Slashdot Log In
DRM-Free Music Spells Trouble?
Posted by
Zonk
on Wed Jan 23, 2008 05:44 PM
from the dogs-and-cats-living-together dept.
from the dogs-and-cats-living-together dept.
digitaldame2 writes "Many opponents of DRM have been overjoyed at recent efforts to free media from its grip. But PC Mag Editor-in-Chief Lance Ulanoff believes the whole world has gone mad. His view is that our digital economy will collapse this way, and it could be followed by countless others. 'The music industry's moves have been terrified reactions to staunch the bleeding of millions of dollars in revenue down the drain. For maybe a year, music companies thought they had the situation under control, but then album sales tumbled. Retailers, musicians, and some music-industry execs thought DRM was the culprit, and they soon joined the chorus of consumers calling for its head. Now consumers are getting their wish, and the music industry will continue to crumble. Giving up control of content and giving it away free are not rational ideas in a market economy, yet everyone's cheering.'" Is the removal of restrictions from our media really that big a deal?
Related Stories
[+]
Ask Slashdot: A Working Economy Without DRM? 686 comments
Tilted Equilibrium asks: "In a few weeks, our school will be hosting a panel on DRM with several respected individuals. In advance of the panel, I have been doing some research on the topic and thinking about it in my free time. In economics, we learn that the price of a product is determined essentially by supply and demand. Without a DRM in place, we are capable of making as many copies of a piece of content as we want and seeding it onto the net. How do you create a market for a product, and make money of a product that has a huge initial creative investment, but then no manufacturing cost, and is in infinite supply?"
[+]
Entertainment: Apple To Grant All Labels DRM-Free Distribution 410 comments
SexCaptain writes "MacRumors.com reveals a letter circulated by Apple to all producers of content for the iTunes Store, announcing that from May onward they can sell their music at higher quality and free of DRM. Hopefully this opens the doors for labels like Netwerk. This is a big step in the right direction, although it's unclear exactly what Apple means by 'higher quality,' and there is no mention of price changes. (Apple charges $0.30 more per song for DRM-free content from EMI and encodes it at 256K.) Quoting from the letter: 'Many of you have reached out to iTunes to find out how you can make your songs available higher quality and DRM-free," Apple wrote in the communication. "Starting next month, iTunes will begin offering higher-quality, DRM-free music and DRM-free music videos to all customers."
[+]
Sony BMG Dropping DRM 295 comments
Lally Singh writes "BusinessWeek is reporting that Sony BMG is planning on dropping DRM from their music. Salon's Machinest had an interesting take on this; 'Actually, what's happened is quite ironic. It was the industry's own DRM mandates that tied many music-lovers in to Apple's music storefront (we all had iPods, and the only way to buy digital music for the iPod was from Apple). Now Apple's become too powerful for the labels. They need an alternative distribution channel — they want to get music to our iPods, but they don't want to go through Apple to do it. The only way to do that is to offer retailers like Amazon the chance to sell songs as plain, unrestricted MP3s, which are iPoddable.'"
Submission: DRM-Free Music Spells Trouble by Anonymous Coward
This discussion has been archived.
No new comments can be posted.
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
Full
Abbreviated
Hidden
Loading... please wait.
DRM is pointless (Score:5, Insightful)
I don't see what the big deal about removing DRM is, either way the music industry needs to revise their business model, and removing DRM is the first step.
Re:DRM is pointless (Score:5, Insightful)
Indeed, were it not for that, I could quote the lyrics of "Trouble in River City" from Music Man to make my point, provide a link to the MP3 (or Ogg) and maybe someone would download the song and decide to go buy the CD, or even the DVD.
I'm just a dreamer...
Parent
Re:DRM is pointless (Score:5, Insightful)
Parent
Re:DRM is pointless (Score:5, Insightful)
The only question is the timeframe and whether or not you are going to annoy your paying customers in the meantime.
Parent
Mod parent up (Score:5, Insightful)
Amen. And when that term is several human lifetimes, it is clearly benefiting only one entity: the corporations. The rest of you suckers don't get a look in.
