Reservoir Hill writes "Once Rupert Murdoch's acquisition of Dow Jones & Company is completed later this year, Murdoch plans to provide free access to The Wall Street Journal's Web site, trading subscription fees for anticipated ad revenue. The WSJ web site, one of the few news sites to successfully introduce a subscription model, currently has around one million subscribers and generates about $50 million annually in user fees. Murdoch's decision to move to an advertising based model comes amid reports that newspaper's online profits margins are skyrocketing worldwide. Murdoch's previous internet initiative, his acquisition of MySpace has worked out very well. He actually first discussed this two years ago when he spoke before the American Society of Newspaper Editors on the role of newspapers in this digital world.""