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Businesses The Almighty Buck Technology

Best Buy to Eliminate Rebates 609

plover writes "According to the Minneapolis Star Tribune 'In response to customer complaints, Best Buy, the world's largest electronics retailer, promised today to eliminate mail-in rebates within two years.' Can it be that we're finally nearing the end of one of the most hated marketing ploys of all?" Further commentary available at BusinessWeek.
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Best Buy to Eliminate Rebates

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  • by momerath2003 ( 606823 ) * on Saturday April 02, 2005 @02:51AM (#12118748) Journal
    The Associated Press doesn't pull April Fools jokes, methinks.
  • Geek Squad (Score:5, Informative)

    by moberry ( 756963 ) on Saturday April 02, 2005 @02:54AM (#12118761)
    I work for the geek squad at Best Buy #601. Rebates are what we get most of our complaints about, except for service plans. Thats a different story. We would have definately heard about this. We just had our monthly "pep" talk (at 8am sunday morning) and nothing of this was mentioned. If i can confirm this, i will submit a slashdot story.
  • Wondering (Score:3, Informative)

    by phalse phace ( 454635 ) on Saturday April 02, 2005 @02:55AM (#12118763)
    if they're just re-reporting the story I read yesterday over here [tbo.com]? If they are, then this is just an April Fools joke.

    So many people either forget or don't bother with rebates that Best Buy would be crazy to abandon them. It's easy money in their pockets... not that I'm defending them or anything. Just looking at it from their point of view.

  • by Animats ( 122034 ) on Saturday April 02, 2005 @03:33AM (#12118892) Homepage
    The Federal Trade Commission recently ruled that retailers are liable when rebates aren't paid by the manufacturer. So, now that they can't pass the buck on rebates, retailers want out of them.
  • by Anonymous Coward on Saturday April 02, 2005 @03:51AM (#12118933)
    This is not April Fools. Check out Google News [google.com]

    If you RTFAs, they are going to give you Reward Zone points instead, which means store lock-in. I've been staying away from Best Buy completely, except for their loss leaders, so that's not a better solution as far as I'm concerned. Frankly I'd rather take my chances with the rebate since I've got the whole process down (keep copies of everything and report to BBB if nothing ever comes). Haven't missed one for years with that.
  • Their rebate policy was flawed, but so are their other "policies". I will no longer shop at Bust Buy because "policy" always trumps the customer.

    Take for instance their refund policy. If you buy a computer, and pay cash, and that computer doesn't work when you get home - you must wait for a check if you want to return it for a full refund. I advised my mother on going there because of the good prices. She paid cash and got a good deal. The PC was fried and they didn't have another to exchange.

    Apparently another policy is that Bust Buy doesn't ship items from store to store or order replacement items if they are out of stock. Her options were: Wait 1 month for them to fix the computer, for free; wait 6 to 8 weeks for a refund; or pay the manufacturer to ship a replacement (and pay to take the broken machine).

    After their sales staff insulted her in the store (only for wanting what was due), she decided to get the refund and buy a machine elsewhere.

    Still, if I pay cash - why should I wait for a check in the mail? Cashing a check isn't cheap for people who don't have checking accounts, not everyone does have one too. Hell, they discourage the use of checks as it is.

    Someone should also look into the fact that they never honor their rewards program. In one visit we bought $300 in DVD's and was supposed to get a $25 store credit in the mail (after paying another $10 to join the "club"). The credit never came and they don't even have us on file. Worst part is that we bought more, expensive, items there hoping we'd get a reward!

    Scam!
  • Rebates explained (Score:4, Informative)

    by spineboy ( 22918 ) on Saturday April 02, 2005 @04:15AM (#12118991) Journal
    A rebate is when a company offers to send you some money after you typically send them a copy of your receipt and the UPC (bar) code off of the box. Rebates often are for a large amount of money - say $30 off a $130 item. They are typically offered by the manufacturer.

    The catch is that they often "lose" the paperwork, or require many "hoops" for you to do, so that you may get your money. They rely on the fact that many people do not fully complete all the steps necessary to acquire the refund, and thus the company never pays out. I've seen figures that state only about 10% of people wind up getting their money from these things, for a variety of reasons - forget to send the paperwork, lose the receipt, forget the deadline, etc.

