You Look Like You Need a Guinness 226
prestidigital writes "This is a great fictional advertisement (high bandwidth) for Guinness. I say "fictional" because it is from the movie Minority Report. You may recall that Steven Spielberg is known for heavy branding in movies ala the opening scenes from Back to the Future (Burger King and Pepsi plastered all over). Well, apparently he has taken it a step further by weaving it into the very fabric of the plot in Minority Report. Cool ads if you can afford to wait for them. Lexus is good."
Re:Personal Ads? (Score:2, Interesting)
Anyone agree?
As with many things, its a trade off. On one hand, with the sort of thing in the movie, they know what you get last time and could help you find something similar. Many people would find this sort of thing convenient (provided it wasn't too annoying like, say, a paperclip could be). However, speaking for myself, the privacy aspect would be worrying. It removes the voluntary part of submitting information. Kind of like the online newpaper registration systems, only so ubiquitous that it would be impossible to avoid.
stuff to come (Score:5, Interesting)
hells bells (Score:2, Interesting)
Philip K. Dick to the Meta (Score:5, Interesting)
If PKD were still alive he would be laughing his ass off at the product placements in this movie; not only are the ads portrayed as he envisioned, the moviemakers actually used the techniques being portrayed to help pay for the movie portraying them.
On second viewing I also have to say that the "not too futuristic future" is more different from ours than it first appears. Every flat surface in the movie's public space is a monitor showing ads. Even the cereal box! (That was soooo Philip K. Dick.) While The Gap might not be around in 2050, you can rest assured some other business serving the same niche will be; and it and the fashions within will be as unremarkable to the people of 2050 as the Gap and its product are to us in 2002.
And you have to really wonder whether the rest of the movie after Anderton is haloed is just a fantasy (a la Total Recall) or if it really happened...
When Ads Attack (Score:2, Interesting)
They weren't high-resolution holograms with customized messages, but it still had the feeling of being smothered by commercials that I felt in Minority Report. I enjoyed the actual plot of the movie, but the deja vu of overactive commercials gave me a laugh.
Logo placement and PKD movies (Score:5, Interesting)
Not really new (Score:3, Interesting)
the DEMOLITION MAN (1993) quote:
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Lenina Huxley: [T]aco Bell was the only restaurant to survive the Franchise Wars.
John Spartan: So?
Lenina Huxley: So, now all restaurants are Taco Bell.
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and "E.T. the Extra Terrestrial" (1982) key scene where the film's main human character, 9-year-old Elliott, lured E.T. of the woods with Reese's Pieces
you'll see it's been around for a while.