timothy from the testing-what-the-market-will-bear dept.
DCFC writes "News International, owners of The Times and The Sunday Times announced today that from June readers will be required to pay £1 per day or £2 per week to access content. Rupert Murdoch is delivering on his threat to make readers pay, and is trying out this experiment with the most important titles in his portfolio. No one knows if this will work — there is no consensus on whether it is a good or bad thing for the industry, but be very clear that if it succeeds every one of his competitors will follow. Murdoch has the luxury of a deep and wide business, so he can push this harder than any company that has to rely upon one or two titles for revenue."
"Love your country but never trust its government."
-- from a hand-painted road sign in central Pennsylvania