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Let's review some of the times this has backfired, starting with the infamous McDonald's #McDStories Twitter campaign of January 2012. Rather than prompting customers to share their heart-warming McDonald's anecdotes, the hashtag gave critics a highly visible forum to share their top McDonald's horror stories. MacDonalds pulled the campaign within two hours but they discovered that crowd-sourced campaigns are hard to control. Three years later the #McDStories hashtag is still gathering comments. "Twitter Q&As are a terrible idea.," concludes Griswold. "A well-meaning hashtag gives critics an easy way to assemble and voice their complaints in a public forum. Why companies still try them is a great mystery. Maybe they'll all finally learn from SeaWorld and give this one horrible PR trick up for good."
The author thinks simulation games — driving, piloting, and space combat — will be the core of the first wave, and other genres will probably have to wait for the lessons learned making sims good. He adds, "...the practical challenges are great, too — not least in persuading players to clear enough space in their homes to use this device properly, and the potential for social stigma to attach to the goofy-looking headsets and the players' withdrawal into entirely private experiences. I still think that these present major obstacles to the widespread adoption of VR, which even more practical and commercially realistic offerings like Morpheus will struggle against."
The past year or so of revelations paints a pretty damning portrait of the NSA and CIA. But if you read the Intercept's coverage of the CIA's subversion projects carefully you'll notice mention of Lockheed Martin. And this raises a question that hasn't received much attention: what role does corporate America play in all of this? Are American companies simply hapless pawns of a runaway national security state? Ed Snowden has stated that mass surveillance is "about economic spying, social control, and diplomatic manipulation. They're about power." A sentiment which has been echoed by others. Who, then, stands to gain from mass surveillance?
In February, reddit made a similar rules change after the site was embroiled in controversy for allowing the posting of stolen nude celebrity photos in 2014. Banning "involuntary pornography," reddit urged victims to e-mail the site with details so administrators could remove the offending posts.
The nine-second video was uploaded to YouTube on Sunday by a student group, the Unheard Movement, that first identified the people in it as members of Sigma Alpha Epsilon, although the group did not indicate how it obtained the video or when it was filmed. University president, David Boren, said in an emailed statement that the administration was also investigating the video. "I have just been informed of the video, which purports to show students to show students engaging in a racist chant. We are investigating to determine if the video involved OU students. If O.U. students are involved, this behavior will not be tolerated and will be addressed very quickly," said Boren. "This behavior is reprehensible and contrary to all of our values." Students marched on the campus of the University of Oklahoma on Monday to protest the video.