Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!

 



Forgot your password?
typodupeerror
×
Music Media The Almighty Buck Technology

Diamonds & the RIAA 739

eaglebtc writes "After reading the previously-posted article on cdfreaks.com about the rapid erosion of cheap CDR's, I found another equally scintillating write-up about the economics of music CDs written by Richard Menta, founder of MP3 Newswire. Sure, we've all heard the whining about how CDs are so expensive, but Mr. Menta takes a unique perspective on the issue by comparing the RIAA to DeBeers. He argues that both companies control distribution of products in their respective markets with an iron fist, and by so doing can artificially raise prices. Coincidentally, the bubble is beginning to burst in both markets: the RIAA is fighting against the uprisings of P2P software, and the diamond cartel's lawyers are losing sleep over the $5 diamonds produced in a lab."
This discussion has been archived. No new comments can be posted.

Diamonds & the RIAA

Comments Filter:
  • Synthetic diamonds (Score:5, Interesting)

    by Eric(b0mb)Dennis ( 629047 ) * on Tuesday August 26, 2003 @02:15PM (#6796383)
    ...are 'too' perfect, and still (sort-of) detectable when looking at earth-mined stones..

    De Beers has been trying to 'educate' the diamond masses about these 'heretic' stones, but eventually, this will bankrupt them

    Now, as for the RIAA, CD-Rs and file-sharing won't kill the music industry. I wouldn't even expect a drop in sale-price, just more and more bureaucratic nonsense.
  • by BWJones ( 18351 ) on Tuesday August 26, 2003 @02:17PM (#6796415) Homepage Journal
    However, unlike the RIAA, DeBeers never promised that the prices of their diamonds would come down when market forces and economies of scale entered. Remember when CD's first became available? I can remember saving my change so I could afford some of the first CD's that came onto the market at what.....$15-20? Did the price on those ever come down? No.

  • by Anonymous Coward on Tuesday August 26, 2003 @02:19PM (#6796438)
    The articles discussed in past on /. drew a distinction between artificial diamonds with certain impurities in them that were distinctive ( the yellow diamonds grown by the russian method for example ) that showed up easily under a spectrascope, and those that were completely perfect diamonds grown by the vapour deposition method.
    Throwing a rock under a spectrascope is practical.
    Spending thousands to send a rock to an expert to identify as "posssibly" fake due to being "too perfect" is not.

    And besides, one would imagine imperfections could be introduced.
  • The $5 synthetics are "industrial quality" diamonds and are used in manufacturing tools and products, not for being inset in jewelry. DeBeers is in the jewelry business and until the $5 synthetics can meet the same level of visual quality and appeal of a natural diamond, they aren't sweating it.

    The real reason [theatlantic.com] why DeBeers is sweating is the $1.5 billion worth of diamonds sitting in Israel which, if released into the market, could send diamond prices spiralling down.
  • by Greenmonkey2021 ( 622738 ) on Tuesday August 26, 2003 @02:22PM (#6796467)
    Even if Debeers can bring this innovation down and integrate it into their monopoly, they cannot keep their empire forever.

    With the benefits that diamonds can bring to the tech sector, there will be a large demand for cheap diamonds with the right molecular properties. In other words, demand will bring about many more synthetic diamonds and Debeers can't stop them all.
  • by nanojath ( 265940 ) on Tuesday August 26, 2003 @02:26PM (#6796515) Homepage Journal
    Even more so than print publishing, for a long time music production has been available on a massively scalable level to the independent artist. (Someone can go off about how much it really costs to produce an album, because your cousin's girlfriend's dad is in the biz and... Okay, you can record an album that somebody will burn to CD from anywhere from tens of dollars to hundreds of thousands. Doesn't change the fact that 99% of what the conventional industry produces sounds like it was extruded from a tube.)


    Diamonds are a rotten analogy because it suggests that, up to now and the magic golden age of P2P, the publishing industry posessed all of the real music. The only thing that really distinguishes their product is that it is so obvious. If you never want to buy a major label release again but want new music all the time it really is not hard at all to do. It just involves a little more work.


    There are two ways in which the internet may create a revolution for independent musicians. One is by offering a viable replacement for radio. The second is by exposing music to the distributed filtering techniques of mass exposure and moderation that the internet essentially gave rise to the invention of. File sharing as such strikes me as something that will be much of an adjunct to the real 21st century revolution of music - assuming it really happens because it sure hasn't yet.

