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Music Media Businesses Portables (Apple) Apple Hardware

Steve Jobs Announces (some) DRM-free iTunes 838

Fjan11 writes "Steve Jobs just announced that starting next month on you can buy higher quality 256Kbps AAC encoded DRM-free versions of iTunes songs for $1.29. Upgrades to songs you've already bought will be available at the $0.30 price difference. Currently EMI is the only publisher participating, accounting for about 20% of the songs available." There's also reports from Reuters and ABC News. The deal excludes the Beatles. You can also read the official press release from Apple if you still think this a late joke; this story confirms earlier speculation.
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Steve Jobs Announces (some) DRM-free iTunes

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  • EMI Press (Score:3, Informative)

    by ack154 ( 591432 ) on Monday April 02, 2007 @10:00AM (#18572991)
    There's also an EMI Press Release [emigroup.com].
  • by scifience ( 674659 ) <webmaster@scifience.net> on Monday April 02, 2007 @10:05AM (#18573063) Homepage
    I didn't see it mentioned in a brief look at the articles above, but albums will automatically be 256kbps and DRM free at the normal price. This should help encourage album sales. Ideally, they would offer the lower quality songs without DRM as well, but this is undoubtedly prevented by their current contracts with the other labels. Only by offering a new "product" were they able to remove the DRM. This is the same reason that they are unable to remove the DRM from songs released by indie labels that requested no DRM.
  • by superm401 ( 828851 ) on Monday April 02, 2007 @10:06AM (#18573103)
    Actually, albums are the same price, DRM or not. Only individual songs have the surcharge. Can't understand the logic, but I prefer albums anyway.
  • It's a Start! (Score:5, Informative)

    by Luscious868 ( 679143 ) on Monday April 02, 2007 @10:09AM (#18573133)

    This is excellent news! I love that they are offering the option to upgrade any previously purchased songs to the 256 kbps DRM free version for 30 cents a track. I plan on upgrading all of my tracks as soon as they are available. While I think that $1.29 is a little bit high for a track without DRM (I'd like to see them for the same price as the version with DRM), it's reasonable enough for me. You get twice the quality and no DRM for 30 cents more a track.

    It also appears as if deals with other studios are imminent. From the press release [apple.com] [apple.com]:

    "We are going to give iTunes customers a choice--the current versions of our songs for the same 99 cent price, or new DRM-free versions of the same songs with even higher audio quality and the security of interoperability for just 30 cents more," said Steve Jobs, Apple's CEO. "We think our customers are going to love this, and we expect to offer more than half of the songs on iTunes in DRM-free versions by the end of this year."
  • Since the AAC files are DRM free, you can just transcode to MP3. And there are a number of players which can play AAC, including the recent Sony players. So this in no way keeps you locked into using the iPod only (a point Steve even touched on at the event, saying that Apple wasn't worried about it because they compete based on having the best platform, not based on having people locked into their products).
  • by superm401 ( 828851 ) on Monday April 02, 2007 @10:10AM (#18573147)
    Many portable players actually support AAC. The real problem is with GNU/Linux; AAC's patented, so there's no legal decoding free/open source decoding software. I already asked them to offer Ogg Vorbis. Either way, though, it's a lot better than DRM and I intend to partake..
  • by wrook ( 134116 ) on Monday April 02, 2007 @10:15AM (#18573225) Homepage
    I definitely would... except...

    I can't run itunes on my computer (maybe it works under Wine? I haven't tried that).

    But the more important issue is... I'm currently interested in Japanese bands and they don't seem to want to sell this to me in Canada. I would literally jump at the chance to buy music, DRM free, at $1.20 per song. Shipping the damn CD's into Canada costs me a mint. Luckily I can bundle it with my manga purchases, but I'm still looking at close to $30 for most CDs (each) to get it here.