Parent
Re:Mod parent up (Score:5, Insightful)
It's easy to say the real artists will be the ones making the money from live performance again, but what if I'm a songwriter but not a singer, or a playwright with no interest or talent for being a director/producer, or a novelist, or... you get the idea.
I don't have a good answer for that yet.
Parent
Re:Mod parent up (Score:5, Insightful)
Strawman. As I've said before, only 12-year olds and complete hippie loons want to abolish copyright. The rest of us just want something a little more in line with actual human timespans. And possibly different lengths of copyright on different types of IP. Software!=Books!=Movies, etc. Different obsolescence half-lives.
Parent
Re:DRM is pointless (Score:5, Interesting)
The reason that DRM is breakable today is because computers are not owned by the content distributors (yet). If said content can be played on a computer, then it can be "freed" by that same computer. If you can play it, somewhere you have an uncompressed, unencrypted stream, that should be able to be exploited.
Computers, however are being "owned" more and more by "Big Content". Vista's DRM integration, Protected pathways is a prime example of this. How long before noone owns a comptuer anymore and all the computers are leased from a few companies that basically turn your computer into an overpriced [HD]DVD player that plays games and runs Word, in contrast to the current "open" nature of current computers.
Parent
Re:DRM is pointless (Score:5, Insightful)
Parent
Re:DRM is pointless (Score:5, Insightful)
A very shallow view of the situation would lead us to think that no one would make any money off the music. But...
If some of the people that read that post and listened to the music showed it to a few of their friends...
Then if a few of them wanted to see the movie...
Then if the artist put up a paypal link...
Profit.
It's riskier. The music has to be better. It puts the control in the hands of the consumer rather than the producer. There is little need for behemoth middle-men like music labels.
I see these all as good things.
It has been demonstrated that talented artists can make a living doing what they love without DRM. What has not been demonstrated is that labels can survive that way.
I'm ok with a world like that.
PS. "The Music Man" is a particularly apt example of the problem and essentially nullifies your point. Almost the entire cast, crew, and musicians involved in it's creation are dead. The only people making money off of it are distributors that made no artistic contribution to it's creation.
Parent
Re:DRM is pointless (Score:5, Insightful)
Parent
Re:DRM is pointless (Score:5, Insightful)
The question waiting to be answered is whether or not DRM free music will encourage/facilitate more "illegal" file sharing. My guess is that the affect will be minimal and the appreciation towards the music industry for not tying up purchased music will only increase online sales.
I for one will never buy music with DRM.
Parent
Wrong question... (Score:5, Insightful)
No, there's no question about that, it most certainly will.
The real question isn't whether there will be more illegal file sharing, it's whether there will be more legal purchases.
For a long, long time, I've asked a simple thought experiment. If you had your choice of having $500 million in sales with rampant piracy, or $1 billion in sales with twice as much piracy, which would you choose? The music industry has a history of choosing the lesser amount because of the risk of the increase in music piracy. I've contended all along that this is stupidity, that even if music piracy increases, it would be well worth it to increase their bottom line in legal music purchases. To date, they've been operating out of spite instead of common financial sense.
I hope, and I honestly believe, that as DRM-free music becomes the de facto standard in the marketplace, sales will increase as hardware manufacturers gear up to take advantage of it and people are able to listen to what they want, how they want, where they want. It's just a no-brainer to me. And I hope the MPAA is taking note, because the same principle will apply to television shows and movies also.
The question has never been about whether or not there will be piracy. The only way to prevent it is to close your company's doors and declare bankruptcy, never to earn another penny again. The only question is how willing the industry is to cut off its nose to spite its face, to forgo profits to stop something that will never be stopped.
Parent
Re:Wrong question... (Score:5, Insightful)
That's ridiculous. There will be (or rather is, as DRM-free music is now mainstream) no increase in piracy. Piracy requires that only one DRM-free copy gets out for it to proliferate across the internet. And guess what: every song released by the big-5 labels has been released on CD--without DRM.