  • by Zork the Almighty ( 599344 ) on Saturday April 02, 2005 @04:46AM (#12119045) Journal
    It is totally unethical - it is a form of fraud. link [wikipedia.org].
  • by 192.168.0.1 ( 872231 ) on Saturday April 02, 2005 @04:49AM (#12119051)
    Besides, look at the date, its April 2nd
    Forgetting about people being in different time zones? At the time of the post, it was still April 1st for some people.
  • Re:Mail-in sham... (Score:5, Informative)

    by PyroMosh ( 287149 ) on Saturday April 02, 2005 @04:52AM (#12119058) Homepage
    No, people. Even most people who you'd consider dumb, tend to be somewhat sensible with their money. People check out the weekly circulars for Circuit City, Best Buy, Staples, Tweeter, Office Max, whoever, and go where the deals are. Most of the time these deals involve rebates.

    As for being cheaper online, at random, I looked up a hard drive from BestBuy.com (It's in their ad this week in the circular). Seagate Barracuda 120.0GB model number ST3120026A

    Best Buy's Price: $99.99 - $50 MIR = $49.99

    The Best Froogle could do wiht that same model number? $70 for a refurbished white box.

    Best Pricewatch could do for that drive? $62 (This was a diffrent model number, but to be fair, as far as I could tell, same specs. The same model number was $74)

    Best Pricewatch could do on ANY 120GB Drive? $53 for 5200RPM Drives.

    It's just one example picked at random. I'm sure if we wanted to get into a pissing contest, you could find plenty of stuff that's cheaper online than what BBY sells it for after rebates. Point is, they're not all just horrible ripoffs designed to fuck you in the ass. Get overyourself and take off the tinfoil hat.
  • Re:Geek Squad (Score:3, Informative)

    by andreyw ( 798182 ) on Saturday April 02, 2005 @05:03AM (#12119075) Homepage
    Fine. He didn't know Perl. Maybe he didn't even know *of* Perl or wasn't sure. Then why did he authoritatively reply?
  • by The Wicked Priest ( 632846 ) on Saturday April 02, 2005 @05:16AM (#12119100)
    No morals required. Though they mouth platitudes about serving the customer, if you read further in the article, the FTC announced that they're going to hold retailers responsible when manufacturers don't pay their rebates. That is why Best Buy is making this move now.
  • by The Wicked Priest ( 632846 ) on Saturday April 02, 2005 @05:44AM (#12119139)
    EasyRebates are an improvement, but they're not even close to being an elimination of rebates. Customers still have to pay more up front, and wait weeks to get their money back. All the Staples system does is make it easier to apply. So, no, Staples hasn't "already done this".
  • by Anonymous Coward on Saturday April 02, 2005 @06:12AM (#12119179)
    This isn't meant to belittle your economic situation, but:

    Have you gone to different banks to see what their checking account policies are? There are banks who will set up free checking accounts if you enroll in direct deposit. I don't know if any minimum balance is involved.
  • by Anonymous Coward on Saturday April 02, 2005 @07:37AM (#12119277)
    Staples Easy Rebates - Online entry of rebates, you have your check in about a week to 10 days. Fast, quick and easy to use.
  • Re:Enough... (Score:5, Informative)

    by sosegumu ( 696957 ) on Saturday April 02, 2005 @09:14AM (#12119414)
    I've done several thousand dollars of rebates over the last three years and I have never not received them in the end.

    That has *not* been my experience--especially with larger rebates.

    My brother-in-law and I both bought Compaq notebooks at a big box electronics store with a $100 rebate from Compaq. Strangley, both of us got a notice saying that our rebates forms were illegible and to resubmit them. Of course those were rejected since they did not contain the *original* UPCs from the package since we sent them in on first go-round and they were not returned with the notice.

