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Some 7-11s Become Kwik-E-Marts 264

Posted by Zonk
from the who-needs-the-kwik-e-mart-now-comes-the-tricky-part dept.
caffiend666 writes "According to a Yahoo News story some 7-11s are being rebranded into Simpsons 'Kwik-E-Marts' . The makeover includes fronting on the buildings that make it look like a cartoon, Simpsons merchandise on the shelves, and Simpsons show brands available for purchase in the store. From the article: 'The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality ... Customers have been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it.' Since the film is PG-13, no Duff beer will be available in the stores." If you're looking for one near you, 7-11 has the list of locations on their website.
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Some 7-11s Become Kwik-E-Marts

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  • by gravos (912628) on Monday July 02, 2007 @03:10AM (#19714251) Homepage
    Thank you, come again.
    • Awesome! I'm off to the Henderson location ^^
      • Re: (Score:3, Interesting)

        by milkman_matt (593465)
        I've been restless tonight and couldn't sleep, so I took the ~10mi drive down there just to pass some time, it was great down there, the woman at the counter said that people have been driving from all over town just to get squishees. (I guess I proved her right.)
    • by Wicked Zen (1006745) <`chaosturtle' `at' `yahoo.com'> on Monday July 02, 2007 @04:43AM (#19714773)
      Who needs the Quik-E-Mart?

      I dooooooooooooooooo...
    • Thank you for coming. I'll see you in hell.
    • by kimvette (919543)
      Please to not be playing with the squishies, sir!

      (I humbly apologise to my Hindi friends for poking fun)
  • Not the first time. (Score:5, Interesting)

    by Whiney Mac Fanboy (963289) * <whineymacfanboy@gmail.com> on Monday July 02, 2007 @03:13AM (#19714275) Homepage Journal
    Although this time is sanctioned, its not the first time Simpsons products have made it into real life. About 10 years ago, an Australian brewery started brewing Duff beer. Fox sued, the beer was pulled.

    Anyone who managed to get their hands on some Duff were lucky. Empty beer cans went for $20 or more [ebay.com.au] on ebay.
    • by G-funk (22712) <josh@gfunk007.com> on Monday July 02, 2007 @03:19AM (#19714319) Homepage Journal
      I collect beers, and have a full can of Duff... That, my Darwin Stubby (they still make them), and an old tin XXXX from god knows when (it's in flOz) are my faves. All full too. I've got mates who drank a few cartons of Duff when it was available, they're not real happy about that. 'Specially since it wasn't really good :)
      • by hcdejong (561314)
        What's the incentive in collecting *full* cans of beer? AIU, beer doesn't get better with age, so why bother? If all you're after is the pretty pictures on the bottle/can, why not drink the beer when it's still drinkable?
        • by mgblst (80109) on Monday July 02, 2007 @04:37AM (#19714747) Homepage
          It is about collecting things. Collectors usually prefer unopened items (like those star wars figures - they are worth more when they are still in their plastic containers).

          {RANT ON}
          Personally I hate collectors. My gf dad is a big one. It is a pretty big indication of how selfish and greedy we are in the west, that we prize this stupid old crap, and artificially inflate the value of trash like this. As you say, the beer would have gone of. I see collecting more as a psychological disease. A sickness that comes about from having too much money and space. A disease of the wealth.

          {/RANT ON}
          • by Eivind (15695)
            Atleast the kind of collection that precludes actual use. Collecting unopened beer-cans, so the beer will spoil, is silly and serves no purpose. Saving and taking care of something *without* degrading use is however valuable. It's a good thing there are people in the world who cares for and maintains old (otherwise "junk") cars, planes, boats, paintings, stamps, books, whatever.
        • by G-funk (22712)
          First, why not? Any old titrat can collect empty beers. And it's not to increase their worth. Only the Duff is worth anything (other than replacement value for me), and I've no intention of ever selling them so it's irrelevant. Second, not all beers go off as quickly as you think, either. I have a Maudite that's about 7 years old, and I intended to drink it when I got more, because it gets better with age (until about 8 or 9 years IIRC). Unfortunately they changed the bottle design by the time I managed to
        • by ryanov (193048)
          While I personally do what you suggest, some beer DOES get better with age (or my people who work at breweries or do home-brewing tell me). In that regard, I believe you're incorrect.
    • But not the last (Score:4, Insightful)

      by mcrbids (148650) on Monday July 02, 2007 @03:23AM (#19714351) Journal
      Seriously, folks...

      Why DOESN'T 7-11 become Kwik-E mart? Nationwide? It would turn the gazillions of shows that will be on independent TV stations and YouTube for the next 30 years into walking, talking, joking advertisements for a nationwide, popular chain! And, it would turn a nationwide chain of convenience stores into a real-life, living, touch-it advertisement for one of the most popular TV show franchises ever!