  • Market effects (Score:3, Interesting)

    by neglige ( 641101 ) on Tuesday August 26, 2003 @02:27PM (#6796534)
    [...] both companies control distribution of products in their respective markets with an iron fist [...]

    I'd say that this comparison is a bit inaccurate. DeBeers can reduce the number of diamonds offered on the market - supply drops, demand raises the price of the good. Simple. Raising the price and keeping the amount of goods offered at the same level will lead you nowhere, because customers will wait for the prices to drop since they know that a surplus of goods will build up over time (which decreases the price).

    Now, does the RIAA really reduce the number of CD in the stores? Because only this would compare to the influence DeBeers has on the market... No, they just raise the price. And guess what - customers buy less CD and turn to P2P.

    P2P music sharing distributes a good (mp3) that is nearly equal to the original good (CD). While the $5 diamond may be equal in the quality compared to a 'real' (= DeBeers) diamond, the price is part of the value of the 'real' diamond. Give a $10 ring to a woman, and she'll like it. Give the exactly same ring for $1000 to a woman, and she'll feel appreciated. Diamonds are a girls best friend, after all.
  • Re:Labor Of Love (Score:5, Interesting)

    by rsilvergun ( 571051 ) on Tuesday August 26, 2003 @02:27PM (#6796536)
    If you look at the history of the 'tradition' it wasn't started to make sure they guy had money/commitment, it was a marketing ploy by the diamond insdustry. That whole 'three month's salary' stuff is just a load of crap to make these bastards rich. Point is there really is no long standing diamond giving tradition, and the only thing backing up that 'tradition' is marketing. A $5 diamond can be marketed as well as a $15,000 one.

    And besides, have you ever been married? With or without diamond wives freakin' expensive!
  • No, no, no (Score:3, Interesting)

    by (trb001) ( 224998 ) on Tuesday August 26, 2003 @02:30PM (#6796573) Homepage
    Congress is told by the Record Industry Association of America (RIAA) that file trading is theft. In reality the P2P services bring balance to a system long unfairly tilted to favor the supplier.

    In reality, file trading is *still* theft because you're breaching the artist's copyright. He's comparing apples and oranges...music is a personally created work of art which is copyrightable. Diamonds are a naturally occuring deposit that just happen to be horded by one relatively nasty company. While I agree the two bare striking resemblances in their distribution models (read: iron fisted), that's where it ends.

    The hullabaloo over file sharing is that, since music can be digitized, it can be easily replicated. We all realize by now that the reason P2P is succeeding is because it came up with a more convenient, but less secure, form of distribution. The RIAA's argument is that because music can be duplicated, they will lose the group of customers who would noramlly all individually buy an item but who instead buy one and dupe. A parallel would be DeBeers, had they created the Hope Diamond, getting pissed because someone was able to replicate it and sell it for $5 on the street.

    That's not the case, this company is creating new diamonds (parallel: independant artists) that will use the same distribution model (retail sale, more than likely) as DeBeers. The only person who should be getting pissed in all cases is the owner of the original work, which for music is the copyright holder, with diamonds it's God (or, for you scientists, Mr. Pressure). I don't think God (or pressure, for that matter) cares.

    It still infuriates both DeBeers and the RIAA, so I understand the comparison, but please don't argue that new, cheap diamonds are the same as P2P. One's legal, one's not (in most cases).

    --trb
  • Re:Labor Of Love (Score:1, Interesting)

    by Anonymous Coward on Tuesday August 26, 2003 @02:30PM (#6796580)
    The point is, with modern synthetic diamonds. You can't tell. Thats why they're such a threat.
  • by Telastyn ( 206146 ) on Tuesday August 26, 2003 @02:37PM (#6796655)
    Energy.

    All these things need power, and all of these things will be developed before good solar power harnessing is implimented [thus practically eliminating that scarcity]
  • by Uncle Op ( 541486 ) on Tuesday August 26, 2003 @02:37PM (#6796661)
    Last I knew, you couldn't copyright a diamond. But you could hold on to it, and, if you didn't let it get stolen, damaged, or lost, you could sell it to someone else. So it could be a one time inheritance boon if your estate is otherwise meager and your heirs aren't sentimental. Which is why the Diamond Folk work in sentiment, too, so you don't see every dead woman's engagement ring on the aution block. And even if she and her son wouldn't mind, how many women want to wear Mommy-in-law's rocks? Instead, folk go out and buy a new diamond.

