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Education News

College Application Inflation — Marketing Meets Admissions 256

gollum123 sends this quote from the Chronicle of Higher Education: "The numbers keep rising, the superlatives keep glowing. Each year, selective colleges promote their application totals, along with the virtues of their applicants. For this fall's freshman class, the statistics reached remarkable levels. Stanford received a record 32,022 applications from students it called 'simply amazing,' and accepted 7 percent of them. Brown saw an unprecedented 30,135 applicants, who left the admissions staff 'deeply impressed and at times awed.' Nine percent were admitted. Such announcements tell a story in which colleges get better — and students get more amazing — every year. In reality, the narrative is far more complex, and the implications far less sunny for students as well as colleges caught up in the cruel cycle of selectivity. To some degree, the increases are inevitable: the college-bound population has grown, and so, too, has the number of applications students file, thanks in part to online technology. But wherever it is raining applications, colleges have helped seed the clouds — by recruiting widely and aggressively for ever more applicants. Many colleges have made applying as simple as updating a Facebook page. Some deans and guidance counselors complain that it's too easy. They question the ethics of intense recruitment by colleges that reject the overwhelming majority of applicants. Today's application inflation is a cause and symptom of the uncertainty in admissions."
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College Application Inflation — Marketing Meets Admissions

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  • by OffTheLip ( 636691 ) on Friday November 05, 2010 @03:57PM (#34140938)
    As an aging Slashdot'er and parent of two kid$ recently completing the "goat rope" called US college education I concur. The payout vs payoff would not be a consideration in my retirement portfolio but is status quo for our kids. I don't claim to have a solution, I'm glad I'm out of the game.
  • by robot256 ( 1635039 ) on Friday November 05, 2010 @04:00PM (#34140974)

    Which is why I applied to exactly ONE college, where I knew I would get in wanted to go. Half the people I know apply to Stanford and crap just so their parents can brag about it, and brag even more if they get accepted. They have no intention of actually going there.

    But frankly, the elephant in the room is that the students they DO accept get stuck with loans they can't pay off--proving their education was wildly overpriced. Being from a Big-Name School these days just isn't worth the extra $50,000. It's insane.

  • Vocational Schools (Score:5, Insightful)

    by BJ_Covert_Action ( 1499847 ) on Friday November 05, 2010 @04:01PM (#34140992) Homepage Journal
    Maybe high schools should start advertising the merits of vocational and tech schools a little bit more. I remember my high school councilor advocating four year college to a lot of students that, quite frankly, just weren't going to do well in four year college (disinterested in abstract concepts, prefer working on something tangible, rather than developing math problems or theses, far too lazy to put more than an hour-a-day on homework, etc.). We have this obsession in the States with four year degrees, acting like employees without one are incompetent and useless. We have students that don't want to attend college attending college because they are told there's no other way to succeed in the world. And, simultaneously, it seems like fewer and fewer college kids I know are actually prepared for the world that they are put into. Few know how to maintain a car. Most don't understand the first thing about taxes. The concept of fiscal responsibility is lost on many of them. Hell, most kids I know didn't even know how to cook before heading off to college.

    So maybe this increase in college applications is indicative of the trend that, when a society obsesses over a college degree in all walks of life, then that is one thing that most coming-of-age adults value.
  • by flyingkillerrobots ( 1865630 ) on Friday November 05, 2010 @04:01PM (#34141000) Homepage
    As a student who attends a very selective engineering school, I have long since realized that is the case. While convenient for me, the trend is disturbing from an ethical point of view.
  • by Frosty Piss ( 770223 ) on Friday November 05, 2010 @04:02PM (#34141008)

    For example, does this mean that what kids do in high school will increasingly set their destinies for life?

    It certainly should. here's no question that most high school kids do not take education as seriously as they should. For many, high school is really just a social gathering.

  • by Saishuuheiki ( 1657565 ) on Friday November 05, 2010 @04:11PM (#34141166)

    Am I the only one who think it's more likely a reflection of today's bad economy?

    I imagine with how difficult it is to get a job right now, even a student just graduating high school is aware that he'll have a hard time getting a decent job without a college or vocational degree.

