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The Almighty Buck Businesses The Internet

Google Chooses An Underwriter For Upcoming IPO 300

PenguinSix writes "Bloomberg and a bunch of others are reporting that Google has hired Morgan Stanley and Goldman Sachs Group Inc. to arrange its initial public offering. This follows literally years of rumors and stories about a Google IPO. About a third of Mountain View, California-based Google may be sold in the IPO, giving the company a market value of about $12 billion, the bankers said." Google has become so invaluable to many people (like me) that they could probably raise just as much money with a blackmail scheme.
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Google Chooses An Underwriter For Upcoming IPO

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  • by Tackhead ( 54550 ) on Monday January 05, 2004 @08:40PM (#7886425)
    "IPO: It's Probably Overpriced"

    Then again, if offered a chance to buy some, and assuming it's not being done by auction, sure, I'll take some. And I'll flip it the first day. Without shame. Bring it on!

  • by ackthpt ( 218170 ) * on Monday January 05, 2004 @08:41PM (#7886433) Homepage Journal
    Buy Google Stock!

    I'd prefer to see Google sell shares right over the internet through their website, maybe allow you to buy via an online payment service or other immediate means, such as credit card (with a validation period or something like that to prevent fraud.) I'd probably buy a few shares just 'cause I think they'd look cool in frames and would make great geek gifts! :-)

    Google's geek following is strong, it would be a shame if a bunch of suits were owners. Good idea to keep it to only 1/3, but how long will that last?

    GOO appears available as a stock ticker symbol.

    Regarding blackmail, how so? Hasn't Google already been under the scope for fixing searches? Seems a dodgy thing to do once you're publicly traded, but fine as long as you're privately held.

  • I want it. (Score:5, Interesting)

    by ActionPlant ( 721843 ) on Monday January 05, 2004 @08:42PM (#7886436) Homepage
    I'd buy some.

    Even at the possible 7% mentioned, I'm sure it wouldn't take long to make a lot of money considering how ridiculously well-established google is in so many homes and businesses. One wonders how inflated they could wind up looking though. Could the google stigma raise their own market value above what it will be able to maintain? I guess this is why they're selling that 33% and not 49.

    Damon,
  • Suck. (Score:0, Interesting)

    by maelstrom ( 638 ) * on Monday January 05, 2004 @08:42PM (#7886447) Homepage Journal
    Guess its time to switch to a new search engine. I can't see how an IPO is good for the company. Good for the employees, but not good for the company.

  • by SexyKellyOsbourne ( 606860 ) on Monday January 05, 2004 @08:50PM (#7886520) Journal
    Google is already employing many unscrupulous tactics -- just see how they ruined this guy's website here, for example:

    http://www.google-sucks.org/ [google-sucks.org]

    They're also blocking out blogs in favor of commercial sites, not to mention the spamvertising, blatant manipulation of searches, and the introduction of the google toolbar spyware.

    But that's just the beginning. When a significant portion of the company is no longer controlled by the founders and their vision, and is co-opted by a greedy, profit-driven board of directors, things are going to get much worse. Instead of being a fair and useful tool for the community, all the creators will care about is monopoly and money.

    Google, welcome to the wonderful world of turbo-capitalism.
  • Stupid move (Score:1, Interesting)

    by bitty ( 91794 ) on Monday January 05, 2004 @08:50PM (#7886528) Homepage
    The second they go public, they start their downward spiral into mediocrity. They will be subject to the rule of money for the investors, and to hell with what's right or good or innovative. They won't even be able to take a dump without permission. Stupid, stupid move.
  • Law of nature (Score:4, Interesting)

    by $exyNerdie ( 683214 ) on Monday January 05, 2004 @08:54PM (#7886555) Homepage Journal
    It is the law of nature that no one can keep a lead for ever. Bigger/better always comes along and looking at recent news coverage (it was posted on here too), Google might hasten the plans of going public before the next google shows up.....
    But maybe I will still buy some if I had the money to spare...