DRM is not about piracy and never was. That is how to labels and move studios chose to sell it to the public (artists are going to starve in a digital world without DRM!), but it actually provides no protection against piracy. It may be difficult for someone to get unencrypted data off an HD-DVD disk, but that doesn't matter. As long as one person can do it, the data will proliferate. In other words, if DRM were about piracy in order to be effective it wouldn't have to be merely difficult to break, it would have to be impossible.
But that's not why the content producers have pushed DRM so hard. What it's really about is control. Consumers have traditionally had a great deal of control over their media, but in this digital age the content producers perceived that they could shift the balance back towards themselves, opening up new revenue streams even as they watched their markets fall. After all, if consumers had control over their media, they could put it on any player they wanted, without paying any more money for their content. That won't do. Look at the nice racket they have: do you want to play your iTunes music on linux (or, more commonly, on a non-Apple mp3 player)? Pay more money for the same content in a different form. Want to play your DVDs on your iPod? You have to re-buy it.
Faced with declining interest in their products (a smaller market), there is only two ways to increase their revenue: get more people to buy their content, or get the people that do to pay more money. DRM lets the content producers take the second approach.
Parent
Re:Wrong question... (Score:5, Interesting)
>No, there's no question about that, it most certainly will.
To suggest that removing DRM will increase piracy is pure falacy, and you know it or you would have followed up that opinion with some kind of supporting example. You didn't.
OK, here's the REALITY.. a perfectly everyday sequence of events:
1) Someone buys band XXX's CD
2) They rip it and put it on PirateBay
Now are you really going to suggest that a DRM free version on iTunes will CHANGE the dynamics of this very real scenario?
No it won't.
If you counter with "well, that's because CD's don't have DRM" then I'll counter that with "so fucking what.. fine, OK, you can record the album using LINE OUT or HEADPHONE like the old days"
DRM is futile unless you carry the concept all the way to the human brain.
Nope... Perhaps purchased music is dying for OTHER reasons, and piracy is just a boogeyman. Here are some reasons people buy less music:
The RIAA hates the idea of "albums" in the first place. They want SINGLES.. and they better not exceed 3 minutes one second.
It's all about radio play. There will never be another Tommy, The Wall, 2112 or Operation Mindcrime due to these RIAA member policies. Why are you surprised then that people fall into this mindset, and ONLY BUY $1 SINGLES?
(Hmm... $1 iTunes single vs $17 CD... ohmygod we lost $16 to piracy!!111)
When people buy, they are buying singles because everything else is contractual filler.
The RIAA literally discourages diversity.. they want formula based music that can be predicted... high dollar investments leaving little to chance.
The RIAA members sat on their ass regarding technology... "stereo" has been around since the 1930's, yet even CARS are capable of 4 and 5 channel sound... but they still publish in stereo. The best concert CDs are BluRay DVDs.
There are even pirate trading groups who specialize in creating AC3 5.1 channel sound from CD audio, because folks are dying for better mediums.
Digital radio on my cable box.. good enough for me. There's also this thing called XM/Sirius... yay, more music you don't have to buy!! That's not piracy... the RIAA licensed this out and the ubiquity of freely listenable music this music IS accounted for, and folks don't care to buy what's still on the radio.
Plus most people are in debt to their eyeballs, and multimedia content is easy to clip from the budget. I don't know anyone who still buys 1 album per week now (or 5 per week, or more) on a regular basis. Years ago that wasn't the case (disclaimer: maybe I'm not a whippersnapper anymore).
It will be a GOOD thing if the music industry contracts because it's a cartel that exists to bloat its ranks with middlemen who were obsolete 20 years ago. Read the 1998 Salon article on RIAA piracy of the artists, written by a very articulate Courtney Love.
Things will settle down, but maybe the record labels will be WEAKER than the artists for a change. (Although content wise, I don't see much of a music revolution while Clear Channel controls so much of the airwaves).
