reproduce.

        That's not true at all. You are assuming rats only live to survive and reproduce in a way that's different from people. People use architecture and books as a way to survive and reproduce. Architecture can be looked at the same way as peacock feathers -- chicks put out to people who build (or live) neat buildings. By Whatshername the author of Harry Potter, by writing books, she's increase
      • You really need a psych prof to teach you that?

        You are so correct. I learned this from my girlfriend. Cherry dribbling indeed!
      • by Afecks (899057) on Saturday July 21 2007, @10:46PM (#19943101)
        You're calling other people crazy yet you've found a way to turn this discussion into anti-Microsoft hate propaganda yet again like the countless others. You're not even talking about how great something is, you're talking about how much it sucks, constantly. If you hate it so much why do you focus on it to the point where you can't have a normal conversation about anything BUT this single topic?
        • It's what happens when people build their entire persona around a single idea. The best thing to do with people who exhibit a singular focus is to ignore them, lest you get sucked into their psychological pathology inadvertently.
  • by Anonymous Coward on Saturday July 21 2007, @08:43PM (#19942523)
    [i]
    Just like a real slot machine, we found that the online simulator had a very high frequency of "near misses." Nearly every one in four reel spins had two of the same symbol, and the third matching symbol just slightly off on third reel. This is precisely the technique used in real slot machines to keep people addicted--it creates the illusion that you have "almost" won. In addition, small payouts happened with surprising frequency, replenishing the pool of available money and keeping the game dynamic.
    [/i]

    I work for a company that makes video and mechanical slot machines. This quote is just plain wrong. In fact, intentionally displaying "near misses" is illegal in pretty much every single gaming jurisdiction. It is simply the perception by the player.

    Additionally, a game with many small payouts is normal! Games that pay out many small amounts and rarely a large amount are known in the industry as "bleeders." However, it isn't an intentional scheme that is devised to separate the player from his money. There is a concept of machine "volatility" -- the math for a set of reel strips can be devised to be more or less volatile. Less volatile means frequent small payouts and very very infrequent large payouts. More volatile means there aren't a lot of small payouts, but a large payout is a little bit more likely than on a less volatile game. In either case, the machine hold percentages can be the same (or whatever the casino configures -- as long as it is legal in that particular jurisdiction. In my experience, most places will configure paytables with the lowest legal payout percentage in that particular jurisdiction -- especially if a game is new on the floor.)

    • by Graff (532189) on Saturday July 21 2007, @10:18PM (#19942971)

      In fact, intentionally displaying "near misses" is illegal in pretty much every single gaming jurisdiction.
      Actually there is a very easy way of legally doing this. You set up the wheels so that certain wheels have more of some symbols than others.

      Suppose there are 3 wheels and 3 symbols - a, b, and c. The wheels have the symbols in the following amounts:
      wheel 1: a a b c c
      wheel 2: a a b b c
      wheel 3: a b b c c

      In other words, two wheels have two copies of symbol "a" and one wheel has one copy of symbol "a". The same goes for the other symbols.

      You now have a much greater chance of getting 2 of any symbol than you do of getting all 3. This is just a simple example, there are many more ways of setting up the wheels so that you get a large amount of "near misses" and are goaded into playing the machine more. It's not illegal to set up the wheels in this manner, what is illegal is pre-deciding the result of a random spin of the wheels. This kind of setup is just obfuscating the chances of getting a certain layout of symbols.
        • Re: (Score:3, Insightful)

          I think grandparent post is talking about the machine doing something shonky like:
          1. Generate a random number.
          2. Convert that random number to a game outcome.
          3. If outcome is 'player loses', display a non-paying 'near miss' on the lines played, or even a paying 'near miss' on unplayed lines.

          Probably but I wanted to point out that there are legal ways of being intentionally misleading when it comes to slot machines. Yes the law is says that you can't do the steps you outlined but there are many ways of still misleading the slot machine player that don't fall under the law.

          The method I described is only one of many ways that a slot machine manufacturer could influence a player in a way that favors the casino. An example of another way of being misleading is to have additional symbols that clo

    • Re: (Score:3, Insightful)

      Just like a real slot machine, we found that the online simulator had a very high frequency of "near misses."

      I work for a company that makes video and mechanical slot machines. This quote is just plain wrong. In fact, intentionally displaying "near misses" is illegal in pretty much every single gaming jurisdiction.

