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The One-Use, Self-Destructing DVD Returns

Posted by kdawson on Wed Jun 04, 2008 02:45 AM
from the renting-a-media-experience-while-polluting-too dept.
BonrHanzon writes "Looks like DivX (the stupid one, not the codec) has been resurrected in the form of Flexplay. Staples will be selling these movie disks for 5 bucks a pop at the checkout counter. The disks can be played in any DVD player, but a special adhesive will render the disk unplayable 48 hours after the package has been opened. As if our landfills weren't already overflowing with enough crap." The blog post notes that Flexplay has actually been around for 5 years; the Staples distribution deal is what's new.
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  • Heh, pirates ahoy! (Score:5, Insightful)

    by Xtense (1075847) <.xtense. .at. .o2.pl.> on Wednesday June 04 2008, @02:47AM (#23648461) Homepage
    1. Buy cheaper disposable movie.
    2. Rip it to harddrive.
    3. Dispose of movie.
    4. ???????
    5. PROFIT!
    • by Digestromath (1190577) on Wednesday June 04 2008, @02:53AM (#23648499)
      1. Buy cheaper disposable movie

      2. Discover a cheap 'hack' work around (boil in water, spray with hairspray etc)

      3. Keep the disposable movie

      4. ????????

      5. Profit?

      • by mybadluck22 (750599) on Wednesday June 04 2008, @03:11AM (#23648575)
        1. Download movie for free

        2. Keep movie forever

        3. There is no step three.
            • by drsmithy (35869) <drsmithy&gmail,com> on Wednesday June 04 2008, @06:11AM (#23649455)

              It may be a while before the average person has that setup [...]

              I'd be inclined to say the average person will never have that setup, if for no other reason than the space constraints - most people don't live in houses big enough to dedicate a whole room just to watching movies (to say nothing of those living in apartments).

            • by stranger_to_himself (1132241) on Wednesday June 04 2008, @06:27AM (#23649575) Journal
              I also hear some people also have entire rooms in their house dedicated to the preparation of food - and even a separate room where they eat it, complete with sets of chairs situated around a table. Surely the end of the restaurant as we know it.
            • by molarmass192 (608071) on Wednesday June 04 2008, @06:42AM (#23649685) Homepage Journal
              I agree completely, most of my friends' parents at Yale have similar setups. I asked my sister who goes to Harvard (ugh) and all of her friends have the same at their parents' homes. In my mind it has gone beyond just that, it's not just in homes anymore. We have a movie room on our yacht and my dad is seriously thinking of adding one to the company jet. Heck, I remember having a theater room at our chalet in Vail FOREVER. I'd even bet that our Mexican grounds crew have one in their shanty, but I don't really talk to the hired help, I'm just assuming there.
            • by Xiaran (836924) on Wednesday June 04 2008, @06:58AM (#23649795)
              Going to the movies may or may not survive but I dont think technology will necessarily have much to do with it. After the introduction of the TV there was a massive plummet in movie going. However it eventually rebounded to the type of situation we have today. People dont go to movies just to watch the movie. They go for a night out of the house, to socialise with friends and a bunch of other reasons. Just becuase you have the greatest home movie system ever... sometimes its nice to get out of the house for a few hours.
            • by Minwee (522556) <dcr@neverwhen.org> on Wednesday June 04 2008, @08:27AM (#23650865) Homepage

              I mean they have a place in the house with rows of couches and chairs, excellent lighting and sound, a huge TV -- either plasma, LCD or a projector, and even a little popcorn machine and lighting strips lining the hallway to the room.

              But do they have two robots who sit next to them and talk back to the movie? That's what really matters.

              • by j_166 (1178463) on Wednesday June 04 2008, @09:03AM (#23651561)
                We solved that problem by getting a colorful live-in hobo, Pantload Tim. We usually lock him in the basement on the other nights, but on movie night we let him camp out on the floor and thrill us with his insane ramblings.
              • by Blkdeath (530393) on Wednesday June 04 2008, @01:02PM (#23655983) Homepage

                I'm not too good at math, so help me out: How many times does this have to happen before your home theater (including original purchase, time/money for installation and periodic setup, wear and tear, preventative maintenance, taxes, loss of use of part of your house, and popcorn) begins to pay for itself?

