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Businesses The Almighty Buck The Internet

'90s Dot-Coms — Where Are They Now? 206

An anonymous reader writes "The Industry Standard has put together a list of 10 dot-com stars from the Internet bubble of the late 1990s, and tracked down what happened to the services and their founders. A lot of the services are still around, albeit under new ownership, including eToys, Garden.com, and DrKoop.com. Others have been completely reinvented — Boo.com, an online clothing retailer that burned through $125 million in funding in the late 1990s, is now an online travel community. Of the founders, many were able to cash out early and/or achieve later online success. Excite's Joe Kraus and Graham Spencer later started JotSpot, which was bought by Google, and Kraus now directs work on Google's OpenSocial initiative. Others did not fare as well, such as two of the co-founders of Garden.com, who declined to cash out at the height of the bubble, and are currently 'between business ventures.' The insiders' post-mortems of the failed dot-coms are interesting — several suggest the concepts were good but too early for their time, while others identify specific factors that led to the failures — ranging from a lack of advertising to 'intense' greed."
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'90s Dot-Coms — Where Are They Now?

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  • by PinkyDead ( 862370 ) on Friday May 30, 2008 @11:26AM (#23600217) Journal
    When I look at the list of dot coms there, I'm struck by the 'normality' of the offerings: pets, holidays, clothing etc.

    These are all things that are sensible things to sell on the Internet - and if you compare them to some of the (relatively) completely off the wall offerings that we use on an everyday basis, they don't seem all that odd (or novel).

    Maybe "too early for their time" is true, but too early in the sense that at that time the Internet had just emerged from a very geek world and everyone was just settling into the concept of using it for something else.

    Books and second-hand crap (and of course porn) weren't really a problem for people. Maybe a dog was.
  • lack of product? (Score:4, Interesting)

    by bsDaemon ( 87307 ) on Friday May 30, 2008 @11:40AM (#23600419)
    Even watching it go on live while I was in high school, it always struck me that a company that didn't actually sell anything was pretty much doomed to failure.

    Slopping some "information" up on a web page, hoping that enough people will "recognize" your "brand" and choose /you/ as their source for whatever stupid crap they were talking about, and then trying to sell ads to other companies...

    who made out well from the .com boom? sun, cisco and whoever makes those aeron chairs -- 'cause they were actually selling stuff. ratemypetrock.com or whatever sort of ideas that people had failed because they were stupid.

    then again, I'm sure if I could have justified sporks as an "e-commerce solution," I could have been a billion heir for 15 minutes, too.
  • by Animats ( 122034 ) on Friday May 30, 2008 @11:48AM (#23600521) Homepage

    Back in 2000-2001, our Downside site [downside.com] ran an automatic predictor for dot-com failure. [downside.com] It was amazingly simple and painfully accurate. The system read through SEC filings, extracted the numbers for cash on hand and rate of losses, and projected when the cash would run out. We called that the "death date". That was a good predictor of when the company would go bust. This is a surprisingly good predictor for companies financed via an IPO. You can only IPO once (yes, secondary offerings are possible, but not when you're failing), so there's a finite amount of cash, and when it's gone, so is the company.

    For Deathwatch purposes, "dead" was defined as "investors lost essentially all (90% or worse) of their investment". Some of the companies, like Dr. Koop, hung on for years, but their investors did not. (This, by the way, is a common phenomenon to venture capitalists. Many failing companies hang on as overfinanced small companies, downsized until they are able to make just enough money to cover current operating costs but not to recover their startup costs. VC's call these "zombies".) By our standards, essentially all the companies on the Industry Standard list died.

  • We are still here! (Score:4, Interesting)

    by brianlmoon ( 322719 ) on Friday May 30, 2008 @11:56AM (#23600617) Homepage
    dealnews.com (originally just deal-mac.com) is still alive and kicking. We are still doing what we did in 1997. We still have the same owners. (I was employee #3, the owners were #1 and #2). We did not burn through crap loads of other people's money. We did not hire a huge rock band for our company parties. We did not do any of those things that the failures (and sure, some of the success) did. Good business decisions for the win.
  • by Ohio Calvinist ( 895750 ) on Friday May 30, 2008 @12:00PM (#23600675)
    One major problem the early .com's faced was that it was hard to undercut the local brick and mortar store with the additional cost of shipping on top of it. It didn't matter if you could sell dog food $5/bag cheaper if it cost $20 to ship it and waiting 3-5 working days to actually get it wasn't either convienient or cost-effective. Between that and the fact that the consumer buying habits didn't change quickly enough (as you had lots of people without the internet, or those like my dad who are terrified to use their credit card online); They weren't doing enough sales (in volume) to fully utilize their capital investments (warehouse, infrastructure) or lower their shipping costs.

