Alex Reynolds writes "'Are pop critics doing a good job? What does it mean to do a good job as a pop music critic? What is the difference between good and bad pop music criticism?' Loren Jan Wilson's innovative Pitchformula project takes the archives of music criticism and journalism from the popular Pitchfork web site and analyses them for commonalities in content, determining what attributes make for a 'good' or 'bad' evaluation. From this data, Wilson sculpted his compositional and performance technique to write rock music that should win critical acclaim."