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Music Media

A Music Industry Case Study 581

spmkk writes "The NY Daily News has an uplifting look at the fate of a (hypothetical) 4-piece band "making it big" in today's RIAA-driven music industry. The condensed version: A band that sells 500,000 records for $8,490,000 gross ends up (after a few iterations of the new math) with $161,909 in their pocket. Split four ways, that's a whopping $40,477.25 each for a record that probably took close to a year to produce. And this is for a record that goes gold (as per the article, only 128 of some 30,000 records released in 2002 were so privileged). And I bet you wanted to be a rock star when you were a kid..."
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A Music Industry Case Study

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  • by Anonymous Coward on Sunday February 23, 2003 @03:54PM (#5365873)
    "Blame it on piracy! Piracy, robble robble robble..." - Hillary Rosen
    • Re:You know why? (Score:3, Interesting)

      Blaming this on piracy is a joke, but blaming the complete suckage of music these days on this isn't. If artists are only getting $40,000 a year by releasing an album a year, they have to release an album a year. Yuck.
      • Re:You know why? (Score:3, Interesting)

        by ichiji ( 611112 )
        I was in the music biz for many years. The most money does not come from artist royalties (discussed in the posting) but from merchandising, songwriting royalties, etc. Some artists also make money from live performances; for some it's just a loss leader. Remember, it's the music business, not the record business.
  • by JohnG ( 93975 ) on Sunday February 23, 2003 @03:55PM (#5365880)
    Todays rock bands don't even get the supermodel girlfriends, they get goth chicks with piercing in 7 different places. And Heroine, Cocain and LSD aren't even socially acceptable among rock stars anymore! Bah!
  • Obligatory link (Score:5, Interesting)

    by Anonymous Coward on Sunday February 23, 2003 @03:55PM (#5365882)
    To the problem with music [negativland.com], an insightful insider's look on this exact same subject with more analysis and perhaps less solid figures.

    It is written by Steve Albini, who produced (besides a few bands you maybe might have heard of) a little no-name act called Nirvana. Everyone should read it. Of course, most people have, which is why i predict it will be linked at least three more times somewhere in this story discussion.
    • Re:Obligatory link (Score:5, Interesting)

      by astrosmash ( 3561 ) on Sunday February 23, 2003 @04:23PM (#5366071) Journal
      Also, check out the Mixerman Diaries [prosoundweb.com], documenting the attempted recording of an L.A. "bidding-war" band. $2 Million advance; big name producer; dumb-ass drummer. Hilarious stuff.

      If you're at all curious about the recording process of a Major-label band, it's a must-read.
    • Re: (Score:3, Interesting)

      Comment removed based on user account deletion
      • Re:Obligatory link (Score:3, Informative)

        by rograndom ( 112079 )
        Actually it was Andy Wallace (Slayer, Jeff Buckly, Faith No More, System of a Down (recently)) who mixed Nirvana's Nevermind that made it the radio-friend unit shifter that it became. If you ever hear Vig's mixes of Nevermind or the demos he did before that were supposted to be Nirvana's second Sub Pop album you'll hear a noticable difference. They were, to put it mildly, a little rough. Vig might have been in a little over his head at that point in his career.
    • Re:Obligatory link (Score:5, Informative)

      by limekiller4 ( 451497 ) on Sunday February 23, 2003 @06:17PM (#5366659) Homepage
      This is one of the best breakdowns I have ever seen and it is the one that I point all of my friends to when they ask (along with Salon's Courney Love Does The Math [salon.com]).

      But I don't understand why everyone gets so bent about Hillary Rosen and focuses all their attention on her. She's just a prostitute. The industry will ALWAYS have a prostitute. It almost seems like the Slashdot et al crowd is almost in collusion with the RIAA in this blatant misdirection. Is she scum? Yeah. But who cares? So is Valenti but he's a salesman, not the guy driving the vehicle.

      It isn't anything you said, I'm just ranting.
      • Re:Obligatory link (Score:5, Interesting)

        by Deagol ( 323173 ) on Sunday February 23, 2003 @07:46PM (#5367148) Homepage
        But I don't understand why everyone gets so bent about Hillary Rosen and focuses all their attention on her.

        We despise these figure heads because they actually alter laws to favor the industry. Did you ever read the DeCSS depositions of Jack Valenti? They're a funny, if not scary, read. See them on 2600.com's website. I recall one place where good old Jack was being questioned by Corley's counsel. He was asking him all kinds of questions about the industry, and the opposing lawyer kept objecting, stating that Jack wasn't an expert witness and couldn't answer the questions. Finally, Corely's lawyer spouted off something that I found very telling (paraphrased): "You're telling me that this guy, who testifies before Congress and lobbies to change the laws, isn't an expert in these matters?!?"

        The point is, Joe Beancounter from the RIAA or the MPAA doesn't get the publicity shots shaking Senator Hatch's hand (Orin Hatch, I believe, is pretty pro-industry in these matters, in spite of the appearance of his "Napster Hearings" some years ago). It's these hi-profile weenies (Hilary and Jack) who affect legislation.

        That is why we despise these people so much.

  • Who's Fault? (Score:5, Insightful)

    by Metallic Matty ( 579124 ) on Sunday February 23, 2003 @03:55PM (#5365883)
    Really, who's to blame here? Is the lack of income by the individual the result of the large share the recording label takes?

    No one said the music business was easy either, and we all know the success stories are certainly the far and away cases.
    • The problem is the music industry used money made from successful acts to make up for the losses took on unsuccesful acts. I'm sure they don't just take Britney's million dollars and give to little-known-band #5, but rather, they probably give less of a cut to both. It's probably not really fair to either of them that way, but other than taking the loss on unsuccessful bands it's probably the only way. Maybe one day the technology that the RIAA refuses to embrace will help artists stand on their own and either fail or become rich individually, but I still think there will need to be record labels for marketing purposes.
  • Hmmm... (Score:5, Funny)

    by KDan ( 90353 ) on Sunday February 23, 2003 @03:55PM (#5365886) Homepage
    I wonder when they'll get it all fine tuned to the point where successful bands actually go bankrupt from attempting to make and sell an album :-P

    Daniel
  • Negotiating Position (Score:5, Interesting)

    by Boss, Pointy Haired ( 537010 ) on Sunday February 23, 2003 @03:56PM (#5365893)
    Disclaimer, I don't really understand the pop industry so this is probably obvious, but...