      Pacific Bell became SBC which became ATT in less than 5 years. Somehow, the company has maintained its identity throughout. So why can't a well-off nationwide chain like 7-11? If they rebranded some generic beer (think Miller) as "Duff Beer", it'd be a shoe-in!

      I love the Simpsons, it's been an indelible part of our family culture for years. Seriously - why not?
      • by Sigma 7 (266129)

        Why DOESN'T 7-11 become Kwik-E mart? Nationwide?

        Perhaps it's a trademark issue?

        There's already something called Quickie Convenience [quickiestores.com] stores in Canada. The stores were founded in 1973, when the Simpsons debuted in 1987 (as short sketches.) Even if it isn't a protected trademark in the United States, there will be a problem should Quickie expand across countries.

        I'm not a lawyer and thus can't really tell if a trademark is being "violated" here. However, the name sounds very similar to each other.

      • by DarkOx (621550) on Monday July 02, 2007 @08:05AM (#19715697) Journal
        Also 7-11 is a well know and generally well thought of brands. Most advertisers would consider elevating any trademark to the level of recognition the 7-11 has a huge success. Until you know that people would rather shop at Kwik-E-Mart why would you abandon a valuable asset like the 7-11 mark? Also 7-11 is in may ways part of our popular culture as well, if you simply make it go away all at once on day people might be resentful of that.
    • by Anonymous Coward
      ...I wrote "Duff" on the side of a Budweiser can once.

      This is a first, and you're making insipid comments to karma whore. I'm calling shenanigans.
    • Re: (Score:3, Insightful)

      by Gordonjcp (186804)
      Anyone who managed to get their hands on some Duff were lucky.

      Why would the film rating have a bearing on whether or not the Kwik-E-Mart shops sell Duff beer?
    • by ultracool (883965) on Monday July 02, 2007 @03:46AM (#19714497)
      In Dunedin, New Zealand (where I live), we have McDuff's beer. There is a brewery and everything. It used to be just Duff, but after a legal dispute with Fox, they wound up changing the name.
    • Although this time is sanctioned, its not the first time Simpsons products have made it into real life

      A restaurant chain in Australia also goes by the name Lazy Moes [google.com.au]. They use signage which definitely appears to be in a similar style to that on the Simpsons. At least to the same extent as the popular culture references used in the show.

    • Re: (Score:3, Funny)

      by elrous0 (869638) *
      Screw that Duff crap, I want Fudd!
  • Photos (Score:5, Informative)

    by fabioaquotte (902367) on Monday July 02, 2007 @03:13AM (#19714279) Homepage
  • by dangitman (862676) on Monday July 02, 2007 @03:14AM (#19714283)
    Chutney Squishees?
  • by Man in Spandex (775950) <prsn DOT kev AT gmail DOT com> on Monday July 02, 2007 @03:24AM (#19714361)
    Homer Simpson: I'm feeling kind of low, Apu. Got any of that beer that has candy floating in it? You know, Skittlebrau.
  • by geoff lane (93738) on Monday July 02, 2007 @03:28AM (#19714395)
    Oh, I'm totally going to hold one up.
  • You can not hurt the Twinkie!

    (one of my favorite inbox new mail sounds back when I did tech support for computers as gas stations)
  • by hcdejong (561314)
    Sissies, selling cola and other mundane items, and only changing the packaging. I want Soylent Green! Acme Earthquake pills! Romulan ale!
    • by greg1104 (461138)
      Sorry, wrong franchise. If you want Romulan ale, you need to visit Quark's Bar at "The Star Trek Experience" in the Las Vegas Hilton.
  • Speaking of life following America movies (I hesitate to use the word art for what Hollywood produces...) whats next? Will we have a a US President embark on a false war to solve his domestic problems ala Dogs of War... Wait that already happened didnt it? Never Mind
    • I think you mean Wag the Dog? Dogs Of War had Christopher Walken overthrowing the government of some third world country using some really wicked guns.
      • by ghoul (157158)
        Yeah thats the one. All the crap Hollywood turns out kind of tends to run together.
    • by dbIII (701233)
      That happens a lot. The rabid Israeli right did the same thing in Lebanon twice and it didn't really keep them in power either time. The USSR did it in Afganistan as their empire was falling apart and that didn't help much either.
  • The 7-11s near me have been getting various levels of the Kwik-E-Mart treatment, so even if yours isn't on the list it's worth checking out what subset you might have. I was so psyched to be drinking of a real Squishee cup, with an Apu straw, while walking out of the store with a 6-pack of Buzz Cola and some Krusty-O's today.
  • by saintm (142527) on Monday July 02, 2007 @04:35AM (#19714743)
    I demand this story is changed to add in some sort of link to the iPhone.

