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The Media GUI Google Technology

Google Wants To Ease News Browsing With Fast Flip 125

CWmike writes "Google is developing a product called Fast Flip that aims to make it simpler and faster to browse through news articles on the Web, a process the company says is cumbersome and discourages people from reading more online. Fast Flip, which lets readers glance at pages and browse through them quickly without having to wait for multiple page elements to load, was expected to go live late Monday at the Google Labs Web site. The idea is to try to replicate online the ease with which people flip through the pages of print magazines and newspapers in the offline world. This could motivate people to read more online, which Google argues will help publishers attract more readers and increase their revenue. However, when users click on a Fast Flip link, they will be taken to the corresponding publisher's Web site, where the Google technology will not be on hand to display the page more quickly."
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Google Wants To Ease News Browsing With Fast Flip

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  • Re:Fast flip? (Score:1, Interesting)

    by Anonymous Coward on Monday September 14, 2009 @11:31PM (#29422225)

    I can't imagine how folks with dialup can manage anymore. There is so much cruft on most pages, lately, that it is even hosing my high speed cable. Thank you /. for keeping it simple.

  • Re:Fast flip? (Score:2, Interesting)

    by Anonymous Coward on Monday September 14, 2009 @11:35PM (#29422241)

    Personally, when I'm using a dial up connection (like on the island I vacation on) I deliberately load up the mobile versions. They look awkward, but they load like I've got a broadband connection.

  • by Jeeeb ( 1141117 ) on Tuesday September 15, 2009 @01:16AM (#29422699)
    People have never really paid for news stories. You think $15 could possibly cover the costs of printing and delivering a months worth of papers? Advertising always paid for the content, which in the endless search for neutrality to avoid losing any ad-viewers (Erm, readers...) has helped drive the quality to zero.

    Of course that said it would be nice to see this create actual incentives for news organisations to create good quality content in a much more competitive environment. Since, I doubt they'll ever be able to attract significant readership with another generic sports and book/movie promotion (Erm, culture...) column.
  • by tunapez ( 1161697 ) on Tuesday September 15, 2009 @02:37AM (#29423061)

    That is all. [googlelabs.com]

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