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The Almighty Buck Businesses Communications

Sprint Drops Customers Over Excessive Inquiries 386

theodp writes "The WSJ confirms earlier reports that Sprint Nextel is terminating the contracts of subscribers who call customer service too much (registration required). The 1,000 or so terminated subscribers called an average of 25 times a month — 40x times higher than average — according to a company spokeswoman, who also noted that a large number of calls from these customers were related to billing issues."
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Sprint Drops Customers Over Excessive Inquiries

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  • wow (Score:5, Insightful)

    by Anonymous Coward on Saturday July 07, 2007 @03:17AM (#19777733)
    guess its one way to get out of a crappy contract with a crappy company...

    wait... am i first to post! hell yes sppp
  • Honestly (Score:1, Insightful)

    by icthus13 ( 972796 ) on Saturday July 07, 2007 @03:18AM (#19777737)
    25 calls a month? Good riddance.
  • Maybe (Score:4, Insightful)

    by Teddy Beartuzzi ( 727169 ) on Saturday July 07, 2007 @03:21AM (#19777749) Journal
    They should get the customers bills correct, and then they'd stop calling.
  • by DogDude ( 805747 ) on Saturday July 07, 2007 @03:24AM (#19777771)
    There's no such thing as "consumer rights". It's a meaningless phrase, anyway,
  • by quokkapox ( 847798 ) <quokkapox@gmail.com> on Saturday July 07, 2007 @03:28AM (#19777793)
    Here in the U.S., customers can choose whether they want to get screwed by Sprint, Verizon, Cingular, T-Mobile, AT&T, or Comcast. Isn't unregulated capitalism great?!
  • by gowen ( 141411 ) <gwowen@gmail.com> on Saturday July 07, 2007 @03:31AM (#19777803) Homepage Journal
    "Large company make business decision to drop business relationships client who are more trouble than they're worth"

    I'm shocked.
  • Charge 'em (Score:5, Insightful)

    by Anonymous Coward on Saturday July 07, 2007 @03:39AM (#19777837)
    Affected customers should bill Sprint the $175 termination fee. Contract's a contract.
  • by DogDude ( 805747 ) on Saturday July 07, 2007 @03:48AM (#19777885)
    Here in the U.S., customers can choose whether they want to get screwed by Sprint, Verizon, Cingular, T-Mobile, AT&T, or Comcast. Isn't unregulated capitalism great?!

    OK, here's a free clue for ya'... you don't have to buy anything you don't want to.

    Now hold on to your pants here. Are you sitting down? You sure? This one will wow ya'... You don't HAVE to even have a cell phone!
    Ohh, I know. That will take you a few minutes to wrap your head around. But it's true. You don't actually have to purchase a cell phone, a cell phone contract, or even those stupid Star Trek things that people wear on, around, and in their ears. You can choose to purchase nothing if you want!

    I've heard that there is a group of Pacific Islanders ( I don't remember which one... there are so many) that have actually survived for many thousands of years with no telephone service at all. Yeah, yeah, I know what you're thinking. I thought the same thing too. It's gotta be fake, like an article from The Onion.

    But actually, it's real. I shit you not. There are people who have lived and continue to live without a telephone of any kind. You should look it up... maybe you can learn what their secret trick is to surviving without a telephone.

    Now, I don't know if they're capitalists or socialists or communists, or Mormons, (I think they were cannibalistic scientologists living in a semi-rigid authoritarian commune... I can't remember exactly) but I do know that it's possible. So if they can do it, surely you can, too.

    So, good luck, and farewell in your quest to not purchase a cell phone.
  • by AoT ( 107216 ) on Saturday July 07, 2007 @03:55AM (#19777899) Homepage Journal
    Right, I'll just move out to the pacific islands.

    Get real, if you want a job and a place to live you need a phone. The companies you get regular phone service through are the same companies you get cell service from. And internet companies are either the same again or have the same levels of "service."

    So all in all, not so much choice.
  • Re:What a joke... (Score:3, Insightful)

    by Evets ( 629327 ) * on Saturday July 07, 2007 @04:16AM (#19778003) Homepage Journal
    I hear you. They actually tried triple billing me at one point. I could go on for hours about them - including pretty much a breakdown at a store because it was plain to the employees in the store, the manager on premises, and the rep on the phone that they had fraudulently billed me AND fraudulently extended my contract and not a single one of them would do a thing about it. If I only knew calling them 25 times a month would get rid of them, I would have been calling them non-stop.

