A Video Ad, In a Paper Magazine 295
lee1 writes "The first-ever video advertisement will be published in a traditional paper magazine — Entertainment Weekly — in September.
The video will be displayed on slim-line screens
around the size of a mobile phone display and will have rechargeable
batteries. The associated chip can hold up to 40 minutes of video, and uses technology similar to that used in singing greeting cards, playing
the movie when the page is turned. The first clips will preview CBS
shows and advertise Pepsi, but they will only be distributed in Los Angeles and New York.
Imagine the fun hacking possibilities."
Rechargeable batteries? (Score:2, Interesting)
Cost? (Score:4, Interesting)
Isn't this insanely expensive? I thought the return on ads was already very low. How is this going to be any better.
So what toxic materials are in it (Score:5, Interesting)
Article Light on Details (Score:5, Interesting)
Seems great, but TFA seems light on details that would seem to come to most peoples' minds:
FYI, here's what it does list:
Re:fun hacking? Er..no. Imagine the annoyance... (Score:3, Interesting)
Wait for Goatse to appear on those ads!
I'm stunned it didn't already happened on one of those screens at Times Square in New York. But I'll get right to it. Just a sec... ;)
Any interesting Esquire e-ink hacks (Score:5, Interesting)
Google tells me it was possible but I didn't find any interesting projects.
How long until ... (Score:3, Interesting)
[queue article about malware distributing video magazine ad in 3...2...1...]
Re:Cost? (Score:2, Interesting)
Oh America, how I love thee, let me count the ways.
You produce thousands or millions of throwaway video displays, speakers, and batteries for no other purpose but so that a percentage of people who come across them will buy some unrelated product;
Food is plentiful enough that most need not worry, and many have grown fat and complacent;
And somehow you can't take that money, that labor, and that food and give it to people who need it the world over.
Entertainment Weekly (Score:3, Interesting)
I hate these asshole spammers. I started getting their crap about a year ago. Every damn week, one of these things. I rent a mailbox and only check it about once a month. Now it physically fills up with their unsolicited junk mail. Fuck you, Entertainment Weekly.
I tracked down how it happened. Turns out Ticketmaster sold me out -- they're who Entertainment Weekly got my snailmail address from (and email address, that's how I caught 'em -- Entertainment Weekly sent spam to tm@example.com). So: fuck you too, Ticketmaster. You'll never hear from me again.
Re:Youtube video of the product... (Score:3, Interesting)
Okay, the Geek in me wants to take the YouTube Video of this thing, and put it ON this thing, make a video Youtube of the new video on the thing, and then video that and put it on it and then get a video of that, and put it on it ....
Oh good - sound in a novelty item... (Score:3, Interesting)
The great thing about this.. (Score:4, Interesting)
Sell content as? You mean re-license Reuters? (Score:3, Interesting)
Man I am sure a Perl or even more advanced Haskell etc. genious can code today's mainstream newspaper generator easily. Just add couple of leftist/rightist/shadowy columnists who writes no better than your IRC bot, all you need is a A3 printer to go.
I really think it should be done, just to show how worthless they have become internationally, yes, ALL newspapers except always lower selling intellectual types can be generated dynamically. You can even add some sort of "evil layout AI" to promote/demote stories based on your agenda. All you need is to show it to a boss like Murdoch. "Here Mr. Murdoch, my little program can do what 10000 people you employ does."
All they do is copy/paste Reuters etc. stories, add a bit of own insert/edit and post it to Indesign or Quark. Nothing else. Look to NY Times archives of 1950s, 1960s... They sent real people to go after real stories and investigate ground breaking stories just by telephone and knowing the right people.
IT media is going in same direction too... You can easily predict which stories with what kind of taste would appear on IT media. In 5 years they will start whining too.
Re:Cost? (Score:3, Interesting)
I'm waiting for the lawsuits against people who resell these, hack them, etc.
When one of these ends up on a lamp-post in Brooklyn with a timer on it who will the department of homeland security waterboard? Putting electronics in the hands of terrorists is a serious charge.
Totally baseless of course because bombs don't need fancy timers and a cheap ipod device, like many manufacturers make for almost nothing, could do the same if you wanted a timer, but hey, when has law been about reason?
I've got popcorn.