    Sure it's easier to apply online...but I don't think it's really harder for someone to send the application by mail, just slower

  • by Anonymous Coward on Friday November 05, 2010 @04:18PM (#34141234)

    Being a Ph.D. candidate in mathematics at one of the big name Ivy League schools, I am yet to see all these "amazing" students. Yes, practically every student get the basics (something that doesn't happen at less selective schools), but give them a problem that requires creativity and you'll see that a handful of students in the class are able to solve it. They might work hard and they are motivated, but it's not like every student is terribly smart.

  • by Webz ( 210489 ) on Friday November 05, 2010 @04:22PM (#34141280)

    Just because all the applications are amazing doesn't mean they have to accept all of them. Maybe they don't have the resources to support that many amazing students. There's no incongruity here.

  • by Glarimore ( 1795666 ) on Friday November 05, 2010 @04:29PM (#34141352)
    Colleges get $50 (sometimes $100) from each applicant. That means that if Brown or Stanford increase their applicant pool by 5,000 people in a year, thats an extra quarter million they are making, minimum.

    What's easier than making money from overpriced tuition? Convincing underqualified people to apply, taking their application fee, and instantly throwing out their application in a GPA/SAT filter.
  • by spiffmastercow ( 1001386 ) on Friday November 05, 2010 @04:33PM (#34141400)
    Undergrads at prestigious universities are just the suckers that pay for all the R&D the grad students do. Do yourself a favor and research the undergrad programs in your state. There's a good chance you'll find an excellent program at a fraction of the cost. Of course you won't get the brand name recognition.. But you also won't be in debt the rest of your life.
  • by corbettw ( 214229 ) on Friday November 05, 2010 @04:36PM (#34141448) Journal

    I've always heard that unless you go to one of the top schools in the nation for your degree, it doesn't really matter where you go. So while Harvard, Princeton, Yale, MIT, Stanford, and a handful of others are excellent, there's no point spending the money on a Vanderbilt, USC, or SMU when you can go to a state school or University of Phoenix. I suppose there are regional exceptions (if you plan on staying in North Texas, SMU can be worth the money) or certain professions (USC is a much better choice for budding Speilbergs than just about any other college in the country), but outside of those two specifics it just doesn't matter a whole lot.

  • by Colonel Korn ( 1258968 ) on Friday November 05, 2010 @04:40PM (#34141488)

    Which is why I applied to exactly ONE college, where I knew I would get in wanted to go. Half the people I know apply to Stanford and crap just so their parents can brag about it, and brag even more if they get accepted. They have no intention of actually going there.

    But frankly, the elephant in the room is that the students they DO accept get stuck with loans they can't pay off--proving their education was wildly overpriced. Being from a Big-Name School these days just isn't worth the extra $50,000. It's insane.

    The biggest name schools aren't so expensive. The Ivies, and I assume Stanford, won't leave you with more than ~$20k of debt, and places like Yale and Princeton replaced loans with grants a few years back, leaving you with 0 debt. If you made the mistake of having a college fund, though, the amount they expect you to pay will magically increase by exactly the size of that fund.

  • by DrLang21 ( 900992 ) on Friday November 05, 2010 @04:40PM (#34141492)
    And that should be considered a serious problem, because even high school students who do take their high school education seriously are adversely affected by how not seriously everyone around them takes it. And that factor is affected generally by how rich and/or white your neighborhood is.
  • by gargeug ( 1712454 ) on Friday November 05, 2010 @04:40PM (#34141496)
    I absolutely agree with this, for the most part. At the undergrad level, your school name doesn't really matter, but it is everything in grad school, because the big name schools have awesome research programs, great professors, and lots of money. I went to a smaller, no name school for undergrad, but made it a point to go to a big name engineering school for my masters because I knew that the opportunities there are much better, and my experience here so far is proving itself right. The only reason I say for the most part is that some niche research areas exist in weird places.
  • by dgatwood ( 11270 ) on Friday November 05, 2010 @04:51PM (#34141660) Homepage Journal

    On the other hand, one could argue that the education you get is largely unrelated to the school you attend. I would instantly pick an A student from UC Berkeley (or even someone from a cow college in flyover country) who was actively involved in outside projects over a C student at MIT who wasn't involved in outside projects. At an undergrad level, you can get the basic skills anywhere, and beyond that basic level, what you get out of your college education is directly proportional to what you put in. In the grand scheme of things, I'm not convinced that there's a dime's worth of difference on the average between a Berkeley grad who puts in the effort and an MIT grad who does the same. Most of what you really will need to know on the job, you'll be picking up in your first few weeks anyway, and (good) employers know this.