      ... no, what's illegal is rigging the machine to control the distribution of its end results. Carefully arranging the faces on the dials such that nearly every wheel combination walks across an

  • slot machines are designed to take your money. News at 5!
  • by Animats (122034) on Saturday July 21 2007, @08:54PM (#19942573) Homepage

    It's a student project, and it shows. The article is superficial. The first two sources listed are Wikipedia and HowStuffWorks. There's a page on the Simpsons. You get the general idea.

    Considerable work has been done on gambling psychology, but they didn't find it. There's an online Journal of Gambling Issues [camh.net], with papers like Slot machine structural characteristics: Distorted player views of payback percentages [camh.net]. There's an annual trade show, Global Gaming Expo [globalgamingexpo.com], and even an institute of higher learning devoted to the subject, the International Gaming Institute [unlv.edu], part of (inevitably) the University of Las Vegas.

    Their "experimental work" consisted of playing "freeslots.com". They didn't even notice that the "free slots" programs are set to have an expectation greater than zero when played in free mode. In fact, it's quite difficult to lose at "freeslots".

    Industry analysis of player psychology has gone way beyond the stuff mentioned in this student paper. The big breakthrough was when slot machines started accepting player affinity cards. Today's casinos have the player's entire history, at the per-click level, on file, and considerable effort goes into mining that data. Some studies have compared what players have thought they won versus the casino's history of their track record. Many players don't even know that they're losing, let alone how much.

    If you want to read about this subject, start with Super Casino [amazon.com], an 1999 inside look at some major Las Vegas properties.

    • by Vicissidude (878310) on Sunday July 22 2007, @01:42AM (#19943815)
      It's a student project, and it shows.

      I agree. Having actually worked at a casino on the slots, I find the article lacking and in one area outright false. They say nothing about how the individual slot machines and their network actually works. Further, they are wrong in that casinos do not operate under a "laissez-faire" or unregulated free-market economy. The idea that casinos operate under "minimal government regulation" is so ridiculous as to be completely laughable.

      Casino gambling is one of the most highly regulated industries in our nation. Every worker who applies to work at a casino has to fill out a literal inch of paperwork, just for the background check. They have to supply a ten year work history, and you are told not to skip any months. Their fingerprints are taken and supplied to federal databases. Those fingerprints are compared to see if any matches come up, and then they are permanently stored for future reference. If any problems come up in your record, then it's very likely you will not be licensed to work there.

      Once you are actually hired, that only begins the regulations. There are literally regulations for everything that a employee can and can not do, even after work. Those regulations are monitored by surveillance, casino management, state authorities, and the feds. Breaking those regulations could mean a suspension, pulling your license (effectively firing you), or even jail time. Casino gambling used to be controlled by the mob, so the authorities are deadly serious about making sure everything is done legally.

      • The idea that casinos operate under "minimal government regulation" is so ridiculous as to be completely laughable.
        No, it isn't. You should see the regulations other companies have for gambling machines - they specify the entire payout structures, the hit likelihoods, the amount of noise the machines are amount to make, the volume of brightness allowed to be put out in lumens, all sorts of stuff. All the American gaming services do is require regular random testing of the machines, honest posting of stats, no rigged machines, and a cap on expected draw. America has about the most open and liberal market possible while still intending to verify the honesty of a proprietor.

        Just because it's hard to regulate gambling honesty doesn't mean that we're doing a particularly overbearing job of it. In general, it's not appropriate even as a professional to suggest that one country's regulations are or are not strict until you have experience with the regulations of other countries (as usual, Canada doesn't count.)

        Casino gambling is one of the most highly regulated industries in our nation.
        Nonsense. Again you are confusing your lack of personal experience with something more strict with that there is nothing more strict. Neighborhood banks go through regulations that make casinos look positively lax. The local UPS hub has an on-site police force (and no, your 20-dude goon squad in casino floor 3 isn't a police force, I mean an actual went to the real police acadamy people with badges that mean something in court type police force;) that's there for a reason. Your local airport guys are rolling their eyes right now. Any place that sells chemical fertilizer (not dirt) is pretty pissed at you right now. A gas station goes through more verifications per-machine than a casino does, though given how many more machines a casino has than a gas station, the validity of that point is ... curious.