    So until Sony/BMG (the distributor that distributes most of the music I listen to) gets their head out of their ass, there's little I can do :-( Maybe if I pirate more music they will try to sell it to me (fat chance!) But if I continue to buy it the way I am, they will *never* try to sell it to me another way. Man... the record companies suck...
  • This is a great first step but I'd still need to convert the music in MP3 before I can do anything with it. The format is still locked to the Ipod, which is entirely the problem! I'll probably buy a song to help move things along but until the format is MP3 it ultimately doesn't change much for me. When next month and which artists? Will this be all ITunes stores or just The States?

    No, its not just the iPod.

    A list of players is available on wikipedia [wikipedia.org]

    Its a substantial list, and its an open format. Its actually much better than MP3, and at 256 kb/s its probably about the same as a 320 kb/s MP3. In other words, very good quality. Apparently you can even play it on the Zune, although I suspect that the zune will DRM it before transfer. Not that this matters, as pretty much nobody actually has bought a Zune [roughlydrafted.com].

    Michael
  • by Anonymous Coward on Monday April 02, 2007 @10:24AM (#18573349)
    Steve Jobs said that they "didn't want to force-raise the price on anyone."
  • April's Fool (Score:5, Informative)

    by Lars T. ( 470328 ) <Lars,Traeger&googlemail,com> on Monday April 02, 2007 @10:27AM (#18573393) Journal
    The press conference has only streaming WindowsMedia and Real, no Quicktime?
  • huh? (Score:3, Informative)

    by sammy baby ( 14909 ) on Monday April 02, 2007 @10:27AM (#18573405) Journal

    Very clever on Apple's part. Since it is still in the AAC format, it acts as a "soft lockin". Yes, savvy users (./ readers, for example) can convert the files to MP3, albeit at the loss of fidelity in the lossy-to-lossy conversion process. But most users won't, so they will still be locked into the Ipod ecology.


    From the format's wiki entry:

    In contrast with the MP3 format, which requires royalty payments on distributed content, no licenses or payments are required to be able to stream or distribute content in AAC format. [3] This reason alone makes AAC a much more attractive format for distributing content, particularly streaming content (such as Internet radio).

    However, a patent license is required for all manufacturers or developers of AAC codecs. [4] It is for this reason FOSS implementations such as FAAC and FAAD are distributed in source form only, in order to avoid patent infringement. ...

            * Microsoft Zune: Microsoft's Zune portable media player supports AAC among other audio and video formats.
            * SanDisk Sansa e200R: The new Rhapsody-branded SanDisk Sansa e200R series contains updated firmware allowing for support and playback of MP4, M4A, and RealAudio, using the AAC codec.
            * Sony PlayStation Portable (PSP): The PSP has had support for MP4 AAC files since the version 2.0 firmware update (released August 2005), but initially for files with a .mp4 extension only, meaning .m4a files needed to be renamed. This was fixed in the 2.7 firmware update.
            * Sony Walkman (Walkman): The Walkman S series of MP3 players can use AAC encoded files. Older series may be able to add support with a firmware update.
            * Sony Ericsson phones such as the P990, K800, and the Walkman-branded W series music phones such as the W950 and the W810 support MP4 files with audio encoded using AAC-LC, HE-AAC v1 and HE-AAC v2.
            * Palm OS PDAs: Many Palm OS based PDAs and smartphones can play AAC and HE-AAC with the 3rd party software Pocket Tunes. Version 4.0, released in December 2006, added support for native AAC and HE-AAC files. The AAC codec for TCPMP, a popular video player, was withdrawn after version 0.66 due to patent issues, but can still be downloaded from sites other than corecodec.org. BetaPlayer, the commercial follow-on to TCPMP, will presumably include AAC support.
            * Nokia Nseries multimedia phones: also support AAC format. ...