    Come to think of it... /dials 611
  • by janrinok ( 846318 ) on Saturday July 07, 2007 @04:16AM (#19778005)

    ...related to billing issues.

    Are you suggesting that, if they were being overcharged or billed incorrectly, they shouldn't take the issue up? If they made a reasonable query about their bill and were fobbed-off or ignored I would also be calling until I got satisfaction.

  • by davmoo ( 63521 ) on Saturday July 07, 2007 @04:23AM (#19778035)
    With phones other than the iPhone, this is probably not much of a valid issue. Most other phones are sold at a greatly reduced price, if not for free, for you signing the contract. When I renewed my Verizon contract last year, I got a LG Chocolate (an otherwise $300+ phone at that time) totally free...I didn't even have to pay sales tax. Thus if Verizon were to terminate me, I don't think I'd get very far whining to a judge about the expense of the now useless (unless I hack it) phone.

    The iPhone is the only phone that I am aware of where there has been absolutely no discounting, and Real Money has to be paid. Of course, on the other side of the coin, Apple fans are the only people I know of who would pay $600 for a phone that has been way over-hyped and actually has very little revolutionary about it, instead of just using the free or discounted phones from their carrier.
  • It would be, then again if the company you called did nothing about your inquiries what would you do but keep calling about the issue?
  • by Anonymous Coward on Saturday July 07, 2007 @04:31AM (#19778071)
    If they made a reasonable query about their bill and were fobbed-off or ignored I would also be calling until I got satisfaction.

    As someone who has worked in a high-price/low-margin retail company (service, computers) for at least a year, I can tell you right now; some people are simply unimaginably incomprehensibly unreasonable.

    We've had customers try and argue with us and negotiate price with us when we had FIXED RATE pricing. We've had cases where customers threaten to sue before they even tell us they even had a problem. There are such things as bad customers, customers who intentionally waste time and cause aggravation to get what they want.

    ANY (residential) customer who makes over 25 calls on average, per month, for more than one month is either a bad customer or chemically imbalanced. Notice, that's about 1 call PER DAY for and likely about THE SAME ISSUE (probably billing).

    If you're having an issue with your phone company that requires you to call once a day about, you don't need a contract with them, you either need a lawyer, or a therapist.
  • by JordanL ( 886154 ) <jordan@ledoux.gmail@com> on Saturday July 07, 2007 @04:35AM (#19778089) Homepage
    Actually, unregulated industries tend to have better customer service... phone service and telecom is HIGHLY regulated...
  • by gruntled ( 107194 ) on Saturday July 07, 2007 @05:00AM (#19778181)
    Having grown up in a era where airlines, power companies, gas companies, the telephone company (there was only one at the time) and the cable companies were all told exactly what they could charge for their services, and what sort of services they could offer, it's impossible for me to avoid laughing when I hear about the claim that such and such a business in the United States is highly regulated. There ain't no more highly regulated entities in these parts, pardner.
  • Re:Honestly (Score:1, Insightful)

    by ktappe ( 747125 ) on Saturday July 07, 2007 @05:27AM (#19778289)
    If you read the original article (which admittedly is hard to do if you're not a WSJ subscriber), Sprint apparently counts each transfer to another agent or department as a "call". So every time they mis-transferred someone, the victim^M^M^M^M^M^Mcustomer got screwed by having another negative strike put against them in Sprint's "Is this someone we want to drop?" database. Good lord, what a horrible company.
  • by Tim Browse ( 9263 ) on Saturday July 07, 2007 @05:31AM (#19778299)

    It took two calls to resolve it.

    And if it didn't get resolved any time soon? Would you have just sucked up the $4000 charges? I mean, anyone who calls Customer Service a lot is just being difficult, right?

  • by janrinok ( 846318 ) on Saturday July 07, 2007 @05:33AM (#19778307)
    And I wasn't taking the side of the customer or the company. There can be problems on both sides and they can usually be resolved, as you and several others have pointed out, by a reasonable amount of effort and a few phone calls. But if someone had been incorrectly billed for a large sum of money that they could not afford to pay, particularly if it was taken from their account by direct debit (as is not uncommon, at least in Europe), then I would accept them making numerous phone calls to resolve it. They could be seriously overdrawn at the bank and faced with genuine debts that they now could not pay despite having correctly budgeted for them, and all because the telco had made a mistake. One phone call per day letting the company know that they hadn't credited my account with the money that they had erroneously withdrawn does not seem excessive to me. Without all of the facts we cannot make that judgment but we shouldn't dismiss it out of hand as the post that I originally replied to seemed to be suggesting.
  • Re:What a joke... (Score:1, Insightful)

    by Threni ( 635302 ) on Saturday July 07, 2007 @05:37AM (#19778317)
    To be fair to sprint, if I had a customer who phoned me every day, I'd probably tell them to fuck off as well! Who needs that?
  • Re:Maybe (Score:3, Insightful)

    by SeaFox ( 739806 ) on Saturday July 07, 2007 @05:46AM (#19778345)

    They should get the customers bills correct, and then they'd stop calling.

