Fishead writes "As the fight heats up between HD DVD and Blu-ray, and as consumers seem to care less and less, a new contender has entered the fray. Next month, New Medium Enterprises will be selling a 1080p player through Amazon and stores such as Radio Shack and Costco for around $150 — half what the cheapest HD DVD player costs, and a quarter the cost of a low-end Blu-ray. The difference this new HD VMD (Versatile Multilayer Disc) format brings is that the discs are created with the same (cheap) red laser as DVDs. From the article: 'HD VMD discs, which hold up to 30GB on a single side, are encoded with a maximum bit rate of 40 megabits per second... between HD DVD's 36 Mpbs and Blu-ray's 48 Mbps. The format uses MPEG-2 and VC1 video formats to encode at 1080p resolution for the time being, and will possibly move to the H.264 format in the future.'"