    The only real advantage I can see for MIT and other schools that have strong specialization in a particular area over smaller, less specialized schools is that students have more opportunities to work in various areas of specialization that would not be feasible at other schools. This matters if you are hiring somebody in that area of specialization, but only for maybe a few years after graduation. After that, the field has changed too much for what they learned to be relevant anyway. The ability of a graduate to learn is far, far more relevant to that person's success than which specific pieces of information the person has learned upon graduation. Also, a fair amount of what you need to know for a given job is going to be specific to that job anyway, so it is critically important to be able to hit the ground running and learn as you go. That matters much more than what you know going in.

  • by geekoid ( 135745 ) <dadinportland&yahoo,com> on Friday November 05, 2010 @05:00PM (#34141768) Homepage Journal

    Your friends lack motivation.

  • by isaac ( 2852 ) on Friday November 05, 2010 @05:03PM (#34141788)

    Being a Ph.D. candidate in mathematics at one of the big name Ivy League schools, I am yet to see all these "amazing" students. Yes, practically every student get the basics (something that doesn't happen at less selective schools), but give them a problem that requires creativity and you'll see that a handful of students in the class are able to solve it. They might work hard and they are motivated, but it's not like every student is terribly smart.

    Motivation to work hard is far more valuable to a future employer than genius. Past a certain size, any enterprise (for proft or otherwise) needs regular hard workers more than it needs hard-working geniuses. This is even true in specialized fields like engineering.

    To understand this is to understand the appeal of an Ivy pedigree to employers.

    -Isaac

  • by frosty_tsm ( 933163 ) on Friday November 05, 2010 @05:19PM (#34141942)

    To a certain extent; I'd extend the top school list down more, though. Like Vanderbilt is first-rate, has a strong alum network and great academic reputation nationwide (no, I didn't go there). USC probably not worth the money, even if you want to be the next Spielberg. SMU is way too expensive unless you're staying in Dallas and need to rely on the alumni network. I would not lump University of Phoenix together with even obscure state schools. I would always take the state school over UoP.

    To add to the parent's point, there are tiers. There is the top tier populated with the Harvards and MITs. There is the second tier populated with good schools (both public and private). Going to one of these will look good on a resume but shouldn't make any recruiter drool. The third tier is populated with the safety schools of students who went to the first and second; you can still get a good education but it's not going to jump out on a resume. Fourth tier would have trade schools like University of Phoenix.

    Disclaimer: I literally put these definitions together on the spot. Feel free to critique them but understand they are underdeveloped definitions.

  • by Totenglocke ( 1291680 ) on Friday November 05, 2010 @05:21PM (#34141968)

    In general, yes. Some other schools have more pull, especially if you're applying for a job within a few states. For instance, I'm in grad school for Economics and there are several very big multi-national corporations in my home city, and as such due to the research the professors / grad students do for the businesses in the area, you have more pull in getting a job with one of those companies.

    For instance, when I was in high school applying for college and advisor told me that if I was planning on staying in the area, the nearby high reputation private school would be a good choice but if I was planning on leaving the area, then another much more nationally known university would be a better choice.

  • by Totenglocke ( 1291680 ) on Friday November 05, 2010 @05:23PM (#34141980)
    Apparently that ego is a problem for a lot of graduates these days, especially ones with a business degree. I've heard many hiring managers complain that a lot of these kids graduate and expect to be made a mid-to-high level manager right from the start instead of getting an entry position.
  • by laing ( 303349 ) on Friday November 05, 2010 @05:48PM (#34142248)
    Of those who students who ended up not attending Stanford, how many of them also applied at Brown? Maybe the best students are applying at all of the good schools so they have more choices as to where they end up. If all students applied to approximately 10 schools each, the low admission rates would be correct and expected.
  • by DerekLyons ( 302214 ) <fairwater@gmaLISPil.com minus language> on Friday November 05, 2010 @06:14PM (#34142514) Homepage

    What I would like to see is someone create a new university or universities that compete with the Harvards, Princetons, and Yales of the world.