The whole "US Economy will be ruined" by open music is a scam. The same people spouting this belief have simply overvalued their personal investments in the RIAA member companies. If the economy goes down the toilet because of $2 DRM free downloads at iTunes, maybe it was too frail to begin with (and maybe those same DRM cheerleeders shouldn'd have cheered all our manufacturing jobs overseas, to the benefit of no one but themselves).
Parent
Re:DRM is pointless (Score:5, Insightful)
Anyway, as has been said often enough, DRM does nothing but create bad customer relations. And while I agree that people have always been able to copy music, they have not always had such mind-boggling ease of access and storage capability. Society as a whole needs to remember that regardless of how they feel about the unfairness of the music industry's charging practices, if you don't pay your musicians, they aren't going to be able to make a living. If it was only so easy to replace DRM with the honor system, we wouldn't be having these discussions.
Parent
Re:DRM is pointless (Score:5, Insightful)
Excuse me? I think possibly one of the main PROBLEMS with lowered music quality is the fact that so many groups/bands today cannot tour...cannot play their own instruments with any acuity, and require too much electronic 'help'. Geez, people are paying money for acts that do tour...to watch them dance and lip-sync?!?!
Why can't groups learn to cultivate talent, take it on the road...I'll give Led Zeppelin as an example. They had most of their material for the 1st album ready to go FROM rehearsals, and playing the songs on the road. They recorded their album on their own dollar (Jimmy Page and Peter Grants) because they hadn't even signed with Atlantic records yet.
And what did they do? They toured....and toured...and toured. They did something like 3-4 tours of the US AND about the same of Europe in their first year out....hell, Led Zeppelin II was pretty much written and recorded while on the road that first year.
Those guys could play....and they did. They were well known to give 3 hour concerts. Back in their day, they tried to make sure that ticket prices were reasonable. They made sure to try to give the audience what it deserved. From this live presentation....they sold albums, which helped fuel energy for more live shows.
And look at Zeppelin...they refused to sell singles....although a few came out by the record companies against their will. They made FEW TV appearances...yet, they sold records, and set attendance records.
I'd have to say....being talented and able to perform live DID have a lot to do with their fame and fortune. I'd like to think it could be replicated for upcoming bands.
I know there are differences now that make it tougher....music genre's are so splintered now....rather than just 'rock', there are upteen different variations. Radio is consolidated more....etc. But, I have to think if a group was really GOOD, and good live...with music distribution, they could take it on the road and get famous. Where is the next Zeppelin?
Parent
Re:DRM is pointless (Score:5, Insightful)
One thing I noticed in TFA is that he immediately jumps from DRM-free music to giving away all music for free, which I don't think is necessarily inevitable.
Think about this...it's been something like 7-8 years since the original Napster appeared. What if, instead of the ensuing stonewalling and lawsuits and legislative attmepts to roll back technology, the recording industry had simply created easy-to-use and DRM-free pay-for-download sites? What if they had spent their efforts and resources creating a new music distribution model that served the customers instead of reactionary tactics that had earned them nothing but bad will from consumers? Would they still lose out on sales to piracy via DRM-free media copying? Certainly. But perhaps, had they not destroyed whatever shreds of consumer good will they had, and could honestly say "Look, we gave you, the consumers, the most convenient music distribution system you've ever seen, so we ask you on the honor system not to redistribute our content or swap it with others for free", they might not be facing a customer base that largely considers them scum and would just as soon see them cut out of the picture altogether.
Maybe I'm wrong, maybe everyone will freeload forever without DRM...but I can't help but think that since 8+ years since "mp3" entered the lexicon that piracy is *still* the most convenient form of digital content distribution, that perhaps the only reason why everything that they do "just digs them deeper" is that they have quite simply fully and completely alienated their customer base.
Parent
Re:DRM is pointless (Score:5, Insightful)
Parent
Re:DRM is pointless (Score:5, Informative)
Bach, by contrast was paid to write by (among others) Duke Wilhelm Ernst of Saxe-Weimar.