    I still think to this day (having developed sites for companies and their affiliate agents) is that insurance is bar-none, the perfect B2C product for the internet, because essentially, you're using a similar program your agent is to get a quote and the insurance company only has to send a single post-letter (or in a lot of cases now, generate a PDF) to send your insurance card, policy number and policy documents. They avoid the high cost of warehousing and shipping which has allowed them to be incredibly profitable (and even reduce their brick and mortar presence in a lot of cases) simply by making a public version of the software they already have (with some features removed).

    In any case, it is significantly easier to sell a good (such as insurance or a digital file) or service that doesn't involve a physical product if you're the one shouldering the responsibility of getting it to the customer's doorstep (unless you've got a great way of passing the cost on and still remain competitive or all your competitors have the same situation like a furniture store.)
  • by Ed Avis ( 5917 ) <ed@membled.com> on Friday May 30, 2008 @12:01PM (#23600703) Homepage
    An oldie, but a goodie: 100 dumbest dotcom moments [jobfairy.com].

    My favourite:

    35. Santa Monica-based incubator eCompanies pays $7.5 million for the domain name Business.com in November 1999; explaining the purchase, eCompanies co-founder Sky Dayton tells Internet World, "It is going to be the bargain of the century. It is going to look like we bought the island of Manhattan for $7.5 million and some beads."
  • by jellomizer ( 103300 ) on Friday May 30, 2008 @12:18PM (#23600937)
    Even back in the 90's I was going these are not High-Tech companies. They are just freaking Mailorder companies. That they had for hundreds of years. Except for Mailing or Telphoneing and seeing the description your order you did it via the web. But all in all it was just an other mail order company. The problem was people though it was some new way of doing things. It really wasn't Using the web is just an improvement of the Mail Order system.
  • Re:Stamps.com (Score:1, Interesting)

    by Anonymous Coward on Friday May 30, 2008 @12:35PM (#23601185)
    I worked for a tech support outsourcer on a Stamps.com contract back around 98 or so. I thought it was a pretty dumb idea myself at first, but I actually ended up signing up for the service and using it for 5 years or so after I left the company. Nowadays I maybe send one or two pieces of snail-mail per year, but obviously someone is still buying it.
  • No kidding (Score:3, Interesting)

    by Bombula ( 670389 ) on Friday May 30, 2008 @12:44PM (#23601345)
    suggest the concepts were good but too early for their time

    No kidding. Some friends and I tried to start a digital music distribution .com in 1995 - this was years before Napster and mp3.com, a decade or more before iTunes et al. We had an end-to-end system sorted out - one-click download and burn to CD (this was way before portable .mp3 players), $1 songs, etc, etc. It was just WAY too early. None of us ever imagined the RIAA would have its head so obscenely far up its ass. Thankfully, we didn't burn through millions of other people's venture dollars - though the stories of meetings with those idiots are quite funny.

  • by Zontar_Thing_From_Ve ( 949321 ) on Friday May 30, 2008 @12:47PM (#23601403)
    Back in the dot-com days, I remember that USA Today picked one company more or less at random to profile for 1 year. I do not remember the name of this company and when you read further, you'll understand why. Basically some MBA guy from Harvard (I think) got some crazy idea that re-designing a PC (Windows based) desktop to look like planets was just something that everybody had to have. He hired one of his fellow graduates to work with him on it and they got office space in San Francisco. They had few employees and those that they had got paid very little. Basically the idea was that you had different planets on your desktop to refer to different things and you could assign people and such to different planets. Like maybe you put an icon for your dad on Mars for example. They somehow got in touch with Patrick Stewart (Capt. Picard of Star Trek fame) and gave him some stock options to agree to be their company spokesperson and to be the voice on their automated phone system.

    Needless to say, they had a hard time getting more money after the first initial "You're a dot-com? Let me throw money at you because you must be on to something great!" enthusiasm wore off. The idea was just stupid and I couldn't believe that 2 MBA graduates (non-techies you might note) honestly though that there was a need for such a thing. Eventually they went belly up. There was no big buyout before the bubble burst, they just failed.
  • Dot-Com fun (Score:3, Interesting)

    by TheSync ( 5291 ) * on Friday May 30, 2008 @01:09PM (#23601721) Journal
    I ran The Sync.com [archive.org], an Internet video company that among other things helped to launch and hosted the Slashdot "Geeks in Space" [wikipedia.org] audio webcasts. We had some angel money from folks involved in early ISPs (who did make lots of money). We started getting serious ad revenue from banner ad sites in 1998, but by the end of 1999 the banner market collapsed. In 2000, we were in talks for a few months to be purchased by a company in San Francisco. Tens of thousands of dollars of lawyer time into the contract process, they pulled out, we went under, and shortly afterwards they went under as well.

