Marvel Studios to Produce Its Own Movies 151
Dekortage writes "According to the New York Times, Marvel Studios will be producing its own superhero movies instead of licensing the superheros to other Hollywood studios. It's all about the money: despite the enormous popularity of Sony Pictures' Spiderman 1 and 2, the licensing deal only netted Marvel $62 million. The article includes some tips about upcoming works: Edward Norton as Bruce Banner in a new Incredible Hulk, and Robert Downey, Jr. as Tony Stark in Iron Man."
Re:Actors? (Score:5, Informative)
Re:Snakes in the garden (Score:5, Informative)
Re:This has happened before (Score:3, Informative)
Re:Well of course (Score:3, Informative)
People don't understand the high cost of movie production and distrabution.
Because of Hollywood Accounting (Score:5, Informative)
In a nutshell, they calculate a shitload of costs (and often actually give that money to their daughter companies and such) as percentages of the income. E.g., marketting for the movie might be calculated as, say, 25% of the income, so even if your film sells a billion copies, that expense just increases accordingly. Often to the point where the movie _will_ look like it made them a loss, even if it became the greatest success of all time and sold a billion copies.
And since there is no time when you can say "ok, it's over", you can't even really call the bluff. There is no date when you can say "ok, it's over, let's divide the loot." There's always the DVD version, the Blue Ray version, the remastered edition, the "han shot third" edition, etc, so they can just say they earmarked those funds for marketting those. So, see, it's still not a profit, it's money your movie cost them.
It's not a joke, such movies as Forrest Gump or the LOTR movies, according to Hollywood, actually made a loss. Mind-boggling as that sounds.
_Why_ they do it, is so they can shaft you on royalties. Any contract where they promise you x% of the profit, is almost guaranteed to be x% of zero, since they'll massage it into looking like it made a loss.
Frankly, Marvel already made a damn good deal if they made anything at all.
Which also tells you why they'd rather take the risks. Because it beats getting shafted. Someone probably woke up to the reality that they got shafted again, and trying to get a better contract is like tilting at the windmills. So they're trying to avoid Hollywood, if they can.
Wouldn't even be the only one. The author of Forrest Gump, IIRC, also refused to sell them the rights to the sequel, after being shafted on the first (and thus only) movie. Since they said the first one made them a loss, he said something like that he can't in good conscience let any more money be wasted on a failure.
Marvel, on the other hand, obviously doesn't want to just give up on movies completely, like that guy did. So they're trying to do it themselves.
Re:Well of course (Score:2, Informative)
Sony rants are popular with the Slashdot crowd, but zero-profit movies have been the practice in Hollywood for a long, long time.
Re:Could it be possible to make superhero films WO (Score:4, Informative)
Re:Snakes in the garden (Score:2, Informative)
Another interesting case where a creator didn't get the recognition, financially and otherwise, that his work deserved was Bill Finger who the Bill Finger Award is named after (http://www.comic-con.org/cci/cci_otherawards.sht