Parent
Re:DRM is pointless (Score:5, Interesting)
Parent
Re:DRM is pointless (Score:5, Funny)
Parent
Re:DRM is pointless (Score:5, Insightful)
Then there is the recording industry. The recording industry is responsible for pressing CDs and putting them on store shelves.
The recording industry might need a new business model, or it might need to join the buggy whip makers and telegraph operators and just fade into yesteryear. The music industry people never really made much money from CD sales, since the record industry kept the screws so tight with everybody. Performers make their money from concerts (when they don't get screwed by promoters) and merchandise sales, anyway.
Parent
Giving up control? (Score:4, Insightful)
Crumbling industry? Yes and no (Score:5, Interesting)
You say that as if it's a bad thing!
The CURRENT music industry will crumble. As it should; It's built on a 100-year-old business model of scarcity and limited distribution which screws both the artists (lousy contracts, "breakage") and the customers (CDs costs pennies to manufacture but cost much more, 30-year-old titles selling for more than new releases, etc.) and frankly the industry just doesn't add any value. Its not efficient, it doesn't discover or develop substantial new talent, etc. The gig is up. The CURRENT industry is turning out bland pop stars and the public is finally tired of the mediocre "product", the lack of value, and are moving on.
However, there's a new music industry that is forming. It doesn't rely on brick stores and (so-called) talent scouts to "sign" and "develop" talent. You might have heard of it. It's called the Internet. The internet allows musicians to reach the public directly, at low cost, and high convenience. IOW, it provides value at a lower cost. The music cartels do not. Capitalism is working here -- it's weeding out inefficiencies. Cartels lose.
Some sort of music industry will exist simply because people enjoy being entertained with music and are willing to pay for that, however the current model is well past being feasable.
Parent
Wow, way wrong (Score:4, Insightful)
Re:Wow, way wrong (Score:5, Insightful)
Parent
Re:Wow, way wrong (Score:4, Insightful)
Sorry, but I think that whole argument is fundamentally flawed.
For one thing, few musicians could make enough money to get by today from live performances alone, even the good ones.
For another thing, the idea of mass distribution won't disappear, it'll just shift to a different channel. A smart label will establish an on-line brand with a good reputation and lots of visitors coming to its web site, and use that to promote the bands it's acting for. I imagine we'll see the market shift to cheaper products that sell more copies as well. A smart label could still make a worthwhile percentage doing that, it'll just replace their old physical media distribution model and sales/pricing assumptions over time.
The only organisations that will die are stupid labels who think the physical media are the way of the future and don't understand basic economics. And frankly, they deserve to. A middleman who provides no useful service is worthless, and will lose out to more helpful competition.
Parent
Re:Wow, way wrong (Score:5, Interesting)
And why is this a surprise? They can sell a couple of hundred tickets at a tenner each at a folk club once a year, times perhaps twenty or thirty dates. Most folk clubs are run on a shoestring, and an artist will get a substantial proportion of the door, but let's say it's only fifty percent. Twenty or thirty thousand pounds a year isn't a king's ransom, but it's a living wage, as their expenses are minimal. Throw in some CD sales, perhaps the odd song on a bigger artist's album (one of the guys I'm thinking of does session work for Nanci Griffith and has had a song of his on one of her albums), the occasional small festival: it's a living. They won't get rich, but they didn't ten or twenty years ago, and their ability to email their fans for free means they can sell tickets far more easily than twenty years ago, too.
Artists like this were always reliant on this model, and never sold records in quantity (you couldn't get them in shops), so it's hard to see how their position has changed. Artists who couldn't sell a few hundred tickets times twenty dates weren't selling records either, and for them it was strictly a hobby.
At the big end, someone like Springsteen doesn't give a stuff about record sales. Yes, he reputedly splits the take evenly with his band, but they're grossing something like three million pounds a night in stadiums, and can tour in those for months on end. Say they only get 33% of the gross, so a million a night split ten ways is a hundred thousand pounds. Times a sixty date tour. That's not poverty if they never saw another penny from record sales.