    CDs aren't forever, but the force of copyright means that if you cut a Big Hit(tm), you and your heirs can have a recurring revenue stream for a long time, along with all the fat, balding, over-40 WASPs who are the bulk of the middlemen pushing your work. So RIAA wants to hawk as many "legit" jewels as they can without someone undercutting them. That you can buy some DRM'd songs and can't transfer them to a new system. Hard to find anyone against the concept of playing a "used" MP3 on their system, right?

  • by frission ( 676318 ) on Tuesday August 26, 2003 @02:42PM (#6796723) Homepage
    Here's a great article written by Steve Albini on problems with the music industry...very revealing.

    http://www.negativland.com/albini.html [negativland.com]

    PS: Steve Albini for those that don't know was in many bands very influential to the Nirvana/Pearl Jam type bands of the day. Bands like Big Black and Shellac...then he turned to producing bands like Nirvana and Bush and others...
  • by PainKilleR-CE ( 597083 ) on Tuesday August 26, 2003 @02:46PM (#6796775)
    heh, my girlfriend likes emeralds, and not the lab-created ones. If you haven't checked lately, emeralds tend to be more expensive (and it's sometimes harder to find good jewelery containing them) than diamonds. That being said, she couldn't actually tell the difference between a lab-created and natural emerald unless someone told her, except that she believes that certain characteristics only exist in lab-created emeralds (and she's wrong).
  • Re:Labor Of Love (Score:3, Interesting)

    by wwest4 ( 183559 ) on Tuesday August 26, 2003 @02:48PM (#6796787)
    a lot of parents still so this (at least, where i'm from) in a less formal sense, if they can afford it - a plot of land, a hand-me-down car, expensive-but-necessary gifts, etc.

    heck, i know a couple who earn half of what i do but live at a much higher standard due to in-law support.
  • by AnotherBlackHat ( 265897 ) on Tuesday August 26, 2003 @02:51PM (#6796838) Homepage

    member when CD's first became available? I can remember saving my change so I could afford some of the first CD's that came onto the market at what.....$15-20? Did the price on those ever come down? No.


    One of us must have a very bad memory then,
    because I remember the uproar when they raised CD prices back to $15, after they had lowered them to $10.
    They said that they didn't sell any more CDs at the lower price, so there was no point in charging less.
    Back then they were at least honest about just being in it for the money.

    -- this is not a .sig

  • by torpor ( 458 ) <ibisum&gmail,com> on Tuesday August 26, 2003 @02:51PM (#6796844) Homepage Journal

    They're worried about the yellow diamonds that are now capable of being reproduced, in extremely large sizes, in extremely good quality. These are not 'just' industrial diamonds - these are extremely high quality, extremely pure, large diamonds which can be grown by two different independent research groups right now, using extremely high pressure systems that have been in development for years.

    The yellows are at the very top end of the scale, and are something DeBeers has been cultivating as a market for years - now they're reproducable, and lab-made yellows are higher quality than anything DeBeers can muster.

    DeBeers deserves to go down. There is no better example of corporate evil.
  • Re:De Beers (Score:3, Interesting)

    by SunPin ( 596554 ) <slashspam&cyberista,com> on Tuesday August 26, 2003 @02:53PM (#6796871) Homepage
    So why don't we treat RIAA the same way? Oh, they're headquartered in the US and contribute a lot more to political campaigns...

    Because, troll child, the record industry hasn't assassinated anybody or enslaved entire towns. It's much harder to convince the government to prosecute a company when everyone is making money and nobody is dying. Until people start dying, you can expect corporations to routinely beat any charges brought against them. See Enron for the latest example.

  • Re:Labor Of Love (Score:3, Interesting)

    by Anonymous Coward on Tuesday August 26, 2003 @02:54PM (#6796876)
    For the record I am a girl, recently proposed to, who didn't ask for a diamond. In fact, I specifically asked that if he strongly desired to spend an outrageous amount of money on me, he could put a downpayment on a house, though I told him neither was neccessary. If a woman "wants you to spend a lot of money committing to her so she can trust you" you may want to reevaluate your relationship. Money doesn't equal love. Demonstrating knowledge of a woman's likes and dislikes (i.e. making her favorite meal for her, writing her a love song if she's into that sort of thing) is just as romantic, and in my opinion far better than throwing down a wad of cash at the jewelry store.

