American Red Cross Sued For Using a Red Cross 739
Swampash sends us a story that even this community may find hard to believe. Johnson & Johnson, the health-products giant that uses a red cross as its trademark, is suing the American Red Cross, demanding the charity halt its use of the red cross symbol on products it sells to the public. It seems J&J began using the trademark in 1887, 6 years after the Red Cross was formed, but 13 years before the charitable organization was chartered by Congress. Lately the ARC has begun licensing the symbol to third parties to use on fund-raising products such as home emergency kits.
Johnson & Johnson are not in the wrong here, I (Score:1, Informative)
-Too Lazy To Register AC
Re:Originality? (Score:3, Informative)
Misleading Summary—Not Just Infringement (Score:5, Informative)
I heard this on NPR this morning, and they were reporting something rather different.
According to the story on the radio, J&J was suing not simply because the Red Cross is using the symbol—as they have for a century and more—but because they are licensing it to for-profit companies, breaking an agreement J&J made with them in 1895 or so.
...And, on checking the article, that's more or less exactly what it says. Congratulations to Swampash for being a total troll and not even reading the article he submitted. Or possibly kdawson for posting a self-written summary that utterly fails to grasp the point of the article.
Dan Aris
According to Wikipedia (Score:2, Informative)
Taken from http://en.wikipedia.org/wiki/Red_cross [wikipedia.org] - which would be more than 6 years prior to J&J forming and starting to use the same symbol. Besides (although IANAL) it should be, as others have and will mention, prior art. The cross is a symbol for many things, and I'm sue it's been used on packaging (such as the bible, which is a product to some degree) for many many years prior to J&J coming along.
Re:Switzerland (Score:3, Informative)
Re:I understand... (Score:5, Informative)
ps... this is not a shameless plug, personally, I buy whats cheapest on the shelves.. but I will be looking to avoid any J&J stuff now.
Bad Strategy (Score:3, Informative)
The best result for both parties is to settle with some sort of agreement not to sue--then they both can claim they defended their trademark and it's used under license, without the danger of anyone using the symbol.
Frankly, though, I don't think that's socially optimal. It IS a bloody public domain symbol. How does one indicate on a sign where the first aid station is in a public place? That's right--red cross on a white background.
Re:Wow... (Score:5, Informative)
As I heard the story this morning, the issue is the J & J licensed the use of the red cross trademark to the ARC so long as it was not used for profit.
ARC has now re-licensed the trademark they do not own to for-profit organizations to put on their products, some of which compete with J & J products directly. Yes, the ARC will get a portion of the proceeds from these sales, but the other companies make a profit at the expense of the J & J trademark.
So J & J has no choice but to sue the ARC to prevent them from sub-licensing the trademark they do not own.
Take the emotions out of the discussion, this is purely business. No, it is not big pharma beating on a poor charity, it is a trademark licensee abusing a license agreement in such a way the owner of the trademark is negatively impacted. Until J & J officially turns the trademark over to the ARC, they own and they must defend it.
Re:Originality? (Score:3, Informative)
Their First Aid products uses the cross, you can find it on their Band-Aid [band-aid.com] site.
Re:Switzerland (Score:5, Informative)
Re:Switzerland (Score:3, Informative)
Re:Classic case of trade mark infringment. (Score:5, Informative)
It seems to me that the US government has a duty to prevent private companies violating the Geneva Conventions, and if the convention is properly implemented in law, there should be a valid legal reason to strike down J&J's trademark.
J&J Says They Made a Deal with ARC in 1895 (Score:5, Informative)
Among other things, J&J asked the court to prohibit sales of those items and order the defendants to turn over unsold goods and related marketing materials and all monetary gains from sales of the disputed items, which are sold in stores such as Target and Wal-Mart.
In its lawsuit filed in U.S. District Court for the Southern District of New York, the maker of Band-Aids said it has for more than 100 years "owned exclusive trademark rights in the Red Cross Design for first aid and wound care products sold to the consuming public, including first aid kits."