                I know this is the popular rhetoric around these parts but I still don't comprehend it. Here we have a self proclaimed geek forum; a hangout for people who routinely spend weeks' and months' pay cheques on new computer and other electronic equipment but who can't see the beauty of a home theatre setup?

                A few points to clarify why I wanted a home theatre for myself;

                • The only people in the room are there by my choice. Cell phone etiquette, crying babies, talking during the movies is all under my control.
                • There are no sticky floors, stained seats, spilled snacks, or in the extreme case fecal coliform bacteria to worry about.
                • I can pause, rewind, stop/resume the movie at any time for any reason.
                • I control the volume, effects and lighting.
                • I can have as few or as many friends, relatives or acquaintances over to enjoy the viewing as I please and the cost is not adversely affected.
                • When these people come over, it's common practise (tradition) to bring something along. Be it a case of beer, bottle of alcohol, light snacks or even a full dish of food for a proper meal.
                • Related to the above; we can choose what to eat and drink and when to do so. If we want to eat a proper sit-down meal before or after the movie it's at our leisure. If we then want to snack and drink alcohol or even tapwater during the performance all the better - it's our choice, it's quality food of our choosing and it doesn't come at an egregious cost.
                • With gas prices on the rise and continuing to do so it's not economically reasonable to drive a group, usually in multiple vehicles, to a restaurant, then to the theatre, then out for after-show entertainment then home again.
                • Furthermore, if we do consume too much alcohol during the evening we don't have to shell out and wait for a ride home. There are always sofas, pull out couches and spare bedrooms in which people can sleep it off.
                • When I'm not entertaining or watching movies, I can use my rig to better enjoy plain 'ol television. Say what you will about it, but there are a few shows I enjoy (I won't get into a qualitative discourse), there's also news and weather. In short, everything looks and sounds better on my rig.
                • I have a gaming system connected to my home theatre which brings the games to life and really enriches the experience.
                • When I'm not watching broadcast entertainment or playing games I have my computer connected to my system. Audio traverses to my dolby receiver digitally and my desktop measures 60" diagonally. You have no idea how nice it is to sit on a reclining sofa with a wireless keyboard and mouse and do ... whatever. Banking, bill payments, web surfing, e-mail, etc.
                • As a plus to the above, any movies / television shows that I've missed and subsequently downloaded can be played directly to my theatre system.

                There are definitely some cost savings benefits to the home theatre, but that's not the only benefit.

                As to the costs associated; I choose what to buy (component wise) and when to buy it. Usually I'll find a piece or set of equipment I want then wait for a sale. I also make what I believe to be rational purchases; for example, I want a PlayStation 3 which will double as a high definition Blu Ray player, it'll play regular DVDs as well as take over as the home network media centre.

                If done correctly you don't have to pay an arm and a leg to get a very good theatre setup and with 0% finance options at the big box stores you can leave your money in the bank earning interest while you pay small instalments. When you factor the cost of an evening's entertainment even for as few as t

      • by TaoPhoenix (980487) * <TaoPhoenix@yahoo.com> on Wednesday June 04 2008, @06:33AM (#23649629)

        Since you already have rights to the work's initial medium, does this mean than hacks are not violations of DMCA?

        They provided technology for the ORIGINAL disk to self-destruct. You are not breaking tech to make copies, you are *preventing breakage*.

    • by Bios_Hakr (68586) <xptical@g m a i l.com> on Wednesday June 04 2008, @03:05AM (#23648547) Homepage
      If you are going to pirate a movie, don't tip-toe around it. Just download the thing from the Internet.
      • by archeopterix (594938) on Wednesday June 04 2008, @03:19AM (#23648613) Journal

        If you are going to pirate a movie, don't tip-toe around it. Just download the thing from the Internet.
        And miss the joy of sticking it to the man?

