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David Bowie on Music, Copyrights, Distribution 403

EddydaSquige writes "In this New York Times article David Bowie talks about his new album, distribution deal with Sony, and how he's "fully confident that copyright, for instance, will no longer exist in 10 years, and authorship and intellectual property is in for such a bashing." Do you think the Bowie machine has the power to make the music industry see the light?"
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David Bowie on Music, Copyrights, Distribution

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  • by Froobly ( 206960 ) on Sunday June 09, 2002 @11:06AM (#3668573)
    Here's the text

    David Bowie, 21st-Century Entrepreneur
    By JON PARELES

    IN a Manhattan rehearsal studio, Gerry Leonard seemed to be noodling on his guitar as the rest of David Bowie's band waited. He played some sustained notes and a bit of minor-key arpeggio; he worked his effects pedals, adding echoes. A digital stutter entered the pattern, and suddenly the music gelled into "Sunday," the song that opens Mr. Bowie's new album, "Heathen," which will be released on Tuesday.

    Chords from a phantom chorus wafted from a keyboard, and Mr. Bowie intoned: "It's the beginning of an end, and nothing has changed. Everything has changed."

    Mr. Bowie sang somberly about searching for signs of life, about fear and hope. At the end of the song, he shivered like someone coming out of a trance. "Ahhh," he said and grinned. "Good morning!" It was just after 11 a.m. and Mr. Bowie, 55, had already worked out at the gym and given an extended interview before starting the day's rehearsal for his summer tour.

    Lean and affable, he was wearing a skintight gray T-shirt and stylishly understated gray pants. His gaze, with different-colored eyes because of a childhood accident that paralyzed his left pupil, has grown less disconcerting; he laughs easily. When asked what he considered the central point of his work, he said, "I write about misery" and chuckled.

    Visions of cataclysm and professional aplomb: that's Mr. Bowie's life in his fourth decade as a rock star. One of rock's most astute conceptualists since the 1960's, he has toyed with the possibilities of his star persona, turned concerts into theater and fashion spectacles, and periodically recharged his songs with punk, electronics and dance rhythms. Now he has emerged as one of rock's smartest entrepreneurs.

    "Heathen" is the first album from Mr. Bowie's own recording company, Iso, which has major-label distribution through Sony. In 1997, he sold $55 million of Bowie Bonds backed by his song royalties; the next year, he founded the technology company Ultrastar and his own Internet service provider-cum-fan club, Bowienet (davidbowie.com). In a nod to his art-school background, his bowieart.com sells promising students' work without the high commissions of terrestrial galleries.

    His deal with Sony is a short-term one while he gets his label started and watches the Internet's effect on careers. "I don't even know why I would want to be on a label in a few years, because I don't think it's going to work by labels and by distribution systems in the same way," he said. "The absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it. I see absolutely no point in pretending that it's not going to happen. I'm fully confident that copyright, for instance, will no longer exist in 10 years, and authorship and intellectual property is in for such a bashing."

    "Music itself is going to become like running water or electricity," he added. "So it's like, just take advantage of these last few years because none of this is ever going to happen again. You'd better be prepared for doing a lot of touring because that's really the only unique situation that's going to be left. It's terribly exciting. But on the other hand it doesn't matter if you think it's exciting or not; it's what's going to happen."

    With his wife, Iman, he has a 22-month-old daughter, Alexandria, for whom he's keeping to a minimum his time away from home in Manhattan. When Mr. Bowie signed on as a headliner for Moby's Area:Two tour this summer, he made sure the schedule allowed him to return home between each of the six East Coast dates. He is also organizing, and performing at, Meltdown, a contemporary music, film and visual arts festival in London. (One songwriter he booked is Norman Carl Odam, known as the Legendary Stardust Cowboy, from whom he took Ziggy Stardust's last name in the 1970's; on "Heathen," he sings the Cowboy's "Gemini Spacecraft," about an astronaut obsessed with a girl he left behind.)

    Mr. Bowie no longer expects to compete with performers in their 20's. "I'm well past the age where I'm acceptable," he said. "You get to a certain age and you are forbidden access. You're not going to get the kind of coverage that you would like in music magazines, you're not going to get played on radio and you're not going to get played on television. I have to survive on word of mouth."

    HIS fans among musicians, including Moby and Nine Inch Nails, have toured with Mr. Bowie, introducing him to a younger generation.

