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Universal Offers iPod-Resistant Music 323

dprovine writes "Universal is now offering music through Spiral Frog as free downloads supported by advertising revenue. But according to Daily Tech, the files being offered won't work on iPods. 'The move to not allow its content to be played on iPod's appears to be a clear snub by the Universal Music Group, similar to NBC's recent move of its television content from iTunes to Amazon.com. Apple has not commented on this development. For many, though, SpiralFrog.com presents an intriguing new business model that may present a legal alternative to file sharing or spending large amounts of money on CDs or paid download services, such as iTunes.'"
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Universal Offers iPod-Resistant Music

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  • 24 hours (Score:4, Insightful)

    by set ( 19875 ) on Monday September 17, 2007 @03:43PM (#20641575) Homepage
    or less.

    come on. let's get real here.

    universal is gonna get owned.
  • by zerocool^ ( 112121 ) on Monday September 17, 2007 @03:43PM (#20641581) Homepage Journal

    How can it not work on an iPod?

    MP3 is a clearly defined standard. These files either are, or they aren't, mp3's. If they are, iPods will play them. If they aren't, then they shouldn't be sold as MP3's.

  • by hoggoth ( 414195 ) on Monday September 17, 2007 @03:44PM (#20641589) Journal
    This is a great service. Well, it's great as long as you only listen to music sitting in front of your computer. And don't use a Mac. Or Linux. And don't mind paying for music that may one day dissapear because the service has been discontinued or you move to a Mac or Linux.

  • by Shoeler ( 180797 ) * on Monday September 17, 2007 @03:45PM (#20641607)
    Now Universal just look like idiots. One can easily argue the business sense of delivering content in a price-controllable way. Business 101 - when the demand increases, limit the supply and profit by increasing the prices, or changing the delivery mechanism to make more money on the same supply. Demand for downloadable music has increased while CD sales decreased, thus the allegory.

    The stupid part of this idea is removing 70-80% (the share of iPods in the portable music market) of the market for your product. Just try to buy a gas station and switch to only selling ethanol and see how well that works if you need an example. The phrase shooting one's self in the foot comes to mind, but the recording studios seem good at that.
  • by Iphtashu Fitz ( 263795 ) on Monday September 17, 2007 @03:46PM (#20641627)
    How many times will it take the various media conglomerates to finally learn that any DRM they try to shove down the throats of their customers will be broken fairly quickly by those same customers? They create some digital lock to protect their content, but they have to provide the keys somehow to the end-user so that they can access the content, and there are plenty of very intelligent people all over the world willing to work on breaking those locks with the provided keys.
  • And again... (Score:4, Insightful)

    by Microlith ( 54737 ) on Monday September 17, 2007 @03:48PM (#20641673)
    We see the rise of another doomed business.

    Of course it won't work on iPods, they're using DRM-out-the-ass WMA files that won't work on any OS but windows and players made by companies that bought into the Plays for Sure nonsense that not even Microsoft themselves use.

    So it's free, so what. You get a combination of advertising and no control. I'll stick to my usual of buying CDs and ripping them to AAC, even if it means less music overall.
  • by KiltedKnight ( 171132 ) * on Monday September 17, 2007 @03:51PM (#20641735) Homepage Journal
    Why would NBC no longer distribute video via iTunes? Duh... anyone hear of MSNBC?

    Well, there's probably a similar thing going on here... they're either working a deal or have a deal with another provider to try to exclude Apple's products. Aside from conversion to one format then to MP3, it won't be more than a day or two before someone has a standalone program or plug-in for an existing one that will do the conversion.

  • by 99BottlesOfBeerInMyF ( 813746 ) on Monday September 17, 2007 @03:56PM (#20641805)

    Just render the mp3 to a wav file then encode it back to mp3. Presto, done.

    Here's an even easier way, download it from a P2P network in the first place.

    The RIAA still doesn't get it. People can already get this stuff for free. The question in the consumer's mind is would they rather make sure it is 100% legal, or would they rather the music was convenient, i.e. works everywhere on all devices and can be transferred between machines and will still work if you switch computers or reinstall your computer. WMA is too painful to use. Nice try though.

  • by Reaperducer ( 871695 ) on Monday September 17, 2007 @03:56PM (#20641815)
    PlaysForSure? Are they kidding? Even Microsoft won't touch PlaysForSure [arstechnica.com].

    Look out for devices that prominently display the "PlaysForSure" logo.
    I assume by "Look out" they mean "Look out, it's gonna blow!"
  • by Rude Turnip ( 49495 ) <valuation@@@gmail...com> on Monday September 17, 2007 @03:57PM (#20641863)
    For $0 a month in cash, I can download a sizable selection of music to my Playsforsure (Creative Zen Vision M) music player, but I have to spend my rare and precious time watching advertisements. Right off the bat, the real economic cost of this service based upon my opportunity costs is over $50 per month without exaggeration.

    Or, I can pay $15 a month for Rhapsody or Napster and not have to spend my time being subjected to advertisements. $15 a month, which, and let's be honest, is not a lot of money to have access to a library of millions of songs.

