2008 Beijing Olympics as a Media Test-Bed

CNN is reporting that NBC is using the 2008 Olympics in Beijing as a test-bed to understand how people are using different media platforms. "NBC has scheduled 3,600 hours of Olympics programming on its main network, along with Telemundo, USA, Oxygen, MSNBC, CNBC and Bravo. That's the equivalent of eight days of programming packed into each day. In addition, the company is planning to make 2,200 hours of streaming video available on NBCOlympics.com. Consumers may also get video on demand via their computer and Olympics content through their mobile phones."

Re:will they actually cover the sports this time?

[Yvan256]

There are so many sports that don't even make it on television.

Tell me about it. [slashdot.org]

Re:The Olymp-whats?

[AkaKaryuu]

Who doesn't love ribbon dancing and curling?

What is this thing?

[140Mandak262Jamuna]

They keep bragging about something called the Beijing Olympics in NBC. What the hell is Olympics?

Re:The Olymp-whats?

[Anonymous Coward]

Who doesn't love ribbon dancing and curling?

I'm a member of a Curling Club [circlecitycurling.com] , you insensitive clod!

Re:will they actually cover the sports this time?

[shawn(at)fsu]

Agreed. I just want to see people compete at the highest level so I can see what something look likes when it's done "the best" it can be done.

If I want to know someones life story I'll check wikipedia.

Bravo?

[ya really]

What exactly are they going to carry? Synchronized swimming?