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No, David Pogue, Ebook Piracy Is Not a Given
Posted by
timothy
on Thu Jun 05, 2008 07:27 PM
from the not-necessarily dept.
from the not-necessarily dept.
adamengst writes "David Pogue recently wrote a widely read blog post in which he explains that piracy is the reason he doesn't make his books available in PDF format. But in this article, TidBITS publisher Adam Engst disagrees strongly with Pogue's opinion, using sales numbers from the Take Control series of ebooks (150,000+ copies sold since 2004 with virtually no copying) as proof that making electronic versions not only doesn't necessarily lead to piracy, it may be the best way of preventing illicit sharing."
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O'Reilly To Release DRM-free Ebooks In July 132 comments
andrewsavikas writes "Starting in July, O'Reilly Media will pilot select books as DRM-free ebook bundles (PDF, EPUB, and Kindle-compatible Mobipocket) priced at or below the cover price of the book.
David Pogue comments on the pilot in the wake of his own recent dustup about ebooks and piracy, covered previously on Slashdot."
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The best way to prevent eBook piracy... (Score:5, Funny)
Re:The best way to prevent eBook piracy... (Score:5, Funny)
Parent
Re:The best way to prevent eBook piracy... (Score:5, Funny)
1) Jessica
2) Alba
3) Simpson
4) Anna
5) Faris
This could probably be simplified down to one word, I leave that as an exercise for the reader.
Parent
Freetard? (Score:2, Interesting)
"Didn't think so."
Check that again, Senor Skimpage (Score:4, Informative)
Parent
Re: (Score:3, Insightful)
Re:Freetard? (Score:5, Funny)
Yet, on the other side of this we see people who do stupid crap... They simply can't (or won't) understand that open source means that you are free to do as you wish with it up to, and including, not using it.
On the other side you have those people who insist that everything must be open source and if it isn't then there's something evil going on with it. There are too many people making judgments based on little evidence.
To the first folks I say, come on over to my house and you can chill on my lawn, party, spend the weekend, and all of that.
To the latter I say, just because I let you in my home to have all the free stuff you want (assuming you don't steal it from me) but if I say you can't go into my bedroom then you must accept that it is off limits.
Where am I going with this? Well, you have someone who obviously has an agenda. He obviously thinks that one can't be paid from their "free" work. The reality is, just with me, that I get paid quite often to work on free, open source, software to improve it or to integrate it with their current setup. He, probably, doesn't and he, probably, isn't smart enough to realize that there is a world beyond proprietary. Take what you can from him, as you seem to be doing, but what you do take from him I would automatically consider suspect given his prior inability to comprehend simplistic realities.
Parent
piracy is a given regardless (Score:5, Funny)
Learn to live with it, the pirates always win. [thepiratebay.org]
Re:piracy is a given regardless (Score:5, Insightful)
Not everyone steals for the sake of stealing. Some steal because it's the only way to get it, or at least the only way to get it in the form they want. If you find a lot of people pirate your products, then you can probably make legit customers out of most of them by altering your distribution and control methods. Carefully consider your price points too, since the true value of something is what people are willing to pay and not always what you think they should pay.
=Smidge=
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Re:piracy is a given regardless (Score:4, Insightful)
Corollary: If DRM makes it too hard to steal to get it in the form they need it, then people will seek alternatives to both buying legitimately and stealing, then the companies start to loose their user base. I've phased out Adobe products and Microsoft products for exactly that reason. Both are gradually providing less value to me per dollar and both make it too difficult to get a working copy, so I've moved to OpenOffice, Gimp, and Inkscape. If Apple ever DRMs there OS (and I paid full price for a family pack of 10.5 so I own two more licenses of than I can use), then I'll phase them out too.
Parent
Re:piracy is a given regardless (Score:5, Interesting)
How about anime series and films that just don't get picked up by a licensing company? Just because I watch fansubs doesn't mean I'm not willing to pay for the series--QUITE the opposite in fact. And seriously, I'm sick of anime licensing companies packing DVDs with figures and other collectibles to jack up the price. I pick up a box thinking I found a box set of a series, only to find out that there's only one DVD and a bunch of fluff.
Putting aside foreign stuff for a second. I want all of the Dexter's Lab episodes and Courage the Cowardly Dog episodes on DVD or mp4. I can't get them in this fashion unless I get some burned bootleg DVD on eBay. Why? The series "Reboot" only offered the first and third seasons on DVD. How does that make ANY sense?
