Amy Hsieh writes "A well-known ebook industry expert, Jon Noring, recently wrote an interesting article for eBookWeb, formally calling upon the ebook industry to adopt a single universal ebook distribution format. Right now there's a plethora of essentially incompatible ebook formats, and this format 'babel' is hampering the growth of the ebook industry. In the article, Mr. Noring proposes a promising open-standards candidate which appears to meet a list of basic requirements: The Open eBook Forum's OEBPS Specification. Andy Oram, a Linux programming editor for O'Reilly, wrote an interesting reply to the article that should also be read." On the other hand, Noring's proposal has also met with some skepticism elsewhere.