    That lock-in is softer than a pair of fur-lined handcuffs. Probably about as easy to escape, too.
  • missed citation (Score:3, Informative)

    by sammy baby ( 14909 ) on Monday April 02, 2007 @10:29AM (#18573451) Journal
    Apologies: the above blockquote should have carried the following reference.

    http://en.wikipedia.org/wiki/Advanced_Audio_Coding [wikipedia.org]
  • by mgv ( 198488 ) <Nospam.01.slash2dotNO@SPAMveltman.org> on Monday April 02, 2007 @10:30AM (#18573459) Homepage Journal
    But the more important issue is... I'm currently interested in Japanese bands and they don't seem to want to sell this to me in Canada. I would literally jump at the chance to buy music, DRM free, at $1.20 per song. Shipping the damn CD's into Canada costs me a mint. Luckily I can bundle it with my manga purchases, but I'm still looking at close to $30 for most CDs (each) to get it here.

    How about buying some Japanese iTunes gift cards on eBay?

    Certainly I use US iTunes gift cards in Australia...

    Michael
  • by OS24Ever ( 245667 ) * <trekkie@nomorestars.com> on Monday April 02, 2007 @10:30AM (#18573465) Homepage Journal
    A few bands...

    Pink Floyd, David Gilmour, Kraftwerk, and Kate Bush. These are some listed on their website EMI Records UK [emirecords.co.uk]. I don't know if that's the label, or if it's the entire EMI Group [emigroup.com].

    If that's the case, You've got the Beach Boys, David Bowie, Coldplay, Duran Duran, Gorillaz...OK Go, Liz Phair...

    Wow, I might be upgrading a few of those.
  • Wrong (Score:5, Informative)

    by brunes69 ( 86786 ) <`gro.daetsriek' `ta' `todhsals'> on Monday April 02, 2007 @10:36AM (#18573585)
    New albums from EMI are $9.99, 256kbps, and DRM free. RTFA.

    Now, sure, if you build a MIX AND MATCH album of you're fav singles at 256kbps, it would wind up costing you $20. But name me a music store where I can go in and buy a mix-and-match CD?

    You're comparing apples to oranges there.

  • You're own fault (Score:4, Informative)

    by brunes69 ( 86786 ) <`gro.daetsriek' `ta' `todhsals'> on Monday April 02, 2007 @10:40AM (#18573621)
    There are all kinds of players that can play AAC besides the iPod.

    And lots of other players are format-upgradeable , and thus will probably support AAC soon now that DRM free tracks will be on the iTunes site.

    AAC is an open standard. Sure it is patent encumbered, but so is MP3.

    If you bought some WMA/MP3 only player that's not upgradeable, that's your own fault. You locked yourself in.
  • by krkhan ( 1071096 ) on Monday April 02, 2007 @10:44AM (#18573689) Homepage
    Excerpt from the Reuters [reuters.co.uk] article:

    "From today, EMI's retailers will be offered downloads of tracks and albums in the DRM-free audio format of their choice in a variety of bit rates up to CD quality," EMI added.
  • Comment removed (Score:3, Informative)

    by account_deleted ( 4530225 ) on Monday April 02, 2007 @10:44AM (#18573703)
    Comment removed based on user account deletion
  • by tajmorton ( 806296 ) on Monday April 02, 2007 @10:53AM (#18573819) Homepage

    Does this mean they'll work on any music player that supports AAC? Does this mean I don't need an iPod to play them on someplace other than my PC?
    Yes.
  • by notthe9 ( 800486 ) on Monday April 02, 2007 @10:54AM (#18573843)
    Yes, the Zune supports AAC.
  • by nine-times ( 778537 ) <nine.times@gmail.com> on Monday April 02, 2007 @10:54AM (#18573845) Homepage

    There are other reasons why Apple would stick with AAC beyond lock-in. First, AAC was designed to provide better sound quality at the same bitrate-- whether it delivers on this seems to depend on a few things, particularly the encoders you're comparing, but AAC is an MPEG standard developed to be better than MP3. Also, MP3 has additional legal (patent) issues which might be important for someone running an online store. According to the Wikipedia article [wikipedia.org], AAC doesn't require royalty payments for distribution. In other words, using MP3 would force Apple to pay royalties on their music sales, and AAC doesn't.

    Beyond that, Apple can't prevent anyone from making AAC encoders/decoders, so there really is no lock-in to complain of.

