3749217 story Utah's Third Attempt To Regulate Keywords Fails 68 Posted by Soulskill on Saturday March 14, 2009 @07:18AM from the third-time-apparently-not-the-charm dept. Eric Goldman writes "Earlier this month, we discussed HB 450, the Utah Legislature's third attempt to regulate keyword advertising after the past two efforts failed miserably. The latest attempt barely passed the Utah House, aided in part by a 'yes' vote from Representative Jennifer Seelig, who also happens to be a lobbyist-employee of 1-800 Contacts, the principal advocate of HB 450. Nevertheless, HB 450 died in the Utah Senate without a vote when the Utah Legislature adjourned last night. Despite the seeming good news, it would be surprising if the Utah Legislature didn't try a fourth time to regulate keyword advertising in a future session."