Or how about old Lucasarts adventure games? They aren't exactly rushing to put them out for digital distribution. Id, Epic, Eidos, Take Two, and other companies are offering their back catalog on steam, yet I have to rummage through garage sales to find Maniac Mansion.
I pretty much have my pick of music that was made in my country, and even some of the more popular foreign stuff. But I want access to EVERYTHING I'm interested in, not just what business deals and International Copyright Law say I can buy.
I don't pirate because I'm "sticking it to the man." I pirate because I tell the man "Let me give you money!" and he says "No."
Parent
Re:piracy is a given regardless (Score:5, Interesting)
Monopoly pricing always creates an unfulfilled market; revenue is maximized at a pricing point far above the fulfillable market.
A classic economic example would be this: You have ten customers who would pay 1, 2, 3
Set the price at 10 dollars and you get 1 customer paying ten dollars; $10 in revenue. Lower the price, $8 gets you 3 customers, $24 total revenue. $7 gets you $28. Subtract 4 times $2 for unit costs and you get $20 profit. Try $6 price, that gets you $30 income minus 5 times $2, the same $20 profit.
Turns out $7, with 4 customers would maximize your profit. That leaves the 5 people between $2 (minimum production cost) and $7 unfulfilled. In a free market, competition would force prices down towards $2, maximizing the total wealth in the market. In the monopoly market, the wealth created by fulfilling the market is lost (well, unless the potential customers pirate the material).
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Re: (Score:3, Insightful)
With software, there is really only a one-time cost of production and maybe long-term support. With music and video there is ONLY the one-time production costs.
=Smidge=
Re: (Score:3, Insightful)
Re:piracy is a given regardless (Score:5, Informative)
First, books are an odd special case.
I can't fit the analysis in a slashdot post... if you haven't read McCauley on Copyright, and if you haven't read Eric Flint's analysis of copyright, piracy and e-books as they effect modern authors, do so.
Start here:
Spillage: or, The Way Fair Use Works in Favor of Authors and Publishers http://baens-universe.com/articles/salvos8 [baens-universe.com]
then go here and read _all_ the salvo's columns...
http://baens-universe.com/authors/Eric_Flint [baens-universe.com]
Meanwhile, there's been very little said about copyright in the last century that McCauley didn't already address... http://www.baen.com/library/palaver4.htm [baen.com]
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Not a big market for piracy surely (Score:5, Insightful)
Re:Not a big market for piracy surely (Score:5, Insightful)
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Re: (Score:3, Insightful)
Despite being publicised on some well-known blogs, and despite being available as a completely free, DRM-free, download to anyone worldwide, there are still more copies of the printed book in circulation than there have been downloads of the ebook. (And we're talking multi thousands in both cases.)
My point is this: if a legit, proofed ebook copy of a bestselling boo
Required reading IMHO. (Score:5, Informative)
Eric Flint on making books available online: http://www.baen.com/library/palaver6.htm [baen.com]
nuff said.
Re:Required reading IMHO. (Score:5, Informative)
http://baencd.thefifthimperium.com/ [thefifthimperium.com]
Because I know that people who read these books end up buying more books, maybe not everyone, but enough that they're still running this program with more CD's each year
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Re: (Score:3, Interesting)
PSP eBook Reader (Score:5, Insightful)
I like dead trees (Score:4, Interesting)
That applies to reference books as well, like Mr. Pogue's. I've got shelves of them. But in the case of reference books, I wouldn't mind a searchable version as well. Hm, perhaps I should pay a visit to thepiratebay.org...
Re:I like dead trees (Score:5, Informative)
It's a bit more complicated than that. The byproducts of pulp production are a problem. Pulp mills vent small particles that are bad for the health and must be removed. They also vent a number of chemicals including some nasty smelling sulfur compounds. This is locally referred to as "the smell of money". The official view here in Canada is that these smell bad but are not toxic, but a lot of people question that. When I lived in central part of the city, I noticed a strong correlation between days when I woke up feeling crummy and days when the pulp mill smell was strong. I made a point of moving uphill to the outskirts where the odor is not as strong. We have three pulp mills and air quality is a major local issue. Levels from air quality monitors at three sites are reported every day on the news.
Pulp mills also produce really nasty liquid effluent. Even with the current treatment, studies here show that it causes mutation in the genes of the salmon. Some information from Environment Canada is here [hc-sc.gc.ca].