    You assume they have valid billing issues. Some people dispute stuff just because they don't want to pay it.
    And when a customer service rep refuses, guess what they do. Yup, they call over and over again hoping to reach someone who will do what they want.
  • by gruntled ( 107194 ) on Saturday July 07, 2007 @06:07AM (#19778415)
    I'm simply responding to the following statement:
    "Actually, unregulated industries tend to have better customer service... phone service and telecom is HIGHLY regulated..."

    Leaving aside the issue of whether unregulated industries tend to have better customer service (a statement for which I can find a number of counterexamples, particularly the horrifically overregulated airline industry in the Seventies, when airfares were grotesquely expensive but there was quite a bit of sucking up to the customer, nearly all flights were pretty much direct, and the entire continent's air transport didn't shut down because of a thunderstorm over Boston) the claim that phone service and telecommunications companies in America are highly regulated is...well, highly regulated when compared to what, exactly? England, where consumers have to pay a tax to watch a TV? Japan, where the telephone company won't install your phone without proof that you've got your telephone license?

    Plus, you can very easily make the counterargument, that regulatory requirements on the telecommunications industry have forced better customer service. For example, for years cell phone companies treated people badly and if you needed to keep your phone number, you were screwed, because you couldn't move that number to another carrier. After years of bullying by regulators, during which the carriers insisted that it was too technologically challenging, and would triple the costs of cell phone access (really, Verizon actually used to say that) number portability was enacted. Now, you can say that the the providers still treat you badly (though I would say that things are in fact better now than they were five years ago, since it's easier to walk away) but at least you can take your business elsewhere.

    My point is that regulation is neither "good" nor "bad." Because there can be regulations that are either good or bad. Simple slogans about the miraculous properties of the free market or the intrinsic stupidity of government bureaucrats don't really answer any of my questions.

  • by not_anne ( 203907 ) on Saturday July 07, 2007 @06:23AM (#19778465)

    The whole "firing the customer" is something new that has sprung up in the past ten years and I think in some cases it should be done.
    Thankfully, this policy also in place in the cable industry. I am allowed to blow off customers who are unreasonable, and it's great to be able to say no and not get into trouble. The customer is not always right. Some companies are far too lenient to customers who abuse the system and/or service provided to them. Customers always want something for free, and will waste an incredible amount of time and energy to save a buck or two.
  • by loraksus ( 171574 ) on Saturday July 07, 2007 @06:34AM (#19778497) Homepage
    ANY (residential) customer who makes over 25 calls on average, per month, for more than one month is either a bad customer or chemically imbalanced. Notice, that's about 1 call PER DAY for and likely about THE SAME ISSUE (probably billing).

    Yeah, people should just stop calling and pay their erroneous bills. What's an extra couple hundred dollars in bullshit charges in the long run, eh?

    If you're having an issue with your phone company that requires you to call once a day about, you don't need a contract with them, you either need a lawyer,

    Good luck with that... oh.. what? Mandatory arbitration clause? Motion to dismiss because of that?
    Have fun dealing with the "arbitrators" who were chosen by the company you're filing a complaint against.
  • Comment removed (Score:4, Insightful)

    by account_deleted ( 4530225 ) on Saturday July 07, 2007 @06:41AM (#19778533)
    Comment removed based on user account deletion
  • by loraksus ( 171574 ) on Saturday July 07, 2007 @07:07AM (#19778613) Homepage
    Granted, this is not saying that the customers are in the wrong, but it stands to reason if a customer has to call over 25 times in a month for the same reason; Sprint should have escalated those calls after the third call.

    Except with Sprint, they don't.
    You get transfered from one fuckwit to another. Over and over and over again. Agents lie to you repeatedly, giving false contact information, forgetting about promised callbacks the moment the line goes dead, "losing" records of previous calls and promised changes. You call back again, hoping that you'll get them to fix their mistake, but instead get kicked in the balls over and over again by yet another agent hates their job and knows there is no such thing as accountability at Sprint.