        Then you get down to places with real security - prisons, power plants, dams, stock exchanges, CDC Level 3+ quarantine sites (there's at least one in almost every major city and one at most strong medical schools,) ports of call, military bases, missile silos - you say gambling's securer than those places around the people who keep them secure, you're likely to get a punch in the mouth.

        'Course, if by "regulated" you meant investigated by the government, well, then you obviously have no experience in finance, transportation, the fuel sector, alcohol, tobacco, pornography, television decency, abortion, cosmetic surgery, car sales or cell phone region mapping. Indeed, if you take a good solid look at it, casino regulation is pretty much on par with other industries making that amount of money. You want something better regulated, you move up the dollar chain, you get religious ethics involved or you make a genuine stab at the public health.

        Frankly, prostitution is a better regulated Nevada state industry than gambling is; that's why they can spot disease trends across small brothels but not theft trends across major casinos on the same street. You seem to think that any enforcement in a casino is government enforcement. The vast bulk of it isn't. No government agency says that a casino has to look for cheaters. They're doing that themselves because it's in their financial best interest. Gambling regulation is just a set of rules saying how far they're allowed to set the statistics, how long they're allowed to milk a given customer, and a lot of random sampling to make sure people are telling the truth.

        You want real regulation, you look at the drug war. That's regulation that works better than casino regulation, and everybody being regulated is fighting it as hard as they can, unlike casinos, who cooperate quite openly.
        • by Vicissidude (878310) on Sunday July 22 2007, @04:55PM (#19948845)
          Me: The idea that casinos operate under "minimal government regulation" is so ridiculous as to be completely laughable.
          You: No, it isn't. You should see the regulations other companies have for gambling machines - they specify the entire payout structures, the hit likelihoods, the amount of noise the machines are amount to make, the volume of brightness allowed to be put out in lumens, all sorts of stuff. All the American gaming services do is require regular random testing of the machines, honest posting of stats, no rigged machines, and a cap on expected draw. America has about the most open and liberal market possible while still intending to verify the honesty of a proprietor.


          I worked as a Gaming Agent in Washington state and actually helped set up a brand new, 2000-slot casino, so excuse me if I know more about this than you do.

          All new video lottery terminals (slot machines), games, and templates are checked and verified by the Washington State Gambling Commission. They have a Testing Lab specifically set up strictly for that purpose. If those machines do not pass the test, then those machines are not allowed anywhere in the state of Washington. If those games do not pass the test, then those games are not allowed anywhere in the state of Washington. If the templates do not pass, then they are not allowed in Washington.
          http://www.wsgc.wa.gov/egl/mission.asp [wa.gov]

          At the Tribal level, machine processors are kept under 24-hour lock and key and surveillance. Each processor for each slot is individually, electronically checked and confirmed against state signatures. The machines come straight from the manufacturer in sealed trucks. The machines are installed under the eyes of Tribal Gaming, Slot Maintenance, Security, Surveillance, and the manufacturer's technicians. They are tested by Slot Maintenance and the manufacturer, observed by Tribal Gaming, Security, and Surveillance. The machines can only be put into play once Tribal Gaming and the State Gambling Commission has checked and verified that the machines are operating properly.

          Washington state has some of the most strict laws around gaming and slot machines in the nation:
          Laws http://apps.leg.wa.gov/RCW/default.aspx?cite=9.46 [wa.gov]
          Rules http://apps.leg.wa.gov/WAC/default.aspx?cite=230 [wa.gov]

          Those laws and rules are underneath the federal laws around gambling and above the individual Tribal Compacts which also regulate gambling. I studied and learned all of those laws and was tasked with the duty of enforcing them. As a member of the Tribal Gaming Agency, we were at the casino 24 hours a day, 7 days a week. By law, the casino was not allowed to remain open if one of our staff were not on the premises. We had complete and full access to every area in the casino at any time we wanted, regardless of the wishes of casino management or workers. At least half of our agency were former police officers. Were we badged members of Tribal Government with the authority to arrest and detain suspects.

          Saying there is "minimal government regulation" of casinos is abjectly false. Saying that this industry is not highly regulated is also abjectly false. Your arguments are disingenuous at best, and outright lies at worst.
  • I've spent some time with slot machine code -- I actually love the old reel machines (which are generally the only ones you can own based on most state laws), and I've done some minor consulting with casinos in Las Vegas. The near misses are not encoded into the machine.