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Re: (Score:3, Interesting)
People weren't real excited to eat fish that came out of the river it was on, but there were fis
Re:I like dead trees (Score:4, Funny)
Parent
Paper book piracy is also rampant (Score:4, Insightful)
David better not release paper copies either.
Re: (Score:3, Insightful)
Reality, learn to live with it (Score:5, Insightful)
If there are eBooks that are not being passed around on P2P sharing networks, it is not because there is any increased respect for eBooks than music or movies. It is because nobody cares about the content.
If I were to publish an eBook on the mating habits of the German Cockroach, I would expect that it would not be heavily pirated. Equally, I would expect a photoeassy on the day in a life of a proctologist would similarly be immune from piracy. However, an eBook of any popularity would immediately be copied and passed around freely regardless of the wishes of the author.
Does eBook mean piracy? No, clearly not. However, anything that is popular is likely to be pirated regardless of any wishes of the author. The author (like Stephen King) can make the content available online free or not, as they choose. However, once it is in digital form the author loses the ability to control the outcome. This much should be obvious to everyone by now.
Re: (Score:3, Funny)
Insect pr0n? I would like to subscribe to your newsletter.....
I expect it beats David Pogue's ebooks anyway!
Re: (Score:3, Funny)
You, sir, must be new to this internet thingy.
Re: (Score:3, Funny)
Re: (Score:3, Interesting)
Free made a buyer out of me... (Score:2, Interesting)
PDF = Promotes (Score:3, Insightful)
Paper books can't be pirated by ass... (Score:4, Insightful)
In other words if your book is popular it will be pirated without too much difficult no matter what format it's in. If it's not popular than likely no one will care enough to pirate it no matter what format it's in. On the other hand if I can't easily get an non-pirated copy of you book then well the pirated version will be tempting simply because its more convenient.
Real-World research has proven Mr. Pogue wrong... (Score:5, Interesting)
Here is what Eric Flint has to say about ebooks and piracy:
Baen Books is now making available â" for free â" a number of its titles in electronic format. We're calling it the Baen Free Library. Anyone who wishes can read these titles online â" no conditions, no strings attached. (Later we may ask for an extremely simple, name & email only, registration. ) Or, if you prefer, you can download the books in one of several formats. Again, with no conditions or strings attached. (URLs to sites which offer the readers for these format are also listed. )
Why are we doing this? Well, for two reasons.
The first is what you might call a "matter of principle." This all started as a byproduct of an online "virtual brawl" I got into with a number of people, some of them professional SF authors, over the issue of online piracy of copyrighted works and what to do about it.
There was a school of thought, which seemed to be picking up steam, that the way to handle the problem was with handcuffs and brass knucks. Enforcement! Regulation! New regulations! Tighter regulations! All out for the campaign against piracy! No quarter! Build more prisons! Harsher sentences!
Alles in ordnung!
I, ah, disagreed. Rather vociferously and belligerently, in fact. And I can be a vociferous and belligerent fellow. My own opinion, summarized briefly, is as follows:
1. Online piracy â" while it is definitely illegal and immoral â" is, as a practical problem, nothing more than (at most) a nuisance. We're talking brats stealing chewing gum, here, not the Barbary Pirates.
2. Losses any author suffers from piracy are almost certainly offset by the additional publicity which, in practice, any kind of free copies of a book usually engender. Whatever the moral difference, which certainly exists, the practical effect of online piracy is no different from that of any existing method by which readers may obtain books for free or at reduced cost: public libraries, friends borrowing and loaning each other books, used book stores, promotional copies, etc.
3. Any cure which relies on tighter regulation of the market â" especially the kind of extreme measures being advocated by some people â" is far worse than the disease. As a widespread phenomenon rather than a nuisance, piracy occurs when artificial restrictions in the market jack up prices beyond what people think are reasonable. The "regulation-enforcement-more regulation" strategy is a bottomless pit which continually recreates (on a larger scale) the problem it supposedly solves. And that commercial effect is often compounded by the more general damage done to social and political freedom.
In the course of this debate, I mentioned it to my publisher Jim Baen. He more or less virtually snorted and expressed the opinion that if one of his authors â" how about you, Eric? â" were willing to put up a book for free online that the resulting publicity would more than offset any losses the author might suffer.