    As for Customer Service, it's the same with all of the carriers. You are never going to get consistently good customer service anymore. The call centers in America have a horrendous turnover rate which impacts service greatly.

    It also helps that all the carriers have nearly identical abusive contracts and policies that ensure that if you want to leave, you're stuck with a several hundred dollar cancellation fee and a (probably) a phone intentionally crippled to only work with a certain company's network.

    Once your customers are all so afraid of canceling early due to an ETF and you know the "competition" doesn't really provide anything better than what you have, is there a reason you have to care about what your customer service?
    Americans migrate from one carrier to another like mindless sheep, hoping that one cell phone carrier will be better than the last, but once they get their first bill, they realize that their new cell company is just as dishonest, unethical and scummy as the last bunch of fuckers.
  • What we need (Score:2, Insightful)

    by Uruz 7 ( 986742 ) on Saturday July 07, 2007 @07:13AM (#19778639) Journal
    What we need is a company to come along and push customer service. The current phone companies don't care because you really don't have much choice. Either stick with crap or move to other crap. If you were in their shoes would you really want to hire the best people for customer service? Who cares if they suck and people get pissed. They will just whine on forums and in their living rooms but still keep paying.

    The only fix is when one company stands out and provides excellent service. So many people will start moving that other companies will need to bump their level of service to compete. Until this happens everything will remain the same.

    In the end they are doing the right thing as far as their shareholders are concerned. Having shitty support service but making really "cool" phones is all they need to do to get our money.
  • by loraksus ( 171574 ) on Saturday July 07, 2007 @07:22AM (#19778667) Homepage
    I wonder if you'll get a response from the apologist fucktard you replied to.
  • by Anonymous Coward on Saturday July 07, 2007 @07:34AM (#19778711)
    Who cares. I for one read slashdot for its comments, not for the articles.
  • by RealGrouchy ( 943109 ) on Saturday July 07, 2007 @08:17AM (#19778879)
    Do they not have offices or stores that you can go to instead of just calling them for weeks/months on end?

    Frankly, if it took that long, I'd consider hiring a lawyer just to call the fucking telco. If they don't fix my problems when my lawyer calls, he will have a very good record of when calls were made, etc., and I can charge/sue/small claims them for my charges, to have my credit rating fixed, and for my lawyer fees.

    Actually, if I were a lawyer, I'd seriously consider offering that as a service...

    - RG>
  • by HouseArrest420 ( 1105077 ) on Saturday July 07, 2007 @08:35AM (#19778973)
    I've been in the communications racket for a loooong time, and yes I've seen my share of call center calls where I would listen to the phone tech, tap him/her on the shoulder and drill into them until they knew what they screwed up.

    But, believe it or not (and most of you won't because I'm going to describe YOU in a sec), but the majority of customer issues are caused by the customer.

    Case in point:

    The very last customer I've ever spoken to (this is why I remember it) had been pushed around by tech support for over a month (at least this is what the customer and the acct showed). So I figured, let me go out of my way for this guy. Forget corporate policy and hit him up with his internet. I asked him to read me the CMAC off of the modem.

    "00:15:a3:45:3b:2e", He replied. That mac is just pulled outta thin air for story telling purposes.

    "ok, is this 123 I'm a moron lane?" I ask

    "yes it is" he replies.

    ok I gave you a bootfile for internet, reset your modem and try again" I say

    "Nope nothing, you people all have your heads up your asses, get me a manager now!"

    "No, sir until I get your internet up I'm not going to transfer you at all"

    Over 45 min later, and 200+ insults thrown at my intelligence, I find the problem. This jackass, who for the past 45 minutes has been insulting my intelligence, and has done the same to countless other reps, had told me his CMAC address was 00:15:a3:45:3b:2e when in reality it was 00:15:a3:45:38:2e. Theres one problem right there...we've been giving your internet to someone else. Not only that, but this moron who said he lived at 123 I'm a moron lane, failed to mention at all that it was a duplex and so 123 I'm a moron lane apt A was listed as just 123 I'm a moron lane, while apt b (where he lived) was 123b I'm a moron lane.

    I see this type of stuff happen all the time. You can't get online and you have a router? The issues most likely with your router because your modem is online. Customers hear that and right away think...buy a new router. Then they get made when they get home and still can't get online, call back in, and hear the same reason. Then they get ignorant with the support they're getting when they're the moron that buys crap they don't know how to work. They went out and spent 80+ bucks for a router, when, had they known how to work they're equipment, they would just have reset it.

