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Music Media The Almighty Buck

EMusic Acquired, Halting Unlimited Downloads 379

wallabywatson writes "EMusic.com have announced that they are cancelling their $9.99 a month unlimited download service after being acquired by Dimensional Associates LLC. Instead, subscribers will be limited to 40 downloads (ie 3ish albums) per month. A new premium $50 a month service will allow 300 tracks (~25 albums). The service details have been released as have new terms and conditions. If, like me, you think this sucks and want to cancel your subscription go here before November 8, 2003."
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EMusic Acquired, Halting Unlimited Downloads

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  • It's not that bad (Score:5, Insightful)

    by lazyl ( 619939 ) on Thursday October 09, 2003 @09:25AM (#7171195)
    It's not nearly as good as it used to be, but it's not bad. It's way cheaper than buying music in the store. Everyone is always saying that if CD's were $5 that they'd buy them all the time; well, here they are less than $5 so what's the problem?
  • bad news (Score:5, Insightful)

    by archen ( 447353 ) on Thursday October 09, 2003 @09:25AM (#7171197)
    40 downloads? That's a joke right? The main reason I even subscribed in the first place is so I could just browse around and FIND music I liked. And no, Kazaa dos not make music (ie music you've never heard) easy to find, it only finds things that you already want. At a mere 40 I doubt I'll find much of anything. Hell by the time I did find an artist I liked I'd probably be at my cap anyway. It's really sad considering how much I've been preaching about emusic.com and now it's been completely fucked up.
  • by Doomrat ( 615771 ) on Thursday October 09, 2003 @09:27AM (#7171222) Homepage

    YES! MICROSOFT! +30943047)&$&097340734 EXCELLENT

    You do not deserve instant karma for simply turning every negative concept and applying it to Microsoft. Of course they're not going to start charging timed licenses for their OS. It's not clever, and it's not funny. Stop cheating at life and think of something clever to say.

  • by Zigg ( 64962 ) on Thursday October 09, 2003 @09:32AM (#7171264)

    Well, now they can make guaranteed payouts to rights holders; I'm not so sure this is a death knell. Probably an intense metamorphosis in subscriber base.

    We've been saying it on the currently-dead message boards [emusic.com] for months -- if all of Emusic's subscribers downloaded as much as we did, they'd expire overnight, taking in less than a penny per track.

    It was only a matter of time before they had to revamp their pricing structure. I just didn't expect so drastic of a change.

  • by VertigoAce ( 257771 ) on Thursday October 09, 2003 @09:32AM (#7171271)
    The thing is, they aren't CD's for that price. They're mp3 files which are worth less than the CD tracks themselves. With a CD I can re-rip the tracks if a better music format comes along.
  • by Uncle Dick ( 534747 ) on Thursday October 09, 2003 @09:39AM (#7171336)
    Despite repeated attempts to characterize it as such, Emusic has never been an unlimited download service. An arbitrary limit of 2000 songs per month was established on every account. Of course, Emusic never bothered to tell anyone about this limit until they actually went over, at which point their account was cancelled and money refunded.

    With a business strategy like this, it's not hard to see why Emusic is being acquired. Unfortunately, it's hard to see how this new pricing structure will work any better with a music catalog that is decidedly obscure.
  • by RobertAG ( 176761 ) on Thursday October 09, 2003 @09:40AM (#7171348)
    If I subscribe at the monthly rate $9.99, then over the course of a year, I'll pay $119.88 and download 480 songs.

    If I opt for the $50/month subscription and CHOOSE to subscribe twice a year, every SIX months, then I'll pay only $100 and be able to download 600 songs. I can use the time lag to see if they can indeed add to their song catalog in the meantime and wait for something worth downloading (good music, good quality files, etc) to be added.

    Not only that, but the time lag ALSO allows me to go elsewhere to their competitors (or to Newsgroups, overseas web/ftp sites, IRC for that matter).

    Encouraging your revenue sources to go elsewhere away isn't a good idea, to say the least.
  • by 26199 ( 577806 ) * on Thursday October 09, 2003 @09:48AM (#7171413) Homepage

    The difference is that EMusic doesn't carry mainstream stuff; it's good music, but it simply isn't worth as much money.

    Hmm. Time to change my sig...

  • NOOOOOO!!! (Score:3, Insightful)

    by peter_gzowski ( 465076 ) on Thursday October 09, 2003 @09:52AM (#7171452) Homepage
    This is the worst news of the week. EMusic was the site I pointed everyone to to say, "look, there is a service offering high-quality, no-DRM restricted mp3s with unlimited downloading for a (more than) fair price." The unlimited downloading is the ENTIRE POINT of EMusic. This gives you the freedom to discover new artists without fear of being charged for it. This more than made up for the fact that they didn't have major bands, as the had an entire system in place for music discovery (their My List feature was ingenious). Where else would I have found Reggie and the Full Effect, or St. Thomas? Arrrrggghhh! I'm so mad I could go on, but I have to go download as much as possible right now!
  • by Zigg ( 64962 ) on Thursday October 09, 2003 @10:01AM (#7171544)

    To bring you up to speed:

    • The format is MP3 and they say they're keeping it that way. So, no DRM. (That's why Emusic is the only non-CD PC format I get my music in; the CDs are only un-"protected" ones btw. I listen to my music my way, thankyouverymuch.)

