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Gaming Netflix Ratings? 235

Nom du Keyboard writes "Not for the first time, I've noticed a new film that hasn't yet even reached the theaters, yet has hundreds of positive votes and/or reviews recorded on Netflix. This time the movie is Inkheart. For a movie that doesn't even hit the theaters until January 23, it already has 428 votes and a rating of 4.3 (out of 5) on Netflix. Seems more than a bit fraudulent to me. Also, it has a review that doesn't even review the movie, but instead says the books are great, therefore the movie should be too. Does the word 'shills' come to mind? With millions spent to promote a movie, are a few hundred of that going to phony voters? Or have that many people actually seen the film and just can't wait to rush home and log onto Netflix to vote? Just what is Netflix's responsibility here to provide honest ratings?"
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Gaming Netflix Ratings?

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  • by Kaukomieli ( 993644 ) on Monday January 19, 2009 @06:20AM (#26514173) Homepage

    ... or usenet or wherever todays kids get their moviez from...

  • by plasmacutter ( 901737 ) on Monday January 19, 2009 @06:22AM (#26514179)

    Ebay used to be a decent place to get deals, then a few years ago the scammers found out they can fake feedback, and you ended up with 2000+ "transaction" power-sellers who will take your money and run faster than the nigerian prince.

    Leave any negative feed back and it's "i've pleased all these guys, there's always one troll to screw it up"

    If you browse around a while on sites like ebay and amazon you'll notice the patterns these people have, the same people giving feedback to each other, it's disgusting really, but any peer contributed system is subject to gaming via astroturfing.

    Just see the net neutrality debate, or swiftboat.

  • Well... (Score:5, Insightful)

    by boobox ( 673856 ) on Monday January 19, 2009 @06:25AM (#26514187)
    ... like just about everything in life, from Amazon.com to Slashdot, caveat emptor.
  • None (Score:5, Insightful)

    by 1u3hr ( 530656 ) on Monday January 19, 2009 @06:27AM (#26514193)
    "what is Netflix's responsibility here to provide honest ratings?"

    What is Slashdot's responsibility to provide honest moderation?

    Both are just aggregates of random people who bothered to comment, and don't pretend to be anything more. If you want a "professional" movie rating, look at the reviews at Rotten Tomatoes [rottentomatoes.com], where currently the Tomatometer for Inkheart is at 63%, based on 19 reviews.

  • Netflix Handles It (Score:5, Insightful)

    by MWoody ( 222806 ) on Monday January 19, 2009 @06:37AM (#26514225)

    Remember, however, that Netflix doesn't show you the rating of a movie; it shows you its best estimate of how well you will like the movie. And does a pretty good job of it, too, once you've rated a few hundred films. So there are a few problems with your reasoning, in addition to the painfully obvious "it's already been released elsewhere" point covered in previous comments:

      - Is it even possible to make a shell account? Last I checked, you have to be logged in to rate anything on Netflix. And being logged in means you're a paying customer. I can't imagine paying $5 or whatever per single vote being cost effective, even at the cheapest service tier. Maybe there's a way if you abuse the free trial system, but that still strikes me as an awful lot of work.

      - Say, for the sake of argument, that these ARE shill accounts. They signed up somehow, rated that one movie, and never did anything again. If they haven't rated any other movies on your list, Netflix's algorithm will have nothing to link it to your preferences. I.e. it won't affect the rating you see in the slightest.

      - Let's even examine what happens if it's a multi-movie shill, perhaps kept up to vote highly for every movie released by a particular company. Again, the ranking system will almost certainly end up filtering out the result: unless you also happen to have given high scores to everything else that company has released, it's not likely to matter much in the final star value.

      - Assuming that you're looking at the unweighted score - an inadvisable decision, given that the remarkably astute ranking system is the best part of Netflix - you have to account for the long-term balancing effects of opinionated Internet voters. See, for example, IMDB, where new movies often peak onto the top 250 only to be struck down by Godfather/Shawshank/etc. fans. If someone only sort of likes a movie that's unrated, they might give it a 3, whereas showing up to see it rated 5 is going to result in a 1 and possible an irate comment. The flock will detect the wolf in their midst soon enough and crush it.

      - Who the fuck uses Netflix to get ratings for unreleased movies?

    On a tangentially related note, I first read that title and thought we were going to see a Netflix-like weighted rating system for games. I'd kill for a way to heavily weight lovers of Dwarf Fortress while throwing out comments from Halo junkies when deciding what to play next.

  • Re:None (Score:3, Insightful)

    by Anonymous Coward on Monday January 19, 2009 @06:44AM (#26514265)

    You are taking that out of context. The submitter is specifically suggesting that the rating system which should be an average of 'random' people choosing to rate the movie, is instead subject to astroturfing.

    The submitter is probably on to something here. Yes, this film has been released abroad, but I find it unlikely that not only have 428 people in the United States seen it and bothered to rate it, but they rate it above 80% of possible points when places elsewhere (which _are_ open to people in places where the movie has been released) are rating it about 60-70%.

  • Re:Not released? (Score:5, Insightful)

    by diskis ( 221264 ) on Monday January 19, 2009 @06:49AM (#26514285)

    Piratebay services also the U.S.

    If the movie is out somewhere, there is a torrent of it.