  • by SenseiLeNoir ( 699164 ) on Monday April 02, 2007 @10:58AM (#18573897)
    OF course, there would be more players that can play MP3s than any other format. But to say only a few can play AAC is pure humbug.

    Of the players in my house:
    SonyEricsson K800i: MP3, AAC, Real
    SonyEricsson W880i: MP3, AAC, Real
    Panasonic DVD player: MP3, WMA
    Jaguar Audio Connectivity Module: MP3, AAC
    iPaq (with TCP): MP3, Vorbis, WMA, AAC (and many more)
    PSP portable: MP3, AAC (maybe ATRAC, but not sure)
    CD Player: MP3, AAC (m4a), WMA

    in this list.. AAC is well represented in all but the Panasonic DVD player.

    But more so, the current future is Phones with Music Players, Nokia, Sony Ericssons (both walkman and non walkman) Motorola and SAmsung seem committed to providing AAC, as opposed to WMA.
  • Re:Players (Score:4, Informative)

    by 99BottlesOfBeerInMyF ( 813746 ) on Monday April 02, 2007 @10:58AM (#18573899)

    What players, besides iPod, support the non-DRM AAC format?

    From Wikipedia:

    • Microsoft Zune
    • SanDisk Sansa e200R
    • Sony PlayStation Portable (PSP)
    • Sony Walkman (Walkman)
    • Sony Ericsson phones such as the P990, K800, and the Walkman-branded W series music phones such as the W950 and the W810 support MP4 files with audio encoded using AAC-LC, HE-AAC v1 and HE-AAC v2.
    • Palm OS PDAs
    • Nokia Nseries multimedia phones
    • Sony PlayStation 3
    • Windows PCs

    I imagine a few more hardware vendors will now be looking to try to add support, however.

  • by argent ( 18001 ) <peter@slashdot . ... t a r o nga.com> on Monday April 02, 2007 @11:06AM (#18574033) Homepage Journal
    1. Critics have maintained that Apple should allow independent artists to offer their music iTMS without DRM, but the standard response is that this would be technically infeasible.

    Complete the sentence: "this would be technically infeasible given their current contracts with the labels." You know, like EMI.
  • by theurge14 ( 820596 ) on Monday April 02, 2007 @11:16AM (#18574181)
    The nerve of Steve Jobs is incredible. He is asking people to pay again for songs that they already bought!

    Only if you want to increase the bitrate and drop the DRM, and he's only charging 30 cents more to do that.

    Other services have been selling songs at a more reasonable bit-rate all along (eg. Yahoo was selling songs for a while at 79 cents for 192Kbps), only Apple was selling at 128Kbps. Even the NYT writer (who loves Apple) wrote that 128 is insufficient and that people were making a mistake to spend money on stuff at this quality. The loyal defenders insisted that when and if a higher quality became necessary and available it would be free for everyone who had already bought it.

    Please learn the difference between AAC [wikipedia.org] and MP3 [wikipedia.org]

    Now you have to pay again just to get decent sound quality!

    There's nothing wrong with AAC 128k. It fits onto portable devices quite well at an average of 1MB per minute of audio.

    I think I'll stick to ripping from CD's.

    Let me guess, you're ripping to 320K MP3, correct? If so, you are neither benefitting from the smaller size of a compressed audio file nor are you benefitting from the higher quality sound of a lossless CD. And on average you are paying more per album than the rest of us.

    I hope you understand why your opinion is in the minority, considering the growing popularity of online sales and declining popularity of CD sales.
  • Better than CD? (Score:4, Informative)

    by jhfry ( 829244 ) on Monday April 02, 2007 @11:28AM (#18574353)
    From what I understand of AAC audio, an essentially lossless CD rip of most CD's can be done in far less than the 320kbps used by mp3.

    In fact, some have said that 128kbps is almost as good as 320kbps.

    Couple that, with the fact that that you can sample AAC up to 96khz rather than just 48khz, you can encode up to 48 separate channels, and that EMI encodes their tracks from the digital masters rather than a lossy CD.