Thirty years ago, musicians toured to support record sales. Now records support tour sales. Markets change. They could always get a job in a shop if they don't like the lifestyle.
ian
Parent
I stole more music before the internet (Score:5, Interesting)
Re:I stole more music before the internet (Score:4, Informative)
Of course, that tax goes only to the RIAA, not independent artists. So every time you tape your local band, you paid the RIAA for the band's music.
Cool, eh?
Parent
Remember when horses were the only way to travel? (Score:5, Insightful)
Then, some new technology came to the scene: the automobile. "Oh noes", the shodders cried, "our economy is going to be ruined.."
The moral of this story is: technology. It will force change. Either keep up with it, or remove yourself from the market. Music doesn't have to be paid for - not any more, and no longer will we have to worship the few and provide them economic sustenance, so that they are only able to do it, when the many can do it, themselves.
In short, grow up music-industry people. Your world is changing. All worlds change. Let the people decide what life will be, and quite crying just because you didn't see the writing on the wall.
Yes, this applies to all media/content related markets. The writing is on the wall. The only way to protect your media is to put it in hardware - books are a good example - that makes it pleasant for people to buy it from you. The world needs us all to go digital and stop raping the earth, just so the few can profit from the ignorance of the many. Let the horses back to the fields
Oh well (Score:5, Interesting)
I completely agree; a DRM-free MP3 file ruined me (Score:5, Funny)
A better article (Score:5, Informative)
http://arstechnica.com/articles/culture/state-of-digital-music-2007.ars [arstechnica.com]
Incorrect (Score:5, Insightful)
DRM is that big of a deal, but the other way (Score:5, Insightful)
I do kind of feel bad for the *AA member companies. It would suck to realize that your industry was subject to a disruptive technology that was already well past the tipping point. Having said that, it's their problem and not mine. I've been buying DRM-free music for decades and have absolutely zero interest in giving up control of my possessions.
Did you hear that? Possessions. Not licensed content, not rentals or leases, but things I own. When I buy music, I own that copy no matter how much they wrongly insist otherwise. I will not pay extra to buy restrictions to prevent me from using my possessions they way I want to use them, even if that was is undesirable for its makers. As long as I'm staying within the constraints of the law and not giving copies of it to others, it's none of their business (even if they wish it was).
So sorry, *AA. You had the opportunity to do things differently, but you chose to fight me instead of making me your friend. Your actions have been so scummy that I truly don't care what happens to you now. Justice? Morals? Ethics? As you have long cast those aside, I just can't be bothered to care when people fail to use them with you. Goodbye and good luck. You won't be missed.
please explain (Score:5, Insightful)
Re:please explain (Score:5, Funny)
Parent
Subscriptions and DRM (Score:4, Insightful)
I cannot help but think he was thinking about the dangers of DRM when he wrote this.
The curse of DRM (Score:4, Insightful)
DRM music was a hastle to buy, restricted how you could play it, was a pain to get on alternate computers/media, and was a predetermined quality. Not only that but you had to manage the license files and repurchase the media if it was ever corupted or lost.
Removing the DRM evens the playing field out. If the music is easy to purchase and has all the other benifits that pirated music has, it will work. People dont mind paying. You just have to offer the same product that consumers want.
If they offer a better service and experience than the pirates, they will get people to pay. The pirates would have to put more effort into service and quality. It will cost the pirates more, force them to become more visible and stable, and in the end they will be much easyer to convict and shut down.
As it stand the pirate have set the bar for what the consumer wants. The lables have to raise the bar with out charging too much.
Why it's a good idea. (Score:4, Insightful)
Hippie? (Score:5, Interesting)
Yeah. I can't figure out who ANYONE could make MONEY charging people RECURRING fees for CONTENT.
I mean, who would pay good money a month for a stack of dead trees?
Whoops, did I switch "magazine" and "music" again?
How old is your daughter again? Oh yeah, failed to mention that. Let me guess, three tops. Hippie? Dude, you're stuck in the 80's, aren't you? Well, at least you didn't use the C word.
DON'T FEED THE TROLL!