    Why is the negotiating position of these bands so weak that they end up with such a shitty deal?
    • by Trollificus ( 253741 ) on Sunday February 23, 2003 @04:00PM (#5365922) Journal
      The Recording industry has enjoyed the privilege of being the only major point of production/marketting/distribution, etc.
      It costs quite a bit to make an album, and even more to market it. Most garage bands don't have that kind of cash laying around. So they need someone to finance it.
      It's like going to a loan shark and getting a deal with 80% interest.
      A band can either take the shitty deal, or go back to playing in their garage where no one will ever hear of them.

      • by afidel ( 530433 ) on Sunday February 23, 2003 @06:19PM (#5366674)
        Actually recording doesn't have to cost a fortune. For an example Creed recorded their first album for $6,000 and it had the most #1 hits of any debut album ever. Marketing can be expensive, but really isn't necessary if the music is actually good. Sure diferentiating the Britney Spear's of the music world from the 5 million other pop acts costs money because it's expensive to manipulate people through advertising, you have to wear them down.
    • by giminy ( 94188 ) on Sunday February 23, 2003 @04:08PM (#5365976) Homepage Journal
      Usually when you're small, you want any record deal you can take. Usually you get a 7-album contract or something ridiculous, and you get the same money for each album. The money sounds good if you've never had a record deal before, but if your first albums do really well, tough luck renegotiating.

      And then of course if you decide to back out of the contract, the company owns the copyright to your music, making it more difficult to find a new label (because you can't put out any of your old music). Besides leaving your label at that point means other labels probably won't want to touch you because _they_ won't make as much money from you, since you'll know what you're really worth. Bummer huh?
    • by jandrese ( 485 ) <kensama@vt.edu> on Sunday February 23, 2003 @04:09PM (#5365981) Homepage Journal
      Their position is weak because there are so many bands out there that want to be signed. I have a feeling that any band that tries to negotiate a better contract is just kicked to the curb and the next band is signed instead. It doesn't really matter to the record company who they sign, as long as they look good in a tight shirt on a billboard and don't play any music that might be banned in any of Clear Channel's areas.

      There are of course some obscure bands signed now and then if they're willing to accept a contract bad enough (because it's the Record company that's taking the risk you see). I suspect that even those hundreds of records the company "loses money" on are actually profitable (or at least break even) with their fancy accounting practices, but why bother signing a bunch of good sounding bands (and taking up valuble shelf space), when you can sign a few good looking bands and mass market the heck out of them for a few years, which makes megabucks (although less than it used to) for a lot less effort?
    • by Hatter ( 3985 ) on Sunday February 23, 2003 @04:11PM (#5366000)
      My guess would be most bands sign the first deal they can get from a record company. They've been waiting for their big break, then it comes and the label rep assures them it's the "standard" deal and visions of rock stardom dance in their head. These bands don't feel they're in a position to negotiate, they're still "undiscovered" and to have clout you're going to have to have made a name for yourself already..

      Artists are always being taken advantage of and there are some great examples in the most recent issue of Rolling Stone. "Why do hungry young artists keep signing these one-sided deals? Because they're too young and too green to have any idea how deep they can slide into debt. Because they don't consider the long-term complications of signing their lives away to a lard-assed corporation that will be perfectly happy to write them off as a bad debt at tax time. And because the label has no incentive to do anything on the cheap, sine the artist pays for everything. The dice are loaded. The deck is stacked. And the house never, ever loses." Good article in general, worth picking up.
    • no alternative (Score:4, Interesting)

      by GunFodder ( 208805 ) on Sunday February 23, 2003 @04:12PM (#5366002)
      A major record label has a lot of resources that a musician needs to "make it big". They have the capital that is needed to produce albums.

      Each album can cost hundreds of thousands of dollars to record. Each music video also costs tens or hundreds of thousands of dollars. Radio stations must be paid off to get a band's singles in the rotation. And the album has to be manufactured, which costs money as well. Then the album must be distributed, which costs money and requires a business relationship that labels have and most musicians do not.

      There are dozens of bands in every city around the world that want to make it, but only a handful of major labels. This is why bands get the short end of the stick.
    • Why is the negotiating position of these bands so weak that they end up with such a shitty deal?
      1. Because they are living in their car/van/truck.
      2. Because they are playing local clubs for $200/night (divided amongst all the band members, crew, and music store where they bought the gear on credit.)
      3. Because they see nothing but dollar signs when some guy in a suit comes to see them play.
      4. Because they'll do anything to get away from that day job at Burger King.
      5. Because they don't know that a lawyer's advice can be a valuable thing sometimes.
      If someone's waving the temptation of fame&fortune in front of you, would you be able to think straight?

    • its not really that their positions are that weak... Making a record requires studio time, which is expensive- good studios for albums cost hundreds of thousands of dollars, producers cost alot too- usually a flat fee along with a % of the proceeds, marketing is in the million(s) dollar range (see previous articles on the bribery system to get radio airplay), Cover art, distribution costs, the cost of physical cd production, Release parties cost money, and those figures probably dont include the advance the record company gives them. And while the band can go and perform to make its money, all of the label's revenue comes from the CD. Also, these numbers are a bit skewed since they are probably just past the 'break even' point. After that point, the artists take home more money for each CD. Also factor in that the artists can make money off of royalties. It should be said though that bands make money touring, not really by selling CD's. There have been several articles written about this, some posted on slashdot. In another application of the 80/20 rule, the record label's make money off of 20% of their artists, while they lose money on the other 80%. Of course they make mega-bucks off of their top acts though. I wouldnt cry a river for either side though- label's do go under or merge w/ others frequently enough, and aspiring stars know what they are getting into.
    • Because a few companys control distribution and collude with each other to keep these deals so unfairly slanted towards them. The also conspire with each other to fix prices artifically high. If the consumer, who has a complete choice of buy the music or not, can't deal with the RIAA cartel, why would you expect a band that has to choose between take their deal, starve, or get out of the industry, can?
    • It's because the labels control distribution.

      If the band doesn't want to sign, the labels can always find someone else to push through the pipeline. If the labels aren't interested (and the big ones have an oligarchy), the band doesn't have many options.

      Or at least they didn't. That's why online music distribution is so scary. Piracy is a real threat to the music industry; but so is a distribution system that gives everyone equal access.