    I suspect that the quality of these tracks may actually rival that of CD's... perhaps be superior in some regards.

    I especially like the multi-track encoding idea. Labels could release the music so that the lead vocal, background vocals, and music were all on separate tracks... instant karaoke and instant remix ability. I don't suspect we can expect anything like this very soon, but the AAC format allows for it.

    Can anyone confirm, is 256kbps enough for an AAC file to be indistinguishable from a CD in a true double blind listening test?
  • Comment removed (Score:3, Informative)

    by account_deleted ( 4530225 ) on Monday April 02, 2007 @11:35AM (#18574481)
    Comment removed based on user account deletion
  • by Hatta ( 162192 ) on Monday April 02, 2007 @11:38AM (#18574545) Journal
    There are several free/open AAC implementations.

    But are there any good ones? Not all encoders are the same, and last I checked libfaac kinda sucked.

    If you don't like your 256kbit AAC then you can easily transcode to whatever you want since it's DRM free.

    Please, just don't suggest transcoding lossy compression schemes. It's just off the table.
  • by node 3 ( 115640 ) on Monday April 02, 2007 @11:38AM (#18574551)

    DRM meant that the music I bought would never be 100% protected from "upgrades" forced on me by the RIAA (much as Apple already reduced the number of authorized hosts).
    Actually, they *increased* the number.
  • by Space cowboy ( 13680 ) * on Monday April 02, 2007 @11:56AM (#18574789) Journal
    That is all.
  • by 99BottlesOfBeerInMyF ( 813746 ) on Monday April 02, 2007 @12:03PM (#18574867)

    Ahh, but apple CAN make that argument!!! Apple is in the top five music retailers... right behind Walmart and Target... Apple and iTunes is NOT trivial anymore...

    Walmart and Target together make up about 45% of sales. Apple's iTMS makes up about 3% last I looked. Just because Apple is in the top 5 does not indicate they have anything close to the power of either Walmart or Target.

    Apple is about to have even MORE power than that!!

    Not really. With the move away from DRM, music and music sales become more of a commodity, not less. Sure Apple may gain some influence, but seeing as they aren't making any actual money on music sales, only on the iPod and Mac sales it enables, I don't see them as any credible threat to the music market and a possible benefit as indy bands are given the same exposure as major labels.

  • by Movi ( 1005625 ) on Monday April 02, 2007 @12:20PM (#18575105)
    I just bought some DRM-Free iTunes Music. Everything as advertised - no DRM, 256kbs quality. For those that complain about the format, you can EASILY have it in MP3 format.

    Howto Follows>
    Launch your iTunes, Go to Preferences -> Advanced -> Importing. Select desired format in "Import Using.." (You have AAC, MP3, AIFF, Apple Lossless and WAV), select quality (if applicable), Ok.

    Now right-click your DRM-Free music, and select "Convert to $your_chosen_format". Tada!
  • First off: bitrate is bitrate. One song in 256kbps MP3 is almost exactly the size of another song in 256kbps AAC/OGG/WMA/Whatever. Slight differences are mostly due to overhead (ID3-tags and album art). The sound quality will most likely differ though, with 256kbps AAC sounding a lot better than its MP3 counterpart.

    And yes, unless you have some pretty nice equipment with good range, you're not likely to hear any difference between 256kbps AAC and the CD you bought. You do, however, have the songs in a digital form that will last quite a while, quality-wise. That's why I encode all my CDs to V0 MP3 (variable bit rate, mostly ranging from 250+ up to 320 kbps). With disk space as cheap as it is, it's an assurance that I don't have to re-rip my albums in a very long while. I can buy pretty much any stereo I want, and it'll still sound completely indistinguishable from my store bought CDs.

    So ultimately I agree with you. Now that DRM is moot, all I want is higher bitrates. Preferably FLAC or any other lossless format that I can transcode to whatever codec I want. If I'm going to pay close to the same amount as I would the original CD, at the very least supply the same quality.
  • by drinkypoo ( 153816 ) <drink@hyperlogos.org> on Monday April 02, 2007 @12:47PM (#18575509) Homepage Journal

    Jobs didn't want that, though. He didn't want universally compatible music, he wanted ipod-and-only-ipod compatible music, which is why these new higher priced songs are only offered in AAC.