  • by Anonymous Coward on Monday January 19, 2009 @07:20AM (#26514405)

    Remember, however, that Netflix doesn't show you the rating of a movie; it shows you its best estimate of how well you will like the movie.

    Netflix shows the average rating of all members for all movies. It also shows the average rating for "raters like you" for movies it recommends to you.

    I can't imagine paying $5 or whatever per single vote being cost effective, even at the cheapest service tier.

    If 400 of those votes are shills, that's only $20,000 each month. 8.2 million subscribers seeing all your movies rated 4 stars or better is certainly worth $20,000 per month.

    blah blah blah filters blah

    See above.

    Who the fuck uses Netflix to get ratings for unreleased movies?

    As many have pointed out, the particular movie in question has been released and sneak previews are common. Anyone planning to go see the movie may check out the reviews.

    They may also not realize it has not been released yet. I go to the movies maybe once a year. I usually have no idea if the movie I am going to see has been out for six weeks or is just hitting the theaters that day.

    If you're in the habit of using Netflix for reviews, checking out a review for an unreleased movie is probably pretty easy to do if you don't know when the movie comes out. Netflix gives you no indication that the movie has not yet been released. It gives you only the year of initial release, which in this case was 2008, so you wouldn't even know it wasn't out in theaters until you tried to find it.

    "Hey, what movie do you want to see on Saturday?"
    "Inkheart looked interesting. Let's see. Yeah, Netflix gives is 4.3 stars."
    "Cool. See you then."

  • by DavidD_CA ( 750156 ) on Monday January 19, 2009 @07:24AM (#26514433) Homepage

    Getting a link to a movie on Slashdot. How much did they pay you for that?

    Seriously, even if the movie hadn't been released anywhere, there are still plenty of opportunities to see it. Producers hold previews all the time, and it wouldn't surprise me if they modernized things by encouraging those previewers to post their comments right at the theatre lobby.

    This happens on Amazon.Com quite often, with products that are not yet released. Do I consider it fraud? Not necessarily. Once the masses weigh in, the law of averages will too.

  • Re:behold (Score:3, Insightful)

    by powerspike ( 729889 ) on Monday January 19, 2009 @08:05AM (#26514611)
    it's the date thing mate it said 4/12 on the American box, so they though April... that's all, they don't know we write our days and months backwards!
  • by krswan ( 465308 ) on Monday January 19, 2009 @08:25AM (#26514703)

    I teach 5th grade, and many of my students have read and enjoyed these books. I'll bet most of the reviews are kids who liked the books, and don't really think or care yet about whether the book does justice to the movie, if the movie is any good, if Slashdotters think that their rating is fair. They're ten... and they know how to use a mouse.

    And really, do you take any kind of online polling seriously?

  • by Drakkenmensch ( 1255800 ) on Monday January 19, 2009 @08:48AM (#26514801)
    We've been seeing that for years with online reviews. Call it a logical consequence of the "First post" syndrome, with people being so eager to get on top of that page that they'll say anything at all even if it means nothing whatsoever.

    Then again, should we really be surprised to see this happen, with interviews for upcoming releases taking the form of "this will be the greatest thing EVER!" for absolutely any game or movie that comes out, especially those that turn out to be complete garbage? Don't believe the hype machine, folks, is what I'm saying.

  • by John Hasler ( 414242 ) on Monday January 19, 2009 @09:08AM (#26514889) Homepage
    ...that everything on a retailer's site is advertsing? Is it that hard to find sites that rate stuff but don't sell it?
  • by Anonymous Coward on Monday January 19, 2009 @09:25AM (#26514973)

    "indicates the depths to which our great nation has sunk to."

    should be

    "indicates the depths to which our great nation has sunk."

    Also, fallen would have been a better word to use instead of sunk.

    Sheesh, if you're going to troll, at least do so with some grammatical sense.

  • Re:Not released? (Score:1, Insightful)

    by Anonymous Coward on Monday January 19, 2009 @09:38AM (#26515025)

    But why would somebody who torrents movies pay for a Netflix account?

  • Re:Not released? (Score:1, Insightful)

    by Anonymous Coward on Monday January 19, 2009 @10:50AM (#26515605)
    Because Netflix on demand is good but doesn't have an unlimited selection? I used to pirate music but now as a general rule I will pay for it through Amazon because they offer the product I want at a price I deem is fair. If I want some rare mix or an album that's not available in the US due to some stupid music industry shenanigans I have no qualms grabbing it from TPB or similar sites.
  • by ClubStew ( 113954 ) on Monday January 19, 2009 @12:14PM (#26516633) Homepage

    Not only this, but consider the various fanboys. Some people may like Brendon Frasier enough that they think any movie with him is great, so they vote. People - like the OP mentioned - might like the book so much, they vote the movie positive without having seen it. It's idiotic, but so are people often times.

  • Re:Not idiotic (Score:2, Insightful)

    by Anonymous Coward on Monday January 19, 2009 @02:28PM (#26518299)
    The GP didn't say liking things is idiotic, he said that voting on a movie before actually seeing it is idiotic, regardless of whether you're familiar with the underlying story.

    And yes, voting based on invalid data is stupid. Well, stupid or deceitful, but people are generally more in the former category.

    Case in point: Catwoman. Anyone who would "pre-rate" this movie 5 stars because they're fans of the Batman universe and love Halle Berry is categorically stupid.

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