      I feel that the focus on piracy -- and people's insistence that it's ok -- have diverted attention from the other issue, open access to distribution. We need a system that lets musicians sell their music to global audiences without middlemen taking out substantial chunks.

      If someone wants to make a deal with a label because the label can hook them up with producers or songwriters, or because the label can promote them, that's fine. But they shouldn't be coerced into these deals just to reach the market place.

      It's not just the labels that do this. If you want to sell your house, you have to pay a broker to put it in the MLS -- why isn't there a web site that charges you $4.95 to list the house for 6 months? People tried to set those sites up, and they failed in the face of opposition from large real estate brokers, who fought to keep their inventories off of them. People who have set up tollbooths fight pretty hard to hold on to them.

    • Why is the negotiating position of these bands so weak that they end up with such a shitty deal?

      It might piss people off to hear this, but my guess is because musicians have shitty union representation.

      For example, most actors are desperate for exposure and most movies don't make profits, but when that kid that played Harry Potter agreed to star in the movies for a relatively small sum, the British actors union stepped in and said the studio had to pay him millions, link [smh.com.au].

    • by colmore ( 56499 ) on Sunday February 23, 2003 @07:46PM (#5367141) Journal
      It has always been somewhat true that success in the music industry was based on image, not quality of music. Since the dawn of MTV and the half-million dollar music video this has become more true. Since the deregulation of radio in 1996, and the return of payola this has far more true. In short, almost any band can become popular with major label support, and almost no band can become popular without it. (Notice that the quality of the "alt" rock on the radio saw a sharp decline starting somewhere around 1996/1997, thank you Bill Clinton and Congress)

      The members of the RIAA have virtually identical business practices so if you don't like the deal offered by say Capitol, you can't go to Sony and expect much better. And you can't hold out on Capitol, because they don't really need you.

      Combine this with the fact that the music industry has been marketing toward a younger and younger audience (remember when the tastes of 20-somethings determined popularity? How many people over 20 can name more than 2 rock acts that had a #1 hit in the past year?). A young audience doesn't have a lot of history of listening to music. You can repackage an old formula (Nirvana, Pearl Jam, Green Day) and sell it to 15 year olds; they'll never know the difference.

      Indie acts can take a far larger cut of record sales (though indie labels can frequently be desperate enough for cash to be just as underhanded as the majors, and there's always the danger that your label will go bankrupt), and indie acts take a FAR larger cut of touring and merchandise. So someone signed to Merge or Matador (2 fairly well known indie labels) selling 50,000 albums a year would probably make as much as someone on Sony selling 500,000. How many indie acts sell 50,000 albums per year? Not many.

      So why not self-release? Well it takes a _huge_ amount of starting capitol. Say you want to print 5000 albums, about a minimum if you want to be stocked in stores just in your home state. At that quantity, CDs cost about $3 per, so that's $15,000. Not a small amount of money for your average musician. Of course, with no label, you get no promotions and no automatic opening gigs with more promanent acts, so selling those 5000 CDs to pay back mom & dad that $15,000 is quite a trick.

      Can it be done? Yes. Is it worth it? Probably not. These days I can't imagine why anyone would sign to a major label unless they really wanted to see themselves on MTV. From a financial and creative standpoint, it makes very little sense.
  • $40k.... so what? (Score:2, Insightful)

    by Anonymous Coward
    Is making music really that much harder than, say, being an ER technician? Why should musicians feel automatically entitled to millions of dollars for a year's work? "I played a guitar for a few hours in the studio, travelled around being treated like a god for a month, had sex with a few groupies, and I only earned $40,000." Cry me a river.
    • by Pxtl ( 151020 ) on Sunday February 23, 2003 @04:06PM (#5365966) Homepage
      Thats not the point - the point is that he did it damn well. He made it into the top 2%. Most don't. Most tragically, his music made a massive steaming pile of money for other people - not him. He got very little. That is why this is sad - its not "oh drat, this guys' not getting his free ride" its "oh drat, this guy climbed to the top of percentile of his industry, made buckets of money for other people, and scraped a medium paycheck for his efforts".
    • Cry me a river.

      You could've at least NOT quoted a song [azlyrics.com]

    • by ryepup ( 522994 ) on Sunday February 23, 2003 @04:14PM (#5366013) Homepage
      The point isn't that they only make 40k, the point it that thy are make 8 million and only seeing 40k. That other money is being eaten up by an industry that exists so it can continue to exist. You know how you can get an e-commerce package for $25/mo? Yeah, thats what the music industry could be, a monthly service for any band to upload and be published. Then, local record stores with bulk burners could download and burn, or burn on demand for customers.
      Customer: "Do you have the latest radiohead?"
      Clerk at a PC: "That'll be ready in 10 minutes, $5.00 please."
      This recording industry is spending millions and millions manually doing the job of a good database. To make a long story short (too late) the problem is the record company being overpaid for a service it doesn't provide.
  • But this situation trully reminds me of general everyday pimping on the streets.
    Disgusting.
    Only the biggest stars actually get good returns.
    All others work almost for free..
  • by Pxtl ( 151020 ) on Sunday February 23, 2003 @03:58PM (#5365908) Homepage
    Don't buy CD's from a record store. Don't pirate music - it only increases the popularity of the people you shouldn't be buying CD's from.

    Go see live music. If you live in a city larger than 50,000 people, there should be a few bars that get live music. Go see them. If you like them, buy their music. No record company required. No inernet piracy required. Just good music.

    If they wanna post stuff for free on the internet, more power to 'em. I'll download that. But I don't expect them to.
    • A local band called "The Drive" IIRC opened for Ted Nugent and Lynyrd Skynryd and were a great band. Problem is they never told how to get a CD, or how to ever hear from them again. I would have totally bought their CD or at least went to check them out at local clubs a few times if they had made some mention of how to do so.
    • by Kafka_Canada ( 106443 ) on Sunday February 23, 2003 @04:11PM (#5365994)
      This won't really help the situation any. No band will play the bar circuit forever, there's simply not enough money, fanbase, circulation, etc., and even musicians have to eat (and support families, etc.). For most of them, it's a chance to have fun, pay some of the bills, and ultimately, get heard and make a record. What happens then? They sign a contract with the record company you've been trying to avoid, and your choice is now to buy the CD from a retail store, or not at all. You'll be in an endless cycle of listening to up-and-coming bands as they work on their routine, always leaving them off once they hit the big-time. Yes, not all bands aim for million-dollar deals, stadiums, world tours, etc., but as I said before, no band is going to keep playing local bars forever, no matter how much hometown/non-label support you can drum up.

