Google Wants To Ease News Browsing With Fast Flip

CWmike writes "Google is developing a product called Fast Flip that aims to make it simpler and faster to browse through news articles on the Web, a process the company says is cumbersome and discourages people from reading more online. Fast Flip, which lets readers glance at pages and browse through them quickly without having to wait for multiple page elements to load, was expected to go live late Monday at the Google Labs Web site. The idea is to try to replicate online the ease with which people flip through the pages of print magazines and newspapers in the offline world. This could motivate people to read more online, which Google argues will help publishers attract more readers and increase their revenue. However, when users click on a Fast Flip link, they will be taken to the corresponding publisher's Web site, where the Google technology will not be on hand to display the page more quickly."

Micropayments: The Real story

[mantis2009]

This article and summary missed the most important part of the story. Or, in journalism jargon, they blew the lede. Google plans to make Fast Flip a new platform for subscription-based news reading. You pay Google a tiny amount (say $.05) for every article that you want to read. Google keeps 30% of that amount, and the remaining 70% goes to the news organization that published the story. This way, Google thinks, people will pay for news stories again. Because the cost to the reader will be very low, and less of an up-front than a $15.00 per month newspaper subscription. And, you need to only pay one organization for all the news that you can consume: Google.

A few factors in load time....

[glitch23]

is not only the number of elements on a page but the type of data that constitute those elements as well as the virtual location of them. With ads being more bloated as time goes on and various Java/Flash components being added to webpages over time webpages in general tend to load slower. Of course utilizing a high-speed connection and using a fast PC helps mitigate that problem. One thing that annoys me is when the ads have to be served from external links and those links don't work. I'm thinking the google analytics content and the atdmt.com (I believe that's the domain) ads. It might help to not have content spread over multiple pages as well, which of course is only performed to increase the ad exposure for the readers.

Re:How is it faster?

[Tacvek]

I looked at it and it looks interesting to me. The idea would be that If you had a favorite publication could could flip through all the latest articles, stopping if you notice something interesting. Or you can flip through major headline pages for the same thing. Or flip through the headlines in a specific field. You might notice an interesting image on an article, or an eye catching keyword in a headline. But for those that don't interest you, you can flip right past in a fraction of a second. Like in a magazine you might flip too fast to stop when something catches your eye, so you flip back a few pages.

The fast-flip name comes from the fact that the pages are pre-rendered by Google, and as soon as you arrive at the site it starts downloading as many of the images as it can, so you browser can display them without delay. Using the arrow keys on my keyboard, it is easily possible to flip past 10 pages in three seconds. (Image preloading will handle short bursts at that speed, but the maximum sustain flipping speed is somewhat less than that, or you start getting placeholders showing instead of article images.)

Personal preference

[SheeEttin]

Personally, I prefer COMPLETE BULLSHIT [datafall.org]

(Reference [mspaintadventures.com], for those who don't read MS Paint Adventures. You should.)