    After numerous calls to Compaq with no resolution, I filed a complaint with my state's Attorney General's office. My brother-in-law did nothing. I got my refund in less than a week; my brother-in-law never received his. Coincidence? I think not.
  • Re:Mail-in sham... (Score:5, Informative)

    by jonnystiph ( 192687 ) on Saturday April 02, 2005 @09:56AM (#12119498) Homepage
    Which means you should go for the mail-in-rebate if you seriously expect there's a higher than 52% probability that it will actually pay out.

    I have to be honest. I am no fan of BestBuy or MIR. However, I have always got my MIR's back. I have never had any issue at all, sure it takes a little time, but mine always arrive.
  • Re:Mail-in sham... (Score:2, Informative)

    by tlmatters ( 860481 ) on Saturday April 02, 2005 @10:37AM (#12119613)
    A hard drive is about the worst product to compare as margins on drives are extremely low.

    A better example would be a higher margin product, to see which seller is taking less of a profit, such as LCD monitors.

    Picked at random from Best Buy's web site:
    Samsung SyncMaster 213T Silver 21.3'' LCD Monitor

    Best Buys web price: $899.99 - 100.00 rebate = 799.99
    PriceGrabber best price (non refurb): $721.00
    (PriceGrabber lists 51 resellers for this part, so I didn't bother checking pricewatch or (gag)Froogle)

    The rule for everyone is, if you need it today buy it locally. If not, check it out locally and buy it online if you get a better deal.

    BTW, I used to own and operate an online reseller site. We refused to do rebates because they are designed to be horrible ripoffs and f*** you in the a**. Resellers count on the fact that most people don't ever pursue the rebate. Sure, it's the customer's fault for not doing their part, but it's the reseller's fault for exploiting the behaviour.

    This was one of the reasons we ended up closing our shop and going out of business, we couldn't be profitable without comprising our ethics. Both me and my business partner are Christians (I'm a baptist, he's a catholic)... both of us answer to Christ for our actions and that is much more important than making a business work by any means necessary.

    If the reseller or manufacturer is really willing to offer the after rebate price to each and every customer (1:1 ratio between a sale and the reduced price), they would simply lower the price on the item. By offering the rebate, the manufacturer and reseller are banking on the fact that the vast majority of customers don't ever file the rebate, thus they get the benefit of advertising a low price (after rebate) as well as the benefit of selling the item for more profit.
  • by Anonymous Coward on Saturday April 02, 2005 @10:43AM (#12119637)
    Yep. It was a Best Buy exec a while ago that called us "devil-customers"!

    http://forums.firingsquad.com/firingsquad/board/me ssage?board.id=hotdeals&message.id=270&jump=true [firingsquad.com]
  • by Machtyn ( 759119 ) on Saturday April 02, 2005 @11:15AM (#12119757) Homepage Journal
    Interesting. I renewed my Reward card. Why? I have only received over $150.00 in Best Buy credit. Which I happily spent at Best Buy. I have always received my MIRs (and I am a techie who hits Pricewatch first and other online retailers). Sometimes BB has the better deals, especially when I can drive home from school and pick up the thing I want.

    If your mother had bought an eMachines computer, eMachines would have sent you the new computer at their cost, and the box they sent it in would have had the paid return shipping label inside so that you could use that box, the new shipping label, and send the PC back. That's how it was for my fried laptop.
  • by Angus_Dei ( 824507 ) on Saturday April 02, 2005 @11:23AM (#12119803)
    I worked as a warehouse supervisor at a Best Buy store for 2 years - a significant part of my job was shipping and receiving items between area stores to meet customer requests for out-of-stock or replacement items.

    But it was MY job to make sure that happened. Remember that it may not be Best Buy that is screwing you over - it may be that particular store that has poor management and customer service.

    Though after seeing the markups, I rarely shop at Best Buy for anything but base computer equipment (not accessories) - which is generally sold at 5% above cost.
  • by cabra771 ( 197990 ) <<cabra771> <at> <yahoo.com>> on Saturday April 02, 2005 @11:25AM (#12119809) Homepage
    Having recently used the Staples Easy Rebate system, it's no different than any other rebate system except I enter my data online instead of through snail mail. And I still took around 7-8 weeks to get my rebates back.

