The Guardian has an editorial up discussing the need for more women in the games industry
. From the article: "The development team of the Sims Online game, for example, was 40% female, while 60% of its players are female. The contemporary life-simulation setting has attracted a non-traditional (ie female) audience in a way no other game has, says the Elspa report. Jessica Lewis, producer of The Sims Online, has said: 'I think simply because more women are involved in the designs and development, a different kind of contribution happens. Diversity ... is a good thing when making a mainstream game.'"