    It is easy to believe the machines are built to take your money, but it has nothing to do with preset expectations. They truly are random, but each wheel has a specific number of possible results. Each wheel is independently picked from a random number generator with numbers picked at the instant you hit the spin button or pull the lever.

    All 3 or 4 wheels might have a number of possible positions, numbering as high as 1024 per wheel. The first half of those numbers (say, 0-511) will be "blank" hits, so the wheel will stop on a blank. Then another 256 or so might be a symbol with a low payout, and then you get progressively less hits on the higher paying symbols. As you move further down the wheel, you get even fewer high paying "hit" numbers. The big payout only occurs on one or two numbers per wheel.

    When the right combination of random numbers occurs, you win a payout. The chance is slim, with most machines paying out a percentage avering 85-92% over infinite spins, based purely on the mathematical chance of hitting a specific combination of random numbers in a spin.

    Seeing those "near hits" is only because white "loser" spots on the wheel are always surrounded by symbols. Those near misses are almost always symbols that would pay SOMETHING, but rarely do you get 3 symbols that are near misses of the jackpot.

    This summer, I spent a considerable amount of time in LV -- I was on a consulting project each month and stayed at the Paris casino. Over two days, I decided to "track" the play on a given slot machine, by attempting to jot down the results. The machine is certainly random, and if you watch a machine long enough and write down the actual results (landed on white space between red 7 and blue 7, landed on red 7, landed on cherry), you can eventually come up with the percentage chance of hitting a particular symbol. You need thousands of spins on a particular machine, but you'll get those percentages eventually.

    In a game with less of a mathematical payout chance than 100%, the casino doesn't need to cheat. It's already guaranteed a profit on the lifetime of the machine. Some players do win in Vegas -- those who walk away after their first penny of profit. Everyone else eventually has the math get the best of them.

    SIDENOTE:I don't condone gambling, but I do like the entertainment value of meeting up with a few friends and spending a few hours at the craps tables. $25 bets over a 4 hour period, betting the pass line with full odds, has a very low risk of losing your money (1.4% risk of ruin with a $2000 bankroll). The comps you receive in exchange more than make up for any loss. That's the only game in Vegas I think still has a slight player's edge, with comps and freebies added in.
    • The European style of slot machine (or "fruit machine" in the UK) has a thriving emulation scene [fruit-emu.com] around it with many machines in use ten years ago available to play in Windows. If you wanted to perform some analysis on this type of machine, you could.
    • Re: (Score:3, Interesting)

      "They truly are random"

      In New Zealand, some years ago, at the Sky City Casino in Auckland a man was playing the slot machines. He won the jackpot: a new car. He had credits left, so he played again. He won the jackpot again: a second new car.

      The casino refused to give him his second car, because the machines were "not supposed to do that".

      (I think he took them to court, and may even have won, but it was a while ago, and my google skills are insufficient)

      • I agree, he should get the 2nd car...

        There are numerous instances in which a person will win a big jackpot and then shortly afterwards win another, even possibly same exact, one ... even on the same machine - and many employees who have worked on the casino floor will attest to observing such happenings.

        Every event is unrelated to the previous ... the odds of hitting the big one remains exactly the same for the next spin regardless of whether one hit it before or not.

        Either there is more to the story or tha
    • Over two days, I decided to "track" the play on a given slot machine, by attempting to jot down the results.
      How did you do this without attracting attention? I feel like many casinos would threaten to break your knees if they saw you doing that, despite the fact that as you say it wouldn't help you win. It still looks "weird" and surely the billion cameras in the ceiling could see you.
    • by Myria (562655) on Sunday July 22 2007, @01:00AM (#19943635)
      It is in the best interest of casinos for their games to be fair. They want their machines to follow the rules exactly, and be as random as possible - the math takes care of the rest. If they weren't following the rules, Nevada and the public would get them shut down very quickly.

      I really don't like the way such places try to manipulate people. The near misses aren't manipulated by the machine's operation, but the game's layout is designed such that near misses are a natural result. The methods used by casinos very much the same crap as supermarkets micromanaging item placement to trick you and your children into buying more items and more expensive items. I dislike that more than the idea of going somewhere to lose money.

