MojoKid writes "A new study by Harris Interactive notes that currently, one in ten Americans (10%) own an HD DVD player, while just 7% own a Blu-ray player. Crazy, right? More Americans own HD DVD right now than the 'winning' format, Blu-ray. If you think about it, that statistic isn't that shocking. When HD DVD was around, it was far and away the 'budget' format for high-def. The players were cheaper, the films were cheaper. In other words, it was a format more ready to thrive in a down economy. Blu-ray was always viewed as a niche format for those absorbed in A/V, not the common man's format. The survey also found that on average, consumers purchased approximately six standard format DVDs in the last six months, compared with one in HD DVD format."