    PS: My last boyfriend proposed with a very large diamond ring and I turned him down. The fact that he would get that for me was the final and quite a major signal that he didn't know much about me at all.
  • Re:Labor Of Love (Score:2, Interesting)

    by firippu ( 593681 ) on Tuesday August 26, 2003 @02:55PM (#6796893)
    The engagment ring my father gave to my mom came from a "bubble gum" vending maching. Even though they divorced 20 some years ago, to the day that ring is still my mother's favorite... the diamond rings sit untouched... Diamond rings coming to signify value/love/stability is one of the greatest illusions ever placed before us... Its also quite a cultural phenomena... Us *intelligent* *western* cultures favor this mass marketing ploy like without questioning it the slightest. Any woman that judged me on the size/quality/price of a rock could never get my seed...
  • by pmz ( 462998 ) on Tuesday August 26, 2003 @02:56PM (#6796908) Homepage
    Uh. HOWTO would be appreciated.

    We knew eachother for years before we got married. We are best friends, and jewelry is hardly high on our list of priorities. We'd rather spend the money on a dishwasher or furniture, anyway.

    How is that so hard? Romantic idealism is overrated, IMO. I think long-term happiness is more easily obtained by fiscal responsibility, for example, than credit-supported fantasy. Perhaps I sound like an old fart, but that's just how I am.

  • Price War (Score:3, Interesting)

    by MightyTribble ( 126109 ) on Tuesday August 26, 2003 @02:56PM (#6796909)
    Two words:

    Price War.

    The general's not a fool. He won't sell at $5/carat. He'll pitch them at 10 - 50% cheaper than DeBeers. Cheaper diamonds, but not *ridiculously* cheap diamonds. Just cheap enough to get the cost-concious buyer to think "Yeah, it's artificial, but it's still a flawless diamond, and it's 25% cheaper than that other, identical stone...".

    DeBeers will either have to reduce prices, or deal with the General. There's a good chance things could get nasty. If the general and his process survive, the consumer will benefit.
  • by danila ( 69889 ) on Tuesday August 26, 2003 @02:56PM (#6796916) Homepage
    Bullshit!

    Filesharing creates inferior MP3 copies of "perfect" CD audio WAVs. The difference between MP3 and CD is the same as between "artificial" carbon crystal and the "natural" one. If Debeers can "educate" people that their diamonds are real ones, then RIAA do the same to educate people that MP3s are crap. If, on the other hand, RIAA can't educate people so, the chances are Debeers will not be able to do that either. See the Wired article for some quotes by a diamond trader - he is happy to make his profit on artificial diamonds and his customers (in his opinion) are happy to buy cheaper gems.

    I think that eventually so called "elite" will switch to other gems, middle class and poor people will be happy with their ~100$ diamond jewelry, some people will use diamonds in extravagant ways (like on the Wired cover - cool! or completely covering a Bugatti or a personal jet in diamonds). :) Eventually, as other gems are copied as well, rich people will probably switch to smart nanogems with fluorescence, animation, holographics, artificial genetically-designed scented bio-jewelry or something else, which is still expensive to make. Once we have advanced nanoassemblers, of course, all that will be in vain and capitalist meritocracies will collapse all other the world. :)

    As for RIAA, they will suffer from the same problem. MP3s are a decent substitute for music CDs. People will get these MP3s and listen to them. There are two possible developments.
    1) RIAA (labels) survive and start selling MP3s (with no or minimal DRM) cheaply. They are able to maintain some sort of monopoly and still benefit somewhat from pricesetting (now for MP3s).
    2) RIAA doesn't survive the P2P blow and labels slowly/quickly die out. Then a competitive market will emerge. The consumers are likely to benefit because competition is likely to improve quality (and keep prices comfortably low).
  • Re:Market effects (Score:4, Interesting)

    by arnie_apesacrappin ( 200185 ) on Tuesday August 26, 2003 @03:01PM (#6797000)
    It's worth what you spend. The $5 ring is worth $5. And the $1000 ring is worth $1000

    The only problem I have with that logic is that you cannot sell a diamond for (anywhere near) what you paid for it. Ignoring the setting and assuming you spent all the money on the stone, your $1000 ring will most likely bring you $150-$200. When I went to sell a diamond I found about three dealers in the entire US that specialize in non-estate used diamonds. I was lucky enough to get almost 60% of what I paid for my ring, but it was a lot of work.

