Esquire Launches First Augmented Reality Magazine 82
An anonymous reader writes "We've seen augmented reality applications for years (and seen the GE windmill replicated in PopSci), but now Esquire Magazine seems to be trying to show off the undying value of print by launching its 'AR issue' — which, from the demo video, looks pretty cool. Applications include a 3D cover with Robert Downey Jr., a weather-changing fashion portfolio with The Hurt Locker's Jeremy Renner, a time-sensitive Funny Joke from a Beautiful Woman with Community's Gillian Jacobs, plus a song, a photo slideshow, and a face-recognition ad from Lexus. From the behind-the-scenes geekery: 'Advancements to further involve the user were happening even as we produced this issue, and while motion-sensor recognition already exists, so-called "natural-feature tracking" technology could soon put you inside AR without any googly-looking [note: not in the Google sense] boxes at all.'" Enjoying Esquire's AR issue requires downloading software — Windows and Mac only.
Re:But it's still clunky and silly (Score:2, Interesting)
Augmented Reality part is likely due to the fact that how you hold the thing in reality affects things as is viewed in the computer. It is clunky and silly, but this is still the beginning.
Baby steps, friend. Baby steps. The fact that media is slowly getting into this means we'll be getting a ton of funding. And the more funding, the faster it progresses.
Perhaps, in the future, we'll all have tiny monitors in glasses and all billboards, etc, will be flat and featureless. Depending on what programs we've got installed in our computer glasses, the ads will change. Some people will, of course, see nothing but the fact that you could sell infinite ad space on one billboard would probably be worth it.
The same could also go for magazines. You'd buy a yearly subscription and they'd send you a small tablet looking thing with an ir tag inbuilt. The tablet's ir tag would then be translated in our glasses to a magazine that changes monthly. Or so on. This is only the beginning!
Re:sell:shoes,handbags,T-shirt,Jeans,sunglass (Score:3, Interesting)
Now the fun begins...
Domain Name : coolforsale.com
PunnyCode : coolforsale.com
Creation Date : 2009-11-02 12:25:21
Updated Date : 2009-11-02 12:25:21
Expiration Date : 2010-11-02 12:24:27
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Name : lin hailan
Address : lichengdadao
City : putianshi
Province/State : fujiansheng
Country : china
Postal Code : 351100
Administrative Contact:
Name : lin hailan
Organization : lin hailan
Address : lichengdadao
City : putianshi
Province/State : fujiansheng
Country : china
Postal Code : 351100
Phone Number : 86-0594-5298858
Fax : 86-0594-5298858
Email : zminring@gmail.com
Technical Contact:
Name : lin hailan
Organization : lin hailan
Address : lichengdadao
City : putianshi
Province/State : fujiansheng
Country : china
Postal Code : 351100
Phone Number : 86-0594-5298858
Fax : 86-0594-5298858
Email : zminring@gmail.com
Billing Contact:
Name : lin hailan
Organization : lin hailan
Address : lichengdadao
City : putianshi
Province/State : fujiansheng
Country : china
Postal Code : 351100
Phone Number : 86-0594-5298858
Fax : 86-0594-5298858
Email : zminring@gmail.com
Re:Bah (Score:4, Interesting)
I'm a 30 year old, college educated male. I'm seriously not their target audience?
I don't have a webcam. While I run linux, I have Windows and Mac available to me. But I'm still not going to download some random-ass application which requires a webcam to view whatever shit they are offering me.
If you're offering something other than The Internet, you damn well better have a FANTASTIC bit of information about how it benefits me. Esquire doesn't have that.
Download the software here to make Robert Downey Jr. pop to life on our cover and see other things in the magazine start talking and moving.
Really? That's your fucking hook? It's about a blowjob short of what I'd need to go for it. We have something called Flash which already does that. Tell me why again I need to download software for that?
Esquire jumps the shark, film at 11. (Score:4, Interesting)
Actually, they're lying. Robert Downey Jr. doesn't come alive on their cover. You use their cover instead of the mouse. Orient it different ways and the image on your computer (not the dead-tree cover) moves.
If this is "augmented reality", a Wii+balance board+wimote+nunchuck is SuperDuperAugmentedReality. As an added bonus, with a Wii I don't have to look at Robert Downey Jr.
It's official, folks, Esquire has jumped the shark.