    Sony and Archos (at minimum) make players which support AAC. Commercial libraries like BASS and Alarity support encoding and decoding of AAC. FAAD2 [audiocoding.com] is a free/open AAC decoder. The Helix Community has supplied a decoder [helixcommunity.org] which supports AAC (and lots of other things.) You can get Cellphone AAC Players [softonic.com] for Symbian or Windows Mobile.

    Can you please explain again how non-DRM'd AAC audio files create Apple lock-in?

  • by Thrudheim ( 910314 ) on Monday April 02, 2007 @01:04PM (#18575807)
    Here's the proof that Jobs' letter was not just some publicity stunt. During the question-and-answer at today's press conference, EMI CEO Eric Nicoli was asked this:

    Q: It's a pretty radical step, Eric. How did you reach the decision to do it? Was it Steve Jobs' letter that convinced you? Was it the internal surveys you've done? What was the moment in which you said, "Damn it, we're gonna go DRM-free?" And will the extra sales be enough to compensate for the declining physical sales?

    A: We've always known Steve's view on the subject, long before his open letter.

    Jobs, it seems, has long been advocating this position to the labels behind closed doors. The letter just made these views public. I assume he was getting frustrated with all the complaints about Apple being the bad-guy on DRM and wanted to redraw the lines of responsibility. The full transcript can be seen here: http://www.appleinsider.com/article.php?id=2624 [appleinsider.com]
  • by Merusdraconis ( 730732 ) on Monday April 02, 2007 @01:11PM (#18575931) Homepage
    What leads you to believe this?

    The way he isn't quite rooted in reality.

    Kidding aside, it's interesting to look at the conversations Jobs was having with Disney executives as head of Pixar (the book Disneywar has reproductions of these conversations) - he refused to deal with Disney until they got rid of Eisner as Jobs had recognised that Eisner was, essentially, a lying scumbag who couldn't be trusted. It's certainly possible to see it in terms of a business deal - Jobs surely thought he could get better money elsewhere as the group that saved Disney after Katzenburg left (who oversaw Disney's animated projects from The Little Mermaid to The Lion King), and he probably knew that Eisner didn't value Pixar - but I think it's more interesting that Jobs made an issue out of Eisner at all, not that Jobs was only willing to make a deal if Disney agreed to what they saw as ludicrous demands.

    I don't think anyone is ignorant enough to forget that Jobs is a CEO of a public company, and thus will make moves that are in the best financial interests of the company. The contention is 'how much money will this make' is not the only thing Jobs will consider when making strategy decisions, and I think that's probably true.

  • by skiflyer ( 716312 ) on Monday April 02, 2007 @01:48PM (#18576487)
    the nytimes article says the album upgrade fee is $0.00, the bump is only for per track purchases.
  • by Movi ( 1005625 ) on Monday April 02, 2007 @01:49PM (#18576497)
    O RLY?

    sudo apt-get install wine
    wget -c http://appldnld.apple.com.edgesuite.net/content.in fo.apple.com/iTunes7/Win/061-3153.20070316.3RRgf/i TunesSetup.exe [edgesuite.net]
    wine iTunesSetup.exe

    Works for me (on Linux, i use a Mac usually)
  • by shotfeel ( 235240 ) on Monday April 02, 2007 @03:45PM (#18578103)
    AAC is an MPEG standard format and is the official successor to MP3; a.k.a. it's "MP4."

    I'm glad someone finally stated that. AAC is not just any standard, it is the MPEG/ISO standard.

    IOW, AAC is to MPEG4 what MP3 is to MPEG2. As you stated, AAC is the official successor to MP3. That's why Apple chose it when they did. At the same time MPEG4 became their standard for video AAC became their standard for audio. That was before the iTMS even went on line.

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