      Of course, there's no reason one HAS to sign with a big label, as a musician. Sure they've got the distribution channels, marketing, etc. -- but if your complaint is that the music industry is run by cartel, then you'd better be ready to innovate the business practices, and not just make good music. There's no law against starting your own label, and while it's a difficult challenge, it's the only legitimate way, working within the system, to obsolete the cartels.
    • by nick_davison ( 217681 ) on Sunday February 23, 2003 @04:59PM (#5366239)
      Go see live music. If you live in a city larger than 50,000 people, there should be a few bars that get live music. Go see them. If you like them, buy their music. No record company required. No inernet piracy required. Just good music.

      Thanks to the joys of deregulated radio...

      Clear Channel owns the air time.
      Clear Channel owns the play lists.
      Clear Channel owns the concert venues.
      Clear Channel owns the concert promotion.
      Clear Channel owns the ticketing companies.

      So, unless you want to play in a bus shelter, unadvertised, playing songs that no one has ever heard of, guess who makes all the money?

      Why do you think all those radio stations that sound exactly the same as each other have exactly the same bland "Front Row Seats!" competitions, the same bland "Sold Out Seats!" competitions and the same bland DJs who're supposedly on "Hard Rock" stations giving out tickets to go and see Britney Spears with them at the same three venues as every other gig you ever hear about? Clear Channel owns the entire chain from start to finish, nationwide. Even when there is a chink in their defence, the artists all know damn well that if they dodge Clear Channel in one city, they'll be blacklisted from every other one across the nation.

      Everyone criticises the RIAA on slashdot. After all, they're the evil monopolies, making all the money at the artists' expense. The problem is, to get their product out, they have to deal with a monopoly. I'm not defending them but they're also not making money hand over fist either - not because of piracy but because Clear Channel squeezes every last penny out of music, shoe-horning it in to an easy to sell, nationwide generic sludge. Bad as the RIAA are, perhaps it's worth going after the real culprits.
  • by BigAl_nz ( 39616 ) on Sunday February 23, 2003 @03:58PM (#5365910)
    No, I haven't read the story yet :)

    I came across this the other week, it's a long but very good read. I honestly don't know how true it is, but I read it all anyway :)

    It's the story of a guy who's mixing a band for a big label, and his trials and tribulations.

    The Daily Adventures of Mixerman [prosoundweb.com].

  • by Adolatra ( 557735 ) on Sunday February 23, 2003 @03:58PM (#5365911) Homepage
    Boycott the RIAA. That's what has to happen. It's already started. Hillary Rosen and the suits are releasing all these surveys showing how they're starting to go downhill. They've tried half-assed DRM-limited "streaming" downloads, they've tried inflating the CD prices to compensate, but it will take every music fan's voice in concert to let them know what they really need to do.

    Get the hell out of the way.

    And don't forget the artists. Attend local shows, support Independent acts. Buy merchandise, hell, mail a check, but find other ways to support your favorite musicians without giving a tithe to the RIAA. It can happen.

  • by bahtama ( 252146 ) on Sunday February 23, 2003 @04:01PM (#5365926) Homepage
    You can read her manifesto about this at http://www.holemusic.com/speech/ [holemusic.com]
    It's more in depth than this article and comes from someone who has been there, a good read..
  • still very accurate. once upon a time, i lived next door to one of the members of drivin 'n cryin, at the height of their popularity, and this is EXACTLY the situation they were in- and they were on the more artist-friendly island records.
    it seems you either have to do it all yourself, and jam econo a la mike watt, or become huge. i'm glad more bands are realizing that jamming econo will enable them to keep going.

    google for steve albini's math if you don't know what i'm referring to.
  • Hey, at least they have a job $40k is more than unemployment.

  • This makes me want to produce records, not make music. The music industry is caving in on itself, because of itself, nothing else.
  • by sheldon ( 2322 ) on Sunday February 23, 2003 @04:04PM (#5365950)
    I guess I'm puzzled by the attitude displayed here on /.

    On the one hand I'm told as a software developer it's not about the money. I should code just for the love of it!

    On the other hand I'm supposed to be outraged because a rock star only makes $40k off a record deal?

    And the rock star get's groupies, whereas the programmer just has pr0n.
  • So? (Score:4, Insightful)

    by Viking Coder ( 102287 ) on Sunday February 23, 2003 @04:04PM (#5365953)
    In this case, each band member got 0.476% of the total gross of the sales of the album they worked on.

    At my job, I get approximately 0.307% of the total gross of the sales of the software I work on.

    I spent 21 years in school working to get my job (which wasn't cheap), and I've been working in my industry for 8 years.

    I also work well over 40 hours a week, and I'm never, ever going to get a product endorsement deal. (They probably won't either, but if they do, it's extremely lucrative.)

    I'm not saying they're not getting screwed, but I do want to try to keep things in perspective.
  • by eyegone ( 644831 ) on Sunday February 23, 2003 @04:05PM (#5365954)
    "As long as there's sex and drugs, I can probably do without rock 'n' roll."

  • by daves ( 23318 ) on Sunday February 23, 2003 @04:05PM (#5365962) Journal
    In a 2000 speech [salon.com] to the Digital Hollywood online entertainment conference. It shows how a million dollar advance and a million copies sold can equal zero dollars.
  • It Won't Last Long (Score:5, Interesting)

    by shylock0 ( 561559 ) on Sunday February 23, 2003 @04:06PM (#5365963)
    The problems of the music industry are quickly reaching critical mass. Let's take a look at a few points:

    1) Radio monopolies. As has previously been discussed on /., this means that few bands ever get play time on the radio. In fact, radio today pretty much sucks unless you really like "Top 40" music. Now, there's a reason that Top 40 music used to be Top 40 -- it was popular (and usually fairly good) music. But that's not really the case anymore.

    2) Paying artists. The Music Industry can whine all it wants about "artists getting money" this and "artists getting money that" but the truth of the matter is, Item No. 1 makes the music industry so competitive that, after all the marketing is finished, they can't really afford to give any money back to the artists. Artists in today's music industry are somewhat like the sweatshop girls who make Abercrombie and Fitch cargo pants (or Nike shoes, or you name it): they produce a product sold for an extreme premium but are poorly paid. Incidentally, the premium goes not directly into the pockets of the responsible corporation, but instead into marketing and promotion -- but only of the artists which the record company likes.