Okay, enough making fun of the naysayer, on with the facts:
1. "Consumers" (I really HATE that word) are willing to consume that which is good. The "digital content" folks are in trouble because their content sucks. Rather than admit their faults, they prefer to point fingers. In one sense, the bonehead is correct, DRM-free won't stop the bleeding, but that's because the bandaid is in the wrong place. Radiohead is a good example, people are willing to pay money to support content they like. Duh!
2. DRM-free has value to Consumers because DRM restricts that which they previously enjoyed.
3. Audio quality isn't the issue, if higher quality is desired the demand will be there. Otherwise, non issue.
Just look at history... (Score:5, Interesting)
Prior to the commercialisation of the recording industry (which began in the 1910s/20s but only really took off after WW2) the only way the common person understood music was in the context of someone, usually THEMSELF, playing it. On an instrument. That wasn't plugged into an amplifier.
And at the time, there were musicians, and some did very well (Salieri wasn't poor, nor was Handel) but even they had a tiny tiny fraction of the kind of wealth exhibited by the ruling classes at the time. Musicians were still, basically, hired hands. They might be rich hired hands, but not like what we know today. The important point is the context: you knew music as a performance, not as a recording.
Due to the exigencies of technology, music became a commodity, and in classic capitalist fashion, the material costs were reduced to a minimum - finally, they evapourated as data into the interweb thingie. So, now they're trying to put a meter on something that the interwebs have always had a complex and contradictory relationship: data itself. The record companies are not in the business of selling music. They sell CDs. If the CDs had recordings of dogs barking, or were flat out silent, it wouldn't matter to the record companies, as they (in theory) sell what people want.
What people want is music. What people want is something for nothing. What people want is to wish upon a star and get everything they ever dreamed of, and if they can't do that, then they want the music that takes them there....
The music biz started with printing sheet music in the 19th century. It will die trying to sell data. It was an interesting ride. But now the amusement park is closed. Time to go home and make your own music.
Give up on the star system. Make your own, and support the art made by your friends, your family and your neighbours. Give up on this hallucination of Commodity Culture. Learn to play an instrument, and learn to play it well. work with other musicians, and through your own competence and intelligence you will create the hope this world so desperately needs.
and, in the process, go piss on the grave of the music business.
RS
Where is all this free music? (Score:4, Informative)
Uh...who is giving away free music? Ok, iTunes has some free tracks every week and I am sure there are others but here is the point:
Removing DRM != Giving Away Music For Free.
More from TFA: "So now it's a good idea to give away music in the hope that people will think you're so cool that they'll pay anyway."
Sometimes that works. Again, not many people are doing that. The argument is against DRM.
From TFA: " Sure, we could copy some pages out of a book at the library's photocopy machine, and some people created mix tapes from their favorite albums, and others got in the habit of recording movies from TV to VHS. These were not rampant problems, and no one panicked."
Uh...actually, there was panic. From Wikipedia:
"In the early 1980s, the film companies in the USA fought to suppress the device in the consumer market, citing concerns about copyright violations. In the case Sony Corp. of America v. Universal City Studios, Inc., the Supreme Court of the United States ruled that the device was allowable for private use, thereby guaranteeing market acceptance. In the years following, the film companies found that videorecordings of their products had become a major income source. However, television networks found the widespread use of this device was threatening their advertising business model because viewers then have the ability to either fast forward through television commercials, or pause recording when they are broadcast." http://en.wikipedia.org/wiki/VCR [wikipedia.org]
Again, TFA: "The music industry's moves have been terrified reactions to staunch the bleeding of millions of dollars in revenue down the drain." So? What caused the drop in revenue? Crappy product maybe? I dunno. Sounds to me like the industry is already crumbling and it has NOTHING to do with them "giving it away for free".
TFA: "For maybe a year, music companies thought they had the situation under control, but then album sales tumbled. Retailers, musicians, and some music-industry execs thought DRM was the culprit, and they soon joined the chorus of consumers calling for its head. " And what has been the result? We don't know yet. I think it is a good thing. I would rather pay a reasonable price for a single song than be forced to pay an outrageous price for an entire album. "Everyone" likes that. Why does he think iTunes has been such a hit?
