Hugh Pickens writes "In late October, Newsday put its web site behind a pay wall, one of the first non-business newspapers to take the pay wall plunge, so Newsday has been followed with interest in media circles anxious to learn how the NY Times own plans to put up a pay wall may work out. So how successful has Newsday's paywall been? The NY Observer reports that three months into the experiment only 35 people have signed up to pay $5 a week to get unfettered access to newsday.com. Newsday's web site redesign and relaunch reportedly cost about $4 million and the 35 people who've signed up have earned Newsday about $9,000. Still publisher Terry Jimenez is unapologetic. 'That's 35 more than I would have thought it would have been,' said Jimenez to his assembled staff, according to five interviews with Newsday employees. The web project has not been a favorite among Newsday employees who have recently been asked to take a 10 percent pay cut. 'The view of the newsroom is the web site sucks,' says one staffer. 'It's an abomination,' adds another."