  • Creation of a cartel (Score:2, Interesting)

    by endersdad ( 181957 ) on Tuesday August 26, 2003 @03:03PM (#6797022)
    I posted this article, Have you ever tried to sell a diamond [theatlantic.com] in the previous discussion on diamonds. It is a thourough history on the DeBeers cartel and how they created the myth that "A diamond is forever". It should be required reading for any young man about to be duped into blowing a big wad on a "cheap" rock.

  • by lawpoop ( 604919 ) on Tuesday August 26, 2003 @03:07PM (#6797074) Homepage Journal
    Ever been to a pawn shop? It's a great place to get second hand diamonds. Prices are a lot more reasonable there too.

    And they have diamond testing machines right there in the store.

  • Re:Labor Of Love (Score:2, Interesting)

    by Anonymous Coward on Tuesday August 26, 2003 @03:10PM (#6797117)
    Actually the point of marrige for men is to guarantee the lineage of their children and to a lessor degree provide a legal framework for delegation and protection of decision making.

    But I bet, oh what's the divorce rate now?, at least a significant proportion of men get married because they've got the notion it will provide them with a reliable source of poon.

    And the point of engagement rings, has always been, and still is, to entice the woman into giving it up before marrige. But they got their start in an age when chastity had value, which it no longer does, so now it's simply goods for sex. Or prostitution.

    DeBeer's knows women are for the most part whores, and men will pay for sex. Women know this too, so they and the religious nuts have colluded to artificially manipulate not the supply, or the price of "the sticky little kitten," but the reliability of that supply. Dasterdly. (We all know about conditioning, and how people will consistantly go back to reliably unreliable sources.) They created the poon futures market that DeBeer's is so dominant in.

    I don't know about you. But, not that I want to be a father (God that would be a mess.) but if I wanted my daughter to be chaste, I'd just buy her a lot of diamonds. Train her to confuse lavish gifts with love. At some point hormones alcohol and the typical excesses of youth would take over, but demonstrations of love by would-be suitors that she would deem appropriate would probably be pretty few and far between.
  • by arnie_apesacrappin ( 200185 ) on Tuesday August 26, 2003 @03:13PM (#6797169)
    Did you see Bill Maher's newest comedy special? In it he discusses the methods used by the controlling groups in Africa to keep the villagers in the mines. He said that they go as far as to cut off the arms of small children to keep the adults working.

    He then recounts the time he told this to one of his female friends. He describes her as one of the nicest people you could ever meet. After telling her that the soldiers/work masters actually cut off the arms of small children, she made a sad face and said, "Both arms?"

    That shows you the power of diamonds.

  • Re:Labor Of Love (Score:3, Interesting)

    by Idarubicin ( 579475 ) on Tuesday August 26, 2003 @03:15PM (#6797195) Journal
    Most people in North America know what I'm talking about when I refer to the "A Diamond is Forever Music."

    If anyone is curious, the composer of the "Diamond Music" (official title, Shadows) is Karl Jenkins. Based on that commissioned work, Jenkins has constructed a three-movement suite called Palladio. More information here [jeansonne.com]. Palladio appears on a Sony Classical recording aptly titled (in the U.S.) Diamond Music [sonyclassical.com].

  • by niall2 ( 192734 ) on Tuesday August 26, 2003 @03:43PM (#6797546) Homepage
    I remember not so long ago you would pull up into a gas station and an eager person would spring forth at the sound of a bell, fill your car, wash the windows, check the tires, and wish you a good day. Then one day someone saw that they could get people to pump their own gas as the pumps were so simple to operate anyone could do it...cutting out the middle man. For a while there we had both kinds of service, but now outside of a few places in the US, the middle man has been removed. Both sides were happer. The supplier and demander both had more change in their pockets. And gas pumps got easier and easier to use (and someone is making money there). Now all some of us do is wave our keys at the pump and fill-er up.

