Targeted Advertising Coming To Cable TV 171
The New York Times reports that Cablevision Systems is testing a new project in Brooklyn, the Bronx, and some areas of New Jersey to bring targeted advertising to television audiences. "The technology requires no hardware or installation in a subscriber's home, so viewers may not realize they are seeing ads different from a neighbor's. But during the same show, a 50-something male may see an ad for, say, high-end speakers from Best Buy, while his neighbors with children may see one for a Best Buy video game." The test deployment includes 500,000 households, and separates viewers by demographic data from Experian. "Experian has data on individuals that it collects through public records, registries and other sources. It matches the name and address of the subscriber to what it knows about them, and assigns demographic characteristics to households. (The match is a blind one: advertisers do not know what name and address they are advertising to, Cablevision executives said.)"
An end to offensive ads? (Score:1, Funny)
So, for those of us who... (Score:2, Funny)
Oh, the suspense!
No more tampon comercials (Score:5, Funny)
Awesome! CV strikes again! (Score:5, Funny)
Re:So, for those of us who... (Score:5, Funny)
He didn't mention the fact he's 32.
Re:Awesome! CV strikes again! (Score:2, Funny)
No more hoveround commercials (Score:2, Funny)
Re:No more tampon comercials (Score:2, Funny)
Never any girls in your house, then?
do you *have* to live up to the stereotype so much?
Re:An end to offensive ads? (Score:5, Funny)
If they can do that then they can take off the ads for phone sex when I complain! I've been watching F1 GPs in Australia at 11pm and had 6 of them in a row.
On the contrary, it appears that they're already running targeted advertising and have you pegged as belonging to the "sad lonely loser" demographic ;-P
Re:An end to offensive ads? (Score:2, Funny)
Yes, now they will know that they need to replace them with the gay phone sex ads.
Not that there's anything wrong with that.
Could end up being a little too revealing (Score:3, Funny)
Wife - "Wow - the commercials have changed for the worse, honey... Why do we keep getting ads for pay-per-view porn? I hope the neighbors are seeing this 'cause I'm going to complain to the TV stations and I hope they do too."
Husband - "Ummm, yeah. I don't know why... these ads are coming. Don't call anyone, though. I'll take care of it..."
Re:Sounds like a good idea (Score:1, Funny)
Re:So, for those of us who... (Score:5, Funny)
Re:So, for those of us who... (Score:2, Funny)
You'll get lots of ads for Dateline NBC and Chris Hansen's To Catch A Predator.
Re:No more hoveround commercials (Score:1, Funny)
Yeah, they sure are waisted and loosing out a lot.
Re:You don't have to target me... (Score:1, Funny)
Achievement unlocked: Slick Salesman.
You sold over 100 deceptive store warranties!
Re:No, they just want us to ... (Score:3, Funny)
in the long term, we end up thinking what they want us to think.
Think Different (TM)
Like that line of Durango commercials that just said "Dodge. Different." And they were right ... things are bigger and uglier than most other vehicles and get really lousy gas mileage. What do you know, truth in advertising.
In Soviet Union, TV Watches You (Score:1, Funny)
2009: "In Soviet Union, TV Watches You" is the punchline to a joke about the USSA.