  • by El ( 94934 ) on Monday January 05, 2004 @08:54PM (#7886557)
    According to silicon.com [silicon.com]:A private company must report its finances once it has more than 500 common shareholders - or stock-option holders - and $10m in assets, according to section XII(g) of the Securities and Exchange Act of 1934. That means a private company must file forms with the Securities and Exchange Commission (SEC) each quarter that disclose operating expenses, profits, partnerships, shareholders and many other details - a laborious process that can cost as much as $2m annually.

    In other words, since the SEC is forcing them to behave like a publicly held company and publish quarterly reports, they might as well take the money and run -- much as we'd like them to remain privately held.

  • by JonMartin ( 123209 ) on Monday January 05, 2004 @09:03PM (#7886628) Homepage
    Myself and a few co-workers were just talking about this. You see, Google's financials are excellent. By all accounts hey are making serious profits, all while doing R&D and maintaining infrastructure. So why the hassle of an IPO? We came up with two possibilities, one boring and one intriguing.

    First explanation, their VCs have decided that now is the time to make some money and move on (markets looking up and such). Boring, but very likely.

    Or... Google wants to buy somebody. They see an opportunity to do something big. We thought maybe they want to buy a big media company and become the defacto place to buy digital media. Everybody and their cousin seems to be starting online music stores. Maybe Google figures they can leverage their infrastructure and search market share to sell people music in the same place they search. But just another online music store is also boring. What if they bought MGM? Or a big slice of Vivendi? Music and movies.

    Think about it.

  • IPO == VC Exit Plan (Score:4, Interesting)

    by dhwang ( 93406 ) on Monday January 05, 2004 @09:07PM (#7886659)
    No necessarily good for employees either. Good for VCs, Kleiner Perkins in Google's case. They'll cash out at IPO. Most employee options have a lockout period where they cannot cash out (e.g. six months after IPO).

    For all of you hyping Google's IPO, just ask yourself these questions: Who has the most to gain by Google's IPO? And does that entity have any vested interest in Google's continued success? Seriously, what purpose is there to Google's IPO other than paying off Kleiner Perkins?

    This is probably the debate that has been going on inside Google for quite some time now (just my educated guess):

    Google: Why go public? We're already profitable; we don't need to raise cash; we don't need to be beholden to stockholder whims. Going public will kill us. Just look at <just about every other internet stock>!

    VC: We didn't invest in you to build a search engine. We invested to make a return on our investment. An IPO is going to provide the best return on our investment. The market is ready, dying really, for Google to IPO. We'll make a killing. Don't complain. You can make a bundle too, after your six month lockout ends.

    Google: Well, what if our stock crashes before our lockout ends?

    VC: That's too bad, but what do we care? We'll have cashed out on Day One.

  • by Bert690 ( 540293 ) on Monday January 05, 2004 @09:15PM (#7886716)
    Hah.. the fact that this site is the first hit on Google when searching for "google sucks" pretty much defeats his entire argument.

    Google Sucks Search on Google [google.com]

  • Re:say good bye (Score:3, Interesting)

    by Anonymous Coward on Monday January 05, 2004 @09:17PM (#7886723)
    You're naive. That works if there's one person with 66% and the rest of the world with 33%, but in reality, it's more like 33% for the world, 10% for director A, 15% for director B, 20% for director C, etc. All the 33% has to do to get their way is present an idea that C likes too and they are the majority.
  • by Anonymous Coward on Monday January 05, 2004 @09:28PM (#7886796)

    What exactly do you mean by "assuming it's not being done by auction"?

    It's being sold on the stock market someone would naturally assume, which is albeit a complex auction; it is what I would categorize as an auction.

    What do you think makes the price of a stock go up or down? Essentially when people want to buy the stock it goes up and the more people are willing to pay for it, the higher it goes. When people won't buy the stock for the offered price then it drops until people will buy the stock...

    While this is not the Economics 101 definition, I think I speak for more than myself...

    -Anticranium
  • by 0WaitState ( 231806 ) on Monday January 05, 2004 @09:30PM (#7886813)
    It will be interesting to see the financials in the prospectus. Everybody "knows" that Google is profitable, but by how much? How long? What are the main sources of income?