    So now we have artists who want to get their song to market, and consumers who want to get them. And as Napster and others have proven, the pump has gotten easy and fast enough we no longer NEED a CD or other middle media here. What we will need is a system that connects artists to consumers. The middle man who does that the way that keeps consumers happy and artists paid will be rich while the rest will be wondering why no one brings there car to the man who where the Texaco Star.

  • Re:Labor Of Love (Score:3, Interesting)

    by niko9 ( 315647 ) on Tuesday August 26, 2003 @04:00PM (#6797757)
    Your bride wants you to spend a lot of money committing to her so she can trust you: she wants to know that you'll be around to help raise the kid before she accepts your seed.

    No wonder half of all marriages fail within the first year.Some people think that in order to prove you love & trust I halve to fork out thousands of dollars? I don't know which is worse, you having the gall to make such a statement (AC no less) or the 4 knuckle heads that modded you up.

  • by Che Geuvarra ( 596863 ) <bkmottu@hotmaiTIGERl.com minus cat> on Tuesday August 26, 2003 @04:07PM (#6797835)
    With the advent of synth diamonds, it could be that the appeal of the rogue african militia's and paramilitary orginazationns would be out of thier gun and weapon money. For without thier precious "RARE" stones to sell then we sould very well see the atrocities of African nations subside a bit. No need for extra cost to verify diamonds, and no more blood. At least thats' what we can hope for. I do wonder what new advertisement campaign Debeers will come out with... "If the love is for real the the Diamonds will be"?!? nmaybe?
  • by eht ( 8912 ) on Tuesday August 26, 2003 @04:15PM (#6797981)
    MP3's? who the hell shares those anymore?, do a search on lossess audio compression, with broadband most people who are even marginally audiophiles ditched MP3's a long time ago.

    Many of the people who record concerts (Phish and Dave Matthews) onto DAT go with lossless to distribute.

    Shorten
    Monkey's Audio
    WavPack
    FLAC (ooh it's also "free")
    to name a few
  • by The Winter Queen ( 39099 ) on Tuesday August 26, 2003 @05:17PM (#6798852) Homepage

    I agree with you, if a girl is that shallow dump her, you'll be happier in the long run.

    Besides, this whole diamond scam was made up fairly recently. In my great grandmothers day an engagment ring didn't have to be a diamond at all.

    When I got married my husband gave me a Ducati Monster instead of a diamond ring. That's a gift we can both enjoy!

  • Re:De Beers (Score:3, Interesting)

    by El ( 94934 ) on Tuesday August 26, 2003 @05:31PM (#6799026)
    From this article [citisite.com]: "The United States in fact raised a civil suit against the DeBeers corporation for their monopolization of the diamond industry. DeBeers, however, never showed up for their day in court. To this day no executives from the DeBeers company can set foot on United States soils with out being immediately arrested. Next time try Google before you call "bullshit".
  • by sillypixie ( 696077 ) on Tuesday August 26, 2003 @05:54PM (#6799298) Journal
    Wow, it isn't like all us Slashdot posters are judgemental, or anything... As a GIRL who is a GEEK and relatively socially conscious, but also a DIAMOND owner, I guess I really represent the minority here (-: Let's see here: 1) Some smart women like diamonds. I swear. In fact, I know quite a few of them personally. 2) If you are really planning to meet girls based on their gem preferences, you are a LOSER. 3) Canadian diamonds are a very cool alternative - they come with a lasered serial number and logo on the girdle of the diamond - perfect for us tech-geek girls 4) I personally had no desire to have a diamond when we first started ring shopping, but it was my husband-to-be who felt it was a good idea - so don't give me all that bullshit that the guys can see through the marketing stuff, while the girls dreamily suck it all in. 5) I would take an artificial diamond over a real one in a second - a symbol of technological acheivement and science - that sparkles? It's perfect!
  • by Anonymous Coward on Tuesday August 26, 2003 @11:34PM (#6801680)
    For De Beers, the real crash in their markets will begin when the patented processes for making cultured diamonds expire. Then EVERYONE will be able to make diamonds. Just as the clock is ticking on Viagra for Pfizer, the same time limits are on these and all patents. In 20 years time expect to be able to buy a machine to make your OWN diamonds - already the article explains that the existing machines cost just over $50,000. In 20 years time diamonds will be mass-produced and have little value, and that is the reality facing De Beers.

Always try to do things in chronological order; it's less confusing that way.

Working...