    My cynical take: this service is essentially an advertising gimmick by its financiers to draw people to superior services, such as Rhapsody. The increment from $0/month to $15/month is not too much at all for the tremendous jump in convenience.
  • by Horas ( 932560 ) on Monday September 17, 2007 @03:58PM (#20641873) Homepage
    They use OGG Vorbis!

    (just kidding, but wouldn't it be nice?)
  • by rlp ( 11898 ) on Monday September 17, 2007 @03:59PM (#20641899)
    Clearly not MP3s. Almost surely they are DRMed WMA files.

    Result: SpiralFrog will still fail despite being free.


    Clearly, snubbing Apple is more important than financial success.
  • by Pasquina ( 980638 ) on Monday September 17, 2007 @04:00PM (#20641917)
    It seems to me that Universal et al see "downloading music for free" as the entire problem. They somehow don't understand that the biggest reason to download music for free is to put it on your mp3 player. They may have provided free music downloads, but DRM'd music is useless, and won't solve the problem.
  • by Bender0x7D1 ( 536254 ) on Monday September 17, 2007 @04:02PM (#20641949)

    I doubt this service will last since the majority of customers are going to be too busy downloading music to spend time clicking ads.

    Ads work well when people viewing those pages are interested in the topic, and might want more information, or details on how to buy the items, (or similar items), discussed on the page. With this scheme, they are interested in downloading music, which they are already doing. So how are the ads going to appeal to them? Especially considering that they are interested in free music.

  • by Stealth Dave ( 189726 ) on Monday September 17, 2007 @04:03PM (#20641973) Homepage
    For everyone jumping down Universal's throat for "snubbing Apple", it should be noted that this is no different than what Apple is doing when it restricts iTunes downloads to Apple-supported hardware. Yes, there is some DRM-free music available on iTunes, and I applaud them for it. But Universal is snubbing Apple about as much as Apple is snubbing Zune and every other music player out there that it refuses to license Fair-Play to, including the Linux operating system. There is absolutely no reason to believe that this had anything to do with their recent contract spat with Apple or that this wasn't coming out regardless of how their negotiations turned out.

    - Stealth dave
  • by dvnelson72 ( 595066 ) on Monday September 17, 2007 @04:16PM (#20642157)
    It's called radio.

    Now everyone will talk about how great free music is, but then they'll complain about having to listen to advertisements. This, of course, will lead people to pine for some service where you could pay to listen to radio without advertisements.
  • by tppublic ( 899574 ) on Monday September 17, 2007 @04:19PM (#20642197)
    There is more than one way to skin a cat. I don't see why their model is the problem everyone posting here makes it out to be.

    If you don't like it, so what? You aren't in their target market.

    You see, you are presuming that everyone want to take the limited music with them and/or that one cares whether the music works after 30 days. I don't. Let me explain why:

    I'm not interested in renting music I already know about. I want to rent music I don't know about, so I can decide if I want to buy it.

    While the cost aspects (due to the ads) aren't a perfect analogy, think of this like test driving a car. I want to drive the car for a short period of time on reasonable terms, not only experience it under 25 MPH in some dealer lot. DRM gives me the ability to legally 'test drive' the music. I want to sample music - meaning the whole song (or close to it), not some maybe-but-perhaps-not-really-representative 30 second sound-byte that Apple provides. I already use AmieStreet.com (since the samples are much longer), and I'm open to other alternatives (yes, I know about Napster and Rhapsody, and no, I'm not shelling out $10 a month)

    Once I sample a song and decide I like it, I will go acquire the music elsewhere - either on a physical CD (if I like enough songs on an album) or though another source (iTunes, etc.). That will not possess DRM, since I have never paid for (and don't intend to pay for) DRMed music. [That's like buying the car you test drove, for those following the analogy]

    The purchased song will get placed on my iPod so that I can take it with me. I'm happy, I'm only transporting music I like, and their business model works in the process, because I can use them to explore. So I'm sorry, but I'm failing to see why their model isn't a good one.

  • by EMB Numbers ( 934125 ) on Monday September 17, 2007 @04:26PM (#20642339)
    Every song downloaded from the iTunes Store can be burned to CD and played on any CD player. They can also be re-read from CD in any desired format including MP3 or non-DRM AAC or WMA for use on any player.

    That is quite a bit less restrictive than this new service.
  • by mmeister ( 862972 ) on Monday September 17, 2007 @04:33PM (#20642449)
    Yes, cut out the millions of iPod users. That's how I would make something successful!!

    Let's see how great this thing really is in 6-12 months with ads, DRM and limiting the product to not work on the #1 portable players.

    I predict yet another failure in the pipeline. This product is about catering to the recording industry with the customer as an afterthought.