    Another thought, the smart thing to do would be a dutch auction, where every interested party posts blind bids in advance for lots of stock, with the highest bids being filled first, then next-highest, etc, until all the stock is sold. This means Google gets every penny they should and prevents investment bankers from underpricing the IPO to create a first-day "pop" in share value, where the IB and favored clients get to flip the stock for the difference between IPO price and pop price.
  • by Anonymous Coward on Monday January 05, 2004 @09:37PM (#7886860)
    A large number of "IPO == sell out/monetization" posts, versus "ah but Sergei and Co control a majority of the company"...

    An interesting question is, even if the founder still control a majority of the company, once they are public, aren't they obliged to maximize returns? For example, they could hardly say to the shareholders, well "Fsck You, we're donating all this to Open Source movement and gifting the remaining cash to Linux". Nope. So, how does going public open them up to Fiduciary Responsibility to the shareholders, and how much are they open?

  • The problem is (Score:5, Interesting)

    by dnoyeb ( 547705 ) on Monday January 05, 2004 @10:06PM (#7887070) Homepage Journal
    Unfortunately once they do this the companies worth will be based on its stock price instead of vice versa. And its stock price will be based on public opinion instead of tangible assets and the like..

    Thus, while the original owners will maintain the appearance of control, the value of the company will fall into the realm of public opinion. As a result, in order to maintain company health it becomes necessary to start bullshitting (considering public opinion is based heavily on marketing)...

    Et tu Google.
  • by shanen ( 462549 ) on Monday January 05, 2004 @10:35PM (#7887262) Homepage Journal
    Sure, I agree Google is very useful, but I still can't figure out where the heck they are getting this kind of valuation from. [Except for the usenet archives, and only sort of there] Google doesn't own any of the information that they help people access. They are just a kind of middleman there. At least in theory, anyone else can access the same information.

    Sure can't be their hardware. Supposed to be just a big pile of PCs and mass storage devices.

    Actually, Google might even wind up in a serious liability situation as regards copyright questions for the cached and HTML versions that effectively bypass the real owners of the information.

    Okay, by acclamation Google is the most useful of the search engines and the one most of us do use first, but $12 billion of first? I still can't figure it.

    On the other hand, if I was allowed to print up some little papers with fancy scrolls and say they were worth $12 billion, I suppose I might consider doing it. Truth be told.

  • by gr8_phk ( 621180 ) on Monday January 05, 2004 @10:47PM (#7887337)
    Imagine a distributed P2P search engine with no central control that can spider faster than Google. Imagine some form of authentication so only known good software can participate as part of it. Not sure how the system knows what is a valid upgrade yet but hey. You run the search engine in the background, it scans the net at whatever rate you set and maintains a small part of the DB. Naturally it would have to be Free software (not just OSS) to prevent someone getting control. I just had to throw this out there in the hope someone can figure out the hard parts and build it.
  • by solprovider ( 628033 ) on Monday January 05, 2004 @11:52PM (#7887818) Homepage
    Google management will have 6 months after the IPO to find ways of keeping anybody important to their operation that is about to become rich. There are SEC rules that employees are not allowed to sell their shares for 6 months after the IPO. Here is a very good explanation. [invest-faq.com] It is possible that people who "know too much" may not be allowed to sell their shares for years.

    The other side is that while most full-timers at Google have either shares or options, they probably did not amount to much compared to their salary. If those shares become worth ten times their value, and the employee decides to cash out, they will probably gain a few years salary. That might be wrong in this case. With a market cap of $36 billion, even a few shares may be enough to retire. Most companies plan at least 10% of their stock to cover employee options. $3.6 billion / 650 employees gives an average of $5.5 million. On the good side (for us), maybe most of those options are not vested yet.

    The big winners are the ones who started the company or invested cash for shares. The investors should not matter to operations, and the founders have already made enough to retire if that was their preference.

    ---
    Here is a link [com.com] to the story that Google might be forced to IPO that I should have included in my last post. 500 share or option holders and $10 million in assets forces an IPO.

    Here is a link to the actual rules. [sec.gov] See "Corporate Reporting".

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