IconBasedIdea writes "Dallas Mavericks owner and opinionated media entrepreneur Mark Cuban blogs about Walt Disney cheese Robert Iger, and his recent deal with iTunes to allow TV episodes to become available for purchase and download. Granted, it was only a matter of time, but someone had to go first, and it is apparently ABC. Could this help niche shows stay alive longer? Will it kill traditional TV ads, long on the downswing of effectiveness? Will we end up eventually paying (or stealing) all of our future programming?"