        And the joy of making him 5$ richer? Umm, wait. Gotta think about it a bit more. Brb, torrenting.
      • by theheadlessrabbit (1022587) on Wednesday June 04 2008, @03:19AM (#23648619) Homepage Journal
        so, now can I make the claim that I can not on good conscience rent or purchase a movie due to pollution?

        My deep rooted concerns for our environment, the glaciers, the ozone layer, my grandchildren, his grandchildren, and even your grandchildren prevent me from paying for movies, since it will add more worthless junk to our overflowing landfills.

        Downloading movies produces significantly less waste; therefor, pirating all my media is the only way any responsible, eco-friendly person can be entertained, and still be able to sleep at night.

        does that sound good to everyone else?
      • by Auckerman (223266) on Wednesday June 04 2008, @04:48AM (#23649021)
        Here's the funny thing. You OWN a copy of a defective movie. You have every right to back it up before it can no longer be read. It's not a rental, it's a purchase of a self destructing disk at a reduced price. In this case, it's not pirating.
        • by infalliable (1239578) on Wednesday June 04 2008, @06:39AM (#23649655)
          If we have learned anything from the copyright cops, it's that you never own anything. Despite paying for it, and everyone other than the "MAFIAA" treating it like it was a "sale", they can (or at least try) to do anything they want with it and impose insane restrictions on it.
    • by pubjames (468013) on Wednesday June 04 2008, @03:08AM (#23648561)
      This is interesting from a legal perspective. Would copying one of these be legal for the home user for home use? You have paid for it, after all.

      Are any of the many lawyers that read Slashdot able to shed a light on this?
    • by Moraelin (679338) on Wednesday June 04 2008, @03:12AM (#23648587) Journal

      1. Buy cheaper disposable movie.
      2. Rip it to harddrive.
      3. Dispose of movie.
      4. ???????
      5. PROFIT!


      Well, how's that different from...

      1. Rent movie.
      2. Rip it to harddrive.
      3. Return it.
      4. ???????
      5. PROFIT!

      Effectively, this is just a simpler way of renting movies. In fact, so simple that any regular store can get into that business. They don't need to keep track of who rented what, who's overdue, find and replace scratched movies, etc. It just lets them use their normal logistics, which they have in place and are already in place. And it makes it a lot simpler to "rent" them by mail over the internet too.

      It also makes life simpler for people like me, who live half a city away from the nearest movie rental shop. It's more convenient to chuck it into the bin, than have to make a second trip to give it back. In fact, it would save me a lot more trips, since now I'd be able to just go there once and buy a small stack of disposables, and watch them whenever I have time. (The clock starts ticking when you opened it, not when you "rented" it.) No more "omg, I got the whole LOTR trilogy, so it's time to drop everything else and stay awake until 1AM to watch it all. Or just order a small stack of them by mail.

      Of course, it has the same caveats as rentals. Including that if someone wants to rip it, they can. It's not a new problem, though. And I'll venture a wild guess that if it wasn't the end of the world or of the movie business before, the new version can't be that much more destructive ;)
    • by Technician (215283) on Wednesday June 04 2008, @03:24AM (#23648637)
      The blog post notes that Flexplay has actually been around for 5 years; the Staples distribution deal is what's new.

      The only place I've ever seen one of the self destruct discs has been in a truck stop. These have not been sold to geeks to rip. They are sold to convience those on the road without alternative diversions such as high speed internet and blockbuster. No returns on the road is the selling point. How they intend to sell the overpriced product in Staples is a mystery to me. They don't compete with the $5 bin at Wal*Mart.
  • They Are Recyclable (Score:5, Informative)

    by TheMiddleRoad (1153113) on Wednesday June 04 2008, @02:52AM (#23648495)
    http://flexplay.com/recycling/ [flexplay.com]

    You can recycle them. You can return them to the store you bought them at for recycling. You can even get a free mailing label and ship them to flexplay for recycling.

    You can also shoot yourself in the face if you're dumb enough to buy this crap.
    • by YeeHaW_Jelte (451855) on Wednesday June 04 2008, @03:13AM (#23648593) Homepage
      "Flexplay® discs are fully recyclable and conform to all applicable EPA environmental standards. Flexplay has partnered with GreenDisk and local environmental organizations to develop several closed-loop recycling options to test with consumers. As distribution of Flexplay discs increases, Flexplay will continue to work proactively with content providers and recycling partners to broaden the collection and recycling program."