      By the way, I'm one of those Vegas winners you speak of. I was bored and waiting for a show so I sat and played quarter video poker. I got a royal flush on the 4th hand - $1000. Walked away immediately, and haven't gambled since then. Lost a total of maybe $30 in my life before then on similar cheap games.
      • The near misses are not "programmed" per se, but rather, as some other posters have pointed out, is due to uneven distribution of the virtual reel symbols*

        * a visual symbol on modern slots is assigned to one or typically numerous virtual reel positions (ie. 0 to 255 or whatever); typically "blank" is assigned the vast majority on many machines with the other higher paying symbols being assigned few to as little as one specific number only. The distribution is often different for each of the reels (typically
  • by CrazyJim1 (809850) on Saturday July 21 2007, @09:37PM (#19942789) Journal
    I was thinking today: If someone wins at a slot machine, they tell other people and get them interested in the trip to a casino. Now when people lose, they don't go bragging like they do when they win so negative publicity is low. It's always,"Hey I bought a motorcylce with my winnings." or,"I played all day on one dollar."
    • I read somewhere recently (I think it was The Black Swan by NNT) that whether or not you become a gambling addict depends largely on your first experience with it. First-time winners tend to be more likely to become addicts. A form of confirmation bias -- affirmation bias?

      Luckily, my dad had no mercy on me playing poker as a 5 year-old.
    • Some years back one of my friends and I went to the casino when they had "free" night (first sunday every other month they didn't charge entrance fee). They sat op introduction tables where newcomers could learn how to play the card games and roulette. The reason why we allways came these nights was that the slot machines seemed to be paying out good. We usually just entered with about $10 and headed for the slots, cant remember ever going home from one of those nights with less than $100.
      Granted this is ba
  • by thc69 (98798) on Saturday July 21 2007, @09:37PM (#19942791) Homepage Journal
    The last time I was in a casino, I realized that out of the thousands of drones sitting at machines, not a single one was smiling. Aren't they there to have fun? Must be something like grinding and farming in an MMORPG...lots of unpleasant time spent "having fun".

    I repeat: Thousands of people. Zero smiles. Legions of bleary-eyed bleak-souled drones.

    I have no moral problem with gambling, and it doesn't bother me that there are four casinos within two hours drive of my house...but I just can't understand why any of those people are there, doing that. They sure don't look like they're having fun. (And, you may ask, why was I there? Restaurants.)
    • Re: (Score:3, Insightful)

      The wife and I went to a casino in Atlantic City. I took out $20 and left my bank cards in the car so that I couldn't take out any more. Five minutes at one slot machine and I was out of dough. I looked at my wife and asked "Okay, so now what?" It wasn't fun at all.

      Now, sitting down at a table with a bunch of friends and playing cards is one thing, but pushing a button on a machine like a rat? I can do that at home for free.

      If you go to Atlantic City, make sure you check out the Ripley's museum. It's the

      • by Anonymous Coward
        I went to Atlantic City this one time, and saw this car sitting there with a handful of bank cards lying in the seat. Whipped out my slim jim and popped the sucker open. Got a free car and a few hundred bucks' worth of cards out of the deal. Bet the owner wished he'd stayed home. I was so amazed by my luck that I stopped by the Ripley's museum to see if they wanted to buy my story. The losers said that they weren't interested because apparently this kind of thing happens all the time there. So, I sold
    • Re: (Score:3, Interesting)

      Asheron's Call 1 had some of the best "Slot machine loot" of any MMORPG I know. I used to make $15 an hour on ebay with the normal stuff I'd find, then when an ultra rare came along, it could net me upwards of $100. Too bad the Chinese came into the fray so soon. It was pretty lucrative to play and sell stuff on ebay. Some people made enough to buy real houses with their income. Now you're lucky if you can dredge out $5 an hour because the games are so unfriendly to tradable loot and Chinese gold farme
    • Re: (Score:2, Insightful)

      not a single one was smiling. Aren't they there to have fun?

      Why is it required that one grin like an imbecile while 'having fun'? For example, look at a biker on a Harley Davidson. They generally look like someone took a mighty big piss in their corn flakes that morning. But I bet they sure are 'having fun' or however you would insist on phrasing it.

    • Well, a slot machine is a single player game. Now maybe you can play Solitaire for hours with a grin on your face, but if you do then your destined for a padded room.