J&J said American Red Cross founder Clara Barton in 1895 signed a deal with J&J agreeing and acknowledging the company's "exclusive use of a red cross as a trademark and otherwise for chemical, surgical, pharmaceutical goods of every description."
Until recently, the two sides have cooperated amicably in enforcing their respective rights, J&J said.
Leave it to kdawson to put on the spin (Score:5, Informative)
Re:Let the Swiss sue J&J (Score:5, Informative)
Re:Classic case of trade mark infringment. (Score:5, Informative)
The US signed the First Convention in 1882. I think that's all the directly relevant bits to this case. IANAL.
Re:Wow... (Score:1, Informative)
They tried.
From the article:
The company also said that it had offered to engage in third-party mediation to resolve the dispute, but that the Red Cross declined.
Prior Art (Score:2, Informative)
Re:Wasn't this dealt with a long time ago? (Score:3, Informative)
So, it's not that J&J is suing the Red Cross over the Red Cross using a red cross, J&J is suing the Red Cross as the Red Cross licensed out the red cross symbol to be used in the commercial sale of medical products. Trademark law is quite clear in that you can have two or more different groups use the same symbol or name, so long as they are in different industries. With this licensing the Red Cross has done, they have put products competing with J&J into the medical industry, which violates J&J's trademark.
Re:I understand... (Score:3, Informative)
From J&J's Website (Score:1, Informative)
NEW YORK, Aug 08, 2007 (BUSINESS WIRE) --
Johnson & Johnson has great respect for the relief work of the American Red Cross (ARC) and over the decades has consistently supported the organization through cash donations, product donations and employee volunteering. The Company remains committed to supporting their mission through its philanthropic efforts.
Both Johnson & Johnson and the American Red Cross have long-held separate and distinct rights to the use of the Red Cross Design trademark.
Johnson & Johnson began using the Red Cross design and "Red Cross" word trademarks in 1887, predating the formation of the American Red Cross. The Company has had exclusive rights to use the Red Cross trademark on commercial products within its longstanding product categories for over 100 years. Since its creation, the American Red Cross has at all times possessed only the rights to use the Red Cross trademark in connection with its non-profit relief services.
After more than a century of strong cooperation in the use of the Red Cross trademark, with both organizations respecting the legal boundaries for each others' unique legal rights, we were very disappointed to find that the American Red Cross started a campaign to license the trademark to several businesses for commercial purposes on all types of products being sold in many different retail and other commercial outlets. These products include baby mitts, nail clippers, combs, toothbrushes and humidifiers. This action is in direct violation of a Federal statute protecting the mark as well as in violation of our longstanding trademark rights.
For the past several months, Johnson & Johnson has attempted to resolve this issue through cooperation and discussion with the ARC, and recently offered mediation, to no avail. The Company was left with no choice but to seek protection of our trademark rights through the courts.
On Wednesday, August 8th, 2007, a civil complaint was filed in the United States District Court, Southern District of New York by JOHNSON & JOHNSON and JOHNSON & JOHNSON CONSUMER COMPANIES, INC against THE AMERICAN NATIONAL RED CROSS and its commercial licensees, LEARNING CURVE INTERNATIONAL, INC., MAGLA PRODUCTS, LLC, WATER-JEL TECHNOLOGIES, INC., and FIRST AID ONLY, INC.
The goal of this civil complaint is to restore the long-held legal boundaries surrounding the use of the Red Cross trademark.
SOURCE: Johnson & Johnson
Johnson & Johnson
Jeff Leebaw, 732-524-3350
jleebaw@corus.jnj.com
Copyright Business Wire 2007
Re:Let the Swiss sue J&J (Score:2, Informative)
As I see it J&J are being corporate whores and will try to get money from a charity that has helped millions around the world for longer than any of us here have been born.
Me personally, I won't be buying any J&J products from no on. As a vegetarian I usually look for all natural products any way.
Re:Leave it to kdawson to put on the spin (Score:2, Informative)
J&J should never have been granted a Trademark on this in the first place, everything after that is irrelevant.