    Towards the end of 2000, I ended up working at SkyCache/Cidera [archive.org] a satellite provider of USENET feeds and streaming media distribution. Unfortunately, after raising $75 million, they also had challenges [archive.org], two layoffs with 50% staff cuts each time (one was originally scheduled for Sept. 11, 2001, but had to be postponed), and eventually went under [isp-planet.com].

    So I left the Internet, and made the transition to broadcast television engineering (where it is all going IP anyway)...

  • Flooz.com?? (Score:1, Interesting)

    by Anonymous Coward on Friday May 30, 2008 @01:27PM (#23602001)
    Whatever happened to flooz.com? That was my favorite...buy fake online currency with really money which later becomes worthless because no online shopping site accept flooz dollars.
  • Re:Fundamental flaw (Score:3, Interesting)

    by Knara ( 9377 ) on Friday May 30, 2008 @03:32PM (#23603269)

    '00s - Housing/Mortgage/Junk Bonds - Buy up homes, hold them, sell them higher. Turn over, turn over, turn over. Create artificial "need", supply mortgages backed by investment bonds instead of hard money, etc. Sell those bonds based on high-risk loans as "smart investments".

    Not exactly right. The loans given by banks for mortgages were well within legal limits a lot of the time (excepting the not-unheard-of outright fraud in some cases when subprime borrowers had their salaries inflated), using the whole fractional lending tradition (which is how our entire banking system works, really). So, there was just as much "real money" as any other loan had backing it.

    However, then those loans were packed together, redivided, and sold as "safe high return investments" called Collateral Debt Obligations (CDOs) which then were purchased by hedge funds and other investment houses, with the assurance by Moody's that the vehicles were safe. Adjustable loans start defaulting, banks start getting scared and stop lending (this is the credit "crunch" people talk about), the financial sector takes a dump, investors flee to other investments (thus why commodities like oil and gold have skyrocked lately), the Fed starts lowering interest rates and going nuts trying to keep the monetary system from locking up tight, etc.

    The real problem wasn't a matter of creating artificial need (Realtors have been trying to do that for decades, "no one is making more land", "prices always go up", etc), but rather that post-9/11 real estate and building was the only thing really working well as an industry, and in order to get in on the fun, *some* lenders significantly relaxed their underwriting standards in order to get people into houses.

  • Re:Fundamental flaw (Score:4, Interesting)

    by doomicon ( 5310 ) on Friday May 30, 2008 @03:58PM (#23603665) Homepage Journal
    I worked for a few dotbombs in the 90's in New York City. I know from personal experience, the companies blew thru the money because one of two reasons..

    1. They were under pressure from the investors to spend it. Investors wanted us to go public ASAP and cash out. They wanted us to spend whatever it took to get from point A to point IPO. And that is where the long hours and stress comes in. As we all know, money doesn't translate to faster. So Cxx's are pressuring you to:

    a. Hurry the "f**k" up!
    b. Spend, Spend, Spend, whatever it takes.. I don't care buy more servers.. etc.

    2. They were absolutely inexperienced and living in fantasy land! They would mistake $120 mil in VC as "We MADE IT!", and spent the money like they were already a long established successful company. Two monitors for everyone, plush chairs, pool tables, free meals everyday, lavish company parties for IT. (hehe that was fun why it lasted).

    just mah $0.02 .. yea, I'm old school!
  • Chris Schefler [savagestupidity.com] and Thomas Leavitt [thomasleavitt.org] founded Webcom [webcom.com], possibly the first and for a time one of the biggest web hosting services.

    At first their office and server were together in a windowless closet in downtown Santa Cruz, California, just on the other side of the wall (and a short ethernet run) from Scruz.Net, the first commercial ISP in Santa Cruz.

    They later expanded to about twenty-five employees and a nice office. I worked there for a time as a web programmer.

    Chris and Thomas sold out to Verio. Chris' take was six million dollars. Thomas invested his share in two new dot-coms that failed, so that he wound up looking for sysadmin jobs [thomasleavitt.org] again.

    Chris did what most would say was the smart thing and retired. I didn't see him for a long time, until I came across him riding a mountain bike when I was hiking in the woods at UC Santa Cruz. I envied him for his apparently happy life.

    One day, Chris was turned away from a psychiatric hospital because he was considered not sick enough to hospitalize. This is actually a very common problem - mental health is a popular victim of budget cuts, so there are never enough beds for all the potential patients.

    The next day he blew his brains out.

    It is thought that he was an undiagnosed manic-depressive.

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