    Back in 1990, Mr. Bowie tried to jettison his past. He billed an arena tour as the last time he would play his old hits. "I really did think I meant that," he said. "I got quite a way into the 90's before I started thinking, `Well, if you want an audience, David, you may want to consider putting some songs into your sets that they've actually heard.' Yes, I know, I went back on my word completely and absolutely."

    He's now more comfortable riffling through his huge body of work. This week, the Museum of Television and Radio, in New York and Los Angeles, opened "Sound + Vision," a retrospective of Mr. Bowie on video that continues through Sept. 15. A restored version of "Ziggy Stardust and the Spiders From Mars," the D. A. Pennebaker documentary of the 1972 tour that defined glam-rock, will be released on July 10.

    "Heathen" was produced by Tony Visconti, who last collaborated with Mr. Bowie on his 1980 album, "Scary Monsters." He worked on most of Mr. Bowie's 1970's albums, including the celebrated Berlin trilogy of "Low," " `

    On "Heathen," Mr. Bowie knowingly hints at his past. He echoes the song " `Heroes' " in "Slow Burn," which wonders, "Who are we in times such as these?" He revives analog keyboard sounds like that of the Stylophone, a miniature electric organ played with a stylus that was heard on "Space Oddity" in 1969 and reappears in the new "Slip Away." When Mr. Bowie starts his tour with a show for fan-club members at Roseland on Tuesday, he plans to play all 12 songs on "Heathen," followed by all of "Low." Hearing the music 25 years later "makes the hairs on my arm stand up," he said.

    To make "Low," Mr. Bowie recalled: "I had brought the idea of having fundamentally an R & B rhythm section working against this new zeitgeist of electronic ambience that was happening in Germany. It was terribly exciting to know that one had stumbled across something which was truly innovative.

    "At that time, I was vacillating badly between euphoria and incredible depression. Berlin was at that time not the most beautiful city of the world, and my mental condition certainly matched it. I was abusing myself so badly. My subtext to the whole thing is that I'm so desperately unhappy, but I've got to pull through because I can't keep living like this. There's actually a real optimism about the music. In its poignancy there is, shining through under there somewhere, the feeling that it will be all right."

    Drug problems are long behind him, Mr. Bowie said. He now hesitates to take even an Advil because. "I have such an addictive personality," he said.

    Making "Heathen," he and Mr. Visconti were leery of nostalgia. "One thing we haven't tried to be is cutting edge," Mr. Bowie said. "The other thing we've tried not to do is to delve too far into the past and rely on our known strengths, our known previous work. We do know, between us, how to landscape a song and give it a real place, an identity and a character. I guess that's the vestiges of the more theatrical things."

    The album starts with "Sunday" and ends with its title song, both hushed and haunted by mortality. In "Heathen," Mr. Bowie sings, "Still on the skyline, sky made of glass/ Made for a real world, all things must pass." The album was written before Sept. 11, however, and the songs join a long line of Mr. Bowie's apocalyptic scenarios.

    "I hope that a writer does have these antennae that pick up on low-level anxiety and all those Don DeLillo resonances within our culture," he said. "But I don't want to say that it was in any way trying to suggest that it was going to happen. It's not like it's something new to me. These are all personal crises, I'm sure, that I manifest in a song format and project into physical situations. You make little stories up about how you feel. It's as simple as that."

    Between his own ruminations, he borrows "Gemini Spacecraft," the Pixies' "Cactus" and Neil Young's "I've Been Waiting for You"; in songs like "Afraid" and "I Would Be Your Slave," he sings about love, insecurity and transience.

    "I tried to make a checklist of what exactly the album is about and abandonment was in there, isolation," he said. "And I thought, well, nothing's changed much. At 55, I don't really think it's going to change very much. As you get older, the questions come down to about two or three. How long? And what do I do with the time I've got left?

    "When it's taken that nakedly, these are my subjects. And it's like, well, how many times can you do this? And I tell myself, actually, over and over again. The problem would be if I was too self-confident and actually came up with resolutions for these questions. But I think they're such huge unanswerable questions that it's just me posing them, again and again."