    It sticks out like a sore thumb without one.
    • Re: (Score:2, Informative)

      by neonmonk (467567)
      Insightful!? The mods are on crack! ..Or maybe they're viewing Slashdot through a tiny screen iPhone.
  • by ajs318 (655362) <(sd_resp2) (at) (earthshod.co.uk)> on Monday July 02, 2007 @04:41AM (#19714765)
    Actually, the first time this happened was in the UK.

    Way back in 1992 or 1993 or thereabouts (sometime between Tracey Langton going upstairs to get a book and coming back down following an apparent head transplant), there was a fictitious supermarket called "Bettabuy" in Coronation Street, managed by Reg Holdsworth. The scenes were filmed on location in a branch of Morrisons [morrisons.co.uk]. Morrisons launched a range of "economy" products (you know; the ones that are packaged to look like UN disaster relief, in the hope that you'll find a few extra pennies to rub together and buy something that doesn't mark you out to the checkout operator and all the other customers in the store as either a miser or a pov) under the name "Bettabuy" in honour of this.

    It somehow managed to slip under the radar (product placement is illegal on British telly, even on the stations which accept advertisements; quiz shows are not allowed to announce the names of the sponsors of their prizes, and even mentioning specific brand names is frowned upon) probably because the product being advertised was one that people would actively avoid if given the choice.
    • by r3m0t (626466)
      There's plenty of product placement on british telly, even on BBC shows (which get free props instead of money).
      • by Winckle (870180)
        There was a rule on the BBC against product placement until recently, I still don't think they do it for money, but in the old days, saya comedian was pretending to be drunk, he would have a label-less whiskey bottle, etc.
  • by Ed Avis (5917) <ed@membled.com> on Monday July 02, 2007 @05:05AM (#19714885) Homepage
    A few years back there was a Krusty Kola in real life, with the slogan 'nine out of ten kids can't tell the difference!'. It wasn't a commercial success, perhaps because its deliberately sick-looking yellow-green colour was too much for most children to handle...
  • by riker1384 (735780) on Monday July 02, 2007 @05:07AM (#19714891)
    Are they going so far as including the expired, re-labled milk, and band-aids on the hot dogs?
  • by MrFenty (579353) on Monday July 02, 2007 @05:09AM (#19714907)
    They may have shot themselves it the foot on this one. Dunno about the US, but here in the UK we have strict rules about product placement, particularly in programs aimed at children. Now that they've made all these products real, would they be banned from showing them in the show, in the same way thay they cannot show real beers / colas / etc ?
  • Duff beer (Score:2, Interesting)

    by Anonymous Coward
    What does the movie being PG-13 have to do with being able to sell Duff related beer?
  • I saw this (Score:3, Funny)

    by Datamonstar (845886) on Monday July 02, 2007 @06:22AM (#19715239)
    The other day I bought a slurpee er.. squishiee and realized that the cup actually said "Squishiee" on it. First I thought Imy sleepy eyes were playing tricks on me, but nope, it was there and I just HAD to sing the song. Who needs a Guik-E-Mart? I doooooooo!!!
  • How long before someone asks for an all-syrup squishy and goes to join the Junior Campers.
  • Best. Promotion. Ever.
    I for one welcome our new 7-11 stores.
    Woohoo.
    D'oh.

    I think that about does it. Thank you, come again.
  • by Yvan256 (722131) on Monday July 02, 2007 @09:04AM (#19716117) Homepage Journal

    That's when the exteriors of 11 U.S. stores and one in Canada were flocked in industrial foam and given new signs to replicate the animated look of Kwik-E-Marts.

    The U.S. locations where a 7-Eleven store was transformed into a Kwik-E-Mart are New York City; Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Henderson, Nev.; Orlando, Fla.; Mountain View, Calif.; Seattle; and Bladensburg, Md.


    Oh yeah, no need to tell us the location of the Canadian store because, you know, all we have to do is ask Steve. He lives in Canada, and it's such a small place that everybody knows about everything.

  • Aaaghhh!!! Shark-jumping! [wikipedia.org]
  • The Kwik-E-Mart in Simpsons has them and they can at lest put the Simpsons game and the pinball games in them.
  • One of my earliest mentors in OSS, Perl hacking, and the guy who tuyrned me onto Slashdot, etc. owns the domain spfld.com. His name is (FOR REAL) Apu and he has (FOR REAL) a brother named Sanjay, he lives in (FOR REAL) Springfield, NJ not far from the (FOR REAL) Kwik-Stop convenience store. Yes, it is in fact destiny!
    He's a great human being, volunteering his time as a Rescue Squad Captain, donating his talents to schools and such and was even a volunteer at 9/11 - truly a guy who deserves a helping ha
  • So what?


    I'm waiting till Futurama's "Bachelor Chow" bags get shipped to my door.

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