Youngsters Skip DVR Ads Less Than Seniors

Dekortage writes "Analyzing DVR viewing research, Ad Age has noted something unexpected: older DVR users are more likely to skip ads than younger DVR users. The skew is particularly apparent among men: 50% of seniors skipping all the ads, but only 20% of teens do so. Women of any age group tend to be around 35%. Ad Age hypothesizes that younger viewers 'just pay attention to other media when the ads are on TV or, worse yet, perhaps the TV is just 'background music'... I always thought that ad skipping was a major benefit of DVRs. Do you skip all the ads?"

Young children...

[Nutria]

... just get captivated by the high-energy movement and noise of commercials. At least that's how my 8yo & 10yo act. I'm constantly yelling (from the next room) "Skip over the commercials!!!".

women

[William Robinson]

Women of any age group tend to be around 35%.

That proves, women never grow :P

Solution

[Tx]

Advertisers should slow their commercials down so that the play at the right speed when we're doing a 32x fast forward. Think about it - everybody wins. The TV companies sell more ad space, because a 5min break only gives 9 seconds of ad playback time. We the viewers get really concise, focussed ads. And the advertisers will actually get their ads watched the whole way through. I am a fricking genius, am I not!

Call me old fashioned....

[Dieppe]

Hell, I skip the articles about skipping the ads.

Re:Do you skip all the ads?

[Anonymous Coward]

Oh, you.

Re:Young children...

[Thanshin]

I'm constantly yelling (from the next room) "Skip over the commercials!!!".

They watch the ads as an act of rebellion.

Next they'll install Vista, put all their personal info on facebook and answer Nigerian spam.

Subliminal advertising

[SKPhoton]

or, worse yet, perhaps the TV is just "background music"

Worse? Advertisers love that. Their messages then seep right into the listener's subconscious unimpeded!

Re:Scene releases = No ads

[Jellybob]

You download TV, and then decide to watch American Idol?

Do feel free to jump in front of the nearest bus. You'll be doing the genepool a favour. Maybe if we get enough people removing themselves, "I should be famous because my mummy loves me" TV will slowly die out.

Re:Ads?

[Hal_Porter]

I don't have ads on my tech news site [wikipedia.org] ... because they are now so intrusive and annoying.

Why not have Inline Infotainment? I found out InfoTourettes patented scripting system will add tailored product DIET COKE! placements that don't MARLBORO LIGHTS! LO FAT VEGETARIAN SALAD! disrupt the flow of the article TAMPONS! WONDERBRA! and adapt your site's likely audience PONIES! so as not to annoy them or seem intrusive PERSONAL TRAINERS! MANOLO BLAHNIKS!

You probably haven't even noticed, but I'm using it now.

Re:I skip ads the right way...

[StarfishOne]

Of course I'm a mid twenties male, not a teenage girl

We know, this is Slashdot, no need to state the obvious. ;P ;P

Just kidding. Good post!

Re:When you pick a user name, think about the futu

[Anonymous Coward]

Yeh I bet you get all the girls at the parties.

"Hi, I'm Pestilence the ass-kicker and I have a low user id on Slashdot."

"er, Slash-what?"

"Never mind bend over so I can kick your ass

Re:When you pick a user name, think about the futu

[thegnu]

You would think that, but I normally swoop in and cock-block. I'm all like, "Hey, honey. Me thegnu. I'm a tagalong. Let's do it."

And then I date-rape them.

Re:Digital Video Recorder

[LanMan04]

I don't know if anyone was confused by the abbreviation, but anyway, DVR seems to be Digital Video Recorder. Maybe it's just because I'm from sweden. Anyway, hope it helps someone.

I believe the Swedish acronym is BBB. Then again, BBB is the Swedish acronym for just about anything; ask that famous chef of theirs.

Re:Ads?

[BarryJacobsen]

You probably haven't even noticed, but I'm using it now.

You're right I MUST STRANGLE YOU! didn't even notice you were.

Re:I skip ads the right way...

[Anonymous Coward]

So you're this guy [theonion.com]!

Re:When you pick a user name, think about the futu

[Nethead]

Super low UID? That would be Malda.

Now get off my lawn, punk!

Dammit!

[crunchly]

If I hadn't been fast forwarding through the commercials on my VCR all these years, I'd have known about this new fangled "Digital Video Recorder" long ago!

Re:Do you skip all the ads?

[Eccles]

The trouble with claiming to have the lowest user ID in a thread is that someone with one lower will inevitably show up just to post and annoy you.

I hate people like that.