    I firmly believe that we're about to experience a paradigm shift in entertainment delivery. The era of free music -- as it was in the 16, 17, and 1800s -- will once more be upon us. Recorded music will be free, and niche internet radio/community music sites will be responsible for the creation of new hits and pop sensatia (remember Michelle Branch? MP3.com, not the radio, was instrumental in her stardom). Artists will instead earn their money as they did 100 years ago: in concert. Ticket prices will skyrocket (and fans will pay), and probably move to an auction-dominated system -- which will equilibrize ticket prices. Some artists might be forced to get day jobs. But art, music, etc., they will all move onward...

  • by Mononoke ( 88668 ) on Sunday February 23, 2003 @04:06PM (#5365964) Homepage Journal
    Relative to the number of signed bands, the bands that sell 500,000 records are few and far between. That one band's sales have to support the other bands that may sell only 10,000 records, with the same monetary investments.

    No, I'm not an RIAA apologist.

    What it comes down to is this: Record companies are like banks that make very high-risk loans. Because most of their loans fail, they have to make the money back on the few loans that succeed.

    Combine this with groups of less-than-aware children (the soon-to-be-signed band) that see nothing but the size of the advanced money and you end up with the mess that the music industry has become.

    Oh, and before anyone else trys: Bands (in general) don't make money from concerts. There are way too many fingers in the pie in the concert business. Only artists who really live on the road (and keep their concert production scaled back) are making money. Even then, it's just a living wage.

    • by flaquito ( 647317 ) on Sunday February 23, 2003 @04:29PM (#5366108)
      I'm in a band that was on a major for a brief stint and I still don't know exactly what happened. They gave us a bunch of cash, mergered with some other majorlabels and let us go with our $50,000 record to take back to our independent label. It could have been much worse I think, but not much better. As far as your living wage comment, I think that's pretty accurate. We tour *a lot* and have a steady monthly check, group health insurance, and some cushion money in the bank. It's only been this way for a few years, but all the success that we've achieved has been without a major labels bank roll. Just like anything else, if you pound the pavement long enough with a reasonably good product, your hard work will pay off. I don't think that major's are actively malicious, more like confused behemoths. If given the choice to sign again, I don't think that I would. The climate needs to change first.
    • What it comes down to is this: Record companies are like banks that make very high-risk loans. Because most of their loans fail, they have to make the money back on the few loans that succeed.

      Except in this case the bank is making a loan for a product that the bank ends up owning. Sort of like your mortgage company loaning you money for a house and after you make all the payments, they end up owning it.

      On the flip side, no one ever said that a musician should make a lot of money. Historically, musicians have always been starving artists and I don't see that changing any time soon.
    • "What it comes down to is this: Record companies are like banks that make very high-risk loans. Because most of their loans fail, they have to make the money back on the few loans that succeed."

      But it comes down to how much money it costs to make a record. Can I put this to you:

      Record are expensive to make, because there is so much money to be made. If there was only a budget of $10k to make a record, it would cost $10k, because really thats all that is needed.

      Sure you can use $20k mic's and $200k in studio time, but one of those wooden vocal sound box in a studio in the Caribbean sounds the same as a wooden vocal sound box in Bob's basement. And a $20k mic really doesn't sound 100 times nicer than a $200 one and they all pretty much sound the same on FM radio and 128kbit MP3!

      Tighter belts mean less money spent pointlessly, means lower risks per act.

      Look at Web design as an analogy, in boom times companies spent millions on developing their web site, now you can get similar web sites done for a couple of thousand dollars.

  • by Hao Wu ( 652581 ) on Sunday February 23, 2003 @04:08PM (#5365978) Homepage
    Money is not the only motivating factor. There are many factors: self-examination, impressing a woman, fame, noteriety, the need to make a living and be somebody. You can be robbed of all of this if you are not careful.

    Your manager may be shady and take large profits. He may spend them on foolishness and not re-invest in your band. He may sleep around all the time and not care about expenses, and you will pay dearly because of him.

    Do not trust such businessmen. They are dishonest. Trust your own instincts, and manage your own affairs. You are a big man and must handle yourself carefully to be independent in musics.
  • What this shows... (Score:5, Insightful)

    by mrkurt ( 613936 ) on Sunday February 23, 2003 @04:11PM (#5365998) Journal
    is who really has the most to lose and who has the most to gain where it comes to online record sales. One of these days a band is going to catch on to the fact that it might be worth their effort to try reaching people online, and sell their music direct for so much a cut or album. Let's do some math:
    1. 1 song @ $.70 x 500000 downloads= $350,000
    2. 1 album @ $7.00 x 500000 downloads = $3,500,000
    3. Amount given to the sharks at the record companies = $0
    4. Number of downloads to reach the "hypothetical" band's earnings: about 231,000 singles or 23,100 albums
    5. The satisfaction gained from knowing you didn't get screwed by the recording industry: priceless

    I think these figures are pretty conservative as to the amount of money that bands can make from online sales. I would much rather do business in this way than to do it the RIAA's way. And yes, this does nothing to touch the piracy issue, but we all know that whole Linux distros are freely available for download on the Internet; and this hasn't ruined Linux, has it?

  • Dreams? (Score:5, Funny)

    by LongJohnStewartMill ( 645597 ) on Sunday February 23, 2003 @04:13PM (#5366010)
    And I bet you wanted to be a rock star when you were a kid.

    Rock Star? I always dreamed of working for the RIAA. I started young, charging my first royalty at the age of six. One day I hope to have a global surcharge named after me. That would be the ultimate bragging right.
  • Rock Star? (Score:3, Funny)

    by callipygian-showsyst ( 631222 ) on Sunday February 23, 2003 @04:16PM (#5366027) Homepage
    And I bet you wanted to be a rock star when you were a kid..."

    Actually, I wanted to be Liberace [robert.to]. I never made it.

  • So.... (Score:4, Funny)

    by ToasterTester ( 95180 ) on Sunday February 23, 2003 @04:18PM (#5366037)
    Being I spend my first lifetime in the music business this isn't telling the whole story. They are not factoring in money from playing live. Also you know getting into the music business that you don't make a much of money in the early years of band. It take years for a band of gigging and recording to become the "hot new band".

