Stories
Slash Boxes
Comments

News for nerds, stuff that matters

Slashdot Log In

Log In

Create Account  |  Retrieve Password

Ghostbusters Is First Film Released On USB Key

Posted by timothy on Wed Sep 03, 2008 12:46 PM
from the free-gozer dept.
arcticstoat writes "Are you the USB keymaster? You could be soon if you pick up PNY's new 2GB USB flashdrive, which comes pre-loaded with Ghostbusters. A spokesperson for PNY explained that it comes with a form of DRM that prevents you from copying the movie. 'They have DRM protection,' explained the spokesperson, 'so customers can download the movie onto their laptop or PC if they wish, but they have to have the USB drive plugged in to watch the movie, as the DRM is locked in the USB drive.' The music industry has been playing around with USB flash drives for a few years now, but it hasn't been a massive success yet; will USB movies fare any better?"
+ -
story

Related Stories

This discussion has been archived. No new comments can be posted.
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
 Full
 Abbreviated
 Hidden
More
Loading... please wait.
  • countdown (Score:5, Insightful)

    by TheSHAD0W (258774) on Wednesday September 03 2008, @12:48PM (#24862007) Homepage

    Waiting to hear news that the movie's been unlocked in 3... 2... 1...

    • by scourfish (573542) <scourfishNO@SPAMyahoo.com> on Wednesday September 03 2008, @12:50PM (#24862043)
      You're late to the scene, they had it cracked at 4
    • Re:countdown (Score:5, Interesting)

      by WK2 (1072560) on Wednesday September 03 2008, @12:52PM (#24862081) Homepage

      Agreed. There is no chance this DRM will work. My question is what are they afraid of? Ghostbusters has been on the pirate bay since at least 2005. I'm sure it was on Limewire and Kazaa before that. If they are testing to see if this DRM will work, they already know the answer. It works OK for the non-technical folk, and has no chance in hell for the people who would actually want to buy a movie on USB stick (if it didn't have DRM, at least). This just seems like one of the most useless ideas Hollywood has had.

      • by Blakey Rat (99501) on Wednesday September 03 2008, @01:00PM (#24862233)

        This just seems like one of the most useless ideas Hollywood has had.

        Hollywood made "Battlefield: Earth." This isn't even in the top ten, sorry buddy.

      • Re:countdown (Score:5, Interesting)

        by squiggleslash (241428) on Wednesday September 03 2008, @01:03PM (#24862275) Homepage Journal

        They're more interested in proving the principle of the thing than protecting this particular film. If it gets ripped, Hollywood isn't going to be as upset as they would be if, say, Quantum of Solace were ripped. If it doesn't get ripped, well, distributing Return of the Revenge of Batman in 2012 on a 32Gb SD card isn't going to seem so crazy.

        The idea of tying digital copies to a particular storage device isn't new, and several parties have been trying to persuade Hollywood that this idea works for a while. HD DVD supported something called CPRM, where each writable disk could have embedded upon it, in an unwritable part of the disk, a key that copies could be tied to. The idea was that you'd (or a kiosk would) be able to download and burn to a disk an official, authorized, copy of a movie, that would be just as uncopyable as a regular AACS-controlled disk. This was an extension of attempts by the DVD Forum to make CPRM work with regular DVDs for some years, which looks set to be a part of the next revision of the DVD standard. You can imagine how attractive this is to studios who do not want to put hundreds of thousands of copies of low-interest content in stores around the world.

        Likewise, the "SD" in "SD card" is about a similar system, and initially that was the major difference between SD cards and MMC cards, though the two standards have grown apart since in other ways.

        Whether this is good or bad depends on your point of view to a certain extent, but what is clear is that Hollywood isn't planning on abandoning DRM any time soon. As a result, they're not going to adopt any form of writable media to store digital copies unless it has some kind of DRM system built-in. This is a step towards that goal.