The minute he made the proposal, I realized he was right. After all, Dave Weber's On Basilisk Station has been available for free as a "loss leader" for Baen's for-pay experiment "Webscriptions" for months now. And â" hey, whaddaya know? â" over that time it's become Baen's most popular backlist title in paper!
And so I volunteered my first novel, Mother of Demons, to prove the case. And the next day Mother of Demons went up online, offered to the public for free.
Sure enough, within a day, I received at least half a dozen messages (some posted in public forums, others by private email) from people who told me that, based on hearing about the episode and checking out Mother of Demons, they either had or intended to buy the book. In one or two cases, t
Serious flaw in his thinking (Score:4, Insightful)
I don't get too many people copying photos from my site, but that doesn't mean there aren't a lot of Ansel Adams' photos scattered around the net in violation of copyright.
If David Pogue doesn't want to risk a loss in sales because of piracy of ebooks, then at least he has simply decided not to make an ebook available, rather than jump on the pro-DRM bandwagon. He has to put food on the table and it's his reasonable right to make such a decision.
Of course, as many of the comments here already confirm, I'm sure this forum will simply end up twisting this into some sort of anti-Pogue, anti-DRM argument, making him out to be the same as the RIAA. I mean, look at WallyBeerDrinker and his knee-jerk comment about libraries (which I would normally agree with, BTW), or d34thm0nk3y.
Dadiv pogue already replied to these criticisms (Score:4, Informative)
http://pogue.blogs.nytimes.com/2008/05/29/readers-have-their-say-in-the-e-publishing-debate/#more-475 [nytimes.com]
I have to say that his argument is fairly well reasoned.
"unbreakable copy protection"? (Score:4, Interesting)
Never.
The only form of "unbreakable copy protection" (in the sense used by the author of the article) is security thru obscurity. Ha!
Control of work vs being paid for it (Score:3, Interesting)
Re:Control of work vs being paid for it (Score:5, Insightful)
Parent
Re:Control of work vs being paid for it (Score:4, Interesting)
* sell the house
* modify the house
* give the house away for free
* take measurements of the house and build, sell or give away a duplicate.
and probably some more...
All this can be done without any recourse by the design/build team that "created" the house. Once the house is sold to the first buyer, all bets are off.
Now, I don't suggest that this is necessarily a great analogy (and the plumbing one isn't either, IMO), but I think it shows the problem with IP. The reason this analogy fails is because the cost of "creating" the initial house is fully recouped in the first sale. In the case of IP, generally that is not possible. If it takes an author a year of full-time work to write a novel, it is hardly reasonable to expect the first copy to sell for $30, $50, $75K to compensate that author for a year's labor.
In the past, this was no big deal because only a few could actually afford to typeset, print, bind, and distribute books in the first place. And in that situation, copyright works, more or less. When the cost to distribute copies falls through the floor, as it has, then there needs to be another way to compensate authors for their labor.
I certainly don't have a solution to this problem, but I think that since the reality is that most people prefer to read paper books over electronic ones, at the moment, the right solution is something like what Baen has done. DRM just won't cut it. You have to rely on the fact that people really prefer paper, and that people are generally reasonably honest.
And the cost per copy needs to be commensurate as well. While I think it's great that some authors get stinking rich, it's much more reasonable, and probably better for society, for authors to make a modest, but comfortable living from their continued efforts. That means that they need to earn a decent living for continuing to produce works. With the ease of modern distribution, and the potentially huge audiences now available, it doesn't make sense to sell a few copies at really high prices. That only encourages piracy. Much better, I think, is to sell the copies very inexpensively, gambling that you will sell lots of them and get a reasonable income come it. This could also offset the softening of demand that is inevitable because of dead-tree book pricing these days.
I think all this has been said before...
Parent
Two Things Not mentioned by Pogue or this article (Score:5, Informative)
For such reference materials there are two sides to this story:
A particularly good reference work that is about a particularly popular and long lasting subject would of course be worth getting in electronic form for free, especially if the 500-page tomb costs $50 and up retail (as such books often do). But I've bought my share of these and have (or had) bookshelves full of such reference works that I could often get my employer to buy, or claim as a deduction while consulting etc.
On the other hand, I've bought quite a few of these reference book and ended up not using them a single time. I could just as well wait until I had a question on a particular subject and taken pen and paper into the nearest Barnes and Noble and written down the answer. I bought these books "just in case" as I'm sure many people do when they get a new OS or new kind of gadget that they think they might need some help with. Would Pogue or authors like him be willing to give refund for unused copies of his book? I rather doubt it.