    Also there aren't "bands" these days mainly due to economics, everything is "projects" these days. A player will be juggling schedules rehearsing and playing multiple projects and doing side gigs to pay bills, hoping one of these projects gets signed, records, and tours. It's sad that players today don't know what it was like to be a band. To grow together musically, the family of band members and supporters. I still have a lot of friends in the business and it is way to commericial these days.
  • by glowfish ( 310099 ) <(ten.llebcap) (ta) (tsibuc)> on Sunday February 23, 2003 @04:27PM (#5366096)
    I put out a record on a major label recently. Just finished a sold out tour of the west coast a week or two ago.
    I have these thoughts:
    1. The article is totally accurate.
    2. Anybody who thinks successful musicians make it back in touring or merchandise is A COMPLETE IGNORANT IDIOT. Once you get close to going gold this might be true, but as the article pointed out, this happens to 138 of 30,0000 records.
    3. My sold out tour of the west coast was the first profitable tour in almost a decade of touring. I made $80 a day once the profits were tabulated.
    4. Merchandise sales are not major sources of revenue, but they help stem the bleeding. Less then half of that $80/day was from merchandise.
    5. One word: EXPENSES. It's not just the money you get. It's also the money you pay out. And touring is expensive. Don't be one of those assholes who says "ah but the bands make it back from tours and merchandise"
    6. A shitty sys-admin can do $30-40k a year.
    7. A top notch musician who has practiced most of their life and given countless sacrifices for their job and has gone gold will do about the same.
    8. A top notch musician who hasn't gone gold will be broke.
    9. A shitty musician will be in debt.
    10. Mama don't let your baby's grow up to be musicinas.
  • by zentec ( 204030 ) <zentec AT gmail DOT com> on Sunday February 23, 2003 @04:30PM (#5366114)
    If you do not like the way a business conducts itself, then don't patronize the business.

    That means if the entertainment industry cheeses you off, then you quit buying CDs, DVDs and stop listening to music radio. You then tell your friends why they should be doing the same thing.

    Consumers in this country hold the purse strings. Stop complaining and vote with your dollars.

    This also works for those of you upset over the outsourcing of employment to other countries. TELL those companies why you refuse to do business with them each and every time they approach you for your hard earned dollar.

    Remember, you hold the purse strings. Of course, it's easier to moan about it on Slashdot and exchange goatse trolls rather than taking a stand on an issue in which you believe. I mean, you *can't* possibly live without your tunes, right?
    • by praksys ( 246544 ) on Sunday February 23, 2003 @04:40PM (#5366157)
      Stop complaining and vote with your dollars.

      It is not an either/or proposition. People should keep complaining and vote with their dollars. In fact it is pretty importatnt that people do both, because if they just vote with their dollars then the music industry will continue to pretend that declines in revenue are due to piracy. We need to complain long and loud so that everyone knows the real reason - poor quality products combined with an unrelenting series of legal attacks on their own customers.
  • by Mononoke ( 88668 ) on Sunday February 23, 2003 @04:36PM (#5366142) Homepage Journal
    Bands do not make big money touring.

    Bands do not make big money touring.

    Bands do not make big money touring.

    Sure, they make a living sometimes, but most of the time they don't.

    Band's tour for two reasons: They love to play music, and they want to promote the sales of their albums.

    Tickets cost $200 sometimes because people are willing to pay it. If you can sellout a show at $20/ticket, then why not charge $30 (etc. etc.) and it grows from their. The money just gets spent making the show bigger, brighter, and louder.

    The costs for putting on a concert are staggering. Just the local labor alone can be as much as $10,000 (or more) for an event. It costs $2/mile/truck to send the show down the road. Each truck. Each bus.

    Why do you think some bands accept corporate sponsorship for their tours? Many (well-known) bands would lose money trying to tour if they didn't have the sponsorship money.

    Merchandising? By the time the venue gets their 20%; the sales company gets their cut; the designers, manufacturers, etc. get their cut, there isn't much left for the band.

  • by blair1q ( 305137 ) on Sunday February 23, 2003 @04:45PM (#5366180) Journal
    They actually got paid $1.2 million. If they could find a cheaper way to operate (get rid of the manager, produce the record themselves, not spend $200K on studio time, pay their lawyer a flat fee instead of a percentage, etc.) they could keep the $1.2 million. Their lawyer should also have negotiated that the royalty was on the retail gross, rather than any sort of net. The royalty should reflect the popularity of the music directly, and not any machinations of the production process.

    And if I wasn't hungry, I'd show you how the newspaper managed to double-count for some of the money, and lose some elsewhere, but it'd take a spreadsheet.

    Bottom line, rock stars are dumb for thinking they're only making $40K on a gold record.
    • I agree, somewhat. Basically what this article is saying is that they have $40K left over in spending money after every possible deduction has been taken.

      Doesn't sound like much, but the average person, after payroll taxes, transportation costs, food, work equipment, repairs, and other necessary incidentals, is likely to be left with closer to $4K in their pockets. Plus they are usually stuck doing a job they hate, without the free booze, pot, sex and limo rides.

      Really, although people unreasonably romanticize the amount of wealth it will generate, being a rock star isn't such a bad gig. You don't see too many successful musicians walking away from their careers to go wait tables.
  • by hxnwix ( 652290 ) on Sunday February 23, 2003 @04:51PM (#5366214) Journal
    I'm trying to think of another industry where the employees are given loans or are required to make initial investments and usually end up screwed. Hmmm... where else does this happen... In what other industry are the guys on the bottom so braindead they participate even though it's common knowlege they'll get the shaft?

    Amway? Herbal Life? Yeah.

    This nation is capitalist and if you are too stupid to ensure you are properly compensated for your efforts, you are giving work away for free. In this case the fools are giving it to record labels, and that's fine with me. When I buy something it's because I'm paying what it's worth too me. If the wrong people profit, too fricken bad... I still get what I want.

    And you can't say "well people buy crappy music, thereby supporting an artificial economy perpetuated by marketing!!!" IF PEOPLE BUY SOMETHING THERE IS A MARKET FOR IT GOD DAMN IT! And if under the current system no music is produced that anyone wants, the system wont continue existing, now will it? Theres a reason labels continue to profit and it has nothing to do with them being bastards. Nearly everyone acts selfishly. The industry produces a product people apparently want and the competition to be an employee is so intense they aren't obligated to pay fairly.