      • Re:countdown (Score:4, Interesting)

        by hey! (33014) on Wednesday September 03 2008, @01:34PM (#24862797) Homepage Journal

        Well, I'm guessing they're just wanting to see what people will do. For that purpose, an already widely "pirated" film would be ideal.

        The model of distributing the film on a USB key that serves as a DRM dongle is very curious. From a consumer point of view, this looks a lot like the way DVDs are supposed to work: the material is tied to the delivery vehicle. But -- you can also copy the movie to your hard disk, although it is still tied to the key. So, it's kind of an answer to iTunes, where you have a master key to your entire collection.

        The USB format allows you to do kinds of cryptographic protections you couldn't do in a DVD. If the system requires Vista style DRM protections in the OS, then cracking the protection would be considerably harder as long as you can't just copy the file onto a hard disk. Allowing the user to copy the file to disk makes this a very interesting test. Clearly, this means that crackers will be able to put the entire DRM protocol under a microscope.

        Maybe this is even what is intended.

        There are a number of possible outcomes, all of which are interesting to a company that is evaluating a technology:

        (1) The play from USB option is proven insecure.

        (2) The play from disk option is proven insecure.

        (3) One of [1,2], but not both.

        (4) Both of [1,2], but sufficiently inconvenient to deter casual infringers.

        etc.

      • Re:countdown (Score:5, Insightful)

        by arth1 (260657) on Wednesday September 03 2008, @02:14PM (#24863519) Homepage Journal

        Even without DRM, this is doomed to fail.
        Why would one buy a movie in less than 2 GB quality on a device that costs dollars to produce instead of an 8.5 GB version on a storage device that costs pennies to produce?
        And the latter being playable on computers and consumer devices, while the former needing not only a computer, but a certain operating system and special software?

        Surely, the producers must know that this is doomed to fail, and only use it as another example to show the ignorant politicians that "See, we gave them more options, but they STILL pirate! Legislate, legislate!"

    • by CaptainPatent (1087643) on Wednesday September 03 2008, @01:00PM (#24862229) Journal
      Apparently if it asks you if you're a god, you say YES!
    • by Scarletdown (886459) on Wednesday September 03 2008, @01:12PM (#24862435)

      Waiting to hear news that the movie's been unlocked in 3... 2... 1...

      Good news for you...

      Used copy of Ghost Busters: $5 - $10 or so
      2GB Flash Drive: $15 - $20
      DVD Shrink to strip out everything but the movie, compress enough to fit in 2GB, and save as an ISO image: Free
      VLC Media Player [videolan.org] to play said ISO on Linux, BSD, Solaris, OS-X, BeOS, Windows, QNX (WTF is this?), or Syllable (WTF is this one as well?): Free

      Purchasing an overpriced, DRMed version of a movie (that will most likely be playable only on a Windows box) just because it's sold on a Flash Drive?: Pointless

    • Re:countdown (Score:4, Informative)

      by DJ Jones (997846) on Wednesday September 03 2008, @01:18PM (#24862529) Homepage
      USB Dongles have been cracked for years. Once you crack the key (a 2 minute process), you can dump the data off it and then emulate the dongle at will. See for yourself [woodmann.com]

      This hasn't stopped my company from using them for licensing... Despite me demonstrating this.
  • by elrous0 (869638) * on Wednesday September 03 2008, @12:49PM (#24862031)
    Can't rip it, can't archive it, can't move it to my HDD without the dongle. And if the flash drive gets damaged, who you gonna call?
  • Denied (Score:5, Funny)

    by Anonymous Coward on Wednesday September 03 2008, @12:52PM (#24862075)

    A spokesperson for PNY explained that it comes with a form of DRM that prevents you from copying the movie.

    Aw. That's adorable.

  • by jfengel (409917) on Wednesday September 03 2008, @12:53PM (#24862087) Homepage Journal

    You probably can't even get Ghostbusters down at your local "Three DVDs for $20" guy on the corner; his stock is all newer. Everybody who wants this movie already has it. I can't even imagine who they expect to sell it to, except as a novelty.