    Long story short is: If you don't know how to work your own equipment..........don't blame tech support. Also, don't curl your lips to yell at billing for the $400 cell phone bill you got last month when you have it in the Analog Roaming Mode (do cells even have this anymore? I haven't had a cell in about 8 years)....thats your dumbass fault.

    I have always been of the mind that companies like Dell or IBM, or e-machines, or hell linux and microsoft, should ALL have mandatory certification programs if you intend to use thier product. And if you dont have this certificate you CANNOT call in to complain about anything but the color of the sky.
  • by Moralpanic ( 557841 ) on Saturday July 07, 2007 @09:25AM (#19779255)
    Well, technically i worked for the outsourcing company Marusa Marketing, which handles Sprint customer-service, this is a great idea. There's almost no reason why anybody would need to call billing 25+ times in a single month; and in the 0.1% of legitimate cases where somebody did require that, do you REALLY want to stay as a customer anyways if your experience is so horrible? I know i certainly wouldn't, and would jump with joy if the company dumped me and let me go of my contract. There are way too many times when a company tries to make the customer happy when it's evidently clear that the customer is trying to take advantage of the system through abuse. I'm glad to see that there are some companies that clearly have the balls to kick those type of customers to the curb. These customers act the way they do because they've learned from past experience that if they harass the company enough, they'll get their way... and if they don't, what do they have to lose? At least now, there's the chance that they'll lose service.
  • by Anonymous Coward on Saturday July 07, 2007 @10:25AM (#19779677)
    Just before the lid broke on the whole MCI financial scandals, MCI customers were getting screwed over with bills that weren't theirs, charges they didn't recognize and services they'd never requested. A consumer reporter out of Atlanta began receiving these complaints from the people who listen to his show.

    MCI CSRs, supervisors and even supervisors' supervisors would hang up on him or his staff when they tried to call on behalf of a consumer. Not one problem ever got resolved, not even with the threat of having the company's name blasted over the airwaves of a syndicated radio show.

    It wasn't long after that the financial scandals about MCI broke wide open. I wonder if the same thing is about to happen with Sprint. Some fat cat exec probably has a bank account in the Bahamas right now, and the word being fed down the line to the idiots in customer service is 'fuck the consumer.' When someone in charge is stealing billions of dollars, he doesn't give a damn about the customers, and that attitude is easily conveyed to the rank and file, although they don't know the reasoning behind this change in company attitude towards the customers...
  • by samotano ( 947004 ) on Saturday July 07, 2007 @11:55AM (#19780353)
    This clearly reflects the anti-competitive, cartel-like, stagnant wireless market in North America. There is no competition because a. is really costly b. FCC does not create an environment favorable to growing the market c. Politicians protect the market As a result, 1. there is no separation between carriers and hardwares 2. carriers lock the customers in ridiculous contracts 3. early contract termination are very costly 4. plans are ridiculously complex (have you tried comparing two plans from two different carriers?) 5. plans/contracts are among the most expensive in the developed world The customer really does not have much choices. If Sprint can terminate a contract early, then the customer should be able to charge an early termination fee to Sprint :-)
  • Long story short is: If you don't know how to work your own equipment..........don't blame tech support.

    I did my time in tech support hell, so I feel your pain. Really. I've been there. But I've seen far too many techs who confuse "customer knows nothing" and "customer knows way more than I do but I can't admit it". If I have a serial connection to my DSL modem and I can verify that it's not getting out, I'm not going to reboot my computer to see if that fixes it. In those situations, the tech's probably cursing at me for "not knowing how to work my own equipment", but I still reserve the right to blame them.

    Also, don't curl your lips to yell at billing for the $400 cell phone bill you got last month when you have it in the Analog Roaming Mode (do cells even have this anymore? I haven't had a cell in about 8 years)....thats your dumbass fault.

    Interesting choice of example! I had the "super-premium unlimited roaming of kind on any network and unlimited minutes for $bignum per month" plan for a while. When I went on vacation and came home to a $300 phone bill, you can bet your butt that I had a curly lip.

  • by fantomas ( 94850 ) on Saturday July 07, 2007 @01:05PM (#19780889)
    I have always been of the mind that companies like Dell or IBM, or e-machines, or hell linux and microsoft, should ALL have mandatory certification programs if you intend to use their product. And if you dont have this certificate you CANNOT call in to complain about anything but the color of the sky.

    Fine, just keep your idiot sales department off the public's back first of all. I think that's where a lot of the problem lies. People are being sold something by *your company* that they shouldn't be signing up to... I'll sign your certificate of competence just as soon as you can prove your sales department isn't bending the truth and show me their certificate of competence too.