    Labels are trying some legislative things to prop themselves up (and they have the right to do so), but democracy has a solution for that: dont vote for the industry's lackies. And if they still win then the people seem to want the industry supported by laws. If you dont like it, too bad.
  • by shylock0 ( 561559 ) on Sunday February 23, 2003 @05:06PM (#5366272)
    In the 21st century, no successful business model will be constructed based on the sale of recorded music for any price -- without the widespread implementation of DRM technologies which will surely be rejected by the body politic. If DRM isn't rejected, well then, it's a whole new ball game...
  • by Newer Guy ( 520108 ) on Sunday February 23, 2003 @05:10PM (#5366297)
    This is NEW? Chicago producer Steve Albini and Front person for Hole, Courtney Love both did this analysis years ago! To quote Steve: "What each band member made is about what they would have made working at Dunkin Donuts".
  • Not the Whole Story (Score:3, Interesting)

    by beaverfever ( 584714 ) on Sunday February 23, 2003 @05:18PM (#5366339) Homepage
    This is how the recording industry has always operated and it's not a surprise to anyone with any real experience. It costs money to release a recording, and the purpose of a business is to make a profit. Regardless, this article is misleading, and here's a few reasons why:

    Writing royalties: the 15% deal doesn't include writing royalties. If you are a musician then you probably know that the big money comes from royalties (radio play, selling rights for advertising, etc.). That is why copyrights are important to artists. In this hypothetical deal I doubt the band would sign away their ownership; if they did then they are probably idiots. There are plenty of previous examples to learn this lesson from (Bruce Springsteen, the Beatles). In a few cases it is worthwhile - to get a song recorded by Celine Dion the writer must give up 50% of the royalties, but there is almost a guarantee of sales, so it can be a winning concession. Just ask Dan Hill, writer of "sometimes when we touch"

    "The record company keeps the packaging and "free goods" funds. After collecting a $9.99 wholesale price, it also reaps an additional $829,900." The article gives the impression that the record company is keeping all this money, but it is going to pay for manufacturing, distribution, advertising, rent and salaries, all the same costs a computer company has, or a software company, or a fast-food company. If a group of musicians wants to take on all these responsibilites and release their product themselves, they can do it, and many have, successfully. (Barenaked Ladies - who moved on to working with a major record company)

    Live Performances: for an up and coming band, performing is simply advertising, so touring is not a typically big a money-maker, but if well managed then it can bring in some money. The bigger the band is then the more likely they are making money performing.

    The Benefits of Being Self-Employed: If these hypothetical guys are smart then they have an accountant writing off everything under the sun as an expense and they aren't paying much tax.

    I've already read a huge number of replies ranting about the greedy music industry. While I agree that there are plenty of creeps and dick-wads involved, that goes for the musicians too, and as I mentioned we are talking about a business, which exists to make money. Yes, they have made and do make bad business decisions, but all areas of business do. Anyways, calling the companies greedy for charging too much for music is really calling the kettle black. They are not witholding air, water or food. It is just pop music, and insisting that you have some sort of basic human right to those recordings regardless of any investment made by anyone else, that is greedy. You don't need it; you want it.

  • by KanSer ( 558891 ) on Sunday February 23, 2003 @05:30PM (#5366407)
    I don't know that I have ever seen a 'rock star' driving a really nice car. You know who I see with lots of money? Rap artists. Anyone care to venture a guess why there are rap artists that make a shit load of money?

    They have their own labels! Death row, murder inc, I could go on and on. These guys were smarter then whitey from the get-go. They produced their own music, and sold it themselves. New artists get picked up by these labels and make ridiculous amounts of money because these labels know how easy it is to market these albums. All you need to do is have a video filled with hot chicks and some Bling, have music that doesnt suck(Doesn't have to be good, Ja Rule sucks heavy fucking ass and is really rich), and the white MTV watching yuppie kids will go out and buy that album in droves.

    There is no shortage of smaller record labels that will sign interesting groups. If not, create your own label! Swollen Members did it with Battle Ax records, and the beastie boys eventually came out with Grand Royal as a record company. Hello Nasty sold a shitload of albums, and wasn't promoted by RIAA tools.

    If more people followed this business scheme (Basically invented by Puff Daddy and Russel Simmons) when they went for a recording contract, they'd be rich. (See Bow Wow, but it helps that Snoop Dogg was in his corner.)

    I don't feel sorry for Idiot Band A when they sign with Mega Asshole Company B, without taking into account whats going on. That's just stupid business practice.
  • by anthony_dipierro ( 543308 ) on Sunday February 23, 2003 @05:30PM (#5366408) Journal
    If you want to take the risks, produce your own album. Borrowing someone else's money without providing them with collateral in case you fail is expensive. Go figure.
  • by geekee ( 591277 ) on Sunday February 23, 2003 @06:10PM (#5366615)
    "as per the article, only 128 of some 30,000 records released in 2002 were so privileged"

    How much money did the record companies actually make when they probably lost money on 29,872 albums? Record labels take all the risks on new bands. They deserve the money. Once you have a gold record, you are in a better position to negotiate a better contract for your second album. What's the complaint anyway? The band accepted the contract voluntarily? No one forced them.
  • by Pinball Wizard ( 161942 ) on Sunday February 23, 2003 @08:31PM (#5367413) Homepage Journal
    The music business is is undeniably a horrible uber-competitive backstabbing industry. Why? Because a) playing music is fun b) people will pay some amount of money to hear music. What results is a bunch of people going to increasingly ridiculous lengths in order to make it in the music industry. A lucky few will make generous amounts of money, while the rest will scramble to survive.

    Such is the case in any industry where the work is a lot of fun, and I say this as a warning because the same thing can easily happen to computer programmers. Why? Because programming is a fun and rewarding job, and as soon as the general public figures this out you will have a situation where a) a lucky few get to be paid as programmers b) a lot of programming work gets done for free by the many trying to "make it" in the business. "Oh, but programming is hard", you say. So is being a top-flight musician, and there are plenty of those who have to hump day jobs because there just aren't enough paying positions to support them at what they would like(and are highly qualified) to do.