Get a clue, Lance.
He projects the end of the music industry and blames it on DRM-free tracks. Sorry, the end of the music industry started well before DRM-Free music.
The Lesson of Borland (Score:5, Insightful)
If you believe in the claims of the DRM advocates in our big media organizations, you probably figure that Borland must have lost money horribly. Actually, they didn't; their strategy of selling without copy protection at a fair price was very successful.
The lesson I take away from that is that most people, if you offer them a fair deal, will take the fair deal rather than steal from you. I don't remember anyone ever saying "Borland deserves to have this stuff ripped off."
If you offer me music without DRM at a fair price, I will pay the price and get the music legally. I think most music fans will do the same. (Especially if they believe that their money will mostly go to the band instead of to the record label.)
P.S. The flip side of the coin is that DRM doesn't actually work. There's this thing called the "Internet", see, and if anyone anywhere in the world manages to once break the DRM, then everyone who wants to download the DRM-free version can do so. Thus DRM just hurts the actual paying customers, who then might well feel entitled to steal the next product instead of buying it.
steveha
Already renting your music collection (Score:5, Insightful)
Proof by Confusion (Score:5, Insightful)
THE Music Industry is a myth
And by that I mean The Myth is that the is one "music industry". Specifically, what I mean when I say "the music industry" is (clearly, obviously) NOT the same thing that THEY (RIAA, etc) of the world mean.
I would suggest that we (the sane and clear thinking intelligent people of the world) understand that there are TWO "Music Industries".
- The Industry of Making Music
- The Industry of Distributing Music
DRM is all about the control of the distribution of music. What we're seeing here is a failure of that control.So what if DRM fails? So what if Music Distribution fails? So what if The Music Distribution Industry (which, basically, in its current invocation is nothing more than a protectionist racket like the MAFIA used to run) fails?
Previously the mechanical complexities involved in the distribution of physical media meant there "was room" (in a business sense) for an entity to "make this happen smoothly" and make money in the process. Now that there's less and less physical distribution, and more electronic distribution, the previous "margin for profit" is rapidly shrinking (ie there's no room for someone to skip BILLIONS of dollars from consumers for no reason).
As living proof that any idiot can make predictions about The Music Industry
- Music Distribution will be SIGNIFICANTLY LESS about physical media and more about content
- Many artists will find this is an opportunity to be more direct with their customers, and thereby collect more of the profits themselves
- Other distributors will be needed, to help shuffle bits (iTunes, Last.FM, etc)
- There will be multiple distribution models (sell bits, rent bits, subscription for bits)
- There will be MUCH MORE of a market for "free stuff" that comes with what you bought (ie "value add")
- There will be MUCH MORE of a market for premium content (ie the ultimate collectors signed-by-the-artist, gold-plated, diamond-encrusted pack)
... because it's now a significant distinguisher, as more of the market is no-longer physical - ....
- Profit???
Basically I could ramble on for a few MEGABYTES, but the main point is this:- The Entire Industry That Revolves Around Music will be much broader, deeper, richer than ever before.
Even though "the current distribution and control models" are no longer valid, nor necessary, nor are they even WANTED anymore.We need not, we should not, mourn their demise. Like a recently deceased aged relative, we've had some good memories, but towards the end it's just been messy and embarrassing.
Hold a funeral, bury the body, enjoy the wake, celebrate the new generation.
Re:PC Mag (Score:4, Funny)
Parent
Re:Is the removal... (Score:5, Insightful)
Exactly.
Giving up control of content and giving it away free are not rational ideas in a market economy
They also aren't the same thing, as anyone even remotely familiar with the subject is well aware.
What isn't rational in a market economy is deliberately making the black market version of your product better than the above board original, by artificially crippling the latter. Such a policy is pretty much directly targeted at the very people who actively support your business, while doing little to impair those who do not.
Parent