    Presumably they're keeping an eye on how long it will take for the DRM to be broken. People will break it for the challenge and because they hate DRM, but it's like stealing cockroaches from my kitchen: you're welcome to it.

  • by jd (1658) <imipak AT yahoo DOT com> on Wednesday September 03 2008, @12:58PM (#24862181) Homepage Journal
    • Those watching on HURD must NOT cross the STREAMS
    • BSD users should try to avoid summoning Daemons
    • This video contains excellent girl-getting advice for those Slashdot readers who collect spores, moulds and fungi
    • Windows users are advised to scan for indications of rootkits, goddesses and crazed dogs
  • by pembo13 (770295) on Wednesday September 03 2008, @01:00PM (#24862245) Homepage
    Considering the DRM, how is it better than a regular DVD?
  • Oblig (Score:5, Funny)

    by YourExperiment (1081089) on Wednesday September 03 2008, @01:28PM (#24862717)
    OMG PNY!!!
  • by dpbsmith (263124) on Wednesday September 03 2008, @01:52PM (#24863109) Homepage

    ...required me to keep possession of a USB-key-sized physical object in order to maintain access to it, then I calculate that I would need to keep about two thousand pounds of USB keys, which would be enough to fill approximately twenty desk drawers.

    I guess it's not impossible on the face of it.

    I could store them in shallow drawers, vertically, alphabetical order, with little P-touch labels on the end of each one.

  • Little Brother (Score:5, Informative)

    by sm62704 (957197) on Wednesday September 03 2008, @01:55PM (#24863185) Journal

    This is insanity. I can download a copy of that stupid movie without Dumb Restrictions on Media from TPB, or I can just watch the tape I already paid for over ten years ago. Now, I'd buy the key with the movie pre-loaded, but to pay good money for crippleware when I can get a perfectly useable copy for free is just brain-dead stupid.

    DRM doesn't affact copyright infringers whatsoever. It only inconvieniences paying customers. The only rational explanation for the MAFIAA's insanity is drugs - cocaine. It must be all the coke they're snorting/smoking/shooting that makes them behave like a bunch of thieving, distrusting, irrational crack whores.

    I just started reading Cory Doctorow's Little Brother [craphound.com] (HTML version linked; there are other formats here [craphound.com]), and its preface has something to say about the insanity that is DRM (I've abbreviated it a bit):

    I recently saw Neil Gaiman give a talk at which someone asked him how he felt about piracy of his books. He said, "Hands up in the audience if you discovered your favorite writer for free -- because someone loaned you a copy, or because someone gave it to you? Now, hands up if you found your favorite writer by walking into a store and plunking down cash." Overwhelmingly, the audience said that they'd discovered their favorite writers for free, on a loan or as a gift. When it comes to my favorite writers, there's no boundaries: I'll buy every book they publish, just to own it (sometimes I buy two or three, to give away to friends who must read those books). I pay to see them live. I buy t-shirts with their book-covers on them. I'm a customer for life.

    People who study the habits of music-buyers have discovered something curious: the biggest pirates are also the biggest spenders. If you pirate music all night long, chances are you're one of the few people left who also goes to the record store (remember those?) during the day. You probably go to concerts on the weekend, and you probably check music out of the library too. If you're a member of the red-hot music-fan tribe, you do lots of everything that has to do with music, from singing in the shower to paying for black-market vinyl bootlegs of rare Eastern European covers of your favorite death-metal band.

    Same with books. I've worked in new bookstores, used bookstores and libraries. I've hung out in pirate ebook ("bookwarez") places online. I'm a stone used bookstore junkie, and I go to book fairs for fun. And you know what? It's the same people at all those places: book fans who do lots of everything that has to do with books.