    So while you sit there posting to slashdot, saying "oh well, they can make their money through concerts and selling t-shirts", just remember, the same thing could happen to you one day. Hope you're good at self-promotion. Or that enough people never figure out that programming is fun in a similar way that music is fun. I wouldn't bet on the latter. It doesn't take a genius to coorelate the fact that people already produce a ton of code for free to the speculation that they could get programmers to do their bidding at very generous rates.
  • by MarvinMouse ( 323641 ) on Sunday February 23, 2003 @08:32PM (#5367425) Homepage Journal
    500,000 albums sell at $16.98 = $8,490,000 Okay, so that says: Total Earnings = $8,490,000. Now let's work out who gets what out of this.

    B = Band, R = Retail, S = Studio, Packaging, production costs, A = Advertising, L = Lawyers, T = Total Left to record company, M = Manager

    The Grunts' royalty is 15% of retail. Now, if we take this at face value that means.

    B(OfRetail) = 15% * 8,490,000 ~= 1.3 Mil. But since we know this is wrong, let us continue.

    "packaging deductions" of 25% So, this translates into, or means that

    S = $2,122,500, T = $6,367,500

    now we also have, That's a "free goods" charge of 15% So that gives us (since this is advertising)

    S = $2,122,500, A = $1,273,500, T = $5,094,000

    Okay, now we are getting somewhere. Now the band gets from this. So, the band's royalty is actually: $764,100

    B = T*.15 = $764,100 - Yep!, S = $2,122,500, A = $1,273,500, T = $5,094,000 - B = $4,329,900

    Now, The $3,500,000 balance goes to retailers So, we have

    R = $3,500,000, B = $764,100, S = $2,122,500
    A = $1,273,500, T = $829,900

    The record company ... reaps ... $829,900

    R = $3,500,000, B = $764,100, S = $2,122,500, A = $1,273,500, T = $829,900

    Okay, our numbers all make sense thus far... now things get weird. Because the band was hot, they got an advance from the record company of $300,000. They spent $200,000 of that recording the album, which included a $50,000 advance to the producer. They pocketed the remaining $100,000.

    So this means that the band got $200,000 of their royalties early, and spent $200,000 on recording costs, and the band kept the $100,000. So we have

    R = $3,500,000, B = $764,100 - $200,000 = $564,100, S = $2,122,500 + $200,000 = $2,322,500, A = $1,273,500, T = $829,900

    Now as well, we have more advertising (the video). So here we go. the label spent $100,000 making the band's first video Which was expected to be paid back

    R = $3,500,000, B = $564,100 - $100,000 = $464,100, S = $2,322,500, A = $1,273,500 + $100,000 = $1,373,500, T = $829,900

    Whoa, now our numbers aren't lining up as well. Where the problem? The article says: So the royalty drops to $364,100.

    For some reason the writer of the article decided that the $100,000 that the artists kept wasn't really paid out to them. Even though they "pocketed the money" or kept it, or however you want to put it. They made $100,000. That's the deficiency. They do fix this later on. Now, let's finish.

    But the band's producer also earned a 4% royalty of $203,760, of which he already received $50,000. So the band has to pay him an additional $153,760, reducing their royalty to $210,340. Let's put this as production costs. Since the producer must be paid as well.

    R = $3,500,000, B = $464,100 - $153,760 = $310,340, S = $2,322,500 + 153,760 = $2,476,260, A = $1,373,500, T = $829,900

    Good.. Good... After pocketing $310,340 (which includes the remaining $100,000 of the advance) All Fixed

    the band has to pay their manager 15%, or $46,551, and give 2% of the total deal, or $101,880, to the power lawyer who got them the deal in the first place. That takes the band down to $161,909. Let's see now:

    R = $3,500,000, B = $310,340 - $101,880 - $46,551 = $161,909, S = $2,476,260, A = $1,373,500, T = $829,900, L = $101,880, M = $46,551

    Total = $8,490,000 - All is accounted for.

    Okay, so now that we have all of the numbers worked out.. Whose coming out on top here.

    Well, the Retail guys definitely make a pretty penny. ($3,500,000), but that has to be divided over all their stores, so it doesn't work as well.

    Studio costs are really high. (Higher than they probably should be.) That would be something of note.. But most importantly... the record company gets T = $829,900

    That's it... Sure they get "whatever's left over from packaging and advertising" but that's not going to be that much. So the record company is making very little off this deal.

    Really, if this shows anything, it is that the current system is too cost intensive, and that if it were optimized, there may be a better way to save money, and make sure everyone gets paid. It's not a conspiracy people. It's just common sense. These fees have to paid somehow, sure they may be high, but they are still necessary costs.

    Personally, I don't see a problem with the record companies persay. I see a problem with how the money is spent recklessly. If you like a song, buy the CD, sure the artist doesn't get much, but it will make sure that more music like it is made in the future. All of those other costs have to be covered as well. If the only people who pay for CDs are people who listen to Britney Spears or Enrique Iglesias (Not saying they aren't good singers), then the only CDs that will be made are those by B.S. and E.I. The artists people are willing to pay for, and make sure that the investments that these companies put into them are returned.

    It's simple math, that's all it is, and that's all it will be. It's not a revolution, or a conspiracy.
  • by serutan ( 259622 ) <snoopdoug@geekaz ... minus physicist> on Monday February 24, 2003 @02:58AM (#5368921) Homepage
    This article admirably illustrates the difficulty of making money from record sales, but it fails to mention that making money from record sales is not the point of making records. At least not for musicians. For musicians the point of making records is to get Exposure. Working musicians make their money by performing, and exposure translates into gigs. With an album on the charts, the Grungenuts, or whatever the hypothetical band was called, should expect to rake in some respectable bucks playing large venues. That's what making records really buys musicians.
  • by solostring ( 620535 ) on Monday February 24, 2003 @05:32AM (#5369243) Homepage
    I've heard so many real-life stories like this, where record company execs get rich off of someone else's talents, and the artists themselves get very little. Most signed artists that I know end up owing money to the record companies (unbelievable but true)

    I'm not a signed musician, yet last year, I made about $12,000 from my music. Whilst this was by no means a good salary, it is certainly more than any non-gigging musician that I know. The vast majority of that money was from selling homemade CD's directly to the public.

    You don't need the RIAA in this day and age. With the power of the internet/mp3's & (god forbid) paypal, who needs a coccaine addicted suit to take the food from your mouth?

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