I think if Pogue as more of a humorist than anything else, his books pretend to be reference works, but like his NYTimes articles are generally more like stand-up routines, long on wit, short on actual information. He is probably a special case, and as such, might not want to be held up to a true usefulness test.
Light reading, not worth stealing? Sure print it in cheap paperback and let people drop it at the beach.
Hard info, repeated reference material? Might do better as a paid subscription service online. People would pay to get the info they need and the more that service proved useful the more they would try and us it. Furthermore, in this form, the more likely it would be that you could support the content with ads rather than subscriptions. That's the direction the world is going for technical info, which means that Pogue should milk his job at NYT for all it is worth. More people are using tools on the web now and expecting to find answers on the web as well, either included with the tool, or for free elsewhere. We aren't abandoning books to save the rain forests, we are abandoning them to use something better and more convenient. Just as I'd rather be typing this than writing it out in long-hand with a fountain pen, I'd rather solve my next puzzling OS X conundrum by doing a Google search than thumbing through fifty dusty books on my bookshelf. In the not too distant future, you will sell your "books" online, or not at all.
Re:Two Things Not mentioned by Pogue or this artic (Score:5, Informative)
Which is exactly what Pogue does with his books. They're on Safari [oreilly.com]. While not perfect - the site's a bit slow and clunky and it's really too expensive to justify ($40 / month for unlimited access, $20 / month for access limited to, I believe, 10 books) it is a useful reference site for computer related stuff.
It is more how I use his, and others, reference books. It's pretty rare that I want to read a reference book cover to cover and it's rare that any given computer reference book is really valuable for more than a year or two. If O'Reilly cut their subscription prices down a bit and sped up and cleaned up the site a bit, it would really be a great model for authors like Mr. Pogue, assuming he gets some sort of cut on the subscriptions.
Parent
What just happened? (Score:4, Interesting)
Ebooks not pirated? (Score:3, Informative)
PDF is the way to go (Score:4, Insightful)
The #1 reason why people pirate a book is cost, but a PDF book is relatively cheap next to a paper book, and Lulu.com [lulu.com] knows that and helps people self publish ebooks in PDF format for really cheap, cheaper than a paper publisher would charge.
I am a big Traveller fan, and Far Future [farfuture.net] and Marc Miller are putting Traveller V5 in PDF format and selling the CD. Actually they have T5 in PDF format on the Citizens of the Imperium forums only available to people like me who paid for T5 in advance and let us become beta testers for the new gaming system and allow us to give feedback on the new T5 changes. Oddly enough, the T5 PDF files, while not copy protected or even watermarked, never found their way to file sharing networks unlike a lot of old RPG and Gaming materials already have. Most Traveller fans don't want Traveller to die out, so they refuse to pirate the PDF files for T5 and Mongoose Traveller, despite a lot of the Classic Traveller, etc stuff already been scanned and put on file sharing networks already.
In some cases, piracy of the Classic Traveller materials got enough people interested in the new T5 materials to buy them, and some even buy the Classic Traveller CD set from Far Future to support Traveller and make sure that it survives to the new settings and new T5 system.
Besides Google has Google Books [google.com] that has a lot of books available online for free and while you cannot read a whole book you can search through it enough to find what you need so that you don't have to buy the book. Even if their are partial previews, they allow enough info to learn what you need and you can search through the book, chapter by chapter, and in theory read the whole book for free. I don't really see a difference between reading a book for free in Google Books or downloading it from a file sharing network for free before actually buying the book later to have a hard copy and see if you like the book enough to buy it. In a library or book store you can read the whole book for free anyway. Then decide to buy it or not, based on how you like it.
In that way Piracy actually helps people decide what they want to buy, provided they like it enough to buy it after previewing it. I myself have bought books for $20 to $55 or more, then finding out later that the book was useless or I didn't like it, but I was stuck with it and out of money and had to buy a different book that was better. Reviews really don't help, as people are paid to shill for a book and write a good review even if the book is horrible. Besides the person who liked the book and wrote a review, might not like the same things that I or anyone else likes to see in a book.
My own book (Score:4, Interesting)
Re:That may be true (Score:5, Funny)
That explains the weight problems in the States! DAILY exercise people, daily!
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