    The number of times I've helped out non technical friends because a sales person has told them "oh it's really easy, you just plug it in and follow the simple one side of instructions" - then my friends can't do it because *they've been lied to*. They end up with some techie on the support line who 9 times out of ten thinks they are superior and treats them like shite, one time out of ten they get lucky and get a nice guy like you who tries to help out and maybe even has the guts to tell them they've been mis-sold a product... and I end up having to try and help a friend who's been sold something not appropriate for their needs or their abilities because a sales rep has blinded them with a flashy presentation in order to get their commission.

    The sales depts in companies have a lot to answer to as well.
  • by birge ( 866103 ) on Saturday July 07, 2007 @02:36PM (#19781635) Homepage
    Your attitude is exactly why customer service sucks so much in technology. People in technology have no sense of proportion when it comes to customer expectations. If you can't provide internet service to somebody without having the customer read you an arcane 32 bit number in hexadecimal, perhaps there something you as a company could be doing better. Why have such high standards for the customer's knowledge? YOU'RE the one providing a technical service, perhaps the onus should be on you to do everything technically possible to make it easy. If they knew how to work this shit, you'd be hiring them. If your system is so easy to break that a customer can screw you up by leaving off their fricking apartment number, then perhaps your company should've taken a look at itself instead of blaming customers for being stupid.

    I'm guessing the miserable company you worked for never missed billing a customer for a dime, did they? When it comes to billing, you'll cross reference credit report address databases and employ all the cleverness one can wring out of an MBA to figure out exactly how to never miss a receivable. But when it comes to doing your job with a deliverable, you just can't figure out how to do it without the customer reading the bloody hardware ID of the router? That's chicken shit, and the fact that you don't know it and write a rant about "this stupid customer" is very telling. In the old days you would've sent somebody out there fix his problem instead of relying on him to do your field work for you.
  • by TheSpoom ( 715771 ) <slashdot@@@uberm00...net> on Saturday July 07, 2007 @03:37PM (#19782133) Homepage Journal
    You've obviously worked there too long because you no longer care about the customer. Any decent tech (and I should know as I did tech support for a good two years before moving on) would have sent out a truck to the customer's house if he'd been spending so much time calling tech support without them helping him. And I agree with the sibling posts here; there's a serious problem with your support system if you have to ask for the MAC address every time a customer calls in. Shouldn't that be listed with their account? And you're the one supposed to be servicing this customer, not calling him a moron under your breath.

    So in conclusion, quit, and do something where you're not in contact with people as much, since you obviously can't deal with them in any professional manner. Fuck you and your "mandatory certificate"; if you sell a product that doesn't work, and the customer has paid for a warranty, the company better damn well fix it regardless of skill level.
  • by Estanislao Martínez ( 203477 ) on Saturday July 07, 2007 @08:58PM (#19784597) Homepage

    We are not talking about a carton of eggs here, we are talking internet service. Someone with the equipment and interest to utilize broadband service should be able to read a number off the bottom of a modem for crying out load. I mean its not like they need to understand what that number is used for or means or anything like that they just need to be able to FIND the number and read it off.

    Here's a little story that comes to mind. Some 5 years ago, a bunch of pranksters here in Slashdot registered accounts with names such as "Hëmos," "Hêmos," "CmdrTáco" and so on, and started posting comments to stories. A prodigious amount of people fell for, thinking it really was CmdrTaco and Hemos.

    How could this happen, when it was supposedly plainly visible that these were different account names? Because if the only language you read is English, which doesn't use diacritical marks on letters, if you are a fluent reader you will tune out such marks if they are placed there. If the comment author field says "CmdrTäco," you won't wont even notice the umlaut over the "a," because it doesn't serve to discriminate between multiple possible written English words.

    Now, apply this to "8" vs. "B." Unless the customer changes their whole set of ingrained, unconscious expectations about what can count as a "number" or a "digit," you must expect a high error rate in having them read a hexadecimal number to you, period. This is not because of "stupidity," as you'd have it, but rather, because of intelligence run amok in an unfamiliar setting. The customer is following their usual methods for tuning out irrelevant detail when reading a number, but this usual method misfires when dealing with hex.

    And I've not gone into problems when the hex number is printed in small type.

    Solutions: (a) train your phone reps to always double check whether an "8" don't use hex numbers at all; (b) try not to rely on identifying customers using coding schemes that will be unfamiliar to customers, like hex numbers.

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