    If I could loan out my physical books without giving up possession of them, I would. The fact that I can do so with digital files is not a bug, it's a feature, and a damned fine one. It's embarrassing to see all these writers and musicians and artists bemoaning the fact that art just got this wicked new feature: the ability to be shared without losing access to it in the first place. It's like watching restaurant owners crying down their shirts about the new free lunch machine that's feeding the world's starving people because it'll force them to reconsider their business-models. Yes, that's gonna be tricky, but let's not lose sight of the main attraction: free lunches!

    Universal access to human knowledge is in our grasp, for the first time in the history of the world. This is not a bad thing.

    For me -- for pretty much every writer -- the big problem isn't piracy, it's obscurity (thanks to Tim O'Reilly for this great aphorism). Of all the people who failed to buy this book today, the majority did so because they never heard of it, not because someone gave them a free copy. Mega-hit best-sellers in science fiction sell half a million copies -- in a world where 175,000 attend the San Diego Comic Con alone, you've got to figure that most of the people who "like science fiction" (and related geeky stuff li

  • by Kleen13 (1006327) on Wednesday September 03 2008, @02:42PM (#24863959)
    The want they hardware keys back!
    • Re:terrible idea (Score:5, Insightful)

      by v1 (525388) on Wednesday September 03 2008, @12:51PM (#24862055) Homepage Journal

      and let me guess, requires windows visa with the latest service pack (DRM++)

      • Re:terrible idea (Score:5, Informative)

        by tom17 (659054) on Wednesday September 03 2008, @12:56PM (#24862147) Homepage

        Well apparently it works on Linux as well (As long as it has the right KERNAL)

        From Argos.co.uk.

        2GB storage.
        Plug and play.
        Compatible with Windows ME, 2008, XP, Mac OS, 8.6 and Higher, Linux, Kernal 2.4X and any operating system with a USB port.
        Compatible with USB 1.1 and 2.0.
        Size (H)2 (W)6.3 (D) 0.8cm.
        Black USB pendrive.
        Full length movie and link to argos website included.
        Full installation guide included.

        Although I guess that is wrong for the DRM stuff.

        Tom...

        • Re:terrible idea (Score:5, Insightful)

          by Lumpy (12016) on Wednesday September 03 2008, @01:11PM (#24862411) Homepage

          That can be easily fixed.

          Get a 4 gig usb key instead, a DVD of ghostbusters and a copy of handbrake. (you will want to rip with settings that give you about 3.2gig because the film was created on very low grade film it cant be compressed hard without artifacts.)

          rip the dvd to a OPEN unencumbered codec. place on USB key.

          Voila. same thing in BETTER quality without the DRM and is compatible with most computers.

          hey hollywood, until you offer me something that is NOT DRM encumbered I aint' buyin' it! I'll violate your copyright instead...

          • Re:terrible idea (Score:5, Informative)

            by superdave80 (1226592) on Wednesday September 03 2008, @01:26PM (#24862683)

            I thought that you were allowed by fair use to make copies for your personal use. You aren't violating copyright, since you purchased a DVD of Ghostbusters. The DMCA is another matter, though...

            • by HappySmileMan (1088123) on Wednesday September 03 2008, @01:58PM (#24863241)
              Being able to do it doesn't make it legal, but the "Fair Use" clauses in copyright say he's allowed to make a copy for personal use, ripping it without the DRM is fine, he should give the reason "DRM means I can't watch it with the video player I currently have installed." if asked, although technically he doesn't even need to say WHY he did it, just that it was only for his use.
            • by Ungrounded Lightning (62228) on Wednesday September 03 2008, @02:48PM (#24864047) Journal

              DRM, in this case, is a choice between DRM'd content and no content at all. I'd rather have DRM'd content than none.

              I, on the other hand, would rather do with none than with DRM.

              I made that choice when the DVDs supplanted videotape and didn't buy DVD movies - or buy or rent any movies at all - until after CSS was cracked and the movie industry gave up on their attempts to stuff that genie back into the bottle. No blu-ray players for me, either. Stopped buying CDs, too, when they started experimenting with the early computer-speaker-blowing "copy protection" that corrupted the data and depended on the error correction on players to recover the music (and thus corrupted it when you got real errors from a dirty disk) and never really got back into purchasing new music after that.