      Read: technically, we could recycle them, but this has not been important enough for use to develop. We have not come beyond some pilot programs that could have been tested by consumers if we bothered to actually implement them. We will keep telling you the discs are recyclable till people notice we're not actually recycling them.
      • by millwall (622730) * on Wednesday June 04 2008, @03:21AM (#23648629)
        Flexplay® discs are fully recyclable

        To add to your point, just because something is recyclable does not mean there are no energy costs to recycle.
        • by Eivind (15695) <eivindorama@gmail.com> on Wednesday June 04 2008, @06:07AM (#23649435) Homepage
          Indeed. Ultimately -everything- is recyclable. Every atom in every product could, in principle, be used for a new product. If that is -practical- or -cost-effective- or even environmentally friendly is a completely different question. (if the recycling requires lots of energy and nasty chemicals, it may be that it's a net loss to do it)
    • by Joce640k (829181) on Wednesday June 04 2008, @03:50AM (#23648761) Homepage
      How is a disposable DVD different than all the water bottles, plastic bags, yogurt pots, polystyrene trays, etc. that are currently being dumped by the trillion?

      This is a drop in the ocean compared to that. Heck, the snack foods consumed while watching the movie will probably create more garbage than the DVD.
  • Why? (Score:5, Insightful)

    by jcd2025 (1246142) on Wednesday June 04 2008, @02:53AM (#23648497)
    Why would anyone do this when you can usually rent it for a week cheaper?
    • Re:Why? (Score:5, Informative)

      by $random_var (919061) on Wednesday June 04 2008, @03:59AM (#23648805)

      Why would anyone do this when you can usually rent it for a week cheaper?
      Convenience. You can't get a rental at just any old checkout counter, because rentals require infrastructure to manage inventory, handle returns, late fees, etc. These things on the other hand can just get pushed out to retail locations same as any regular merchandise that Staples carries. And when you're standing at the Staples checkout, and get to choose between spending $5 to get that movie right now or open a Netflix account and wait a couple days to get it or drive over to Blockbuster... that $5 rental might look mighty tempting.
    • Re:Why? (Score:5, Interesting)

      by Technician (215283) on Wednesday June 04 2008, @04:03AM (#23648841)
      Why would anyone do this when you can usually rent it for a week cheaper?

      If you long haul truck, in a week, you may be over 800 miles from the rental store. The only place I have ever seen a Flexplay disc is at a truck stop. Staples is a new one... I wonder who their target demographic is.

      Staples and those far from home doesn't make sense except for business travelers, then I would expect them in airports instead of Staples office supply stores.
  • $5 disks? (Score:5, Insightful)

    by Spacejock (727523) on Wednesday June 04 2008, @03:00AM (#23648525) Homepage
    Here in Australia they're selling once-mainstream DVDs for $6-$8 all over the place. If shoppers would just exhibit a little patience instead of rushing out to buy the latest shiny, they too would benefit from the eventual lower prices.

    I saw the first full page ad for Blu-Ray disks in a supermarket catalogue today. If the shops keep pushing those, DVDs are only going to get cheaper and cheaper.
  • by Firas Zirie (1179357) on Wednesday June 04 2008, @03:15AM (#23648601)
    Oh, so you want me to pay you $5 for something that will self destruct in two days? Sure I'd be glad to... NOT! Who the hell came up with such a stupid idea? Why on earth would I buy this piece of crap when I can rent a DVD for less than that? This shouldn't even be legal and if it is then humanity is more screwed up than I thought.
    • by Spy Handler (822350) on Wednesday June 04 2008, @03:53AM (#23648783) Homepage Journal
      Why on earth would I buy this piece of crap when I can rent a DVD for less than that? This shouldn't even be legal and if it is then humanity is more screwed up than I thought.