      There are some people who are real social animals, and will talk to strangers while playing the slots, and have a great old time.. but if you are spending money to try and win some money, your probably concentrating on the machine, and wishing that this person would find themselves someone else to chat to. Maybe this doesn't seem fun to you, b

  • hahahaha (Score:3, Insightful)

    by yoha (249396) on Saturday July 21 2007, @09:39PM (#19942799)
    Wikipedia is cited as a source
  • I have actually built an online casino for a third party in Monaco and they aked us to rig the slotmachines so they would pay out more than their natural randomness would do, because they want their clients/addicts to have as much fun as possible for as long as possible before they run out of money. We even had a button that they could press in the management pages that would trigger a Jackpot within 50 games or so to keep the customer happy. When someone was gambling they would monitor how much money he ha
  • How about a study on the effects of reading a white-on-black website has on the mind, including the homicidal tendendices that follow?

    Seriously, that trend started back in like 1997. Can we put it to rest?
    • Re: (Score:3, Informative)

      Your post failed to show that casinos are "lying" or "defrauding" customers.

      The lighting and drinks are lies? What does that mean?

      The drugged air? I've heard of that conspiracy theory, but as far as I know, it's only that -- a conspiracy theory which has never been proven. Additionally, many of the casinos in Las Vegas are open to the outside, so it would be really difficult to "drug" the air when so much of it is coming from outside. Unless you'd suggest that the Las Vegas air itself is drugged, but

      • The lighting and drinks are lies? What does that mean? The drugged air? I've heard of that conspiracy theory, but as far as I know, it's only that -- a conspiracy theory

        The article's authors believe otherwise and explain themselves before deciding that regulating fraudulent practices in casinos was some kind of paternalistic, protecting the marks from themselves move. Allow me to quote what they said because you are too lazy to read or to protective to acknowledge the practices.

        The mark is kept unaw

        • Re: (Score:3, Informative)

          My own experience with casinos here in Denmark are that first of all they are below street level, this means you have to walk up a flight of stairs, this is supposedly to keep you playing (people are lazy?). Also, when you play the dealer is always placed on a chair sitting higher than the players - this is as far as I know supposed to make the dealer seem superioer to the player and thus making it harder to stand up and go. (and they got the lighting and no clocks also)
        • by Dun Malg (230075) on Sunday July 22 2007, @11:14AM (#19946417) Homepage

          The mark is kept unaware of the passing of time by artificial lighting.

          Near misses manipulate the player's sense of odds

          Manipulation of payout odd placement
          These are all well known to experienced gamblers. It's idiotic to call them tactics against a "mark" when the "mark" knows full well they're being used.

          Drugging patrons.
          Here is where I have first hand experience that shows you're on crack.

          It has even been reported that casinos have attempted to manipulate the air circulation in order to affect the behavior of gamblers. They may add extra oxygen to the circulation to keep gamblers more alert,
          As an electrician I worked closely with the guys maintaining the heating and AC systems in the casinos. The amount of air blowing out the open doors of your average casino nearly makes it impossible to keep it cool inside, much less maintain a certain level of any substance in that air. Besides the fact that it's a felony to adulterate the air like that, the fact is that you could not economically add enough oxygen to the air to make a difference. You get better results keeping people alert by turning the thermostat down a couple degrees.

          or even add pheromones that make people feel more relaxed and at ease.
          You know that no scientific study has every identified any human pheromone, much less a specific one that makes people "feel more relaxed and at ease", right? Well no, of course not. You're a nut case. If it doesn't support your theories, it's a lie or a conspiracy.

          Casinos vehemently deny these allegations;
          Of course they do, just like they deny that they're spiking the drinks with methamphetamine and using hypnotic eye blasts to make people keep gambling.

          however, companies marketing these technologies do exist and do make sales to casinos.
          If you have evidence these companies are selling to specific casinos, why have neither you nor anyone else gone to the gaming commission and had them shut down? Because all you have is claims by the companies that they've sold to unnamed casinos, right? Huh. Sounds more like typical deceptive marketing for products that don't work because, as noted earlier, adding oxygen does nothing and human pheromones are a lie.

          "Free" drinks and ordinary odds are not deceptive like the above is. The mark is unaware of the powerful emotional manipulation at work. This is not a friendly game of cards, it's fraud.

          Seriously, you're nuts. Casinos don't need any of those tricks. The gambling industry is pretty darned transparent. It has to be. It's tightly regulated and closely watched. It doesn't need to engage in deceptive practices to make money. Face it, they don't have to trick people into gambling. People like to gamble already. They need only stand there and and take their 3%.