Red Cross is older than the article states. (Score:3, Informative)
The American Red Cross was founded in 1881 with the aim of endorsing US becoming party to the Geneva Convention (which it did in 1882) and extended the ICRC mission to the USA. In doing so, the adopted they adopted the logo of the ICRC (with their approval). Johnson & Johnson adopted the red cross logo in part, because the symbol of a red cross on a field of white had already become synonymous with treating the sick, since, at that point, the logo had already been used in that capacity for 24 years and had become familiar with it through the ARC's activity in treating civil war soldiers.
J&J is being foolish. The suit will cost them their trademark.
Re:Let the Swiss sue J&J (Score:5, Informative)
Re:I understand... (Score:5, Informative)
Here's an article about where the Canadian Red Cross complained about the symbol being used on health kits in video games: http://www.boingboing.net/2006/02/12/canadian_red
Why now? (Score:2, Informative)
So why didn't they raise any issue in 1900? Why now?
Re:I understand... (Score:5, Informative)
It said these product include baby mitts, nail clippers, combs, toothbrushes, hand sanitizers and humidifiers.
The Red Cross said that many of the products in question were part of health and safety kits, and that profits from the sales -- totaling less than $10 million (7.25 million) -- went to boost Red Cross disaster-response efforts.
It contends that the Red Cross is supposed to use the symbol only in connection with nonprofit relief services.
Re:I understand... (Score:3, Informative)
"Thinkin' of John, Jackie.. Thinkin' of John..."
Re:Why now? (Score:5, Informative)
Re:Let the Swiss sue J&J (Score:5, Informative)
Very likely not.
From the NY Times version of the story. "The company entered into an agreement with the American Red Cross in 1895. The agreement acknowledged Johnson & Johnson's exclusive right to the red cross as a "trademark for chemical, surgical and pharmaceutical goods of every description," according to the lawsuit."
If the Red Cross ever had exclusive rights to the trademark in the US (It's not clear that they did), they appear to have voluntarily given them up. The lawsuit specifically addresses only products that compete with J&J. Looks to me like a clear violation of both the letter and intent of Trademark law. This seems not to be a case of J&J going after the Red Cross in order to add a few bucks to its bottom line. It looks to be a case of J&J protecting its century old shared trademark from overt, gratuitous infringing actions by the Red Cross.
Note also that J&J suggested arbitration. The Red Cross said no.
Re:I understand... (Score:4, Informative)
Real hippies use Vinegar and Water
Re:I understand... (Score:5, Informative)
Seems to me some folks at the ARC assumed the red cross was their property and forgot to ask permission before using it as a source of revenue.
I believe J&J's issue is ARC is now a direct competator (which they are for certain items) and they are using J&J's symbol against them.
To everyone bitching at J&J, you wouldn't like what the ARC was doing either. Maybe the wording in the lawsuit is a bit extreme, but I'm sure they'll reach an agreement.
Re:I understand... (Score:5, Informative)
* Acuvue
* Aveeno
* Band-Aid
* Carefree
* Clean & Clear
* K-Y
* Neutrogena
* Rembrandt
* Stayfree
* Tylenol
* Ambi Skin Care
* O.B. Tampons
* Purpose Skin Care
* Reach
* RoC Skincare
* Monistat
* Shower to Shower
Or products from their 230 subsidiaries:
* ALZA Corporation
* Animas Corporation
* BabyCenter, L.L.C.
* Biosense Webster, Inc.
* Centocor, Inc.
* Cilag
* Codman & Shurtleff, Inc.
* Cordis Corporation
* DePuy, Inc.
* Ethicon Endo-Surgery, Inc.
* Ethicon, Inc.
* Gynecare
* Independence Technology, LLC
* Janssen Pharmaceutica
* Janssen Pharmaceutica Products, L.P.
* Johnson & Johnson, Group of Consumer Companies, Inc.
* Johnson & Johnson Health Care Systems Inc.
* Johnson & Johnson - Merck Consumer Pharmaceuticals Co.
* Johnson & Johnson Pharmaceutical Research & Development, L.L.C.
* LifeScan, Inc.