    If Staples would allow for the same online rebate entry system and a 1 week turn around on getting your rebate back, then we're talking progress.
  • by sqlrob ( 173498 ) on Saturday April 02, 2005 @11:26AM (#12119811)
    Do you think Best Buy makes it a practice to sell items at a loss?

    Yes [wikipedia.org]
  • by Anonymous Coward on Saturday April 02, 2005 @11:47AM (#12119899)
    Advice to all: shop at NewEgg [newegg.com]. Great selection, great prices, and I have experienced their reaction to damaged merchandise... they speedily replaced it with no hassle.
  • by hacker ( 14635 ) <hacker@gnu-designs.com> on Saturday April 02, 2005 @12:02PM (#12119969)
    You DO realize of course, that you are required, by law, to pay tax on the full price of the item, not the price-after-rebate, right?

    In most cases, you're not getting the discount you think you are (if you aren't also calculating the tax you pay on the full-price item + your stamp to mail in the MIR, etc.), and if your CPA is telling you that you can claim the tax on the after-rebate cost, he's wrong, and he's putting you in jeapordy (or risk of an audit).

    Be careful how you approach these MIR incentives, they could put you at risk, if you file them incorrectly.

  • by Anonymous Coward on Saturday April 02, 2005 @12:39PM (#12120109)
    As a cashier who worked at OfficeMax for a year, in 6 hours it was routine in a day to have to call my manager over because the till exceeded $5000, and this is an office supply store. I think BB, with its customers being on average younger, would process more cash transactions. They make the rebates by mail so it's more inconvenient, so lots of people don't fill them out and they don't have to pay them.
  • by Anonymous Coward on Saturday April 02, 2005 @12:39PM (#12120112)
    describing how its a total scam?

    What he describes is very basic economics. You do everything you can to charge people what they are willing to pay. This is why we have, say, different models of car. Some people will pay $15,000 for a car, some will pay $45,000. Does the second person feel it's a scam that he paid 3x as much? The car didn't cost 3x as much to make.

    Some forms of price discrimination are illegal. Some are perfectly normal. As long as everyone gets their rebates if they mail in for them, there's nothing scam about it.

    What nobody on Slashdot mentions, of course, is that there are a lot of people trying to scam the companies in this situation, too. Remember people who would buy, mail in, and then return, so they get the rebate without making the purchase? They require proof-of-purchase because people will mail in for 2 or 3 rebates on one item.

    There are several things the company gets out of mail in rebates. They get more sales, they get some people who don't claim the rebate, and they get interest on your money for a few weeks. They know that systematically denying rebates will get them dragged into court and will lose way too many customers to make it even a consideration. The only reason they would deny rebates is to prevent fraud against themselves.

    Sorry, my tinfoil hat is at the cleaners.
  • by Anonymous Coward on Saturday April 02, 2005 @01:37PM (#12120373)
    The poster meant on the article itself, or did you even bother reading it to notice this?
  • Re:Sooooo off topic (Score:3, Informative)

    by kidgenius ( 704962 ) on Saturday April 02, 2005 @01:37PM (#12120374)
    Ok, but why use a bank? Use a credit union instead and you will not have to worry about those fees. Credit unions also tend to have slightly better savings rates....if that's what you are into.
  • by Anonymous Coward on Saturday April 02, 2005 @02:02PM (#12120461)
    What you are saying makes common sense but it is completely incorrect in reality.

    It is cost effective because the whole reason why the rebates exists is how they are accounted for on company books. The full price you pay is one item on company balance sheet and the rebate they have to pay is another. By separating them like that it effects how the company why offers rebate reports revenue and profit and calculates taxes.
  • Re:Enough... (Score:3, Informative)

    by IgnoramusMaximus ( 692000 ) on Saturday April 02, 2005 @09:02PM (#12123072)
    Ohhh....$50 * 1.02 = 51. A whole dollar per month? Yea, those evil bastards.

    $1 times 1,500,000 units sold = 1.5 million per month. Evil, crooked bastards indeed. Just because you are being scammed for a small amount, that does not mean that the scam itself is not large or highly profitable. According to your inane logic, if each thief steals only 50 cents from you per month, that is quite all right. This attitude quickly leads to thousands of thieves doing it.

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