  • Re:no NYT acct. (Score:2, Informative)

    by jcoy42 ( 412359 ) on Sunday June 09, 2002 @11:11AM (#3668584) Homepage Journal
    Try this [majcher.com].
  • by BurpingWeezer ( 199436 ) on Sunday June 09, 2002 @11:13AM (#3668587)
    http://www.majcher.com/nytview.html might come in handy for some
  • Bowie Bonds (Score:5, Informative)

    by bckspc ( 172870 ) on Sunday June 09, 2002 @11:21AM (#3668605) Homepage
    In 1997, David Bowie issued bonds to pay interest from his old song royalties. Prudential Insurance Co. of America bought them all. Read [canoe.ca] about [assetpub.com] it, and David Pullman [upenn.edu], the guy who helped him do it. The offering "allowed Bowie to collect $55 million up front, using some of the money to buy out a former manager and keep control of his music."

  • by kootch ( 81702 ) on Sunday June 09, 2002 @12:20PM (#3668754) Homepage
    Wow. I didn't think anyone actually remembered that. I was one of 5 people in the internet division of USABancShares (formerly vBank, USABanc.com, People's Trust, and Norristown Savings i believe).

    If you're curious, this was the deal with BowieBanc:

    Ken Tepper, CEO of USABancShares.com, would go to some large organizations that were not connected to financial institutions. He would then pitch the idea of a "private label" bank where all of the money would actually be handled by vBank, the parent of USABancShares.com, but that the private label bank could issue credit cards, bank cards, checks, etc. with the name of the private label bank and all of the decorations. Other possible private label banks were YankeeBanc (new york yankees) and TrumpBanc (donald).

    With BowieNet and the corporation Bowie owns, BowieBanc seemed like a good fit. His ISP clients, who were all huge fans, could easily open an online bank account, get a david bowie credit card (some of the designs were amazing), and a bunch of other perks.

    The whole idea crashed down when USABancShares.com took on a host of bad loans (as banks often will do) and I believe they're still trying to track down the culprit. But the loans degraded their credit rating which is imperative for a bank to maintain.

    It's a shame tho. We built the second online back with 5 ppl working 8 days straight (we slept in the bank). And the flash bank is still pretty neat all these years later.
  • >What I already see happening is the start of a movement to put the teeth back in the public side of the copyright bargain.

    Here's [macleans.ca] a little "proof" that the people are (finally) starting to wake up and fight back. In a nutshell: A long time politician loses because his party sits with their thumbs up their asses while the supreme court takes away a long standing Canadian right: The right to watch American television. Its not directly copyright, but it sure does smack of the same style of a lot of today's copyright laws.

    If this party loses their majority government in the upcoming Federal election due to this law I think it would bring tears to my eyes to finally see Canada wake up and tell this government we won't take US-style save-the-company-before-the-people politics lying down.
  • Vanilla Ice? (Score:2, Informative)

    by Anonymous Coward on Sunday June 09, 2002 @02:50PM (#3669271)
    Maybe he's changed his mind since, but didn't Bowie sue Vanilla Ice for sampling "Under Pressure" without paying royalties? And now he's arguing that copyright is obsolete? WTF?
  • by JoeWalsh ( 32530 ) on Sunday June 09, 2002 @04:22PM (#3669615)
    What we need is an overhaul of the music distribution chain.

    Until something better comes along, I've found that CD Baby [cdbaby.com] is an acceptable way to find new artists. Every CD they sell is by an independent artist, and between $6 and $12 goes to the artist for each CD purchased. Plus, their servers run OpenBSD, they don't share your info with anyone, and they don't keep your credit card number on file.

    And their search methods and browse options are really great for helping you find music you'll like among the huge number of bands offering their music through CD Baby.
  • by Anonymous Coward on Sunday June 09, 2002 @06:57PM (#3670204)
    e.g. they must pay for videos (you have no chance without one) and most of them are never aired. Don't get me wrong. I don't think the situation today is acceptable and the big companies have to change a lot, but let's face it there is no way without them.

    That's funny that you say "they (Sony) must pay for videos". Did you know that practically *everything* the Major's do for the artist comes out of the artist's royalties first. They force you to recover the cost of videos, marketing, touring, etc.

    Perhaps it's time to post this again:

    The Problem With Music (Steve Albini) [mercenary.com]

    It's an interesting read, even if you think Mr. Albini is generally full of shit.

    Chris
  • by Anonymous Coward on Monday June 10, 2002 @02:12PM (#3673891)
    >Gee, 99% of the 60s radicals wanted an excuse to
    >do drugs and have sex.

    Just out of curiosity, how many of your classmates from your senior year in highschool are amputees? How many were killed in combat during your freshman year in college?

    Do you have even the most vague clue of what the "60's radicals" were on about?

"What man has done, man can aspire to do." -- Jerry Pournelle, about space flight

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