    Same story, different URL.
  • by TheRaven64 ( 641858 ) on Monday September 17, 2007 @04:46PM (#20642651) Journal

    If you don't like it, so what? You aren't in their target market.
    But who is their target market? Go outside. Take a look at what people are using to listen to music. Last time I checked, it was something like 80% iPod, 20% mobile phone (mostly Nokia). These both support AAC, but don't support WMA. Take a look at what normal non-geeky people are using to play music. Mostly CD players. How many people listen to music only on a Windows PC of a PlaysIfYou'reLucky device? People laughed at the original iPod that only worked with a Mac, but I suspect it had a larger potential market than this service...
  • Re:not MP3 - WMA (Score:4, Insightful)

    by purpledinoz ( 573045 ) on Monday September 17, 2007 @05:19PM (#20643191)
    The music industry really baffles me. First of all, what average consumer really knows which label their favorite bands are with? I'm sure most people are like me, and really don't care which band is with who. And when these labels start fragmenting how consumers are able to get music, it will just confuse the consumer, and just push them towards piracy.
  • by Anonymous Coward on Monday September 17, 2007 @05:26PM (#20643299)
    That software WILL NOT convert DRMed wma files to MP3. There is NO commercial software that will convert a DRMed WMA file into anything, regardless of whether the machine has or can obtain rights to plan the file. A program called FairUse4WM by someone who goes by the name VIODENTIA made news a year or so back for breaking the Janus DRM system, but Microsoft has patched it. There are some hacks out there that bypass the patch, but most involve rolling back to Windows Media player 9's DRM implementation. Do a search on Doom9 for fairuse4wm and you will find the thread.
  • Re:not MP3 - WMA (Score:5, Insightful)

    by TheGeneration ( 228855 ) on Monday September 17, 2007 @06:13PM (#20643953) Journal
    The music industry really baffles me. First of all, what average consumer really knows which label their favorite bands are with? I'm sure most people are like me, and really don't care which band is with who. And when these labels start fragmenting how consumers are able to get music, it will just confuse the consumer, and just push them towards piracy.

    I once dated a guy who worked for Universal in their licensing department. I guarantee you Universal doesn't understand that the average consumer has no idea what label an artist is on. When you work for a company like Universal you hear these entertainment names constantly, and it gets hard to separate that constant work related input from what you know about an entertainer from the non-work world.

    In the end Universal is crippling itself. This isn't new for Universal. They were one of the last studios to begin moving their film archive onto DVD, they also just released DVD's with out even so much as a menu (ie, zero special features) you put the disk in, watched a couple previews you didn't want to watch, and then the movie started.

    Universal is a company that has consistently put out the absolute minimum in frills, done the least possible it could in order to sell the item, all the while charging a premium for the DVD. This goes for Movies, and now more recently for Music. In the end they want to charge the CD price premium without providing the CD level quality. Apple won't let them screw their customers like that and so Universal is cutting off it's own nose to spite it's own face.

    In the end we can live without the labels, and unfortunately Universal hasn't learned that fact yet. There'll always be great music out there, with or without them.

    According to this article [pcadvisor.co.uk] iTunes now is the third largest music retailer with 10% of the market (Wal-mart at #1 has 15% of the market.) Considering that Apple has nearly 90% of the digital music players market, Universal's attempt to move it's catalog onto Amazon (which is ranked #4 in the US for music retail) may have been an ill thought out strategic move when matched with the fact that the files only coming in (non-iPod supported) WMA format. In this case it appears that Universal has overestimated audience demand for their music library. Screwing yourself out of 10% total music sales in the US could easily result in Universal not seeing another artist enter the top 10 sales lists until the iTunes boycott ends. Most of todays generic corporate created artists lack any sort of long term market draw or memorability without the corporate backed marketing and chart positions generated by sales. That is the significance of Universal's ill thought out strategy to force Apple's hand.

    I could also go off onto a tangent regarding Malcolm McDowell's Tipping Point and how the "cool kids" likely to cause a tipping point effect for an artist are probably the "cool kids" who of course own iPods. An artist without the "cool kids" support is going to find him/herself increasingly less relevant to mainstream consumers. This of course is a harder idea to support with actual numbers, for me it's just a gut feeling that this decision is going to have that sort of anti-cool impact that could result in the wrong kind of "tipping point" (ie, people abandoning an artist.)
  • by TheGeneration ( 228855 ) on Monday September 17, 2007 @06:54PM (#20644509) Journal
    this is what happens when you listen to your lawyers before you listen to your customers. It's too bad the VP's of music for these companies don't have the brains god gave a doorknob. If they did they could've said to themselves "Hey, self, you know that iPod you have, and how none of our great music is going to play on it? Well Self, as a customer I won't be buying much of our music now well I? Yes Self, that would be a stupid thing to do."
  • by Anonymous Coward on Monday September 17, 2007 @07:18PM (#20644835)
    iTunes music doesn't work on non-Apple MP3 players, so isn't it only fair that companies would start selling non-iPod music?

    If it seems unfair, perhaps there should be an equal amount of outrage directed toward Apple... right?
  • by toddestan ( 632714 ) on Monday September 17, 2007 @11:21PM (#20647031)
    The stupid part of this idea is removing 70-80% (the share of iPods in the portable music market) of the market for your product.

    The problem for Universal is that they can't sell DRM'd music for the iPod even if they wanted to, as Apple won't license Fairplay to anyone. Their only options were to sell DRM-free music, or go with WMA. It would seem that they went with the DRM route, we'll just have to see if it works out for them.

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