Nielsen Will Measure TV ratings Among DVR Users 133
prostoalex writes "TV ratings publisher Nielsen is one company that got affected by the digital video recorder boom. With 7 million households recording TV shows and watching them on their own schedules, the concept of primetime changes, and the audience reporting is becoming skewed. So now Nielsen is launching a special program for DVR households, which would allow advertisers and TV executives to track the popularity of TV programs. Nielsen plans to distribute paper diaries among the households that use digital video recorder. Last time I did a Nielsen TV rating diary, they paid $5 a week."
Torrents? (Score:5, Interesting)
Already signed up. (Score:5, Interesting)
Maybe some good shows will be saved (Score:4, Interesting)
It's good that they're taking this step. Maybe some otherwise decent shows will show higher ratings now.
-S
Re:Already signed up. (Score:3, Interesting)
That said, they said that they would call me if I was in (IIRC) and I've yet to be called.
Effect of broadcast flag deployment? (Score:4, Interesting)
Perhaps its time to stockup on pre-broadcast flag equipment.
What's the point of a diary in this case? (Score:3, Interesting)
Or are there rules against doing that with digital subscribers? I've assumed from the moment I got a DVR from Time Warner that if they wanted to they could track my viewing habits on a second-by-second basis, which beats the pants off any diary method.
And yes, Time Warner has by now caught on to how I like old movies and Star Trek...
Who needs ratings? (Score:5, Interesting)
I mean
Re:One thing they carefully will NOT measure... (Score:4, Interesting)
If product placement gets bad enough, you can bet your ass that the DVR's worth having will also have the ability to download dynamic edit files off the net that can overlay/blur/cut-out the annoying branding. It's not THAT hard to do, and only one person or "release group" has to do it in order to make it available to millions.
Suddenly all the annoying "FedEx" boxes in Castaway, for example, become barely noticable "Acme" refs, saving you from being mentally engineered like consumer cattle.
--
Paper? $5/week??? Hahahahahahahahahahahaha (Score:1, Interesting)
Let's see, $5 buys how much of my spare time? Maybe 10 minutes if I am generous, less if it's a task I don't like.
They could NEVER convince me to hand them over my viewing habits unless I knew for certain it would be reliably anonymized. And even then they'd have to pay me more like $100-$400 a week, depending how much effort it is!
$5/week, I haven't laughed this much in quite a while.
Re:Torrents? (Score:4, Interesting)
Yes, I bought the DVDs -- why? Because I want to give them a few bucks toward the next season. Vote with your wallet.
Choice of PVR (Score:2, Interesting)
While I may be a paranoid tinfoil hat wearing nut who doesn't want Tivo knowing what I watch and rewind, my reasoning is dictated more by the fact that I like to customize my box, add functionality, watch videos I download, and freely distribute content to every PC in my house.
The WAF (wife approval factor) is quite high, and it's definitely a hit with the kids. Add the fact that I've learned way more about Linux in the past year than I did over the past 6 years as a casual user and I consider the project a huge success.
Re:WHISKY (Score:1, Interesting)