AI Movie Promo

An AC sends: "I recently stumbled upon one of the coolest movie promotions I have ever seen. If you download the trailer and notice the second frame of credits is "Sentient Machine Therapist-Jeanine Salla". Searching for this on google.com leads to a plethora of pages seemingly outlining some fictional murder mystery having to do with robots. For those of you who are too lazy to follow this trail yourselves, Ain't It Cool News has a list of most of the links." The trend of seeding the web with fictitious pages about your movie/product/whatever appears to be catching on, and this movie has really gone off the deep end. Was X-Men the first one to do this?