Nintendo May Pull Wii Ads To Avoid Hype 168
Due to the lack of product on store shelves and overwhelming demand, Nintendo is considering plans to pull marketing campaigns for the Wii during the holiday season. "The company recently dismissed suggestions that it intentionally engineered shortages to build up hype for the Wii. It claims to be producing 1.8 million of the consoles each month at full capacity. 'The issue of supply management has to be questioned, not least because 2008 is going to be the crunch year for the Wii. It's then that we'll discover whether it's a fad or something with legs,' Screen Digest analyst Piers Harding-Rolls told The Times."
I don't blame them (Score:2, Interesting)
Makes sense (Score:3, Interesting)
I don't know if it's so much about avoiding hype as it's good business sense. The primary purpose of advertising is to generate demand for your product. If the demand exceeds the supply, then why pay for more demand?
I often wonder what would happen if Coca Cola would say "We're not going to advertise for one month". Would people really stop drinking Coke? How much money would they save?
Then why not redirect some of those funds... (Score:5, Interesting)
Re:Makes sense (Score:3, Interesting)
Advertising... (Score:3, Interesting)
Re:I don't blame them (Score:4, Interesting)
Re:Flipping Wii's (Score:2, Interesting)
A quick glance has 90,000 on ebay in the last 3 weeks (we'll call it 125,000/month) 900 are listed on amazon, and I don't know where else to check.
These 20% or so that are in the reseller market are getting placed, just later than if they were sold in stores, so shouldn't be keeping supply so much more constricted than naturally.
There is a chance that people are sitting on thousands of Wii, but I somehow doubt it. The scalpers have it easy because they can.
1) buy up the good seats, there are not that many
2) buy a small percentage and let other people buy up the bulk at retail.
The second is what lets the Wii resellers succeed, they are not creating the demand, they are riding that wave.
Re:Then why not redirect some of those funds... (Score:3, Interesting)