jcatcw writes "Zune had potential, but 5 months in it barely gets passing grades. According to the article, there are five things Microsoft must change: 1) The built-in Wi-Fi, aka 'the social,' was a bad idea. 2) Tell newbies what it can do. 3) Create a low-end, flash-based player. 4) Push subscriptions. 5) Make it sexy. A Microsoft representative said, about the wireless concept: 'We felt we were addressing the social aspect of music, and the research we've done has shown that people understand the concept that wireless enables sharing ... but the tagline, while provocative, hasn't meant a lot to consumers.'"