    • They are available around the world but licensing agreements do require them to keep certain tracks available to i.e. North Americans only. Mostly foreign stuff that's supposedly selling well in foreign countries.

    • Finally, part of the reason Emusic is still cheaper is that their catalog is largely eclectic and indie stuff, with a sprinkling of "sampler" albums from a sprinkling of "popular" artists. That stuff goes cheaper, so it can be sold cheaper. I don't know how much this trend will continue.

    • I agree with you that they did need to change to be profitable. I just think they made too drastic of a change here.

  • by YrWrstNtmr ( 564987 ) on Thursday October 09, 2003 @10:05AM (#7171588)
    It's 'bad' because now you get less for the same money.

    I've been with them almost a year. My sub runs out in Nov. (Now...it's Nov 7 to be exact)

    In that time, I've grabbed about 130 cd's. So maybe 12 cd's per month. 120 tracks on average. Often, I might go a month or two without anything, and then go get a bunch all at once.

    With this new d/l limit, I'd have to cut back to 1/3. About 4 cd's per month, for the same price. And no month to month carryover of unused tracks.

    Plus, now you'd have to be MUCH more careful about which tracks you actually d/l. Gone will be the concept of "just get the whole album". If I were to continue, I'd pick and choose each track so as to maximise my selections. Previous, if a few tracks on the album sucked...so what. It didn't cost anything extra.

    but they are company trying to make a profit.

    Right. My question is...were they making a profit before, or is it simply a case of the new owners wanting to make more profit? IMO, they are making a big mistake, and there will be a mass exodus fo current subscribers.

    See ya emusic.
  • by VertigoAce ( 257771 ) on Thursday October 09, 2003 @10:10AM (#7171651)
    I was actually thinking along the lives of wav or a lossless encoding. You get the advantages of having a digital copy, but you can then encode it in other formats without stacking the loss of quality. If your music is in 128kbps mp3, you aren't going to get a better sound if any new format comes along. You'll just get smaller file sizes with equal or lesser quality.
  • by goldspider ( 445116 ) on Thursday October 09, 2003 @10:12AM (#7171664) Homepage
    First you said that iTunes' $.99 per download was unreasonable, and now you're saying that $.25 per download is unreasonable. What is it you want? How cheap is cheap enough? Should these musicians (indie or otherwise) be allowed to make ANY money from their work at all??

    Really folks, I can't figure some of you out. People who are cancelling their subscriptions over this are being unreasonable.

  • music in America (Score:3, Insightful)

    by cetan ( 61150 ) on Thursday October 09, 2003 @10:26AM (#7171844) Journal
    "The music business is a cruel and shallow money trench. A long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side."

    -- Hunter S. Thompson
  • by thisissilly ( 676875 ) on Thursday October 09, 2003 @10:40AM (#7171985)
    Someone decided to kill emusic.com, apparently. "Unlimited" used to mean "under 2000 tracks a month". For $10, it was a good deal. Now I'm being told as a subscriber, I have the privilege of paying $50/month to be able to download 300 tracks. That's more than a thirty-fold price increase! It's the same as saying my subscription cost is going from $10/month to $333/month. Not going to happen. I would have put up with a 2x or even 3x price increase. But not this. I also see the emusic message boards have been shut down, another bad sign. At $10/month for a measly 40 tracks, I be going back to buying used CDs instead. I suspect their customer base will be leaving in droves, and undoubtedly some of them will go back to running p2p apps they had shut down when they discovered emusic. Emusic.com: it was too good, so it had to be killed.
  • You're wrong... (Score:3, Insightful)

    by gfxguy ( 98788 ) on Thursday October 09, 2003 @10:40AM (#7171989)
    nobody is saying that $0.25/download is unreasonable. I'd like you to find one post that says so.

    The problem is that you are paying the full price wether or not you actually download 40 songs. Being a mostly indie site, you may rarely have any idea what you are downloading. You may download 40 songs before you even find one group that interests you (unless you only stay with groups you aleady know).

    Another problem is that it's subscription, unlike iTunes. That is, if I downloaded 12 song's in three months from iTunes, I pay $12. If I download 12 songs from eMusic in three months I pay $30. Before you say that then I shouldn't have an eMusic subscription, it's a matter of how my time is used - I might go three months between actually having time to spend an evening downloading, at which point I may want to download a lot more than 40 songs.

    Especially if I'm experimenting, I may want to download a couple of hundred songs, and end up keeping only 50 or 60. If I get the $50 subscription, those 50 or 60 songs just cost me $150. That's $3 song, based on my usage. Naturally I shouldn't get that plan - however, now none of the plans they offer are sufficient.