    That's a task akin to asking your local Little League team take on the (recent World Series winning) San Francisco Giants.
     
    Seriously, those schools got where they are based on decades/centuries of work. No new school is going to be able to recruit the professors, have the billions to invest in the infrastructure, attract the top tier students...

  • by Surt ( 22457 ) on Friday November 05, 2010 @06:16PM (#34142542) Homepage Journal

    I think there's maybe an exception for known bottom of the bucket schools too. I mean, University of Phoenix is no 'any real college'.

  • by CodeBuster ( 516420 ) on Friday November 05, 2010 @06:25PM (#34142614)
    What did you expect? This is the millennial generation, the so called "trophy kids", who grew up being told constantly by their parents and teachers how special and important they were and how they could do anything. The parents and educators have decided to leave it up to future employers to take these kids down a notch or two when it's time to live in the "real world". After all, someone has to tell these kids, "No, you are not worth that much" and they will learn this lesson soon enough in the cutthroat real world of globalization and bare knuckle business.
  • by Plombo ( 1914028 ) on Friday November 05, 2010 @06:34PM (#34142694)

    And that should be considered a serious problem, because even high school students who do take their high school education seriously are adversely affected by how not seriously everyone around them takes it. And that factor is affected generally by how rich and/or white your neighborhood is.

    In addition to that, high school students who take their education seriously are affected adversely by teachers who don't. There are many high school teachers who have an unjustifiably low opinion of their students. They're convinced that high school students are mindless dummies who are capable of no intelligent activity beyond regurgitating information - and acting on this theory, they eliminate any element of actual teaching/learning from their course material in favor of a "here is information, you must memorize, you must pass test" approach. That, in turn, interferes with the education of the students who actually do care. These are often the same teachers that demand complete respect from students while giving none in return. They don't realize that they don't even deserve respect. From my experience and observations, most high school teachers are not like this, but the above profile does describe a minority significant enough to interfere with the quality of education. And that's not even taking into consideration the teachers (at least in the US) who base their curricula on the contents of horribly inadequate state-administered tests.

  • by Anonymous Coward on Friday November 05, 2010 @07:25PM (#34143112)

    I've always heard that unless you go to one of the top schools in the nation for your degree, it doesn't really matter where you go

    I think it would be better to say "top or bottom" schools. I would say avoid the unaccredited programs like the plague, because the quality of education really is often quite a bit lower there.

    Moreover, having spent the last 25 years in the academic world, I'm not so sure about the "superior" quality of the undergraduate education at even the top schools. I doubt very much that you could tell a Harvard grad from a SMU grad in any meaningful way. Where the Stanford-Princeton-MIT-types really shine is in two areas: their graduate schools and in their professional networks. A Harvard degree isn't so much a better undergraduate education as a place to meet the future movers-and-shakers in the business world.

  • by Gibbs-Duhem ( 1058152 ) on Friday November 05, 2010 @07:51PM (#34143284)

    If you really believe that the people around you are not smart, then I think (as someone who has a PhD from one of the big name Ivy League schools =P) that you have perhaps an inflated opinion of your own skills... a common problem at said schools.

  • by TapeCutter ( 624760 ) * on Friday November 05, 2010 @09:42PM (#34144450) Journal
    "To be fair, your parents' income is almost certainly proportional to their intelligence."

    Ahhhahahah hohoh hehehe, stop it your killing me.
  • by TapeCutter ( 624760 ) * on Friday November 05, 2010 @10:09PM (#34144620) Journal
    "I know many people like myself: people who ignored their assignments in high school, and studied more interesting material. We all wound up getting poor grades, despite the fact that we were actually studying material that was more advanced than what we were supposed to be studying."

    Yeah right, you got poor grades on the test because you were too intelligent to do your homework and too advanced to be bothered learning the basics. Sure lots of people teach themselves but when they do very few of them realise that their teacher is just as ignorant as their student.

    "High school basically exists to ensure that people will be ready to do as they are told, nothing more."

    Yes, you're told to learn and you're told to get along with your peers, would you employ an arrogant missfit who can't cheerfully follow simple instructions?

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