DaMan writes "ZDNet's Hardware 2.0 blog is pondering the Kindle this week. There have been many attempts at an ebook reader in the past; why does Amazon think it can do any better? Given the high cost and DRM issues, will cachet be enough to win them financial success? Will the 'Cult of Kindle' help guarantee Amazon's success in the ebook reader market? 'A group of people willing to give it a five star rating just because someone else didn't, willing to back up every design, engineering and marketing decision that Amazon made, willing to defend the Kindle with their last dying breath. The Kindle doesn't cost money, it saves money. That 0.75 second flash as the pages turn isn't a downside because it gives you an opportunity to take in the previous page. It doesn't harm your eyes, in fact, it fixes them. Ergonomic issues that other reviewers have bought up are dismissed by the Cult of Kindle as flaws with the reviewer, not the device. The Kindle is perfect, and the Kindle 2.0 will be a little more perfect.'"