New Opt-Out Clause Makes CAN-SPAM Worse

snydeq writes "Three years of mulling, and the FTC has made the CAN-SPAM Act worse, writes Gripe Line's Ed Foster. Chief among the offenses in the FTC's updated rules is an even worse approach to opt-out procedures. In the future, in scenarios where multiple marketers use a single email message to spam you, 'only one of the senders — the one in the From: field — need be designated the official sender who is responsible for honoring opt-outs,' Foster writes. Translation? 'Other "marketers" who used that spam message, not to mention the spamming service that actually provided the email address list, don't need to honor opt-outs. So try as you might to get yourself off a list, the real spammer can just keep changing the designated sender in the From: field and legally keep on spamming you.' The irony of the CAN-SPAM moniker gets thicker."

Genius

[MosesJones]

Come on folks you've got to admire sheer dumb ass brilliance of this level. This isn't a matter of minor incompetence this is world class stupidity. Checking my SPAM folder at the moment I picked out a few that looked similar and everyone had a different email address

So in other words this brilliant change in the rules now means that SPAM isn't SPAM. Maybe that is the real way to get rid of it... just define that it doesn't exist.

There is no poverty in North Korea either apparently.

I don't see why this is all such a problem.

[Rival]

This can work. After all, most spammers comply with the rest of the act and are legitimate, honest and upright business owners, right?

I mean, such good people would surely include a visible and operable unsubscribe mechanism, honored quickly and used only for compliance purposes.

And they would provide relevant subject lines, legitimate physical addresses, and adult-content labels on their "value-added, pre-solicited sales invitation messages."

And, of course, never falsify header information, use open relays, or send messages to a harvested email address. Right?

Seriously, what are they really hoping to accomplish with this act? Has it done any significant good?

wow.. what a set up for a Joe Job...

[way2trivial]

imagine if I obfuscate all my emails, but always mention an item avaialble from amazon.