    I'd be happy to pay $10/month for 40 songs if, as someone else mentioned, unused downloads carry over. I might even go for the $15/month plan.
  • by nagora ( 177841 ) on Thursday October 09, 2003 @10:45AM (#7172031)
    now you're saying that $.25 per download is unreasonable

    It's only 25 cents if you download the max. Even if the service had every track you want there's only so long you could sustain that price point. Given that the music in question is not going to all appeal - entire genres might not interest you - then the base cost of $50 per month, if you only download 5-10 songs is way too high.

    TWW

  • by rodionpunk ( 68764 ) on Thursday October 09, 2003 @10:47AM (#7172056) Homepage
    I understand EMusic's point of view; bandwidth isn't cheap (enough). At a $9.95 unlimited rate (or $14.95, for you three month subscribers), there's a significant cost to serving up this data. I myself downloaded about 7 gigs of data in just the first three days. Yes, I got the warning note from them on that. No, the downloads weren't automated. =) I actually wrote them an email message about that, noting that 1) I was probably exhibiting typical activity for a first month subscriber; and 2) I don't mind limits, so long as they make those limits known. Make your expectations clear, and all is well. Say it's unlimited first and then reveal that -- whoops -- it's not...that's just poor business policy.

    However, iTunes this is not. You don't get the latest tracks on this service -- you get the ones *not* signed by the RIAA. Pay $0.99 a track for the latest top 40 nonsense? Sure! Pay $0.25 for B-grade music? Um...maybe. You're not usually paying top dollar for these CDs. (I'm not even touching the argument about how top 40 music is lame or all sounds the same. Go away.)

    The 40 download limit for $9.95 is ludicrous. I, and many EMusic subscribers, would never pay that much. If all tracks were guaranteed CD quality, maybe. However, I've downloaded a few albums from them that were 128 CBR MP3. Yuck. They are making progress; all new stuff is encoded in VBR. Plus, without the RIAA artists, the collection feels a little...aged. Ironically, I do like the fact that they are announcing this model. Coming clean and making their expectations known is definitely the way to go. Now they just need to tweak their model.

    I'm wondering how this will all turn out. I'm betting they're going to see a mass exodus, based on this new pricing scheme. I'm certainly angling that way.
  • by JasonBigham ( 607334 ) on Thursday October 09, 2003 @10:57AM (#7172227) Journal
    If you liked the service so far, it seems waiting till next months deadline would have been a more logical time to cancel... Get all you want until then, and then get out.
  • Comment removed (Score:3, Insightful)

    by account_deleted ( 4530225 ) on Thursday October 09, 2003 @10:58AM (#7172244)
    Comment removed based on user account deletion
  • by supabeast! ( 84658 ) on Thursday October 09, 2003 @10:59AM (#7172251)
    iTunes gives me better options. I have used emusic a lot, and I can honestly say that most of what they carry is music by the minor indie labels selling albums that even Tower Records doesn't carry. Most of what I find on emusic is bad classical recordings, novelty DJ recording that get boring after a few listens, and noisy old jazz recordings from companies that got rights to shitty old recordings after the artist died. At least with iTunes I can pick *good* music.

    Along with the selection, at least iTunes has a decent sales model. The 40 albums per month number emusic has established is pretty arbitrary. I would stick around if emusic gave me an option to pay per-track at $.25, or even at a higher price if emusic established a better selection. The new plan is just silly.
  • by pwtrash ( 593047 ) on Thursday October 09, 2003 @11:09AM (#7172400)
    You do not get the point of eMusic. The catalog is such that you have to invest time in it by downloading a lot of stuff you're not sure about (and :30s samples are not enough to judge). Quick - name 10 bands you really like. Unless you're already an indie freak, I'm willing to bet you will not find 2 of them on eMusic, and certainly not their new stuff.

    The reward, though, is getting turned onto bands that you would have never found out about otherwise. You download 20 CD's in a month, and out of those you find 2 new bands that you think are really cool. You can then check the "you might like" links and branch out from there. Over a couple of years, you wind up with a pretty good education in indie music. It had the potential to really elevate indie music to a new level of acceptance (like IFC & Sundance try to do for indie film).

    but not anymore. That's what people are complaining about. I'd be willing to pay more per month, but I won't pay to lose the joys of exploration. The reason eMusic will hurt from this is that their catalog is really not strong enough in mainstream music selections to provide a compelling value proposition other than the joy of exploration. Of the 400-500 CD's (not tracks) I've downloaded, there are probably 100 that I think are really good. That's 20%. At 40 tracks a month, that means I'll average out 8 really good songs a month; if I'm lucky, those will be on one CD & I'll discover - when I'm lucky - 1 new band I like a month.

    It's not about the cost per song I like. It's somewhat about the cost of songs I don't like, but moreso about the loss of exploration. It's the same reason people want to hold onto Kazaa, but we were exploring legally & in a socially responsible manner. It's the loss of discovery that's killing me, not the price per song.

    Before eMusic, I was not even familiar with Mogwai(!), much less bands like Wheat, South San Gabriel, Mark Eitzel, or Claire Voyant. I'm not in college anymore - eMusic was my connection to new, non-corporate album-oriented music. And now that connection is lost.

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