      So you're saying that having a less-than-brilliant business model should be illegal? As in, Congress or state legislature should pass a law banning bad business ideas? If so you're just as screwed up as this FlexPlay crap.
  • by stoofa (524247) on Wednesday June 04 2008, @03:25AM (#23648639)
    I have scoured around TFA but can't find much detail on the actual chemical process. Now, I know it's probably all internal and doesn't involve copious amounts of actual liquid adhesive.

    But still, would you want to the first person to discover you have left one of these in your player and it just happens to be a rogue one in the batch that has written off your player.

    As someone else has said, renting the film for a week is cheaper and buying them new isn't loads more anyway.

    The only place I can see these having any place in the market is for the Mission Impossible box set.
  • by 91degrees (207121) on Wednesday June 04 2008, @03:33AM (#23648689) Journal
    If you rent a DVD
    • You have a limitted time in which to view it.
    • You have to return it. Not everyone lives near a video rental store.
    • you will be charged if the disk gets damaged or lost.
    If you buy a self destructing DVD
    • You can buy it on spec and watch it some other time (these have a shelf life)
    • You just throw it out when you're done with it.
    • The maximum cost is the cost of a disposable DVD.
    The environmental damage isn't as big a problem as people seem to think. Much smaller than takeout, and probably less than the waste from a day's food for most people. That and they're recyclable.

    The main problem is making people realise that this is a rental and not a purchase. When they own the physical media they think they own it. Prices are also a little high, but they don't need a vast number of customers. Just enough movie fans for stores to justify the shelf space.
  • by BenBenBen (249969) on Wednesday June 04 2008, @03:40AM (#23648735)
    "FlexPlay"

    No flexibility, and after 48 hours no play!
  • DIVX vs DivX (Score:5, Informative)

    by WaXHeLL (452463) on Wednesday June 04 2008, @03:48AM (#23648753)
    DIVX is the crappy circuit city DVD rental program. DivX is the codec.

    Case matters.
  • by jafo (11982) on Wednesday June 04 2008, @04:09AM (#23648861) Homepage
    Ok, so I admit that my Roku box just arrived today, but it's just awesome. $9/month for the unlimited Internet watching. And then don't have to push around a bunch of plastic discs, keep discs in stock in case people want to watch them.

    Netflix is positioned to become the next "cable company" without having to lay all this cable. You can pick what you want, when you want it, pause it, skip around, and given 15 seconds or so it will spool up the data and play a perfectly reasonable picture. And with no commercials...

    I haven't had cable TV at home for the last decade, because it doesn't provide what I wanted. All I wanted recently was Heroes and Battlestar, but to get those two I had to buy 40 channels of other crap, including commercials.

    Or I could just wait for it to come out on DVD. Or lately a bunch of us have been gathering at a friends place for it.

    The installed base of DVD players is huge, but Netflix will already bring you the plastic disc, to your home, so it's only missing the ability to have an impulse buy the plastic disc.

    For the $100 box, you have the ability to get what you want without having to wait for the disc to arrive, don't have to return it, and can watch all you can stand.

    Netflix is poised to eat a lot of other folks lunch.

    Sean
  • by GottliebPins (1113707) on Wednesday June 04 2008, @05:45AM (#23649301)
    Microsoft also uses a similar model. Their popular Windows product starts to deteriorate immediately after installation with all of the bloatware and is unusable within 48 hours.
  • by Stanislav_J (947290) on Wednesday June 04 2008, @07:13AM (#23649953)

    Obviously, they must be running out of people to sue for downloading movies. This new technology is clearly designed to frustrate even more consumers, and drive them to download so they can keep their profit margin high with lawsuits.

    Fortunately (for me), there hasn't been a movie coming out of Hollywood in 20 years that I have the slightest interest in either wasting money on, or risking an infringement lawsuit for downloading.

  • $5 (Score:5, Insightful)

    by Floritard (1058660) on Wednesday June 04 2008, @07:59AM (#23650407)
    So what they're really saying is that they can profitably manufacture, distribute, and sell DVD movies for the low price of $5, even after paying some company to add their technology to the disc which not only doesn't enhance the consumer experience, but seriously degrades it. So why do they charge $20 for the other discs again?