* McNeil Consumer & Specialty Pharmaceuticals
* McNeil Nutritionals
* Noramco, Inc.
* Ortho Biotech Products, L.P.
* Ortho-Clinical Diagnostics, Inc. OCD
* Ortho-McNeil Pharmaceutical
* Ortho-Neutrogena (a merge of Neutrogena and Ortho Dermatological)
* Personal Products Company
* Penaten
* Pfizer Consumer
* Pharmaceutical Sourcing Group Americas (PSGA)
* Pharmaceutical Group Strategic Marketing (PGSM)
* Peninsula Pharmaceuticals, Inc.
* Scios Inc.
* Tasmanian Alkaloids
* Therakos, Inc.
* Tibotec
* Transform Pharmaceuticals, Inc.
* Veridex, LLC
* Vistakon
I respect your intentions, but good luck stormin' the castle!
Feh! (Score:2, Informative)
Re:I understand... (Score:3, Informative)
And why do you think that the red cross is universally understood as "medical aid"? It's thanks to the International Red Cross.
If these people volunteered to join the red cross, there wouldn't have been anything wrong, but it undermines their reputation if any shitster can walk around that people would confuse him with the red cross.
I probably wouldn't confuse them either, but there's no strict line you can draw, which is why it's best not to use it.
Re:I understand... (Score:5, Informative)
Re:I understand... (Score:3, Informative)
It has many uses (Score:3, Informative)
A Slight Confusion (Score:5, Informative)
On the bright side, my fiance is a huge fan or organics and natural products, of which I do not think J&J make any. Apparently there is a brand called Method (we get ours at target.. and I hate target...) that has most household and personal cleaners that are all natural (or so my fiance tells me) to replace J&J products..
Be sure your're not confusing Johnson and Johnson with S.C. Johnson--they are two entirely different companies. S.C. Johnson makes the household cleaning products you're describing--floor wax, kitchen cleaners, window cleaners, plastic storage and trash bags, bug sprays, drain openers. They have a few personal care products such as shaving preparations, but mostly they are a household products company--and a very old one at that. Johnson & Johnson, the company involved in the lawsuit, manufactures personal care and pharmaceutical-type products, baby care stuff, contact lens juice, bandages and antiseptics, etc.
A boycott sounds like a good idea, but it would be a shame to boycott the wrong company
Re:Let the Swiss sue J&J (Score:3, Informative)
Don't fall in to the trap of assuming that because J&J is a for-profit corporation it is automatically evil, and that because ARC is non-profit they are automatically as pure as the driven snow. As corporations go, J&J is far from the worst. And while the ARC does do a lot of good things, they have a lot of problems, too. While they like to tout that they "only" have 9% overhead, that conveniently ignores a lot of highly questionable "relief" expenditures (EG massive overpayments to preferred vendors). And when it comes to generating revenue and defending their turf, ARC is just as vicious and underhanded as any big for-profit corporation.
Re:Let the Swiss sue J&J (Score:2, Informative)
Re:I understand... (Score:1, Informative)
Why don't you calm down? I am not homophobic. I was making a joke in that I had confirmed he was a heterosexual and he had inadvertently proclaimed himself not to be because of an error in language. Any other silly personal attacks you want to launch against me?
Re:I understand... (Score:2, Informative)
They used to have a tissue donation division, but they spun it off a while ago and, to the best of my knowledge, didn't deal directly with individuals. We're talking skin and bone, not organs.
Re:Just change the name (Score:3, Informative)
As mentioned in the other reply, stoning had the advantage that it is difficult to tell who struck the killing blow, and reinforced the concept that under the old law, sin had to be paid by shed blood. It wasn't meant to be cute nor sweet. Both Jews and Christians believe that God is not trite, safe, nor cute, but just and loving enough to offer grace to those who ask. Unfortunatly, His representatives have too frequently been too much of the first group, or simply just without the tempering of love and grace. Remember the strongest words Jesus had were for the religous leaders of the time, who were burdening the people with a littany of impossible rules (that only existed to show that pleasing God was impossible through human effort alone).