              Never actually MADE a backup copy. And never downloaded a "pirated" song or movie, either. I just don't buy encumbered stuff.

              Instead I found other ways to amuse myself. (For instance: The amazing number and variety of animals outside the place on the high desert put on a continuous show that's quite entertaining - especially when I flush the well and create a puddle that draws them in from miles around. And there's lots of amusement on the net that is not "pirated" copyrighted content.)

              Interestingly, I don't really miss the corporate "content". Either the quality took a nosedive around that time or the product stopped matching my (quite broad) tastes. (Though from what I hear of some local bands it's more the former than the latter.)

              We all make our choices.

    • Re:terrible idea (Score:4, Insightful)

      by Ethanol-fueled (1125189) * on Wednesday September 03 2008, @12:51PM (#24862057) Homepage
      Would you rather use an optical drive's power-sucking moving parts, especially while using a laptop? Sometimes we don't have der internets to get us movies on a whim.
    • Re:Betamax vs. VHS (Score:5, Insightful)

      by Abreu (173023) on Wednesday September 03 2008, @12:57PM (#24862149)

      Blue Ray won't "win" the format wars until they sell more than standard def DVDs

        • Re:Betamax vs. VHS (Score:5, Insightful)

          by zippthorne (748122) on Wednesday September 03 2008, @01:28PM (#24862709) Journal

          I dunno. USB keys have a far superior form factor, and the installed players need only have a USB port and whatever processing is needed to actually view the movie.

          You could have media players smaller than a Nintendo Wii, far better future compatibility (both the players and the disks are likely to be backwards compatible in a way that either could work with the other for quite some time)

          The media is far less susceptible to scratching, impact, and even heat and chemicals: I've put USB sticks through the washer AND drier and what came out has worked perfectly for over five years.

          It's also more portable. You can grab a handful of films and stick 'em in your back pocket before visiting friends (so they're also likely to be lost easily.. a big win for Hollywood!)

          The only drawbacks are capacity at the moment (it's not anywhere near as cheap as optical disk. Although I wonder how expensive 30GB mask roms would be for a print run the size of a typical hollywood film (if anyone was making mask rom of anywhere near that size, that is)) and DRM: a usb stick can have active crypto circuitry, which really changes the game quite significantly.

      • Re:correction (Score:5, Insightful)

        by berashith (222128) on Wednesday September 03 2008, @01:05PM (#24862297)

        The industry is looking to set a record on longest lived DRM scheme. Everyone has this already, so no one will need to crack it, and a presentation will go to a CEO somewhere about this new scheme that has not been broken in over a week.

          • by meringuoid (568297) on Wednesday September 03 2008, @01:11PM (#24862417)
            vlc -I dummy "E:\Ghostbusters.avi" :sout='#transcode{vcodec=mp2v,vb=4096,acodec=mp2a,ab=192,scale=1,channels=2,deinterlace,audio-sync}:std{access=file, mux=ps,url="C:\Ghostbusters.ps.mpg"}'

            And this is why Windows is fine for nerds and hobbyists, but not ready for the mainstream desktop.

    • Re:HAHAHAHAHAHA! (Score:5, Insightful)

      by sm62704 (957197) on Wednesday September 03 2008, @02:17PM (#24863551) Journal

      As I can't fathom cocaine users, I asked a crack whore why she thought the coke shooters running the movie studios would do this.

      "Sure, I'll tell you, but it'll cost you twenty dollars".

      "Twenty dollars??? Sorry, babe, I'll buy you a double cheeseburger at McDonalds, how's that?"

      "OK, that'll do. See, they want this to FAIL and fail hard. They're doing this to prove that the concept is unworkable."

      "Ok, I'll take you to McDonalds now."

      "Man, I ain't goin' nowhere, I'm tweakin', dude. Just go get the burger, it's for my dog anyway, I'm not hungry. OK?"